All Marketing articles – Page 14
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Comment & OpinionZig when they zag: Why fmcg brands should break the rules
Fmcg brands should behave in a way counter to their category rivals to stand out, says Paul McEntee of Here Be Dragons
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ProfilesMy food & drink job: Maddie Hills, marketing exec, Redefine Meat
‘It’s been a bit of a zigzag, but every step has added something valuable’
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Comment & OpinionSipsmith swaps out swan to serve up sonic symphony
Sipsmith mascot Mr Swan isn’t back, but when is the threequel ever the best film?
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NewsAldi faces blistering attack from lawyer over ‘lookalike’ 3D nail art
Geoff Steward, head of IP at Addleshaw Goddard, said it ‘beggars belief’ that Aldi would ‘expand lookalikes into merchandising’, just days after losing a trademark court battle with Thatchers Cider
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NewsAldi ‘will have to change its business model’, says Thatchers’ lawyer
‘This changes the landscape because it gives brands a piece of domestic law to hang their hat on,’ said Thomas Chartres-Moore, commenting on the Aldi trademark case
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NewsAldi unveils festival nail art featuring Nordpak and baked beans
The supermarket has partnered with nail artist and Instagram creator Sophie Parkinson to create a collection of intricate 3D manicures showcasing miniature versions of Aldi favourites
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NewsCo-op’s Peckish app makes festival debut at Isle of Wight
The Peckish app can be used by festival-goers to order groceries for collection at the Co-op’s click & collect site at the Mellow Yellow Campsite
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NewsPhilip Morris claims government heated tobacco illegal ad warning is ‘wrong’
Marlboro-maker Philip Morris has hit back at the government’s warning to supermarkets that advertising heated tobacco products is unlawful.
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NewsHooch in £1.8m multimedia push to mark 30th anniversary
The campaign will comprise in-store and digital activity, alongside an OOH push
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NewsKingsmill 50/50 removes whole grain claim following ASA complaint
The claim was based on US dietary guidelines
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NewsSainsbury’s and Nectar to launch AI-powered retail media platform Pollen
Pollen will ‘redefine how the retail media sector works day-to-day’ it is claimed
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WhitepapersGeneration Flex: How Gen Z shoppers are redefining the grocery aisle
Generation Flex is rewriting the rules of the grocery aisle. From flexitarian habits to viral food trends, this 13- to 28-year-old cohort blends values with indulgence, reshaping how and why they shop, one basket at a time.
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NewsDiageo launches convenience store on-pack promotion across five RTDs
The initiative aims to help retailers tap into the growing RTD segment
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NewsL’Oréal puts refills at heart of global, multicategory push
L’Oréal’s push is designed to encourage consumers to embrace refillable beauty products ‘and contribute to a more sustainable future’
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Comment & OpinionHeineken’s F1 movie stars fail to deliver thrills
Despite having Brad Pitt and Damson Idris’s new F1 movie to work with, Heineken’s ad is a miss
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NewsWagamama launches 'biggest ever' campaign and new menu
With a new ‘Food is Life’ slogan, Wagamama is hoping to drive home its commitment to offering ‘great food any time, any occasion'
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NewsHunter & Gather joins forces with Julia Bradbury to promote ancestral living
Hunter & Gather has signed up TV presenter Julia Bradbury in an exclusive partnership as a brand ambassador to promote its range of ‘ancestrally inspired’ healthier foods
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NewsVeg Power launches ‘Attack the Snack’ campaign to encourage healthier snacking
The campaign from the not-for-profit alliance is designed to help parents introduce nutritionally balanced snacks with limited stress and is supported by a taskforce of experts
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Comment & OpinionHFSS ad laws could be the best thing to happen to food brands
HFSS legislation is a chance for brands to find more honest and creative ways to talk to people about their products, says Ed Hayes, chief strategy officer at Bloom
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Comment & OpinionEducating families is key to tackling childhood obesity
When a lack of access or education leads to consistently poor food choices, we have a collective responsibility to do better, says Rachel Kettlewell, founder of Fearne & Rosie