GDPR one year on: retailers are still missing a trick on trust
The GDPR is designed to improve transparency, says Lauren Shinfield, solicitor at TLT
- Previous
- Next
Lucozade Energy launches £10m ‘Spark Something’ push
The ample investment follows the £10m ‘Energy Beats Everything’ drive of 2018
Hardys draws on cricket credentials for summer marketing push
It comes as sales of the brand are up 3.6% year on year
AHDB's giant chicken campaign adds £12m to pork sales
Every pound spent on marketing generated an extra £7.31 in sales of pork when compared with the previous year
Chicago Town to kick off £5m masterbrand push
An advert will make its debut on Monday (20 May) across TV, VOD and cinema
Sainsbury's launches TV ad campaign to mark 150th year
The ad features the creation of a cake embodying the supermarket’s values and history
Speciality Drinks unveils Scotch-inspired system for classifying rum
The system has been designed by sister companies Speciality Drinks and The Whisky Exchange
Warburtons unveils bagels ad starring Robert De Niro
The commercial, called ‘GoodBagels’, will make its debut on 17 May
Iceland launches website promoting sustainability credentials
The new site says the frozen food retailer is ‘taking on the world’s biggest environmental and social challenges’
Albert Bartlett partners with Disney for potato promotion
The on pack promotion is designed to boost potato consumption among children
Propercorn cement mixer embarks on promotional tour
The pink vehicle began its journey today (30 April) in London
Tetley kicks off first push for Cold Infusions range
A £1.3m investment will be accompanied by a new variant and extra formats
Heineken enlists Jeff Bridges for £7m Amstel ad campaign
It features the Big Lebowski actor “literally becoming a human bridge”
Warburtons unveils bagels range to be advertised by Robert De Niro
The two variants of New York-style bagel are made in the traditional manner
Cadbury enlists Kim Wilde and Jason Donovan for Darkmilk ads
The comical clips made their small screen debut on Saturday (20 April)
Foster's launches £6m ad push poking fun at craft beer drinkers
The Heineken UK brand has brought back Australian duo ‘Brad & Dan’ from its past campaigns
The Grocer unveils marketing campaign for Own-Label Accreditation Scheme
The creative, which was produced in house, was designed to introduce consumers to the Great Food and Great Drink logos