All Marketing articles – Page 14
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Comment & OpinionLessons from a startup founder: don’t get lost in your story
There are three stages of building a consumer-focused brand, which all have a different goal and methodology, says Joe Woolf, founder of Tasty Mates and head of retail at HomeCooks
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NewsLotus Bakeries takes legal action against cereal startup Holie’s
The Belgian snacking giant accused Holie’s of engaging in misleading comparative advertising
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NewsGolden Acre Foods launches halal lunchbox lines
The lines will be launched in Tesco in August under the company’s Najma and Jaldee Eats brands
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Comment & OpinionGossipy J2O gives pubgoers the juice
J2O’s witty, efficient ad generates extra laughs via repeated viewings
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NewsAd industry launches voluntary less healthy food ad ban compliance campaign
The Advertising Association, ISBA, the IPA, IAB UK and IMTB, among others, are working to urge advertisers, agency creatives, media owner sales teams, influencer marketing agencies, fmcg brands and retailers to ‘Don’t be on the Naughty List’
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Comment & OpinionHFSS brands must resist rewinding the clock on price promotions
Many brands fall into a trap: relying too heavily on deep discounts, competing purely on price, and ultimately entering a race to the bottom, says Lorna Hawtin, chief strategy officer at Zeal
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NewsBudweiser launches limited edition ‘Home Again’ cans to toast Lionesses triumph
The cans are in participating Sainsbury’s stores now
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NewsAndy Murray partners with Albert Bartlett to encourage healthy diet
Andy Murray has been brought on board to help the brand champion the message that ‘healthy, nutritious food is for everyone’
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NewsChippindales rebrands Yorkshire range to Proper Good Yorkshire Eggs
The Myton Food Group owned brand has aimed to improve shelf standout with brighter and bolder packaging
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NewsOddlygood snaps up ex-Innocent marketing lead
Simpson will serve as head of UK & Ireland marketing at the group, which acquired Rude Health, one of Britain’s best-known plant-based milk brands, last year
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NewsTesco extends LiveRamp partnership for ‘more personalised ads’
Customers are set to receive ‘more personalised and informative’ advertising
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ProfilesMy food & drink job: Luke Batson, assistant brand manager, Hovis
‘People believe that launching a new product that aligns with the current trends can happen within weeks’
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NewsMcCoy’s unveils ‘NFL-inspired’ crisps and Super Bowl promotion
McCoy’s is offering shoppers the chance to win an all-expenses-paid trip to the event
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Comment & OpinionDigital health service Numan makes food the bad guy
Buffet Boy is an outputtingly oleaginous chap, whose outfit is comprised largely of unhealthy foods
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NewsPärla picks up £200k ad spend prize from Sky sustainability competition
The oral care challenger has been named as one of three winners in the disruptors category
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Comment & OpinionSip, share, repeat: drinks brands market feelings, not flavours
A sense of identity is what sells drinks in today’s scrolling economy, says Karl Gilbert, creative head at BBD Perfect Storm
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Analysis & FeaturesWhat Trip adult soft drink ad ban means for future of functional claims
Trip’s claims landed it in hot water with the ASA. As more brands focus on mental health, what exactly are they allowed to say?
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NewsCadbury insists Bournville recipe has ‘not changed’ in new-look launch
Cadbury’s ingredient list update coincides with a ‘modernised’ overhaul of the Bournville brand
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News‘Guerrilla’ marketing campaign rolls out to promote natural local food
Hugh Fearnley-Whittingstall is spearheading the Farm Retail Association’s drive to redefine how British consumers view food
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NewsMorrisons faces supplier backlash over demands for spend to be brought forward
Morrisons is understood to have contacted suppliers across a raft of categories in what sources described as ‘bullish’ demands for investment due in its Q4 period to be accelerated to its current Q3