All Marketing articles – Page 15
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Comment & OpinionASA Zoe ruling ignores the real bad actors in food
If the ASA is truly interested in consumer protection, then it must hold fast to science, not assumptions, says Jonathan Wolf, CEO and co-founder of Zoe
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NewsHealth brand Zoe advert banned over Steven Bartlett ‘just real food’ claim
The Advertising Standards Authority said Zoe’s Daily30+ supplement ad - featuring Stephen Bartlett - was misleading
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NewsPilgrims Choice revamps branding and packaging format in growth push
The new look, which is being phased in across the entire Pilgrims Choice range during May and June, has been designed to deliver ‘massive standout on shelf’
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Category ReportHave the big baby brands lost their way?
The giants of baby and infant care are under attack as a new generation of products marketed on health, sustainability or value wins share. Can they find their way out of a hole?
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ProfilesMy food & drink job: Sara Ashworth, senior brand manager, Lucky Saint
‘You might spend months planning a product launch, and the moment you get to hold, taste, and see that product on shelves is incredibly rewarding’
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NewsBroadcaster Edith Bowman to host Scotland Food & Drink Excellence Awards
Asda has renewed its commitment to the awards as headline sponsor again this year, having backed the awards for more than a decade
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NewsMeat-free brands unite with new campaign to drive category growth
The campaign, ‘Meat Free Made Easy’, has launched as a “large scale, test-and-learn activation” across Instagram, press and influencer channels
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NewsDevon cidermaker Sandford Orchards to roll out debut ATL campaign
Ads will appear on billboards and bus sides across the south west during the summer months
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Promotional VideosFrom bars to shakes: how Grenade is leading the charge in protein
The protein bar market is evolving fast and Grenade is driving it forward. Hear how the brand plans to stay at the forefront of the market and help retailers boost sales.
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WhitepapersWhat leading FMCG brands know that others don’t
Discover how top FMCG brands are using real-time insights to outpace the competition and fuel smarter, faster growth.
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NewsQuorn launches Mission Snack Swap campaign with Tom Cruise lookalike
Ahead of the Mission: Impossible premiere, the brand hosted a stunt with a Tom Cruise doppelganger ‘spotted’ on a snacking mission near Leicester Square
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Comment & OpinionCarlsberg targets specific supporters with Liverpool FC can campaign
Carlsberg is celebrating Liverpool’s title… from 2005
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NewsFrench biscuit brand Lu unveils ‘sophisticated’ redesign
Packs now feature a centralised brand logo and differentiated colour palettes
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NewsCadbury dips Twirl in white chocolate for limited-edition launch
‘The combination of milk and white chocolate is proving to be a consumer favourite,’ said Cadbury
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NewsMorrisons shouts about fresh credentials with Clarkson’s Farm sponsorship
The deal will see a 10-second Morrisons ident with the strapline ‘Clarkson’s Farm, brought to you by Morrisons’ shown at the start of each episode
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NewsCasamigos unveils slew of UK activations to tap into rising tequila demand
Casamigos is now the fastest-growing and largest ‘super-premium’ tequila in the UK off-trade
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NewsFutura Foods launches Yamas Labneh into Tesco stores
The labneh is made in Greece using pasteurised cows milk with a ‘light, tangy twist’
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NewsEgg packers prosecuted for switching best before dates
The prosecutions, which took place between January and March 2025, involved multiple offences under egg marketing regulations, the government said
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WhitepapersOutpace the competition with future-ready food and beverage strategies
Discover the essential capablities senior leaders say are enabling them to unlock measurable benefits and deliver genuine enterprise-wide transformation.
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NewsLidl invites Scots customers to audition to be the voice of its Scottish self-checkouts
The discounter is on the hunt for an ‘unexpected Scottish voice in the bagging area’