All Marketing articles – Page 14
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Comment & OpinionKnow your body: why Morrisons’ cancer campaign stands out
Morrisons wants shoppers to touch themselves in the shower. Could this be retail’s most effective cancer awareness campaign ever?
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NewsKerry Dairy rebrands to Kinisla alongside €300m investment
The name change combines the words kinship, to represent its people, and isla, meaning island, to represent Ireland’s natural resources
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NewsVK Squashka set for rebrand after falling foul of Portman Group rules
Four breaches were found of the Portman Group’s Code of Practice
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Comment & OpinionPrivate label is now leading the innovation charge
To avoid the private label transition from challenger to ruler, brands must sharpen their innovation game, says Jonny Forsyth, principal strategist, Mintel Food & Drink
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NewsThis launches western music video to mark Steak launch
The campaign is designed to mark the launch of its Fillet Steak and follows ‘Flint Flatiron’, a traditional cowboy
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Comment & OpinionAnchor lover gets blissfully buttered amid canal chaos
A blissed-out butter lover ignores a canal boat disaster in this unsophisticated but effective ad
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InterviewsHugh Fearnley-Whittingstall on fibre’s heroes and villains
Hugh Fearnley-Whittingstall’s new cookbook wants to teach shoppers how to maximise their fibre intake – without the pushy fare peddled by influencers
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Analysis & FeaturesGetting personal: the next frontier for supermarket loyalty schemes
AI is turning supermarket loyalty schemes from a ‘blunt instrument’ into a one-to-one marketing tool. But can retailers get the balance right?
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NewsCo-op launches national digital screen advertising proposition
Co-op’s network of more than 1,000 digital advertising screens on the front of its stores makes it the fourth-largest digital screen estate in the UK
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NewsCactus Jack’s hit by Portman Group ruling for appealing to under-18s
The ruling follows a complaint by a member of the public, said to be concerned about the ‘cactus cartoon character and sweet flavours’ of Cactus Jack’s
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NewsAHDB ads rapped by ASA over carbon emissions claims
The standards agency said that claims made in two of the levy board’s ads breached rules over misleading advertising, substantiation and environmental claims
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Category ReportUPF concerns contribute to sourdough boom
Sourdough remains the hottest area of growth in bread and bakery
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Category ReportRetailer health targets inspire innovation boom
Buyers are revaluating the bakery aisles, inspiring a wave of health-focused NPD
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Category ReportWhite bread still holds lion’s share of overall category
Sales of what Worldpanel terms ‘traditional ambient bread’ stood at £1.8bn last year – nearly a third of the entire bread and baked goods market
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NewsRock Face looks to boost growth with new content & brand head
The new hire brings more than 15 years’ experience, including a career as an executive producer across TV, live and digital
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ProfilesMy food & drink job: Maresa Ronan, assistant brand manager, Blanco Niño
’Take the time to really build relationships with people you meet along the way’
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Promotional VideosWhy protein has a long and healthy future
Will protein-rich products continue to surge as competition in the health-focused UK market ramps up?
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NewsAldi pokes fun at Lidl’s loyalty changes with cucumber giveaway
Aldi leapt on the fact that a free cucumber costs 100 points by giving away cucumbers at a store on Friday and posting the video on Instagram
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NewsBiotiful Gut Health launches summer kefir campaign
The campaign is designed to encourage consumers to switch to the brand by positioning it as a ‘simple everyday choice’
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Comment & OpinionNever underestimate Amazon, even in grocery
Far from giving up on grocery, with the distraction and demands of physical Amazon Fresh retail stores behind it, the online giant appears revitalised