All Marketing articles – Page 15
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NewsAriel advert featuring Peter Crouch banned for ‘unverifiable’ comparisons with competitor brands
The advertisement for Ariel’s ‘The Big One’ laundry pods – seen on 24 April 2025 – featured a man looking confused while looking at a number of ‘laundry additives’
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NewsRed Tractor slams ASA after advert banned for ‘misleading’ consumers
The farm assurance scheme’s advert, last aired in 2023, was found by the ASA to have misled consumers over its environmental standards
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NewsFyffes launches brand activation across entire Morrisons estate
The campaign will span 488 stores across the length and breadth of the UK and will lead with the tagline ‘Eat ‘em, Like ‘em, Love ‘em’
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NewsTikTok Shop offers £750k to UK SMEs looking to ‘harvest demand for homegrown goods’
British businesses that focus on selling locally produced goods of all types are eligible to apply to the scheme, “whether they are a bakery, fishmonger or farmer” TikTok said
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NewsTesco launches Gen AI ad creator for brands
The AI tool will ‘speed up and scale creative within a secure and compliant framework’
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Analysis & FeaturesTikTok: which grocer is doing it best… and how?
Grocers of all shapes and size are jumping on the on-trend platform – but the battle for Gen Z eyeballs is about more than numbers
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Comment & OpinionAncient & Brave is hot on feminism, vague on product
Ancient & Brave’s ad shows brave and inspiring women throughout time – but we could use some more product information
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NewsVeg Power expands remit to include fruit
The not-for-profit alliance has partnered with British Apples & Pears to highlight the benefit of seasonal fruits as the ‘ultimate grab-and-go snack’
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NewsASA sounds alarm over low & no alcohol advertising after AI-powered review
Some 48% of adverts for alcohol-free brands and products were flagged for potential breaches in the AI-powered trial
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Comment & OpinionRipping up the rulebook: why brands must stop playing safe
Categories are full of codes – patterns so ingrained most brands are afraid to break them. But to be noticed you have to be brave enough to stand out, says Simon Massey, co-founder at Neverland
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NewsBirds Eye and Tefal partner to help home cooks
The collaboration has been launched under a shared mission to create ‘A Better Everyday’ for UK households
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Comment & OpinionIs Joe Wicks’ Killer protein bar really ‘full of shit’?
Nutrition experts and health advocates have spoken out to criticise the Licensed to Kill show’s complete lack of nuance, and fearmongering
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NewsBold Bean Co appoints new marketing director
The new hire has been tasked with further the company’s mission to make consumers ‘obsessed with beans, by giving you the best of beans’
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NewsRude Health unveils Pistachio and Hazelnut alt-milk SKUs
Pistachio and Hazelnut flavours will hit shelves in Waitrose from 12 October in a one-litre format
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NewsTesco migrating to new marketplace platform
Mirakl’s marketplace tech is the same used by B&Q, Carrefour and Superdrug
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Comment & OpinionWillem Dafoe gets descriptive for Laphroaig
Willem Dafoe’s delivery of some outlandish similies is pitch-perfect
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NewsQuorn launches ‘Nothing to Hide’ TV advert to promote no-artificial-ingredients range
The multimillion-pound campaign has been launched to celebrate Quorn’s high-protein, no-artificial-ingredients range and includes a new ad creative
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NewsAbel & Cole goes on anti-UPF road trip in wake of HFSS ad legislation
The online grocer has launched pop-up activations including the road trip, on which it will be pulling up to some of the ‘best-known HFSS giants’ including Krispy Kreme Doughnuts and McDonald’s
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NewsWaitrose brings back green token charity voting stations
Waitrose introduced the Community Matters initiative in 2008, but was forced to remove the tokens and voting stations in 2020 as a result of the pandemic
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NewsM&S ‘reviewing’ labelling claims for ‘Only… ingredients’ range
The Real Bread Campaign complained to Trading Standards about M&S’s ‘Only 5 ingredients’ rolls, one of a number of products in the range