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Clearly Drinks to relaunch Perfectly Clear flavoured water
Clearly Drinks is to relaunch its Perfectly Clear flavoured water, making them “a fruitier product”.
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Clearly Drinks to relaunch Perfectly Clear flavoured water
Clearly Drinks is to relaunch its Perfectly Clear flavoured water, making them “a fruitier product”.
Public Health England calls off January blitz for Change 4 Life
Government health bosses have axed their flagship new year health campaign
Major rebrand for Jimmy’s Iced Coffee
The four-strong range of cartons has a new look and logo
Fourpure falls foul of Portman Group for Juicebox IPA can
The complainant said Juicebox could appeal to under-18s
Young’s to kick off 2020 with multimillion-pound ad push
The Masters of Fish campaign is designed to appeal to a younger audience and will reach 33 million shoppers, Young’s said
Lidl to remove cartoon characters from own-brand cereal
The discounter is hoping to help parents tackle pester power in supermarkets
Government urged not to water down obesity plans after ASA report
Health campaigners have accused advertising bosses of ‘spinning’ the new report
Aspall Cyder brand makeover highlights upmarket credentials
”We want to be the champagne of the cider category,” Aspall GM Dale Scott told The Grocer.
Burton’s Biscuit Company launches ‘Under 100 Calorie Club’
It has changed the recipe of its double choc flavour with the move
Cauldron falafels go vegan in recipe switch-up
The revamp will be accompanied by a £3m, year-long campaign in January called ‘Love Food, Eat Better’
Superfood Bakery to roll out new packaging and NPD in 2020
Two new SKUs will roll out to Ocado, Whole Foods Market and Planet Organic in February
Buxton Water to roll out 100% rPET bottles across entire range
The full range will be made from rPET by 2021
Future of Tiny Rebel’s Cwtch ale uncertain as Portman Group issues Retailer Alert Bulletin
The Portman Group says the cans risk appealing to under-18s
Vita Coco redesigns range as brand wins B Corp certification
The coconut water brand has given its logo a redesign and created new packs
Captain Birdseye unveils ‘high seas-inspired’ eau de toilette
The scent is said to be ‘inspired by the hypnotic and evocative power of the high seas’
Edinburgh Gin unveils nationwide Filled with Wonder campaign
It also revealed plans to move into a new distillery