Mars Wrigley
Mars is a family-owned business with more than a century of history making diverse products and offering services that people and pets love. With more than $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, and COCOAVIA®.
Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 115,000 Associates to create value for all its partners and deliver growth they are proud of every day.
Promotional FeaturesHow to win in a new world of snacking
With consumers broadening their definition of what constitutes a snack and with the snacking category’s boundaries blurring, well-known brands and retailers are having to rethink how they approach the sector – and what might constitute a successful snack brand of the future.