All Marketing articles
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News
One week left to enter The Grocer New Product Awards 2026
Celebrating the most exciting branded launches across fmcg, The Grocer’s New Product Awards 2026 recognise the innovation, creativity and category‑shaping ideas transforming supermarket shelves
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Feature SynopsisFocus On Sugar Confectionery: 4 July
Increasingly, confectionery is being aligned with wellbeing
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Comment & OpinionPeta’s duellists play up veganism’s bedroom benefits
Peta’s latest pro-vegan campaign is targeted squarely at men – specifically the sort of man who equates meat-eating with masculinity
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NewsAllwyn marks 30 years of scratchcards with limited-edition ‘Scratch-Coin’ launch
Ten specially selected National Lottery retail partners across the UK will receive 500 coins each
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NewsDunnhumby appoints new CEO
The new hire succeeds Josh Bottomley, who decided to step down after three years.
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Comment & OpinionThe natural food movement could be making Britain less healthy
The obsession with natural ingredients is stopping us from fortifying food that millions of Britons need, says Anthony Warner, development chef at New Food Innovation
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NewsAndrex teams up with Katherine Ryan for #MyLabourPoo push
The push is live now across Andrex’s social channels – aiming to ‘spark conversation across the nation and finally break the labour poo taboo for good’
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Comment & OpinionIf you think it’s hard to establish a brand, try establishing a category!
There’s another cost in setting up a brand in a new category: educating buyers and consumers, says Ellie Webb of Caleño Drinks
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VideosNew Quorn campaign spotlights Protein Bites
It sees Perry Pig, Clarence Cow and Chickson Chicken hijack a meal by replacing its contents with the range that launched in March
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Comment & OpinionHow the cost of living crisis accidentally saved organic
Inflation, social media and the glyphosate debate are finally bringing organic to the mainstream, says Siddhi Mehta, CEO & founder at Rhythm 108
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NewsKiwi brand Zespri launches first UK TV campaign
The campaign is designed to position Zespri as the ‘most trusted brand for natural nutrient density’
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Comment & OpinionAsda wants a second chance, but must show shoppers it has changed
Asda’s Take a Fresh Look campaign hopes to remind thousands of formerly loyal customers who have had their heads turned that no, really, it’s definitely changed this time
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NewsHawkstone in £3m marketing push as sales surge 200%
Hawkstone’s TV advert would reach a ‘massive audience’ during the World Cup, the brand said
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NewsAsda boosts multiservice credentials with new home and car insurance offer
The new home and motor insurance products were another example of how ‘Asda is more than just a supermarket’ said head of insurance Jenny Maden
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NewsMadrí launches £5m summer marketing drive as sales slow
The push would ensure the brand remained ‘front of mind’ over the summer months, Madrí owner Molson Coors said
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NewsRude Health launches £1m marketing campaign
Running for 18 months over 2026 and 2027, it is the first since the leading plant-based brand was acquired by Oddlygood Group in 2024 and will focus on consumers concerned about ultra-processed foods
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NewsMorrisons boosts online operations, renews Clarkson’s Farm sponsorship
New vans are carrying a livery promoting the supermarket’s rapid delivery service Morrisons Now
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NewsRetail media tech firm collapses months after major Iceland Foods deal
Stratacache UK owes £12.9m to creditors
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NewsOn-pack promotions surge in popularity among UK shoppers
The popularity of on-pack promotions has surged, with 78% of shoppers now favouring them compared with 65% in 2024
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NewsLa Vieille Ferme advert banned for implying wine had ‘therapeutic qualities’
Under the CAP Code, alcohol advertisements are not allowed to imply alcohol has therapeutic qualities and must not portray alcohol as capable of changing mood