Molson Coors readies massive push for upscale Pravha lager
The brewer will plough upwards of £5m into the brand…
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Molson Coors readies massive push for upscale Pravha lager
The brewer will plough upwards of £5m into the brand…
Oatly unveils anti-dairy campaign for London Coffee Festival
The ads are concentrated around Shoreditch, London
Tango plans £2.2m TV return after sugar-free expansion
A new ad will air in the summer, four years after the brand’s previous small screen push
In-store marketing outperforms Snapchat ads in sales uplift
Traditional ads on gondola ends, shelves and in-store radio delivered an uplift 10 times higher than Snapchat ads…
Government plans for HFSS ad watershed go 'against evidence'
The Advertising Association said the average child spent less than one hundredth of one per cent of the day viewing HFSS advertising
M&S to sponsor Britain's Got Talent in first TV tie-up
The campaign will showcase M&S’s family-friendly and value-focused food lines
Tesco completes move to 100% sustainable chocolate
The move to Rainforest Alliance Certified cocoa applies to all own-label chocolate products, including biscuits, cakes, desserts and cereals
Dairy UK to revive spoof government ad campaign
It has recruited a consumer panel to pit dairy products against their vegan alternatives
Nomad heralds end of Findus in UK with Crispy Pancake rebrand
The famous Findus Crispy Pancake will be replaced by a Birds Eye-branded alternative
Craft brewers slam new Portman Group consumption guidelines
The Society of Independent Brewers claims new rules could unfairly penalise its members
Flexitarian diets help egg sales climb past £1bn for first time
A desire to eat more healthily and cut down on meat consumption were key drivers for the increase, said British Lion
Heineken readies first-ever makeover for Desperados
A fresh look for the tequila-infused beer brand will roll out from March
Berry specialist Chambers plans snacking brand
The Fruitery brand is due to roll out its first product in May
Black Farmer debuts first brand from incubator scheme
Smörgåsbord plans to bring a range of authentic Scandinavian products to the UK
Carling mounts major push to combat falling lager sales
Latest figures show the brand’s sales have fallen into decline
Walkers adds two on-trend variants to core crisps lineup
BBQ Pulled Pork and Spicy Sriracha are leading ’flavour trends that are emerging throughout Britain’ says Walkers