All Marketing articles
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InterviewsQuorn’s top dog David Flochel on leading its turnaround
Meat-free category leader Quorn has been hit by concerns around UPFs, affordability and taste. Its new CEO is betting on marketing and reformulation
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NewsDoritos rolls out Golden Sriracha tortilla chips in F1 promotion
The NPD comes in ‘striking, trophy-inspired’ gold packs
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Comment & OpinionHappy Aussies show pride in latest lamb campaign
The three-minute ad shows a group of Aussie underlings desperately trying to show a set of ‘happiness auditors’ how happy everyone is
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NewsWalkers unveils ‘largest' brand refresh in 80-year history
Core crisps packs now feature a ‘sun-inspired’ logo and hero British potatoes
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NewsDove targets younger shoppers with Bridgerton partnership
It has rolled out limited-edition fragrances Raspberry Rendezvous and Love & Meadows
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NewsMajority of shopper basket ‘open to influence’ finds Tesco Media behavioural study
Seventy-six per cent of basket items are typically ‘new, lapsed or occasional’ rather than habitual, finds major Tesco-shopper research
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NewsPrésident cheese features in new campaign on Channel 4
Designed to strengthen awareness and reinforce its association with the ’French good life’ and superior quality, the campaign is reportedly set to deliver nearly 160 million impressions in 2026
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NewsJunk food ban must be extended, health groups tell ministers
The Obesity Health Alliance has written an open letter to health secretary Wes Streeting and culture secretary Lisa Nandy, urging them to remove “loopholes” that allow brands with HFSS products to continue advertising
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NewsCo-op makes planogram data available to suppliers
Co-op is working with retail technology company VST on the initiative
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Analysis & FeaturesThe Grocer’s unofficial guide to the new HFSS marketing rules
It’s a watershed moment for HFSS food and drink advertising, with new rules now in place to restrict the marketing of key foodstuffs. But what do they mean in practice? And how will retailers and manufacturers approach the restrictions? Here’s everything you ever needed to know but didn’t dare to ask.
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NewsMoju unveils latest TV advert as sales soar
The new 30-second hero advert will run until the end of February
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ProfilesMy food & drink job: Charlotte Hawksworth, brand manager, The Vegetarian Butcher
‘Being part of a small team has given me exposure to so many different areas of the industry’
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Comment & OpinionToday’s junk food ad ban is a controversial start to 2026
Influential nudge body Nesta has warned the government its new legislation has been gutted to such an extent that it will allow companies to continue promoting unhealthy products
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Comment & OpinionWhy the UK government is ending the era of junk food ads
The UK is at a turning point in the fight against childhood obesity, says minister for health Ashley Dalton
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Comment & OpinionThe tricky second album: how to make a great fmcg follow-up
The internet is full of advice on how to launch a brand but much less is said about what happens next, says Alex Stewart, creative partner at Derek&Eric
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Comment & OpinionWhy the HFSS ad ban could be a sales blessing in disguise
New research reveals the enforced switch to brand storytelling will help brands more than double ROI, says Circana’s Milan Jotangia
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NewsJunk food advertising ban full of loopholes, say key government advisers
Nudge body Nesta said today’s delayed launch would achieve health gains ‘much smaller’ than they could have been, because of gaps in the legislation
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NewsTesco revives blue and white stripes in new value push
Tesco’s new Everyday Low Prices will be accompanied by the return of the blue and white ‘value’ stripes
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ProfilesMy food & drink job: Ashley Harris, assistant comms manager, Ben & Jerry’s
‘It’s my responsibility to ensure our messaging strikes a sweet balance of joy and justice’
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Comment & OpinionBrands should see HFSS policy as a golden opportunity
The rulings, in all their many guises, represent an opportunity to innovate, change behaviours, and create new ways of communicating with consumers, say Rupert Pick, co-founder & global MD, and Louise Forster-Smith, innovation director, at Hot Pickle