All promotional features – Page 11
-
Promotional FeaturesIn sickness and in health: how health & beauty NPD teams rose to the challenge during the pandemic
Covid-19 has caused its fair share of headaches for product developers, but it has sparked a wave of new innovations, too, with consumers prioritising health and cleanliness. Will these trends continue into 2021 and beyond?
-
Promotional FeaturesFacebook and the Trussell Trust: driving support for a hunger-free future
Hear how Facebook and the Trussell Trust are working together to increase awareness of and help end the national poverty crisis this winter
-
Promotional FeaturesLocation, location, location: why targeting customers 10 minutes before they enter your store is so crucial
Reaching shoppers with digital OOH marketing during the ‘final mile’ of their journey presents a major opportunity for both retailers and brands alike, writes Waze UK country manager Ruairidh Roberts
-
Promotional FeaturesThe best of British automation: how logistics powered the nation’s grocers through the pandemic
As grocers battled to keep the nation moving this year, intralogistics technology has been integral to making warehouses and distribution centres run as efficiently as possible
-
Promotional FeaturesHow to optimise the battery category as the Christmas rush approaches
With consumers becoming more price-conscious, could clearer labelling and range simplification help shoppers choose the best and most cost-effective battery for their device?
-
Promotional FeaturesInnovation and tradition: two unlikely companions driving excellence in Irish dairy production
Against a wider backdrop of consumer concerns around animal welfare, quality and sustainability, there is now a growing demand for grass-fed products
-
Promotional FeaturesRetailers and brands have made huge strides on palm oil sustainability – but can they now go even further?
Campaigners are calling on companies to honour their palm oil commitments and take action beyond their own supply chains to ensure production, trade and consumption has a responsible future
-
Promotional FeaturesFrom dining out to dining in: how are shoppers re-creating the restaurant experience at home?
As more consumers cook from scratch at home, they are now looking to world foods for inspiration
-
Promotional FeaturesSafety, ease and joy - the secret to future-proofing grocery during lockdown and beyond
The Covid-19 pandemic has turned Maslow’s hierarchy of needs on its head. Can retailers now rekindle brand loyalty by focusing on shifting consumer and digital trends?
-
Promotional FeaturesHow smart sustainable labelling can reduce the carbon footprint of food packaging
With 74% of consumers willing to pay for more sustainable options, packaging and labelling choices have a more important role to play than ever
-
Promotional FeaturesA natural choice: why consumers are turning to grass-fed beef
Flavour, texture and higher welfare standards are persuading more discerning UK meat eaters than ever to buy grass-fed
-
Promotional FeaturesWhy the future is still plant-based
Jonathan Morley from Plant Based World Europe discusses the innovative and fast-growing industry of plant-based food and why the future of food is green
-
Promotional FeaturesOh Canada! Why maple syrup is the flavour of the season
The British public has a growing appetite for Canada’s speciality product, which is now making the jump from breakfast exclusivity to versatile store cupboard favourite
-
Promotional FeaturesFive reasons why grocers should digitise print marketing – a case study
Find out how Lidl Ireland reported a 10X return on ad spend and a 2.3% increase in overall turnover by digitising its weekly promotional leaflets
-
Promotional FeaturesWhy Covid-19 should prompt manufacturers to go the extra mile by cutting down on food miles
Consumers have become increasingly conscious of the provenance of food products and ingredients in recent years - and research suggests the global pandemic has only heightened concerns
-
Promotional FeaturesThree big challenges brands face when going DTC – and how to address them
While shifting to incorporate a DTC model offers major opportunities, it also presents significant challenges
-
Promotional FeaturesCBD will be removed from shelves next year, are you prepared?
Retailers may be surprised to learn that companies selling CBD products as food are operating in a grey area and many could even be illegal due to the amount of controlled substances they contain
-
Promotional FeaturesFive ways to boost online spirits sales with the power of storytelling
Using the power of storytelling, Asda and Diageo are bringing online spirits sales up to speed with physical retail
-
![1919 CMYK_CROYDON_MARKET[2]](https://dmrqkbkq8el9i.cloudfront.net/Pictures/100x67/5/3/1/167531_1919cmyk_croydon_market2_341116_crop.jpg)
Promotional FeaturesTesco’s defining moments
Here are a few of the standout moments in the story of Tesco so far, as it reaches the centenary of its birth
-
Promotional FeaturesInterview: Jason Tarry, Tesco UK CEO
We talk to Tesco UK CEO Jason Tarry about the most important moments in Tesco’s growth since he joined the business in 1990