budvar

Budweiser Budvar to relaunch ‘Strong’ beer as Budvar Reserve

It will roll out to independents and specialists in 330ml bottles

budvar

Budweiser Budvar to relaunch ‘Strong’ beer as Budvar Reserve

It will roll out to independents and specialists in 330ml bottles

Belton Farm advert

Belton Farm to bring back Red Fox TV ad

The push runs on Channel 4 for the next four weeks

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Sainsbury’s to drop 'Live Well for Less' slogan

The supermarket will swap out its decade-old ‘Live Well for Less’ strapline in the coming months

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Shopify and TikTok team up to boost merchants’ video ad sales

TikTok has seen its average monthly usage in the UK rise from 11 to 19.9 hours from 2019 to 2020

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Popchips to make TV debut with £2.3m marketing push

The KP Snacks brand will launch a new ad on 1 March.

Coca Cola Zero Sugar new 2021

Coca-Cola revamps recipe and pack design for ‘evolved’ Zero Sugar SKU

It’s the latest in a number of moves by Coca-Cola to reduce sugar

Sainsbury's Aldi price match

Sainsbury’s raised some of its prices to ‘match’ Aldi

Analysis by The Grocer has revealed eight products in Sainsbury’s ’Aldi Price Match’ campaign that got more expensive

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Gok Wan to star in first Itsu TV advert as sales prosper

Itsu’s first TV advert follows ‘record’ growth in supermarkets last year

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Lidl becomes sponsor of Channel 4’s Sunday Brunch

The discounter plans to use its social media channels to showcase how Lidl’s ingredients can be used to make recipes from the Sunday morning show

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Ocado delivering worst ‘digital experience’ of major supermarkets, survey finds

Among Ocado shoppers, less than a third (31%) rated their digital experience as good and only 14% deemed it exceptional

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Weetabix sales surge following baked beans social media post

A divisive post showing the cereal bars slathered in baked beans went viral last week

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Sainsbury’s Aldi Price Match is ‘really taking on Tesco’

The campaign has been widely interpreted as a defensive strategy

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Personal shopper app Beelivery planning TV advertising campaign

Beelivery has appointed Lindsay Ball to steer the push as marketing director

child on laptop computer

Big fall in HFSS advertising breaches ahead of proposed ban

The ASA discovered 27 ads for HFSS products on age-restricted websites in Q4

Susan Barratt, CEO of IGD

IGD plays up purpose as part of rebranding

As well as adopting a new blue and red ‘IGD’ logo, the organisation has renamed its two halves Commercial Insight and Social Impact

Clover Spread the Real Love breakfast lunch

Clover unveils ‘reassuringly imperfect’ digital marketing campaign

The dairy spread brand will target parents with its new ‘Spread the Real Love’ campaign