Asda launches golden raspberries into UK stores

Asda has announced it will be bringing Scottish-grown golden raspberries into UK stores for the first time.

The berries will be available for a limited window, while the crop lasts, in Asda stores.

Asda worked with grower partners Bruce Farms and supplier Scotty Brand to bring the unique variety to market, with a limited amount of special release punnets available.

They will be available in selected UK stores while stocks last and are set to sit alongside the red variants in store.

“The golden raspberries have been a real passion project for us and it’s exciting to be at the forefront of introducing something new to the Scottish soft fruit sector,” said Geoff Bruce, director at Bruce Farms. “As growers, we’re always looking at ways to innovate and explore different varieties that not only thrive in our climate but also offer a unique selling point for customers.”

Bringing all the flavour of traditional varieties the golden raspberries are said to have a “delicate texture”, in addition to the distinctive yellow colour.

Andrew Young, Scotty Brand development manager, added: “Our long-standing partnership with Asda has enabled us to bring this exclusive new product to market, supporting growth and diversification within the sector while showcasing the exceptional quality of Scottish produce and the vital role of local, sustainable growing practices.”