All Marketing articles
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Comment & OpinionNo more lazy marketing: why HFSS is a blessing in disguise
With the January 2026 restrictions now in force, the easy options are narrowing, says Nick Wright, CEO at Havas Play
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Analysis & FeaturesHow big is the future for regenerative farming?
It has no agreed definition, yet brands and retailers are getting on board. Can the regenerative movement outpace organic?
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NewsTesco Media launches video ads on website and app
It’s the first time video ads have been made available to brands to run on Tesco.com or the Tesco app
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NewsMcDonald’s UK&I CMO steps down after 14 years
Ben Fox first joined McDonald’s in 2012 and was promoted to UK&I CMO in January 2025
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Category ReportThe changing face of beauty and personal care: trends in 2026
Boots said shoppers ’are investing in trusted classics and luxury staples while experimenting with fleeting trends and affordable brands’
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Category ReportMore than half of men now shave their body hair
In the past year, value sales of men’s razor blades have grown 1.9%, or £4.9m. [Worldpanel]
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Category ReportAsian beauty’s influence grows as men ‘catching up’ on skincare spending
Boots sells a Korean skincare product every 30 seconds
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NewsModelo Especial to get renewed UK push from Budweiser Brewing Group
Budweiser Brewing Group is to roll out an above-the-line campaign for Modelo across TV, digital and OOH from this month
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Category ReportRefillable & whole-body men’s deo goes from ‘niche to fixture essential’
With sales of men’s deodorants up 5.4% in value, Unilever recently unveiled Dove Men + Care Whole Body Deo
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NewsUnilever launches World Cup tie-ins across personal care portfolio
Lynx, Sure, Dove and Radox have all added new products, as Unilever seeks to underline its “commitment to leveraging the power of sport”
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Category Report‘Inside-out’ skincare trend gathers pace
It’s not just what you put on your skin and hair that counts
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Category ReportHow budget beauty brands are winning share
Savvy shoppers are no longer ashamed to buy budget items
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Category ReportUnilever bets big on the natural grooming boom
In the US, ‘looksmaxxing’ is on the rise with young men
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Comment & Opinion‘Less healthy’ food advertising bans won’t reduce obesity
There are much more significant and complex factors driving obesity than advertising, says Stephen Woodford, CEO of the Advertising Association
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NewsDrinks brands pull sponsorship of Wireless Festival over Kanye West booking
It follows a series of antisemitic remarks made by West in recent years
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Comment & OpinionHow small brands are reshaping TV advertising
Small brands are doing more than just advertising on TV – they’re reshaping how the whole system works, says ITV’s Kate Waters
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Comment & OpinionAsda duo demonstrate ‘Big Easter Energy’
Asda’s short and sweet ads deliver a punchy price message
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Analysis & FeaturesWill AI shopping kill the supermarket website?
AI chatbots are muscling into e-commerce with product recommendations and even purchase features. Can supermarket websites survive?
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Comment & OpinionWomen don’t need new beer, they need new reasons to buy it
Beer marketing has historically been aimed at men, says Ruth Stubbs, EMEA CEO at Wavemaker. Here’s how to change that