All Marketing articles – Page 9
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NewsLoyd Grossman moves beyond jars with pasta sauce and rice kits
Loyd Grossman is targeting time-poor home cooks with a range of pasta sauce and rice kits designed to replicate restaurant-style cooking at home
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Comment & OpinionTurning today’s bean boom into long-term category growth
The consumer demand for beans is already there – the question is how will industry respond, asks Ben Freedman, campaign lead for Bang In Some Beans at the Food Foundation
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Comment & OpinionInstagram hype won't save a product that tastes bad
Food has become a status symbol, but hype without substance won’t earn a second purchase, says Anastasia Katie Terzeon, managing partner at St Luke’s
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Partner FeaturesHow an fmcg giant gained 40% growth through e-commerce
What happens when a well-established fmcg company harnesses cutting-edge e-commerce? Find out how the right strategy, including practical tools and targeted promos, can spark double-digit growth.
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NewsWaitrose rolls out co-branded Heineken and Coca-Cola bays for World Cup
The move comes amid a broader shift in how retailers are thinking about, ranging and merchandising drinks in store
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Comment & OpinionWhat the latest ASA HFSS rulings mean for brands
What do a winking yellow M&M and an almond croissant have in common? Both have helped shape the ASA’s emerging approach to HFSS advertising rules, says Katrina Anderson, partner at Mills & Reeve
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Feature SynopsisFocus On Plant-Based Meat Alternatives: 22 August
Sales of plant-based meat alternatives are sluggish as shoppers’ concerns over UPFs sharpen
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Comment & OpinionBelvoir Farm boots out the suit in ‘obsessed’ spot
A besuited bod’s ‘elderflower flavouring’ suggestion goes down like a lead balloon on Belvoir Farm
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InterviewsMagnum UK boss on the ice cream giant becoming an €8bn ‘small company’
The Magnum Ice Cream Company is charged with driving growth in what its UK&I GM calls an ‘enormous, cool, fun, expandable market’
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News‘Hardest Geezer’ Russ Cook named Bulldog Skincare head of endurance
As Bulldog’s head of endurance, Cook will document the reality of preparing for the Ironman Leeds challenge
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Analysis & Features‘Hovis is the hero’: CEO Sarah Arrowsmith outlines merger plan
CEO Sarah Arrowsmith on how the newly-dubbed Hovis Bakeries plans to take on market leader Warburtons
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Analysis & Features10 charts explaining Brits’ plans for Christmas snacks
We’ve been talking turkey with a panel of 1,000 shoppers to find out how Brits’ eating habits change at Christmas
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Category ReportConfectionery trends 2026: Why sweets are getting a better-for-you rebrand
How are confectioners responding to HFSS rules? And which trends are driving change in sweets?
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NewsScotland health chiefs to back switch to tougher new junk food model
It is believed Food Standards Scotland (FSS) will recommend the move in a report being lined up for the autumn, as part of its independent role as an advisor on public health policy in Scotland
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Comment & OpinionJunk food ad ban: clarity, confusion and a pizza-sized loophole
The stage is now set for an almighty clash between health campaign groups, politicians and the food industry after today’s landmark ASA rulings
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News10 Aldi shoppers to win free five-minute trolley dash
The ‘Supermarket Sweep’ competition has already raised over £60,000 in Scotland and Aldi has now brought it to England and Wales
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Partner FeaturesReaping the rewards: how smart brands can leverage supermarket loyalty
Smart tech has turned simple loyalty programmes into sophisticated data-driven growth platforms. So how can brands successfully leverage them to get closer to customers?
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Comment & OpinionHave your insights become ultra-processed?
Just as shoppers question what’s in their food, brands must question what’s behind their data, says Patrick Young, UK MD at PRS In Vivo
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Comment & OpinionWild campaign gets nun too provocative
The ad purports to show a meeting in which members of the Wild team are brainstorming the best way to describe how dry its product leaves pits
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Comment & OpinionOur children’s poor health is a manufactured crisis
We are living in a manufactured health crisis driven by industry profit lines – and it’s wrecking the health of a generation, says Alice Mazon, member of the UK Youth Food and Farming Forum