All Marketing articles
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Comment & OpinionWhy Guinness picked London for its new Open Gate Brewery
Guinness’ £73m Open Gate Brewery throws open its doors in Covent Garden today. But why has arguably Ireland’s most famous export picked London for its latest brand home?
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NewsSupermarket Christmas ads: consumer awareness falling each year
The number of Brits who recall having seen, heard or read advertising for supermarket brands when prompted during the festive period, has dropped each year since 2022, exclusive Kantar data shows
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Comment & OpinionWot, no OOH? Why the HFSS ad ban doesn’t go far enough
In anticipation of the ban, some food brands have spent on reformulating their products. But some have simply shifted marketing spend to billboards
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Comment & OpinionWhat challenges and opportunities do farm shops face in 2026?
Emma Mosey, chair of the Farm Retail Association, looks at what the coming year could mean for farm shops and other independent food and drink retailers
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NewsCarlsberg hails 2019 restage for recent sales surge
Carlsberg tweaked the recipe of Danish Pilsner further in the UK in 2023
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Comment & OpinionWhy the outcry over BrewDog’s ‘commercial suicide’ ad is a storm in a teacup
The latest scandal in which BrewDog finds itself embroiled feels entirely manufactured
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WhitepapersHow LHF regulation is rewriting food marketing
Britain’s food marketing is entering a new era – with consumers already thinking beyond the latest high-fat, salt and sugar (HFSS)/less healthy food (LHF) advertising rules. To understand how expectations, regulation and brand responsibility are shifting, Dentsu conducted a nationally representative study of 1,020 UK adults ...
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Comment & OpinionDon’t let TikTok Shop be the turkey of your Christmas strategy
TikTok Shop demonstrates that discovery commerce demand is now large enough to shape holiday grocery outcomes, says Eva Liu, social commerce director at Samy
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Comment & OpinionEndless delays, moving goalposts: HFSS policy farce deepens
Having presided over this farcical mismanagement of the HFSS advertising restrictions, the government looks set to cause more chaos
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Comment & OpinionMcDonald’s Grinch lacks festive menace
The fast food version is truer to the original story than Asda’s attempt: it’s set in Whoville and the green guy has, initially at least, a bit of authentic malevolence about him
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NewsAd ban guidance published as row over HFSS brands continues
A third set of official guidance on the HFSS ad ban has been published by the Committee of Advertising Practice
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Comment & OpinionDoes the government’s babymilk action plan go far enough?
Retailers were quick to back Starmer’s announcement, but some health and early stage nutrition experts are arguing the government’s plans don’t go far enough
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NewsWKD splashes £10m on 30th birthday campaign amid sales declines
The investment marks a ‘bold new direction’ for WKD, says owner SHS Drinks
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NewsSupermarket loyalty discounts allowed on babymilk under government plan
Ministers will accept recommendations made by the CMA in February
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NewsFood brands ramp up out-of-home advertising spend as HFSS ad ban looms
McDonald’s, Unilever, KFC, Pepsico, Coca-Cola, Mars and Mondelez also feature among the biggest spenders on outdoor advertising last year
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NewsChristmas adverts matter to supermarket shoppers, research finds
A poll of 973 adults by The Harris Poll shows 71% of adults say it’s important that the supermarkets they shop with make a Christmas ad that makes them feel good about the brand
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ProfilesMy food & drink job: Georgia Woodward, senior brand manager, M&M’s
‘I really enjoyed working on our M&M’s Halloween creative campaign with Jedward’
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NewsWaitrose reunites Gavin & Stacey stars to solve Christmas food quandaries
The pair feature across six episodes in which they set out to help solve some of the nation’s most common Christmas quandaries with food
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Comment & OpinionWhat Prime and Pepsi AM tell us about the power of momentum
In a year when tens of thousands of new products launched but most failed to gain traction, the brands that grow are the ones that move. Kimberley Upton, head of effectiveness at Zeal, on why momentum will decide who wins in fmcg
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NewsChocolate haggis maker ditches purple packs following Cadbury dispute
In 2024, Simon Howie spoofed Cadbury with an ad that depicted a giant haggis playing the drums