All Marketing articles
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Comment & OpinionHow small brands are reshaping TV advertising
Small brands are doing more than just advertising on TV – they’re reshaping how the whole system works, says ITV’s Kate Waters
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Comment & OpinionAsda duo demonstrate ‘Big Easter Energy’
Asda’s short and sweet ads deliver a punchy price message
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Analysis & FeaturesWill AI shopping kill the supermarket website?
AI chatbots are muscling into e-commerce with product recommendations and even purchase features. Can supermarket websites survive?
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Comment & OpinionWomen don’t need new beer, they need new reasons to buy it
Beer marketing has historically been aimed at men, says Ruth Stubbs, EMEA CEO at Wavemaker. Here’s how to change that
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Comment & OpinionHFSS didn’t create fmcg’s problem – it exposed it
HFSS didn’t just squeeze promotions, it forced a reset in how brands earn shoppers and how retailers create theatre, says Mike McDonnell, head of partnerships at Zeal Creative
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NewsFireball rapped over ‘irresponsible’ shot glass ad
Fireball said the advert was ‘a playful nod’ to darts, rather than an instruction to drink excessively
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Analysis & FeaturesFood and drink’s most outrageous japes for April Fools’ Day 2026
As in the wider market, this April Fools’ Day reveals a plethora of co-branding tie-ups
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NewsJoybuy launches NSYNC-inspired debut TV ad
NSYNC’s 2000 hit Bye, Bye, Bye has been adapted to become the sonic signature of Joybuy in its debut TV ad campaign
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Category ReportBorn to grill: Jolly Hog pitches Proper Porkers at posher BBQs
When people feel strapped for cash, staying in often becomes the new going out
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Comment & OpinionKFC continues advertising odd streak with chicken ‘test of faith’
KFC’s latest effort is just as enigmatic as previous instalments
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NewsIceland and The Range join retail collective to highlight risk of prostate cancer
The ‘Retail Together’ campaign, which also includes Wilko and Homebase, has partnered with Prostate Cancer UK to launch an information and fundraising campaign aimed at educating shoppers about their risk of prostate cancer
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Comment & OpinionMarket research is nothing without solid real-world thinking
It’s a mistake to rely too heavily on market research evidence and not enough on real-world thinking, says Jeremy Garlick, partner at Insight Traction
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NewsWhite Claw drops ‘student wavemakers’ campaign after drawing ASA ire
The offending content comprised a trio of posts that appeared in a ‘highlight’ section of the White Claw UK Instagram page under the label ‘wavemakers’
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NewsWarburtons celebrates 150-year anniversary with ‘bold’ packaging refresh
The new packaging is rolling out now, with full distribution expected later in the year
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Comment & OpinionWhat the ASA vs Zoe row tells us about the blurred lines of health claims
Ingredients like inulin are not problematic because they exist, but because they are frequently used to disguise the underlying quality of a product, says Amir Mousavi, founder of consultancy Good Food Studio
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Comment & OpinionBabyfood guidelines: why we’re still waiting for real progress
It is encouraging to see the industry taking steps, however we caution against mistaking partial adherence for meaningful progress
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NewsM&S’s Only 9 Ingredients rolls attract ultra-processed warning
The rolls have been flagged as ultra-processed by The Food App, which aims to make it ‘easy to avoid ultra-processed foods’ by scanning barcodes in store.
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NewsBetter-for-you booze retailer DrinkWell rapped over non-permitted health claims
DrinkWell said the ad had since been removed and acknowledged its content had not complied with the CAP Code
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NewsPosh coffee specialist Grind unveils collaboration with Pokémon
The Grind x Pokémon limited-edition drop includes refillable coffee tins featuring Pikachu, Eevee and Mew, as well as reusable coffee cups, t-shirts and baseball caps
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Category ReportWhat will be the next big thing in beer and cider?
Beer and cider could do with a shake-up. So, what are brands and retailers doing to inject excitement back into the category?