All Marketing articles
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Comment & OpinionCan supermarkets really change the way the nation eats?
Supermarkets will be legally required to take on the burden of responsibility for the state of the nation’s waistlines
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NewsAspall pitches cider as a ‘sophisticated alternative’
The ‘Y Do Ordinary’ campaign highlights the unique spelling of Aspall Cyder and positions it as a ‘sophisticated alternative’ to prosecco, wine, cocktails and aperitifs
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NewsDash to make TV advertising debut with ‘playful’ 30-second spot
The advert was created by independent agency The Or
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NewsLittle Moons takes on confectionery brands with ‘fun’ repositioning
The mochi maker has dialled up its ‘playfulness and taste appeal’ with a new look
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WebinarsWhat’s the next big opportunity in protein?
Protein is one of grocery’s big success stories, but the landscape is shifting rapidly. What will it take for retailers and brands to stand out from the crowd? In this exclusive webinar, experts reveal how to unlock the next phase of growth.
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Comment & OpinionSpanish star Bonmati helps Snickers stamp out diving
Snickers’ ‘You’re Not You When You’re Hungry’ campaign has previous with football. Now the push has its first female footy star
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Comment & OpinionThe power of word of mouth: why nothing beats a genuine shout-out
The most powerful form of marketing isn’t flashy, expensive, or algorithm-led. It’s real people talking honestly about things they love, says Jenny Costa of Rubies in the Rubble
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Comment & OpinionAlcohol regulation plans feel heavy handed, especially as consumption falls
The booze industry is already facing a litany of costs, from EPR to duty changes and Trump’s tariffs
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RankingsBritain’s Biggest Alcohol Brands 2025: The top 100
Britain’s Biggest Alcohol Brands is The Grocer’s annual ranking of the biggest booze brands in the UK by value and volume.
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Comment & OpinionIs the ‘disruptive’ Punishment Juice too edgy for M&S?
M&S is obviously confident Punishment Juice’s negative-sounding name won’t hamper sales
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NewsM&S koftas bamboozle disappointed shopper
Online commenters soon put the M&S shopper right, calling her a ‘silly goose’
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NewsCawston Press to make TV advertising debut this summer
A new 10-second spot will appear in advert breaks during Channel 4’s Great British Bake Off: The Professionals next week
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NewsAlcohol ad ban would be ‘in line’ with junk food restrictions, government confirms
The NHS 10 Year Heath Plan will not include a ban on alcohol advertising, though partial restrictions are being considered
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NewsAldi launches ‘voucher support scheme to help families’ during the school holidays
Despite the billing, it is simply Aldi’s latest voucher giveaway competition, with no requirement for entries to be from a parent or family
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NewsYouth activists ‘silenced’ by industry as anti-junk food ads get blocked
JCDecaux and Global have both rejected Bite Back’s ‘#CommercialBreak’ campaign
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NewsAlcohol advertising ban outlined in leaked draft of NHS 10-year plan
Alcohol advertising could be facing a complete ban across the UK, according to the latest leak from the Department of Health & Social Care
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Analysis & FeaturesCurtain call or comeback? The latest act of retail theatre
As consumers prioritise speed, efficiency and price when it comes to their weekly shop destination, is exciting retail theatre facing the final curtain?
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NewsStowford Press cider gets ‘modern’ overhaul in bid to halt sales slide
The new design includes a call-out that Stowford Press uses locally sourced apples
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NewsWimbledon favourite Carlos Alcaraz joins Danone as global ambassador
The 22-year-old Spanish player will play a cross-functional role across the group’s brands and categories to promote long-term healthy habits
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NewsFortnum & Mason channels northern British seaside in new summer marketing push
Fortnum’s has partnered with photojournalist Martin Parr to recreate his iconic series of seaside shots from the 1980s, which featured beachgoers in the resort of New Brighton, Merseyside