All Marketing articles – Page 17
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Comment & OpinionReprobates ruled out: why Aldi’s sparkling wine fell foul of the code
The Independent Complaints Panel of the Portman Group, the alcohol industry marketing self-regulator, found the packaging of the Aldi own-label wine ‘created a direct and dominant association with illegal behaviour’
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NewsArla and Mars pilot GEO platform to boost brand visibility on AI answer engines
Azoma ensures brands are ‘seen, surfaced, and preferred’ by ChatGPT, Perplexity, Google AI Overviews and other AI engines.
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NewsJason’s Sourdough takes to TV in ‘multimillion-pound’ media push
It comes after Jason’s opened a new £36m bakery in Leicester earlier this year
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NewsStarbucks appoints SSP franchise boss as new UK marketing director
The new hire will oversee product innovation, including the Starbucks reward programme and its brand partnerships for the UK
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NewsBrands escape junk food watershed ban as ministers publish rowback on ad rules
Ministers have added additional sections to the legislation on ads for ‘less healthy food products’
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WhitepapersRethinking plastic: A guide to smarter sustainable packaging
Is plastic still part of the sustainability story? Uncover what 500 European experts think about recycled plastic, consumer expectations, and the myths holding brands back.
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NewsMorrisons goes ‘ultra premium’ in biggest fresh relaunch in a decade
CEO Rami Baitiéh described the move as Morrisons’ biggest range reset in a decade
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NewsHeineken seeks to revive Strongbow Dark Fruit with ‘Spine-chilling Refreshment’ campaign
Halloween is the second-biggest trading week for cider during autumn, according to NIQ data
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Comment & OpinionSainsbury’s gets personal with Your Nectar Prices push
Bags, signage and even lookalike staff members underline how personal the deals are
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NewsTesco unveils 270 new and improved frozen products in major relaunch
The move includes many own brand relaunches and a raft of deals with brands
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Comment & OpinionRetailers and food brands must help silence the ‘food noise’
Nearly nine out of 10 Brits admit to eating when they’re not actually hungry and almost half say they think about food ‘all the time’, says Zoe Griffiths, VP of behavioural medicine at Numan
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Comment & OpinionWH Smith’s ‘pay-to-play’ model isn’t the real problem
WH Smith’s ‘pay to play’ model was one of the great unspoken topics in our industry, says Andrew Allen, consultant and entrepreneur-in-residence at Bidfood
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Comment & OpinionCommunity, not campaigns: the new wave of fmcg social media
A brand that can spark a recipe hack, TikTok duets and dinner-table debates earns its place in culture, says Melissa Chapman, CEO, Jungle Creations
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NewsBurger King teams up with Gordon Ramsay to launch wagyu burger
Ramsay is set to appear in a series of adverts, giving the wagyu burger his stamp of approval
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NewsStoats launches Wicked-inspired snack bars into Tesco
The innovations are the result of a partnership between Stoats and Universal
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NewsWH Smith media fees of up to £125k branded ‘astronomical’ by retail experts
It comes after challenger brands spoke out about the high cost of ‘media packages’ last week
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NewsMorrisons marketing boss Claire Farrant leaves months after joining
Claire Farrant joined Morrisons from BP in June to replace previous marketing boss Rachel Ayre
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NewsStrongbow and Jägermeister ads banned by the ASA
The ASA identified the adverts using its AI-powered Active Ad Monitoring system
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ProfilesMy food & drink job: Lucy Provan, sales & marketing executive, Fearne & Rosie
‘Always aim to work for and with brands that align with your personal values because this is where you will shine the most’
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Comment & OpinionHorne Section tests patience as Waitrose trumpets chicken commitment
Alex Horne’s song is cleverly written, smuggling an impressive amount of information in with the tongue-twisting, chicken-checking wordplay