- Hot Topics
- Brexit
- Coronavirus
Budweiser Budvar to relaunch ‘Strong’ beer as Budvar Reserve
It will roll out to independents and specialists in 330ml bottles
Already have an account? Sign in here
Register for free guest access
- Read more expert fmcg intelligence
- Receive daily newsletters
- Save stories to take to your meetings
- Previous
- Next
Budweiser Budvar to relaunch ‘Strong’ beer as Budvar Reserve
It will roll out to independents and specialists in 330ml bottles
Belton Farm to bring back Red Fox TV ad
The push runs on Channel 4 for the next four weeks
Sainsbury’s to drop 'Live Well for Less' slogan
The supermarket will swap out its decade-old ‘Live Well for Less’ strapline in the coming months
Shopify and TikTok team up to boost merchants’ video ad sales
TikTok has seen its average monthly usage in the UK rise from 11 to 19.9 hours from 2019 to 2020
Popchips to make TV debut with £2.3m marketing push
The KP Snacks brand will launch a new ad on 1 March.
Coca-Cola revamps recipe and pack design for ‘evolved’ Zero Sugar SKU
It’s the latest in a number of moves by Coca-Cola to reduce sugar
Sainsbury’s raised some of its prices to ‘match’ Aldi
Analysis by The Grocer has revealed eight products in Sainsbury’s ’Aldi Price Match’ campaign that got more expensive
Gok Wan to star in first Itsu TV advert as sales prosper
Itsu’s first TV advert follows ‘record’ growth in supermarkets last year
Lidl becomes sponsor of Channel 4’s Sunday Brunch
The discounter plans to use its social media channels to showcase how Lidl’s ingredients can be used to make recipes from the Sunday morning show
Ocado delivering worst ‘digital experience’ of major supermarkets, survey finds
Among Ocado shoppers, less than a third (31%) rated their digital experience as good and only 14% deemed it exceptional
Weetabix sales surge following baked beans social media post
A divisive post showing the cereal bars slathered in baked beans went viral last week
Sainsbury’s Aldi Price Match is ‘really taking on Tesco’
The campaign has been widely interpreted as a defensive strategy
Personal shopper app Beelivery planning TV advertising campaign
Beelivery has appointed Lindsay Ball to steer the push as marketing director
Big fall in HFSS advertising breaches ahead of proposed ban
The ASA discovered 27 ads for HFSS products on age-restricted websites in Q4
IGD plays up purpose as part of rebranding
As well as adopting a new blue and red ‘IGD’ logo, the organisation has renamed its two halves Commercial Insight and Social Impact
Clover unveils ‘reassuringly imperfect’ digital marketing campaign
The dairy spread brand will target parents with its new ‘Spread the Real Love’ campaign