All Marketing articles
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NewsPlenish rolls out ingredient-led rebrand and ‘biggest ever’ campaign
It comes with Plenish having outpaced broader category growth in juice shots
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NewsIGD warns new junk food model will delay mandatory reporting plans
IGD said it feared pushing ahead with the changes could delay Streeting’s plans to bring in mandatory reporting as part of his 10-year NHS plan
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Comment & OpinionTesco man lives through nightmare question session
Britain’s biggest retailer is weaponising a well-worn question
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NewsBacardí & Coca-Cola extend partnership with spiced rum RTD
The NPD will be supported by an on‑pack promotion
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Analysis & FeaturesMeet the fab, female, foodie founder duos
This International Women’s Day, we meet five fab female founder duos who are working together to transform grocery and ‘build a fempire’
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NewsEhrmann Cornish Dairy rebrands Trewithen Dairy
The updated branding will come in from April 2026, rolling out across grocery channels as part of a strategy to drive brand recognition, shelf standout and continued national growth
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Comment & OpinionMenopause is not a moment. It is a forever market
Menopause is often framed solely as a medical issue, when in reality it’s a life transition that half the population will experience, says Heather Jackson is CEO and co-founder of GenM
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NewsYoplait relaunches Yop range for first time in 20 years
The range is designed to gain on-shelf standout, drive appeal with its teenage and young adult core consumers, and accelerate brand growth
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NewsTesco Media appoints first COO, from Walmart
She has been chief operating officer at Walmart Connect for the past four years
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NewsWKD revives ‘Got a WKD Side’ slogan for £10m push
The campaign represented a return to ’the brand’s cultural roots’, owner SHS Drinks said.
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NewsPoppi ditches prebiotic claim for UK soda launch
Poppi’s sodas contain 3g of fibre per can, well below the 12g specified in the specific authorised claim on the GB Nutrition and Health Claims Register
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ProfilesMy food & drink job: Keenia Dyer-Williams, marketing & growth lead, Omega Pressery
‘A good fmcg recruiter can be a game-changer for finding roles that match your skills and interests’
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Comment & OpinionNeed anything from Tesco? Why every little (still) helps
Tesco’s new brand platform already rolls off the tongue more easily – and is far more likely to gain traction on social media – than its predecessors
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NewsBirds Eye launches ‘crunchier’ reformulated fish fingers
Birds Eye said the reformulations strike a better balance ‘between crumb and succulent, flaky 100% white fish fillet’
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Analysis & FeaturesInside Nisa’s ‘symbol group done right’
Nisa’s overhaul involves a smart new fascia, digital screens and refreshed PoS, plus proud callouts to the 2,400- strong Co-op own-label range. That comes with a new commercial model
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NewsTesco revamps ‘every little helps’ message with new slogan
The supermarket said the new slogan would show how Tesco was there to help the nation get the groceries they need and much more
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NewsFormer Tesco CCO Alessandra Bellini joins Barrows Connected Store board
Barrows Connected Store will be looking to Bellini to provide ‘unbiased, strategic guidance and independent oversight, helping to challenge internal thinking and support long-term growth’
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WebinarsFuture of soft drinks: Unlocking the next decade of growth
With volumes under pressure, how do retailers and suppliers turn soft drinks innovation into lasting growth? Our panel of experts from Tesco, Coca‑Cola Europacific Partners GB, Kantar and the British Soft Drinks Association reveal all.
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Comment & OpinionThe EPR effect: how a ‘hidden tax’ is transforming drinks marketing
With such fundamental changes as EPR, brands must reconsider how to present their products, says Mark Dodds, chair of the CIM Food, Drink, and Agriculture Group
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Comment & OpinionImperilled Pringles pair play up power of sharing
If you thought it was tricky to politely prise the potato-ish snacks from a tube at a party, try doing it when you’re dangling off a skyscraper