Molson Coors readies massive push for upscale Pravha lager

The brewer will plough upwards of £5m into the brand…


Molson Coors readies massive push for upscale Pravha lager

The brewer will plough upwards of £5m into the brand…


Oatly unveils anti-dairy campaign for London Coffee Festival

The ads are concentrated around Shoreditch, London

NEW Tango Flavours

Tango plans £2.2m TV return after sugar-free expansion

A new ad will air in the summer, four years after the brand’s previous small screen push

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In-store marketing outperforms Snapchat ads in sales uplift

Traditional ads on gondola ends, shelves and in-store radio delivered an uplift 10 times higher than Snapchat ads…

child watching tv

Government plans for HFSS ad watershed go 'against evidence'

The Advertising Association said the average child spent less than one hundredth of one per cent of the day viewing HFSS advertising

M&S Food sponsors BGT

M&S to sponsor Britain's Got Talent in first TV tie-up

The campaign will showcase M&S’s family-friendly and value-focused food lines 

tesco chocolate ad

Tesco completes move to 100% sustainable chocolate

The move to Rainforest Alliance Certified cocoa applies to all own-label chocolate products, including biscuits, cakes, desserts and cereals


Dairy UK to revive spoof government ad campaign

It has recruited a consumer panel to pit dairy products against their vegan alternatives

Birds Eye Crispy Pancakes with Mozzarella 266g 5000116124428 (1)

Nomad heralds end of Findus in UK with Crispy Pancake rebrand

The famous Findus Crispy Pancake will be replaced by a Birds Eye-branded alternative

Craft beer

Craft brewers slam new Portman Group consumption guidelines

The Society of Independent Brewers claims new rules could unfairly penalise its members


Flexitarian diets help egg sales climb past £1bn for first time

A desire to eat more healthily and cut down on meat consumption were key drivers for the increase, said British Lion

desperados beer bottle

Heineken readies first-ever makeover for Desperados

A fresh look for the tequila-infused beer brand will roll out from March

Chambers Fruitery

Berry specialist Chambers plans snacking brand

The Fruitery brand is due to roll out its first product in May

Smorgasbord meatballs

Black Farmer debuts first brand from incubator scheme

Smörgåsbord plans to bring a range of authentic Scandinavian products to the UK

Carling made local

Carling mounts major push to combat falling lager sales

Latest figures show the brand’s sales have fallen into decline


Walkers adds two on-trend variants to core crisps lineup

BBQ Pulled Pork and Spicy Sriracha are leading ’flavour trends that are emerging throughout Britain’ says Walkers