Archive of all promotional features – Page 8
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Promotional FeaturesDigital twins and the FMCG sector – what marketers need to know
FMCG marketing content is accelerating across platforms, putting pressure on those creating it to step up to the challenge. Yet technology such as digital twins could prove to be the best solution, says Moving Picture Company.
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Promotional FeaturesWhy collaboration is key to the net zero goal
With the UK setting out its plans for decarbonisation, the food and drink industry is clear that government support and collaboration will be key to achieving the net zero target. Wales’ public-private collaborative approach is a leading example of how this can be achieved.
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Promotional FeaturesPushing the innovation boundaries for a circular economy
Growing consumer pressure to reduce waste, combined with a will by businesses to meet wide-ranging environmental targets, have created opportunities for packaging, supplier and retail companies to take the lead on flexible plastics innovation and recycling, says Amcor Flexibles
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Promotional FeaturesMasterclass: ways to grow your biscuit range successfully
The biscuit category is purchased by nearly every household in the UK, with 1.5 billion purchase occasions every year. In a new Masterclass series, Mondelez International identifies the key trends driving the market and suggests ways retailers can grow their biscuit sales, based on insight, innovation and investment.
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Promotional FeaturesHow can technology help grocery retailers reduce fresh food waste?
Despite increasing concerns surrounding food waste, more than 89 million tonnes of food are thrown away every year in Europe. And the situation is likely to get worse unless significant changes are made.
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Promotional FeaturesMaximising efficiencies in the UK supply chain
It’s no secret that the UK supply chain and, with it, the logistics sector have been under considerable strain over the past few months. Here, two logistics players, LPR and Prologis, look at the broader picture of the market and identify the challenges in their specific sectors.
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Promotional FeaturesWhat is the ultimate shopper experience? And do you have what it takes to deliver it?
The online grocery channel is growing at a phenomenal speed. But are your products discoverable to shoppers? And are you ready to win on the digital shelf?
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Promotional FeaturesFirst-party data at scale will win consumers in a disruptive FMCG landscape
In an increasingly competitive landscape, first-party personalised data at scale is the way forward for FMCG companies to address changes in consumer demand and stay ahead of the field, says SAP.
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Promotional FeaturesNavigating promotional restrictions on HFSS products
With high-fat, -sugar & -salt (HFSS) legislation on the horizon, it is now more important than ever to measure the effectiveness of promotions and ensure in-store compliance and on-shelf availability, says consumer goods software specialist Exceedra.
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Promotional FeaturesSustainability and the customer feedback loop
With consumers more eco-conscious than ever before, consumer packaged goods (CPG) companies need to be one step ahead of the curve on sustainability, showing how they can innovate products and services that meet shoppers’ changing demands. And technology can help them achieve this, says SAP
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Promotional FeaturesThe magic of short-term loyalty: instantly changing shopper behaviour
In an era when grocery shoppers have more choice than ever, what can supermarkets do to supercharge their existing loyalty activities? BrandLoyalty points to a recent successful campaign with Sainsbury’s as a positive example.
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Promotional FeaturesCreating community, ease and joy: how to serve the post-pandemic shopper
In the wake of Covid-19 shoppers are looking at their grocery purchases differently, and their newly formed habits will require food and drink businesses to completely reimagine the customer experience. In so doing there are three key pillars that marketers should pay close attention to, says Facebook.
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Promotional FeaturesWhy beef sustainability is increasingly important to UK shoppers
Sustainability is increasingly influencing shoppers’ food and drink buying choices, including UK beef. Bord Bia (The Irish Food Board) recently undertook a comprehensive study to gain insight on how much this influences their purchasing decisions.
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Promotional FeaturesBeat the competition: how characters & mascots bring profit to campaigns
Capturing and retaining consumers’ attention has never been tougher in an increasingly competitive grocery market. But making an impact is possible with a powerful, yet forgotten, solution: well-crafted characters and mascots, which can bring 7.9% more profit to a business’ campaign, says Moving Picture Company.
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Promotional FeaturesHow to profit from online grocery: lessons from Scandinavia during the pandemic
There is no doubt that Covid-19 proved to be a major catalyst for the growth of online grocery in the UK. But as sales spiked, how many retailers were actually making a profit?
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Promotional FeaturesNew packaging regulations will enforce change: be ready or pay the price
The grocery industry needs to brace itself for an onslaught of new wide-ranging packaging legislation. Sun Strategy looks at how businesses can mitigate the risks and manage sustainability every day.
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Promotional FeaturesHow to prepare for a peak in the midst of a potential food shortage
SAP outlines how retailers and CPG companies can try to mitigate supply chain shortages ahead of peak Christmas trading, and how technology can help businesses be as prepared as possible.
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Promotional FeaturesHow Ireland is driving sustainable production
As consumer pressure to take action on environmental issues increases, food and drink businesses, alongside governments, are setting ambitious targets to combat waste, reduce packaging and improve sustainability. And, in this regard, Ireland is one step ahead, says Bord Bia.
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Promotional FeaturesWales aims for sustainability gold
With consumers increasingly conscious about environmental issues, Wales – a small country with big ambitions – is taking steps to achieve a global reputation for the excellence and sustainability of its food supply chain.
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Promotional FeaturesWhy grocery businesses need to design packaging that works for everyone
In a world where broad-based inclusion has become a right for consumers from all walks of life, grocery businesses still need to address ease of packaging use for those with sight loss – and braille is not the only solution, says Royal National Institute of Blind People (RNIB).