Plant-based eating has undeniably been the defining consumer trend of the past 12 months. Sales of plant-based & dairy-free – the single biggest part of the fast-growing plant-based universe – have hit £454 million, with a whopping £57 million added last year alone. But this hasn’t happened overnight. This category has grown by a phenomenal 140% in the last six years , and the great news is that we’ve still only just scratched the surface.
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As consumers, we’re constantly told one of the most effective ways to reduce carbon emissions is through adapting our diet. With more brands introducing plant-based ranges and sustainable packaging, it’s becoming ever-easier to make sustainable choices. But are consumers really ready to commit to change and will they put their money where their mouth is?
We spoke to Head of Category & Insight, Lyons, UCC Coffee UK and Ireland, to find out what their best move the past year has been, what they would have done differently, and what their plans are for the year to come.
The answer lies with data. A successful product launch can add millions to the bottom line, attract new customers and excite existing ones. But identifying the latest NPD opportunity can only be achieved when data is captured properly and turned into an actionable insight. Something, not many companies do successfully.
As the darker nights draw in, the Premium Lager category expands in growth as consumers look to recreate premium experiences at home instead of going out. Here, HEINEKEN UK offers guidance to support the off-trade with growing a sustainable Premium Lager category.