All Marketing articles – Page 17
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NewsTesco leads the field as Grocer Gold Awards 2026 shortlist announced
The shortlist for the Grocer Gold Awards 2026 has been announced, with Tesco leading the field with seven nominations
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Analysis & FeaturesThe rise of the non-traditional Christmas
As younger consumers rewrite the rules of festive eating, the brands and retailers that embrace flexibility over tradition are best placed to win
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InterviewsApps, loyalty and customers: Louise Weise on Lidl’s winning way
As Lidl revamps its loyalty scheme, chief customer officer Louise Weise explains why getting the basics right is key to the discounter’s stellar growth
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Category ReportSnacks to the maxx: how Brits’ habits are getting healthier
Fibre: most of us know we should get more of it. But despite the clear need for fibre, suppliers struggled for a long time to get shoppers excited about it
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Category ReportGLP-1 boom poses a challenge for snack brands
Retailers and suppliers alike are scrambling to prepare for the proliferation of weight-loss drugs in the UK
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Category ReportNutritionists school shoppers on protein sources
While fibre is having a moment, interest in protein is in no way waning
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Category ReportHow influencers are helping Brits get 30g fibre a day
There’s no denying fibremaxxing is hot on social media. At the time of writing, 947k Instagram posts featured the #fibre hashtag
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Category ReportThe brands capitalising on fibremaxxing
The volume of fibremaxxing chatter online would suggest a sharp increase in fibrous snack sales
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NewsMutti launches national sampling tour in £6m pasta sauce push
Celebrity chef and brand ambassador Gennaro Contaldo will headline the London leg of the seven-city sampling tour
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Comment & OpinionGrocery collabs: footballers, popstars and… criminals?
Look to the US, where Harry’s teamed up with convicted fraudster Anna Delvey for a push that took ‘a playful swipe at traditional ideas of luxury’
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NewsThe Jolly Hog announces The Jolly Hog Butcher’s pop-up
The Jolly Hog Butcher’s will be in Clapham for one day on 10 May, with the brand turning a traditional butcher shop into an immersive experience that invites people to try on-site samples and take complimentary packs home
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NewsLidl gives students chance to win one of 100 £10 vouchers
Lidl said a recent survey of students and apprentices aged 16 to 18 found their eating habits suffered around exam time
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NewsMarcus Rashford unveiled as Volvic brand ambassador
The England and Manchester United forward has teamed up with the Danone-owned water brand ahead of a major summer of sport
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NewsBargain Booze rapped over ad that ‘implied drinking could overcome loneliness’
The advert was intended to be ‘light-hearted and humorous’, Bestway said
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Feature SynopsisFocus On Sauces & Condiments: 20 June
From hot honey to ranch, the latest tranche of table sauces in grocery take clear cues from foodservice
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Comment & OpinionWhy has Lidl scrapped Coupon Plus rewards in favour of Points?
Lidl says the loyalty move is based on customer feedback, but not all shoppers are convinced
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Comment & OpinionYour Voice: own label competition, brewers and scaling startups
Retailers have significantly elevated the quality, consistency and positioning of own-label ranges, making them more compelling than ever before
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NewsNashi Pear Juice to halt ‘hangover cure’ claims after ASA warnings
Marketing communications cannot claim that a product or service can prevent, treat, or cure human disease
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ReportsAll you need to know about deodorant (but were too shy to ask)
We’ve polled 500 deodorant users to reveal the fragrant truth about why, when, where and how often people apply deodorant and more
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NewsLiberty X hit reimagined as ‘Just a Lidl’ for launch of loyalty points
The 2002 hit Just a Little has been reimagined as ‘Just a Lidl’ to promote the launch today of Lidl Plus Points in the discounter’s loyalty app