fullers campaign

Fuller’s London Pride in 60th anniversary marketing campaign

Asahi UK claims the campaign will reach more than 2.5 million of the UK’s adult population

fullers campaign

Fuller’s London Pride in 60th anniversary marketing campaign

Asahi UK claims the campaign will reach more than 2.5 million of the UK’s adult population

Single FJ Range

Trek protein flapjacks get major rebrand

The new-look bars clearly signal their protein content as well as vegan and gluten-free credentials

mattias-diesel-gj6THKvbm10-unsplash

'Wholly inappropriate' Suicyder brand blasted by Portman Group

The watchdog’s independent complaints panel said the drink ‘created a direct link between suicide, alcohol and dangerous behaviour’

Range v2

Mariah Carey to be face of Walkers Christmas campaign

It is 25 years since Carey’s festive hit, All I Want For Christmas Is You, was released

Cadbury Creme Egg Baking Tin 2

Cadbury to revive ‘How do you eat yours?’ for £4m Creme Egg push

Kicking off in January, a Netflix-style website will offer short films about Creme Egg

Disney Noble Foods eggs

Noble teams with Disney on Frozen 2-branded free range eggs

The product aims to encourage children to enjoy eggs more regularly

Hobgoblin_lifesyle image

Hobgoblin beer gets its first makeover in 31 years

A new look has been rolled out across cans and bottles of the beer, which will hit shelves from 1 November

Vaping

UK vaping industry pushes ‘facts not fiction’ in reassurance campaign

The UKVIA warned ‘misinformation and scare stories’ had threatened to push UK vapers back to cigarettes

PinPep_BirdsEye_Frozen_063

Birds Eye and Sainsbury’s team up for frozen veg in-store ‘takeover’

The takeover will see a Sainsbury’s frozen veg aisle re-merchandised according to colour

twin peaks

Poundland spoofs erotic ad to launch Twin Peaks chocolate bar

The ad, posted to Poundland’s Twitter, imitates a 1990s Häagen-Dazs ad

Milkshakes_WEB

Funtime milkshake bottles revamped to play up health messaging

The brand has given its bottles a redesign, with 500ml bottles now carrying claims including ‘virtually fat free’

Kingsmill ad (2)

Allied Bakeries’ £2m push aims to reverse falling Kingsmill sales

Starting on 7 October, the activity will centre on Kingsmill’s 50/50 Vitamin Boost variant

tetley tv ad

Tetley tea launches £3m ‘Now We’re Talking’ push

The campaign centres on a TV advert starring two family pets – a cat and a dog

TYRRELLS

KP Snacks to roll out revamped Tyrrells veg crisps range

Set to be part of a £2.5m spend, it comes two months after The Grocer revealed the plan for the overhaul

Pukka

Pukka readies ‘The People’s Pie’ multichannel campaign

It comes with the family-owned brand’s value up 18% to £36m across grocery

Cadbury Wordless Bar 2019

Cadbury Dairy Milk kicks off ‘Donate Your Words’ push for Age UK

The limited-edition 360g bar features only the CDM ‘glass and a half of milk’ illustration on its front