All Marketing articles
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NewsIceland Foods cans 2025 Christmas advert for second time in three years
Iceland claimed it would invest in lowering prices instead of running a Christmas TV advert in 2025, including by cutting the price of 800 products
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NewsTesco celebrates imperfect moments in Christmas advert 2025
Tesco has launched its 2025 Christmas campaign, celebrating the funny, real and imperfect moments in the British festive season
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NewsKeira Knightley and Joe Wilkinson star in romcom Waitrose Christmas advert 2025
Waitrose’s Christmas ad follows a meet-cute at the Waitrose cheese counter with Keira Knightley and Joe Wilkinson over Sussex Charmer cheddar
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Comment & OpinionIs ditching Rainforest Alliance a bananas move for Innocent?
Companies’ own certification schemes don’t resonate as strongly with customers. And Innocent didn’t even announce the change
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NewsPork Farms revamps Porkless Pies with ‘most delicious recipe yet’
The pie filling now includes plant-based bacon for a ‘more porky flavour’
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Comment & OpinionSabrina Carpenter enters ‘man’s world’ of whisky for Johnnie Walker
Sabrina Carpenter doesn’t look like a typical whisky drinker – but that’s the point
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Comment & OpinionEditor’s picks: meat woes, NPD, food fashion and Christmas ads
This afternoon, we celebrated over 200 standout products at The Grocer New Product & Packaging Awards. But all that doesn’t mean we’ve been resting on our laurels
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Comment & OpinionHFSS rules didn’t kill Christmas ads – they just invited fruit & veg to the party
Under new HFSS rules, retailers are proving festive magic doesn’t need sugar-coating
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NewsAldi’s Kevin the Carrot returns for chaotic stag do in 2025 Christmas ad
Kevin is stranded at the North Pole in nothing but a mankini after a stag do gone wrong. Will he get home in time for the wedding day?
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Analysis & FeaturesChristmas ads 2025: who’s king of the first non-HFSS festive ads?
Christmas ads came thick and fast this week, from Asda’s Grinch to John Lewis’s dewy-eyed 90s raver dad. But who did best? Our panel of judges decides
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Analysis & FeaturesWhat supermarkets can learn from streetwear drop culture to build hype
Gen Z are used to shopping for fashion online and finding limited-run products via social media. So how can food retailers build their own ‘hype’?
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Comment & OpinionHFSS regulations mean brands must collaborate on culture
Brands whose portfolios lean on indulgence, snack culture or ‘treat’ positioning now face a fundamental marketing rethink, says Emma Wills, client services director at Seen Connects
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Comment & OpinionRicky Gervais tube ad stunt risks Dutch Barn becoming the brand that cried wolf
Dutch Barn is risking its reputation by pretending to have had adverts banned by authorities when no such clampdown has taken place
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NewsEx Iceland innovation chief launches exclusive brand licensing agency
Food Brands Now will work with other retailers, manufacturers and brands to launch and develop new products
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NewsBrewDog pokes fun at itself in new OOH campaign
Digital screens have appeared across London and Manchester featuring ’fake but believable’ stories about the brand
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NewsTesco monitoring shopper response to in-store digital screens
In a trial across several stores, the supermarket is measuring how many people come near the screens, how close they were to them, and how long they stayed there
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NewsJohn Lewis blends nostalgia and gifting in Christmas advert 2025
John Lewis’s Christmas ad is set to a reimagined version of Alison Limerick’s 1990s hit Where Love Lives
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NewsCoca-Cola runs AI-generated Christmas ad for second year
“This work is beyond just film creation – we all are taking a transformational leap into the future of creativity and technology.”
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NewsYoplait expands Yop range with Mango Pineapple variant
The flavour joins Strawberry and Raspberry and offers a ‘unique tropical fruit proposition’ to the dairy drinks category
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NewsArgos challenges toy-only perception in Christmas advert 2025
Argos has brought back mascots Connie and Trevor, joined by actor and comedian Simon Bird, reminding shoppers it offers more than toys