All Marketing articles
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Comment & OpinionWhen salt becomes a statement worth paying for
Basic categories like salt and butter are being bought as identity signals, not staples, but most packaging is still briefed for the shelf, not what it says about the shopper, says Sarah Knox, senior strategist at Lewis Moberly
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NewsUnitas targets scale, data and unison in wholesale overhaul
Incoming CEO David Cooke told The Grocer that negotiating terms was no longer enough to keep the buying group ‘healthy and relevant’ for the next 10 years
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NewsTeapigs owner Tata taps THG Ingenuity to grow direct-to-consumer channel
The partnership would result in a ‘seamless, premium online shopping experience for consumers’ THG Ingenuity said
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ProfilesMy food & drink job: Emily Elcock, social media manager, Tiptree
‘You don’t have to take the traditional route if it doesn’t feel right for you. Real-life experience, energy and enthusiasm can go a long way’
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Feature SynopsisFocus On Savoury Pastries & Meat Snacks: 21 November
Savoury pastry brands are innovating to lure younger consumers and tap new occasions
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NewsASA flags ‘widespread breaches’ in mushroom supplement ads
The ASA’s latest Pulse Report has identified ‘widespread likely breaches’ of advertising rules in mushroom supplement marketing
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NewsUnitas launches first own-label confectionery range under Local Living
The Local Living confectionery range spans Fizzy Mix, Giant Fizzy Strawbs, Mini Pencils, Tangy Mix, Sour Snakes and Party Mix
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NewsThirst for energy drinks drives £50m bump to Lucozade owner revenues
Sales at Suntory climbed 8.5% to £598.4m for the year to 31 December 2025, supported by launches of new products and advertising campaigns
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Comment & OpinionCharlie Bigham’s takes it slow in pie push
‘Charlie thinks life if richer when you slow down,’ apparently
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Comment & Opinion‘Undisclosed AI’ is the next trust trigger for brands
As the EU’s AI Transparency Rules come into effect, the real risk isn’t CPG brands using AI, it’s getting caught hiding it, says Angela Tangas, global CEO at Oliver
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NewsLipton Teas & Infusions slumps to a loss amid revitalisation push
The tea group’s sales fell by 15.1% to £94.8m in 2025, as the business lost volume share in an already shrinking category
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NewsHuel censured by ASA again over unauthorised health claims
The ruling – the fifth against Huel in four years – came in response to a video seen on Instagram and YouTube
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Comment & OpinionMorrisons’ meal deal price cut is a tasty PR move for a confident business
Against a backdrop of others inflating, Morrisons is making a shrewd PR move by reducing its meal deal – and it also shows that CEO Rami Baitiéh is serious about his intention to be “unbeatable’ on hundreds of core lines
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NewsAldi tops UK supermarket ranking for use of sound and music
UK supermarkets performed poorly versus global rivals, with only Aldi appearing in the top third of the table of 100 supermarkets around the world that were assessed.
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NewsMüller unveils category-first chilli chocolate Frijj flavour for Halloween
The limited-edition drink capitalised on the growing trend for ‘swicy’ flavour combinations which blended sweet and spicy tastes, Müller said
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NewsVeg Power launches ‘Feel the Fibre’ campaign
The campaign, which launched today, also includes a Discover Beans nationwide schools programme involving thousands of children and a significant social media campaign to extend the reach to parents and into homes
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Feature SynopsisFocus On Plant-Based Food & Drink: 7 November
Plant-based brands are innovating to cash in on all food and drink occasions
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NewsAstonish calls out ‘false cleanliness’ in £2.8m campaign
‘There’s clean-ish. And there’s Astonish’ features two horror film-style adverts
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InterviewsHow Here We Flo is taking the shame out of period care
Susan Allen and Tara Chandra are on a mission to tackle the stigma around period care
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Comment & OpinionKahlúa hosts a party at the old folks’ home
Kahlúa’s new ad doesn’t make much effort to glamorise the setting, but it takes the opportunity to position itself as an OAP party beverage