Lidl is claiming a UK retail first with the launch of an own-label Kenyan tea with supply terms designed to directly support closing the living income gap for growers.
The discounter is paying farmers a Fairtrade living income reference price for its new Way To Go Single Origin Kenyan Tea, launching during Fairtrade Fortnight, which starts on 21 September.
It means Lidl will pay an additional amount on top of the Fairtrade minimum price and premium, calculated to reflect local living income needs.
The tea will retail for £1.99 for a pack of 80 bags, each made from 100% biodegradable, compostable plant-based fibres.
The launch builds on Lidl’s 2020 impact assessment into human rights in its Kenyan tea supply chain.
“Through this new product we’re aiming to make a real difference to the everyday lives of Kenyan farmers,” said Lidl GB senior buying director Holly Bleach.
“Every brew represents the hard work of a farmer and their family, and, as a responsible business, we believe that work must be rewarded fairly. By paying a living income premium directly to growers, we are helping these farmers secure the stable future they’ve earned.”
Fairtrade Foundation partnerships director Kerrina Thorogood said: “This commitment to helping close the living income gap is a significant and very welcome step towards fair pay for tea growers.
“Fair pay is fundamental to the future of the tea sector. Today, just one in five tea farmers in Kenya earns enough income each month to support their families with the essentials. As a result, many struggle to invest in their farms, adapt to climate change, and plan for the future. Addressing this challenge requires businesses to take responsibility for the prices they pay.
“We welcome Lidl’s commitment – and this new approach to living income in tea – as an important addition to the substantial efforts already underway by Fairtrade partners across the tea sector. We hope it will encourage others to follow suit.”
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