All Marketing articles – Page 9
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Comment & OpinionAdvantage Survey shows supplier shortfalls but retail misses too
There will doubtless be great interest in the list of category and competency winners, but it’s the assessment of supplier capabilities in the broader sense that is of most value
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Analysis & FeaturesAdvantage Survey: what do retailers really think of suppliers?
For the first time, the results of Advantage Group’s survey of retailers have been made public – and they make tough reading for many suppliers. Where are they falling down? And how can they improve?
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WhitepapersThe future of retail isn’t online or offline. It’s both
The online versus in-store debate is over. UK consumers now move seamlessly between channels, with 80% discovering products online and 83% in-store, while one in five already use AI tools for product recommendations.
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Comment & OpinionWhy being data-driven can be dangerous
Being data-driven only helps if the data – and the analysis behind it – is actually good, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionWhat does olive oil’s packaging say about the brand selling it?
The squeeze bottle has transformed the olive oil aisle but for brands serious about quality, the science should give them pause for thought, says Sarah Vachon, founder of Citizens of Soil
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Partner FeaturesHow e-commerce can turbocharge fmcg brand growth in a tough market
Why embracing online can help grocery brands complement not cannibalise their physical grocery sales.
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Comment & Opinion‘Martini Man’ Jonathan Bailey mixes levity and sophistication
Martini’s new short film is glamorous and exotic – but Jonathan Bailey’s charming performance adds some laughs, too
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NewsCheestrings taps World Cup with limited-edition football-themed packs
The Kinisla-owned brand said the move was designed to bring a ‘playful football twist to everyday snacking occasions’
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NewsCo-op targets summer meal missions with ‘Pop to Co-op’ campaign
The campaign aims to capitalise on last-minute plans and spontaneous social gatherings through the retailer’s convenience offer
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Comment & OpinionThe World Cup won’t make American brands feel local
The 2026 World Cup will tempt US brands to go global – but visibility and adoption are not the same thing, says François Bazini, former CMO at Suntory Beverage & Food Europe
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Comment & OpinionMarketing Business Lunch: trends, threats and the big debate
Dan Holt opened The Grocer’s Marketing Business Lunch with a stark stat: 80% of brands in the UK could disappear and people would not care
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Category ReportMeet the brands shaking up the fruit & veg aisle
How are brands driving performance? Which campaigns have had the most impact? And what challenges are fresh produce suppliers facing?
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Partner FeaturesRethinking influencer and social strategy under LHF restrictions
The HFSS online advertising ban and potential NPM updates are forcing food and drink brands to pivot from product-centric influencer content to values-led storytelling, with recent ASA rulings highlighting the urgent need for compliance.
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PodcastThe Gut Stuff founder on Love Island life to Hero Group acquisition
Alana Macfarlane Kempner, co-founder of The Gut Stuff, discusses her journey from Love Island DJ to gut health entrepreneur following her business’s acquisition by Swiss food giant Hero Group, owner of Organix and Deliciously Ella
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Analysis & FeaturesHow M&S ‘Only’ ingredients range blazed a trail for non-UPF brands
M&S’s limited ingredients range has attracted some criticism – but it’s been a hit with shoppers. Brands and own-label suppliers alike have taken note
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Comment & OpinionIrn-Bru smashes it with Scottish World Cup anthem
Irn-Bru reveals Scotland’s secret weapon – which is that ‘we’re made in Scotland, from girders’, of course
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NewsChannel 4 names Holy Moly and Suri among winners of its B Corp ad competition
Channel 4 Sales has revealed the latest winners of its B Corp competition
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Comment & OpinionIn wellness, the proof is in the second purchase
Trial may be easy to win but loyalty is not. As functional food and drinks goes mainstream, retention not acquisition is where the opportunity lies, says Claire Tassin, principal strategist at Mintel Wellness Research
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Analysis & Features10 new products making the most of the fibremaxxing trend in 2026
From cereals and snack bars to yoghurts and functional drinks, high-fibre claims are appearing on packs at an unprecedented rate as brands rush to capitalise on growing consumer interest in gut health
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Analysis & FeaturesHow can the 5 a day message be fixed to boost consumption?
After 23 years it’s seen as the target that ‘most people know but still fail to meet’ – so why isn’t 5 a day working, and how can it be improved?