All Marketing articles – Page 9
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NewsRitter’s Pistachio bar ‘flying off the shelves’ amid Dubai chocolate craze
The limited-edition tablet has become Ritter’s fastest-selling SKU in the UK
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NewsYoung’s adds Chip Shop Extra Large Haddock fillets nationwide
The extra large fillets of haddock are coated in crispy bubbly batter and are ‘perfect served alongside chips and mushy peas’
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NewsDeliveroo partners with SMG to boost retail media offering to brands and advertisers
Deliveroo says the SMG partnership will ’offer enhanced user targeting, better campaign insights and new formats to advertisers’
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NewsOutdoor billboards serving up diet of junk food ads, finds study
The research found 44% of all HFSS ads covered were in the most deprived areas
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NewsTetley launches £5.5m campaign to ‘generate new wave of love’ for brand
The push was ’packed with emotion and humour’ said the supplier
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NewsEat Real overhauls packs and adds flavours in ‘boldest’ launch yet
The updated pack designs feature ‘vibrant, food-led photography’ to dial up taste cues
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NewsTHG Ingenuity heralds revenue-boosting power of AI recommendations
A ‘Foundation Finder’, used by online beauty retailer Lookfantastic, has seen 96% of customers purchase a new product
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ProfilesMy food & drink job: Elahe Tolooei, NPD and marketing assistant, Cambozola
‘One of the biggest misconceptions about working in the food industry is that we get to sit around eating delicious food all day’
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Category ReportBye-bye, beard? Trends in male grooming 2025
As razor blades’ volume decline slows, the UK might be nearing ‘peak beard’. Brands are now aiming to ‘optimise’ men’s routines
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News‘Junk food’ brand ads will escape HFSS ban after government intervention
The HFSS ‘junk food’ advert ban intervention comes after The Grocer revealed major food companies were planning to launch legal action
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Comment & OpinionOat Cult embraces folk horror aesthetic in bid for a following
The black-and-white ad contains scenes reminiscent of Midsommar and The Wicker Man
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Range PreviewBrewDog adds sauces and seasonings inspired by its core beers
The 16-strong range will launch into Tesco and BrewDog’s webstore
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NewsGinsters unveils Pockets range, inspired by street food flavours
The range was created specifically to ‘meet the needs of under 35s’, said Ginsters
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NewsWaken signs up Rylan Clark as creative director and ambassador
Clark will be actively involved across Waken – from NPD and marketing to retail strategy and creative direction
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Analysis & FeaturesDubai chocolate: how it started, and how retailers and brands have fanned the flames
Demand is so high that Waitrose and Lidl have imposed a two-bar limit on transactions to manage stock levels
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NewsNew HFSS rules mean M&S Christmas ad cancelled, claims chairman
‘This country is regulating to stop people talking about mince pies during the day,’ Archie Norman said
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Comment & OpinionCulture first: why Dubai chocolate is winning on social media
The Dubai chocolate trend has a culture-first momentum that modern brands should harness, says Christina Miller, chief social officer at VML EMEA
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NewsAldi celebrates 35th UK birthday by giving 35 shoppers £35 vouchers
Aldi’s birthday giveaway of £35 vouchers makes for a total prize pot of £1,225
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NewsOceanSaver censured by ASA over environmental claims
The watchdog investigated four matters raised by Ecover and its parent company, People Against Dirty Holdings