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The Grocer Vision is a multimedia content platform for free industry insights on grocery retail and fmcg, created in collaboration with The Grocer’s expert industry partners.
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Whitepapers
Know your customer: how brands can use sales data to maximise their profits in convenience
Convenience has enticed fmcg manufacturers in recent years, with shoppers turning to the sector for its proximity and safety during the pandemic. Although this has led to burgeoning basket spend, detailed consumer data for the channel has proven elusive.
YouGov Consumer Profile Peek: People who’ve bought alcohol to watch sports at home
YouGov is a global provider of analysis and data generated by consumers in over 55 markets. Using Profiles, our audience profiling platform – which gives you access to hundreds of thousands of variables on consumer behaviour from 350,000 UK consumers – we’ve delved into the profile of people who’ve recently drunk alcohol from shops to watch sports at home.
Pandemic power rankings: which products have out-performed their category?
The pandemic has rapidly altered consumer behaviour: demand has shifted from basic survival necessities to stocking up on creature comforts, with brands needing to adjust their offerings to meet these changing needs.
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Brand Success Stories: Mutti
We spoke to Francesco Mutti, fourth-generation CEO of Mutti s.p.a., to find out how it delivers the best tomato experience for consumers and why the UK is central to the company’s plans for 2021.
