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GDPR one year on: retailers are still missing a trick on trust

The GDPR is designed to improve transparency, says Lauren Shinfield, solicitor at TLT 

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Lucozade Energy launches £10m ‘Spark Something’ push

The ample investment follows the £10m ‘Energy Beats Everything’ drive of 2018

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Hardys draws on cricket credentials for summer marketing push

It comes as sales of the brand are up 3.6% year on year

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AHDB's giant chicken campaign adds £12m to pork sales

Every pound spent on marketing generated an extra £7.31 in sales of pork when compared with the previous year

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Chicago Town to kick off £5m masterbrand push

An advert will make its debut on Monday (20 May) across TV, VOD and cinema

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Sainsbury's launches TV ad campaign to mark 150th year

The ad features the creation of a cake embodying the supermarket’s values and history

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Speciality Drinks unveils Scotch-inspired system for classifying rum

The system has been designed by sister companies Speciality Drinks and The Whisky Exchange

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Warburtons unveils bagels ad starring Robert De Niro

The commercial, called ‘GoodBagels’, will make its debut on 17 May

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Iceland launches website promoting sustainability credentials

The new site says the frozen food retailer is ‘taking on the world’s biggest environmental and social challenges’

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Albert Bartlett partners with Disney for potato promotion

The on pack promotion is designed to boost potato consumption among children 

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Propercorn cement mixer embarks on promotional tour

The pink vehicle began its journey today (30 April) in London

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Tetley kicks off first push for Cold Infusions range

A £1.3m investment will be accompanied by a new variant and extra formats

AMSTEL’S NEW TV AD, BRIDGES ON BRIDGES, SEES HOLLYWOOD LEGEND JEFF BRIDGES PROOST TO TOGETHERNESS

Heineken enlists Jeff Bridges for £7m Amstel ad campaign

It features the Big Lebowski actor “literally becoming a human bridge”

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Warburtons unveils bagels range to be advertised by Robert De Niro

The two variants of New York-style bagel are made in the traditional manner

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Cadbury enlists Kim Wilde and Jason Donovan for Darkmilk ads

The comical clips made their small screen debut on Saturday (20 April)

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Foster's launches £6m ad push poking fun at craft beer drinkers

The Heineken UK brand has brought back Australian duo ‘Brad & Dan’ from its past campaigns

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The Grocer unveils marketing campaign for Own-Label Accreditation Scheme

The creative, which was produced in house, was designed to introduce consumers to the Great Food and Great Drink logos