All Marketing articles – Page 13
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NewsTwix ad which ‘encouraged’ dangerous driving banned by ASA
Five complainants believed the ad was irresponsible
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NewsNew York Bakery unveils sub rolls and cookies in major NPD push
The launches will be supported by New York Bakery’s biggest marketing campaign in five years
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Analysis & FeaturesJunk food ad ban: does the industry at last have clarity on how the watershed will work?
The future of the HFSS ad clampdown, and the 9pm TV watershed that comes with it, took a new twist last month when it was delayed for a third time
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Analysis & FeaturesFrom jingle to sonic logo: how sonic branding is evolving
The ‘jingle’ may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving in the modern media landscape?
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NewsDon’t rely on shop-bought babyfood, government advises parents
This is the first time the NHS website has published advice on commercial babyfood
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NewsBel UK launches The Laughing Cow Spicy Chilli
Bel UK said it is the only chilli-flavoured cheese spread portion in the market
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NewsAngus Soft Fruits launches Good Natured Berries brand
The brand has been launched to be ‘vibrant, premium, and packed with personality’ and to disrupt the fresh produce aisle
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Comment & OpinionNestlé and Unilever are kickstarting a tough new strategic era
Fmcg CEOs are learning to better pick their battles and prioritise finite resources, says Warren Ackerman, head of European consumer staples research at Barclays
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Comment & OpinionKenco performs a positivity turnaround in Parkrun push
It’s bold for Kenco’s new ad to adopt the resentful mutter of the night owl, sneering at the “chirpy dispositions” of the runners we see warming up
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NewsImpulse launches first major ad campaign in over a decade
The campaign is fronted by Manchester United and England midfielder Ella Toone
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Category ReportWhy rice is on a roll: trends in rice, noodles & pulses 2025
Sales of rice & pulses are booming, as is the hype on TikTok about them being the ultimate low-cost carb. But is price the only factor?
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NewsPernod Ricard backs Absolut Vodka with ‘six-figure’ multichannel campaign
The campaign’s hero film is directed by music video director Henry Scholfield
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Promotional FeaturesHow can soft drinks win back Gen Z?
Young consumers are demanding far more from the fizzy drinks category than a sugary pick-me-up. How can brands rise to the occasion?
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NewsPartnership to reveal sales impact of out-of-home sampling campaigns
The Sense and Crisp collaboration ‘directly links out-of-home sampling campaigns to verified sales performance across the UK’s five biggest grocery retailers’
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Comment & OpinionWhat the M&S cyberattack tells us about modern crisis comms
In an era where engagement, not accuracy, determines reach, crisis comms cannot be confined to corporate statements and press releases, says Scott Sadeghian-Tehrani, media strategy director at 26PMX
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NewsDentsu adds eye-tracking insights to retail media planning tools
The move marks ‘a pivotal shift in how brands engage with consumers’ Dentsu said
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Comment & OpinionHealth kicks, advertising laws and the fresh food revolution
A year and two days into the job, Tesco’s group customer director Becky Brock revealed how on arrival she saw a huge opportunity for the UK’s biggest supermarket
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NewsPernod Ricard to make ‘choiceful’ UK marketing bets after wine arm sale
With spirits in decline, not all of Pernod Ricard UK’s brands will receive an uptick in investment
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WhitepapersGenerational wealth: targeting over-55s
Despite holding the majority of the UK’s wealth and driving FMCG spend, over-55s are still overlooked by many brands. Vypr’s new report reveals how data-led design, messaging, and innovation can unlock deeper loyalty with this powerful and under-served audience.
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NewsCoconut Collab launches summer ‘Convert to Coconut’ campaign
The Convert to Coconut campaign sets out to drive awareness and convert new shoppers by celebrating all things coconut and focusing on its taste credentials