All Marketing articles – Page 9
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Comment & OpinionTesco keeps us in the dark with ‘Everything’ five-letter bag push
While ‘party’, ‘loved’ and ’treat’ work nicely, ‘thank’ is weirdly truncated, ‘quiet’ is just weird and ‘sorry’ is a straight-up bad idea
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NewsParents overpaying by £300 a year on infant formula, CMA finds
The regulator launched its investigation in 2023 after finding manufacturers had raised prices by as much as 36%
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NewsScottish salmon exports hit record high with significant growth in Asia
These export numbers show an increase of 45% compared to previous years with the previous record set in 2019 at £618m
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Analysis & FeaturesHow functional food is targeting brain health and wellness
A wave of innovation is hitting the shelves targeting cognitive function. For workers burned out by ‘hustle culture’, the messaging is spot on. But do brands risk facing a legal minefield?
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NewsCharlie Bigham’s targets northerners as part of £1.7m campaign
The posh ready meals maker has traditionally localised its TV adverts to London and the south of England
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NewsJunk food ad ban facing legal challenge from food companies
The Advertising Association and other bodies have warned the plans to ban junk food ads would inhibit the ability for companies to advertise healthy products
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NewsDoritos Dinamita hits UK as PepsiCo taps demand for spicy snacks
‘Gen Z are driving the demand for bold and exciting flavours,’ said PepsiCo
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NewsStartup Well & Truly ‘flattered’ by Cadbury copycat campaign
‘We’re honoured that Cadbury loved our creative idea so much,’ said Well & Truly founder Sara Trechman
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NewsTesco wins loyalty clash as Sainsbury’s ad complaint rejected
The ASA has rejected Sainsbury’s complaint about a Tesco poster that claimed Clubcard points were worth twice as much as Nectar points when converted to spend on groceries
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Analysis & FeaturesWhy Liquid Death failed to ‘murder the thirst’ of UK shoppers
The canned water brand is the latest example of a US sensation that flopped overseas
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NewsCrediton Dairy launches extension to Arctic Coffee range
The range is designed to appeal to a growing number of Gen Z consumers who ‘love confectionery-style coffee shop treats’
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Category ReportStorm clouds gather: trends in vapes, tobacco & accessories 2025
Tobacco & vaping is facing new rules designed to protect people and the planet. How can retailers reliant on vapes and ciggies weather the storm?
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NewsMagnum unveils Utopia marbled ice cream sticks in ‘unmissable’ launch
The innovations are billed as Magnum’s ‘most indulgent and premium flavours yet’
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Comment & OpinionStars Cher and Javier Bardem shine for Uber Eats
Time travel and world domination concern Uber Eats’ celebrities
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Comment & OpinionLook beyond the ‘penetration is king’ dogma
When it comes to growing your brand, listen to your intuition and don’t be led by popular theories, says Jeremy Garlick, partner at Insight Traction
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NewsJinro Soju festival activation ‘linked brand with sexual activity’
The Jinro Soju festival activation contained a sign with the phrase ‘Easy To Drink, Drink To Link’
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NewsUK’s top three supermarkets shunning X as retreat grows
So far in 2025, Sainsbury’s and Asda have joined Tesco in not posting on X except in reply to customers
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NewsTesco replaces Love Stories with ‘it’s everything’ campaign
The Food Love Stories campaign has run for the past seven years, having been launched in 2017 to re-establish Tesco’s food quality credentials
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NewsPG Tips looks to get relaunch back on track with £2m breakfast push
PG Tips’ relaunch in late 2023 is yet to convince shoppers
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Comment & OpinionHarrison Ford gets grouchy for Glenmorangie
The Indiana Jones star seems rather keen to ‘sit by the fire and drink amazing smooth Glenmorangie single malt’