All promotional features – Page 11
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Promotional FeaturesThe magic of short-term loyalty: instantly changing shopper behaviour
In an era when grocery shoppers have more choice than ever, what can supermarkets do to supercharge their existing loyalty activities? BrandLoyalty points to a recent successful campaign with Sainsbury’s as a positive example.
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Promotional FeaturesCreating community, ease and joy: how to serve the post-pandemic shopper
In the wake of Covid-19 shoppers are looking at their grocery purchases differently, and their newly formed habits will require food and drink businesses to completely reimagine the customer experience. In so doing there are three key pillars that marketers should pay close attention to, says Facebook.
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Promotional FeaturesWhy beef sustainability is increasingly important to UK shoppers
Sustainability is increasingly influencing shoppers’ food and drink buying choices, including UK beef. Bord Bia (The Irish Food Board) recently undertook a comprehensive study to gain insight on how much this influences their purchasing decisions.
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Promotional FeaturesBeat the competition: how characters & mascots bring profit to campaigns
Capturing and retaining consumers’ attention has never been tougher in an increasingly competitive grocery market. But making an impact is possible with a powerful, yet forgotten, solution: well-crafted characters and mascots, which can bring 7.9% more profit to a business’ campaign, says Moving Picture Company.
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Promotional FeaturesHow to profit from online grocery: lessons from Scandinavia during the pandemic
There is no doubt that Covid-19 proved to be a major catalyst for the growth of online grocery in the UK. But as sales spiked, how many retailers were actually making a profit?
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Promotional FeaturesNew packaging regulations will enforce change: be ready or pay the price
The grocery industry needs to brace itself for an onslaught of new wide-ranging packaging legislation. Sun Strategy looks at how businesses can mitigate the risks and manage sustainability every day.
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Promotional FeaturesHow to prepare for a peak in the midst of a potential food shortage
SAP outlines how retailers and CPG companies can try to mitigate supply chain shortages ahead of peak Christmas trading, and how technology can help businesses be as prepared as possible.
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Promotional FeaturesHow Ireland is driving sustainable production
As consumer pressure to take action on environmental issues increases, food and drink businesses, alongside governments, are setting ambitious targets to combat waste, reduce packaging and improve sustainability. And, in this regard, Ireland is one step ahead, says Bord Bia.
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Promotional FeaturesWales aims for sustainability gold
With consumers increasingly conscious about environmental issues, Wales – a small country with big ambitions – is taking steps to achieve a global reputation for the excellence and sustainability of its food supply chain.
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Promotional FeaturesWhy grocery businesses need to design packaging that works for everyone
In a world where broad-based inclusion has become a right for consumers from all walks of life, grocery businesses still need to address ease of packaging use for those with sight loss – and braille is not the only solution, says Royal National Institute of Blind People (RNIB).
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Promotional FeaturesWhy technology is vital to improving food retailing’s impact on sustainability
With today’s consumers firmly focused on environmental issues, food supply chain businesses need to ensure their sustainability credentials are squeaky clean. But with mixed messages out there, it’s a challenge that needs strong traceability ethics – and the use of technology – to resolve, says SAP
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Promotional FeaturesIt’s important to talk about sustainable palm oil
Used in everyday items across virtually every fast-moving consumer good (fmcg) category, palm oil can be found in more than half of products on supermarket shelves. It offers multiple benefits over comparable vegetable oils and helps ensure products are available to shoppers with the frequency and quality they demand.
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Promotional FeaturesLockdown’s easing is an ideal time to reshape petcare
The rise of pet ownership during the covid-19 pandemic has grown the already flourishing trade in petcare. As lockdown eases and people’s lifestyles change again, Mars Petcare argues now is an ideal time to put the category on a new footing.
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Promotional FeaturesHow SMEs can supercharge their local reach to drive business growth
During the Covid-19 pandemic, many small and medium-size enterprises (SMEs), have had to show extreme agility and acumen to survive. Now, as lockdown eases, MailOnline is showing how they can maximise their local reach easily and effectively with minimal outlay.
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Promotional FeaturesHow DTC allows fmcg brands to feed their consumer obsession
DTC routes to market have been a big feature of the Covid-19 pandemic, as consumers sought to stay away from shops. For food and drink brands there are many opportunities waiting to be taken.
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Promotional FeaturesA new approach will sustain retailers’ drive to net zero
Retailers face big challenges on the way to net zero. Cloudfm outlines its proven model to achieve significant carbon reduction, improve localism and accelerate change.
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Promotional FeaturesHow the JBS blockchain platform will tackle deforestation in Brazil
As food producers work to become more sustainable, full supply chain visibility has proved an obstacle for many. Brazilian meat producer JBS believes its new blockchain technology can tackle the problem.
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Promotional FeaturesHow Alaska is setting the standard on sustainable fishing
With modern consumers increasingly aware of the provenance of their foods and recent concerns over the environmental health of our oceans, Alaska Seafood discusses the importance of sustainable fishery management.
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Promotional FeaturesProfitable grocery e-commerce: unravelling the secrets
Grocery retailers are increasingly challenged to come up with solutions for profitable e-commerce fulfilment. Jacob Tveraabak, CEO of grocery retail technology expert StrongPoint, says the answers have been hiding in plain sight in Scandinavia all along.
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Promotional FeaturesGrocery brands must check their fitness for the post-pandemic future
The grocery sector has rapidly changed in the last year. As the industry has adapted to the strains of the Covid-19 pandemic, what determines consumer confidence, brand perceptions and expectations has shifted significantly.