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GDPR one year on: retailers are still missing a trick on trust

The GDPR is designed to improve transparency, says Lauren Shinfield, solicitor at TLT 

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Lucozade Energy launches £10m ‘Spark Something’ push

The ample investment follows the £10m ‘Energy Beats Everything’ drive of 2018

Hardys Cricket

Hardys draws on cricket credentials for summer marketing push

It comes as sales of the brand are up 3.6% year on year


AHDB's giant chicken campaign adds £12m to pork sales

Every pound spent on marketing generated an extra £7.31 in sales of pork when compared with the previous year

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Chicago Town to kick off £5m masterbrand push

An advert will make its debut on Monday (20 May) across TV, VOD and cinema

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Sainsbury's launches TV ad campaign to mark 150th year

The ad features the creation of a cake embodying the supermarket’s values and history


Speciality Drinks unveils Scotch-inspired system for classifying rum

The system has been designed by sister companies Speciality Drinks and The Whisky Exchange

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Warburtons unveils bagels ad starring Robert De Niro

The commercial, called ‘GoodBagels’, will make its debut on 17 May


Iceland launches website promoting sustainability credentials

The new site says the frozen food retailer is ‘taking on the world’s biggest environmental and social challenges’

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Albert Bartlett partners with Disney for potato promotion

The on pack promotion is designed to boost potato consumption among children 

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Propercorn cement mixer embarks on promotional tour

The pink vehicle began its journey today (30 April) in London

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Tetley kicks off first push for Cold Infusions range

A £1.3m investment will be accompanied by a new variant and extra formats


Heineken enlists Jeff Bridges for £7m Amstel ad campaign

It features the Big Lebowski actor “literally becoming a human bridge”

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Warburtons unveils bagels range to be advertised by Robert De Niro

The two variants of New York-style bagel are made in the traditional manner

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Cadbury enlists Kim Wilde and Jason Donovan for Darkmilk ads

The comical clips made their small screen debut on Saturday (20 April)


Foster's launches £6m ad push poking fun at craft beer drinkers

The Heineken UK brand has brought back Australian duo ‘Brad & Dan’ from its past campaigns

The Grocer Own Label on The Loop Birmingham

The Grocer unveils marketing campaign for Own-Label Accreditation Scheme

The creative, which was produced in house, was designed to introduce consumers to the Great Food and Great Drink logos