All Marketing articles – Page 14
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NewsMagnum reformulates Vegan range with soy protein-based recipe
The new recipe offered a ‘more velvety taste and texture’, said Magnum
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NewsNestlé Lindahls launches multichannel animation campaign
It is a stop-motion style campaign and is designed to show the brand as an ‘encouraging and supportive mentor of all fitness journeys’
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NewsWorld of Sweets adds Mallow Dunkz under teen brand Sweet Vibes
The NPD comprises marshmallows coated in chocolate with a crispy candy shell
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Comment & OpinionMagnum sounds off in classy duo of ads
The improbably loud CRONK as a pouting model bites into her favourite frozen treat suggests luxury and decadence
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NewsModels showcase Aldi’s budget bin bag version of ‘haute couture’ for London Fashion Week
The ‘Trash-Chic’ collection left onlookers in Soho ‘gobsmacked’, according to Aldi
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NewsYeo Valley launches protein campaign with modern pentathlete ambassador and Garmin
The campaign highlights yoghurt’s role in muscle recovery, sustained energy and post-workout nutrition
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NewsExtra adds Refreshers Watermelon Raspberry gum, backed by £4.5m push
The NPD was developed in response to growing demand for fruity flavours, said Mars Wrigley
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NewsMama Honey targets young shoppers with ‘disruptive’ brand
The honey brand will make its retail debut this summer
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NewsMedia Bites 19 February: UK inflation rate, knife laws, rising energy bills
Bank of England forecasters have predicted that inflation will rise to 3.7% later this year as energy prices and a series of utility bill increases add to business and household costs
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News‘Junk food’ ad ban to outlaw imagery, graphics and cartoons
The Advertising Standards Authority announced it was launching a new month-long consultation on its plans, amid threats of legal action by food companies
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NewsIrn-Bru launches on-pack promo as part of £8m brand investment
From 3 March to 29 April, shoppers can win one of four solid 18-carat gold girders worth £10,000
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NewsPoundstretcher to give away thousands of £10 vouchers this weekend
On Saturday 22 and Sunday 23 February, the variety discounter will give shoppers the chance to win one £10 voucher every hour in each of its 305 stores
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KVI TrackerInfant formula ‘all the same’, says Iceland boss Richard Walker
The retailer has rolled out shelf-edge labels communicating formula’s nutritional equivalence, despite selling four brands at different prices
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Comment & OpinionCMA misses the point on infant formula: parents need support
In other countries support and unbiased professional opinion at all stages of parenthood is widely available and appropriately funded, says Emma Rossington, MD at Hipp Organic UK
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Comment & OpinionA blanket ban on junk food advertisers is a step too far
The world is watching on with interest to see how Robert F Kennedy Jr can ‘Make America Healthy Again’
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Comment & OpinionTesco keeps us in the dark with ‘Everything’ five-letter bag push
While ‘party’, ‘loved’ and ’treat’ work nicely, ‘thank’ is weirdly truncated, ‘quiet’ is just weird and ‘sorry’ is a straight-up bad idea
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NewsParents overpaying by £300 a year on infant formula, CMA finds
The regulator launched its investigation in 2023 after finding manufacturers had raised prices by as much as 36%
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NewsScottish salmon exports hit record high with significant growth in Asia
These export numbers show an increase of 45% compared to previous years with the previous record set in 2019 at £618m
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Analysis & FeaturesHow functional food is targeting brain health and wellness
A wave of innovation is hitting the shelves targeting cognitive function. For workers burned out by ‘hustle culture’, the messaging is spot on. But do brands risk facing a legal minefield?
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NewsCharlie Bigham’s targets northerners as part of £1.7m campaign
The posh ready meals maker has traditionally localised its TV adverts to London and the south of England