All Marketing articles
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Comment & OpinionMr Somersby rescues pair of Brits in sweary campaign
Mr Somersby is a genial American who helps a couple of shut-ins enjoy nature - and a cider, of course
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Comment & OpinionBuzzBallz hype hides importance of RTDs to booze category
BuzzBallz success is exceptional but there are lessons to be learned for all in the alcoholic drinks category
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Analysis & FeaturesHow will brands reach kids after the social media ban?
Soon the route to under-16s via social media will be closed. Food & drink brands will need to adapt – and return to the real world
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Comment & Opinion‘Non-alcoholic’ is the wrong way to sell one of drink’s biggest growth categories
Non-alcoholic sells the category short – it’s time to retire the term, says Steve Pearce, managing director at Love
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Comment & OpinionWhy Asda chose Amazon to ‘transform’ its retail media game
Asda’s chief customer and digital officer tells The Grocer why the supermarket is partnering with Amazon to overhaul its retail media offer
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NewsRaising The Glass incubator returns with new name First Pour
A total of 11 brands took part in the incubator programme last year including Sipr Tea, Noffee, In The Loop Drinks and Novel Whisky
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Comment & OpinionAldi’s £50 giveaway won’t help sales, but it shows what’s going wrong
Without a loyalty scheme, Aldi lacks a way to connect with customers directly
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Category ReportFrom hot honey to healthier ketchup: trends in table sauces
The UK has gone crazy for fast-casual dining. Pizza. Burgers. Bao buns. Kati rolls. All are being made by UK’s quick-service restaurants and street food vendors. Most are served alongside a sauce for dunking or drizzling
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NewsBestway kicks off World Cup campaign across 3,000 stores
The campaign will include shopper competitions, promotions, enhanced PoS, in-store theatre and category-led merchandising throughout the tournament
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NewsAldi giving away a £50 voucher a day in July and August
Aldi is billing its latest voucher competition as its way of helping families with the added costs of looking after children during the school holidays
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NewsAsda brings in Amazon to ‘transform’ retail media offer
Asda is the first UK retailer to deploy Amazon’s Retail Ad service
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NewsPoppi UK launch accelerates pre and probiotic soda sales boom
Existing pre and probiotic sodas have grown value by almost 350% year on year, with new launch Poppi adding £8.5m in retail sales value to the category
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NewsTesco joins forces with Waitrose and B&Q for Dunnhumby-led retail media pilot
The retailers – as part of the newly formed ‘Dunnhumby network alliance’ – will launch the pilots in the coming weeks
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Category ReportShoppers embrace new formats and flavours in cheese
An explosion of flavour and format innovations can currently be found not in the confectionery aisle but in the cheese fixture
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Comment & OpinionAdvantage Survey shows supplier shortfalls but retail misses too
There will doubtless be great interest in the list of category and competency winners, but it’s the assessment of supplier capabilities in the broader sense that is of most value
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Analysis & FeaturesAdvantage Survey: what do retailers really think of suppliers?
For the first time, the results of Advantage Group’s survey of retailers have been made public – and they make tough reading for many suppliers. Where are they falling down? And how can they improve?
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WhitepapersThe future of retail isn’t online or offline. It’s both
The online versus in-store debate is over. UK consumers now move seamlessly between channels, with 80% discovering products online and 83% in-store, while one in five already use AI tools for product recommendations.
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Comment & OpinionWhy being data-driven can be dangerous
Being data-driven only helps if the data – and the analysis behind it – is actually good, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionWhat does olive oil’s packaging say about the brand selling it?
The squeeze bottle has transformed the olive oil aisle but for brands serious about quality, the science should give them pause for thought, says Sarah Vachon, founder of Citizens of Soil
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Promotional FeaturesHow e-commerce can turbocharge fmcg brand growth in a tough market
Why embracing online can help grocery brands complement not cannibalise their physical grocery sales.