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Fuller’s London Pride in 60th anniversary marketing campaign
Asahi UK claims the campaign will reach more than 2.5 million of the UK’s adult population
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Fuller’s London Pride in 60th anniversary marketing campaign
Asahi UK claims the campaign will reach more than 2.5 million of the UK’s adult population
Trek protein flapjacks get major rebrand
The new-look bars clearly signal their protein content as well as vegan and gluten-free credentials
'Wholly inappropriate' Suicyder brand blasted by Portman Group
The watchdog’s independent complaints panel said the drink ‘created a direct link between suicide, alcohol and dangerous behaviour’
Mariah Carey to be face of Walkers Christmas campaign
It is 25 years since Carey’s festive hit, All I Want For Christmas Is You, was released
Cadbury to revive ‘How do you eat yours?’ for £4m Creme Egg push
Kicking off in January, a Netflix-style website will offer short films about Creme Egg
Noble teams with Disney on Frozen 2-branded free range eggs
The product aims to encourage children to enjoy eggs more regularly
Hobgoblin beer gets its first makeover in 31 years
A new look has been rolled out across cans and bottles of the beer, which will hit shelves from 1 November
UK vaping industry pushes ‘facts not fiction’ in reassurance campaign
The UKVIA warned ‘misinformation and scare stories’ had threatened to push UK vapers back to cigarettes
Birds Eye and Sainsbury’s team up for frozen veg in-store ‘takeover’
The takeover will see a Sainsbury’s frozen veg aisle re-merchandised according to colour
Poundland spoofs erotic ad to launch Twin Peaks chocolate bar
The ad, posted to Poundland’s Twitter, imitates a 1990s Häagen-Dazs ad
Funtime milkshake bottles revamped to play up health messaging
The brand has given its bottles a redesign, with 500ml bottles now carrying claims including ‘virtually fat free’
Allied Bakeries’ £2m push aims to reverse falling Kingsmill sales
Starting on 7 October, the activity will centre on Kingsmill’s 50/50 Vitamin Boost variant
Tetley tea launches £3m ‘Now We’re Talking’ push
The campaign centres on a TV advert starring two family pets – a cat and a dog
KP Snacks to roll out revamped Tyrrells veg crisps range
Set to be part of a £2.5m spend, it comes two months after The Grocer revealed the plan for the overhaul
Pukka readies ‘The People’s Pie’ multichannel campaign
It comes with the family-owned brand’s value up 18% to £36m across grocery
Cadbury Dairy Milk kicks off ‘Donate Your Words’ push for Age UK
The limited-edition 360g bar features only the CDM ‘glass and a half of milk’ illustration on its front