All Marketing articles
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NewsBrewDog offers retailers free stock in exchange for advertising space
Suggested locations included delivery vans, shutters, fridges and staff uniforms
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NewsWaitrose unveils Gastronaut ad as it plays up ‘home of food lovers’ message
‘The Gastronaut’, created by Wonderhood Studios, follows an astronaut called Michael who pines for the good food available at Waitrose
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NewsCheeky Panda and Kit & Kin censured by ASA over eco claims
Cheeky Panda and Kit & Kin were investigated by the ads regulator after P&G complained about messaging on their websites
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Comment & OpinionWhy Gousto’s Big Secret burger campaign barely made a sizzle
The company’s campaign never gets as far as detailing exactly what the fast food industry’s shady methods are or how they work
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NewsWilkinson Sword teams up with Williams F1 to ‘accelerate visibility’
The partnership with Williams is the biggest brand sponsorship to date by an Edgewell Personal Care name
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Comment & OpinionClipper Tea bee shows power of evolution
A new character provides proof that extra mileage can be wrung out from a simple, effective concept
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Analysis & FeaturesCaffeine pouches: health hazard or next big energy trend?
Fuelled by social media sales, caffeine pouches are growing fast. Are they the next big energy trend or a health risk?
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Comment & OpinionThe new nutrient profiling model could rewrite UK food rules
A technical change in the NPM could substantially reduce unhealthy food marketing to children, says Dr Alison Tedstone, former chief nutritionist at Public Health England and the DHSC, and expert advisor to the Obesity Health Alliance
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Comment & OpinionFmcg needs to catch up as consumers go gaga for gut health
The UK digestive health supplements market generated a revenue of $466.4m in 2024 and is expected to reach $846.3m by 2033
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Comment & OpinionWhy Absolut Tabasco could be this year’s hottest brand collab
The NPD is one of Absolut brand owner Pernod Ricard’s big bets for 2026 and is launching across 50-plus global markets from next month
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Comment & OpinionWill Streeting’s war on sugar transform unhealthy food?
The DHSC’s plans to push ahead with a new, tougher version of the nutrient profiling model could put Streeting on a collision course with Keir Starmer and Chancellor Rachel Reeves
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NewsWhitworths ad banned by ASA for ‘misleading’ 5 a day claim
The ASA investigated two issues relating to an Instgram post by Whitworths seen in August 2025
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NewsPepsiCo boss urges government not to change HFSS goalposts
Earlier this month, The Grocer revealed the government’s plans to move to an updated NPM
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NewsGousto creates ‘UK’s most addictive burger’ in UPF-ridden jab at fast food industry
You’ve tried Joe Wicks’ Killer protein bar, now taste Gousto’s terrible burger meal
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NewsAldi brings back ‘New Parent Fund’, with £100 vouchers up for grabs
The discounter has brought back its ‘Mamia New Parent Fund’ following ‘strong engagement from shoppers in 2025’
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Comment & OpinionCadbury chocolate treat soothes homesick sister
This ad follows the formula of previous ‘glass and a half in everyone’ ads: a downer with a melty warm centre
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Analysis & FeaturesHow symbol groups are investing to win retailer loyalty in 2025
Facing a cost of living crisis, the decline of tobacco sales and the rise of major mults in the convenience space, symbols are pulling out all the stops to attract retailers and protect margins
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NewsIceland Foods enhances in-store ads with ‘UK first’ sensor tech
The Stratacache will enable Iceland to ‘accurately’ measure impressions on in-store advertisements in real time, by sensing when shoppers pass by the digital screens
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Category ReportLonger lasting laundry: trends in household cleaning 2026
Today’s shoppers expect more from their detergent than simple stain removal. They want trendy scents and gentler products to make sure their clothes last
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Comment & OpinionSocial media marketing in the age of digital detoxing
Attention is still key on social media but it is being given more selectively, says Yalin Kaya, strategist at Brandwidth