All Marketing articles – Page 15
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Comment & OpinionHow the cost of living crisis accidentally saved organic
Inflation, social media and the glyphosate debate are finally bringing organic to the mainstream, says Siddhi Mehta, CEO & founder at Rhythm 108
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NewsKiwi brand Zespri launches first UK TV campaign
The campaign is designed to position Zespri as the ‘most trusted brand for natural nutrient density’
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Comment & OpinionAsda wants a second chance, but must show shoppers it has changed
Asda’s Take a Fresh Look campaign hopes to remind thousands of formerly loyal customers who have had their heads turned that no, really, it’s definitely changed this time
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NewsHawkstone in £3m marketing push as sales surge 200%
Hawkstone’s TV advert would reach a ‘massive audience’ during the World Cup, the brand said
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NewsAsda boosts multiservice credentials with new home and car insurance offer
The new home and motor insurance products were another example of how ‘Asda is more than just a supermarket’ said head of insurance Jenny Maden
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NewsMadrí launches £5m summer marketing drive as sales slow
The push would ensure the brand remained ‘front of mind’ over the summer months, Madrí owner Molson Coors said
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NewsRude Health launches £1m marketing campaign
Running for 18 months over 2026 and 2027, it is the first since the leading plant-based brand was acquired by Oddlygood Group in 2024 and will focus on consumers concerned about ultra-processed foods
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NewsMorrisons boosts online operations, renews Clarkson’s Farm sponsorship
New vans are carrying a livery promoting the supermarket’s rapid delivery service Morrisons Now
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NewsRetail media tech firm collapses months after major Iceland Foods deal
Stratacache UK owes £12.9m to creditors
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NewsOn-pack promotions surge in popularity among UK shoppers
The popularity of on-pack promotions has surged, with 78% of shoppers now favouring them compared with 65% in 2024
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NewsLa Vieille Ferme advert banned for implying wine had ‘therapeutic qualities’
Under the CAP Code, alcohol advertisements are not allowed to imply alcohol has therapeutic qualities and must not portray alcohol as capable of changing mood
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Category ReportThe butter boom: how health and NPD are driving sales
As consumers turn their backs on UPFs, health-conscious shoppers are readopting butter as a cleaner label choice
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Category ReportButter growth in own label threatens brand dominance
Private label lines are faring better than branded ones. Own label value is up 11.6% on volumes that have risen 0.6%, while branded value is flat on volumes down 7.6%
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Category ReportFlavoured butters fly thanks to recipe content
Searches for flavoured butter on Ocado alone have increased 184% year on year
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Comment & OpinionThe backlash against Lidl’s loyalty revamp misses the point entirely
Lidl’s move to points may have frustrated shoppers, but the long-term logic is sound, says Sam Panzer, director of GTM strategy at Talon.One
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Category ReportHow retailer innovation is winning share in own label
Today’s own-label launches are designed to give even the most forward-thinking brands a run for their money
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Category ReportRetailers boost premium tiers to increase margins
Retailers at the higher end of the market, such as Waitrose and M&S, stand to benefit in own label
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NewsAsda bids to woo back shoppers with major range and store refresh
Allan Leighton is rolling the dice in an attempt to address Asda’s freefalling market share, by encouraging ‘those who shop elsewhere to choose Asda again’, the supermarket said
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NewsBeauty challenger P.Louise to make high street debut with Boots
The P. Louise range comprises more than 200 lines, including hero products Rumour Base, Cheek Of It Liquid Blush and Spoilt For Choice Cream Bronzer
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Comment & OpinionKnow your body: why Morrisons’ cancer campaign stands out
Morrisons wants shoppers to touch themselves in the shower. Could this be retail’s most effective cancer awareness campaign ever?