All Marketing articles – Page 10
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Comment & OpinionSupplements are booming – but the science is lacking
The gap between what’s being sold and what’s supported by robust scientific evidence is widening, says to Professor Sarah Berry, chief scientist at Zoe
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Comment & OpinionIs nutrient density the next frontier for fruit and veg?
Imagine if the choice of carrots wasn’t just a bag of chanteney or nantes but about nutrient density, says Harvey Choat, MD at Nexus PR
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NewsNestlé launches in-house AI service to ‘create high-quality product content at scale’
The fmcg giant has created “exact 3D virtual replicas of physical products” – called digital twins – which can be quickly adjusted or localised digitally
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Analysis & FeaturesHow Jersey Royal potatoes are seeking a ‘Coca-Cola moment’
Potato giant Albert Bartlett acquired The Jersey Royal Company last year. It’s now looking to reverse declining consumption with a £3m campaign to rival Coke’s Christmas truck
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NewsAsahi Super Dry backed by £2m retail-focused push ahead of Women’s Rugby World Cup
The campaign will include an on-pack promotion, in-store activations and digital activity.
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NewsPepsiCo partners with Squid Game on ‘Flamin’ Hot or Not?’ packs
One in four crisps in each limited-edition pack is extra spicy
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NewsTwix ad which ‘encouraged’ dangerous driving banned by ASA
Five complainants believed the ad was irresponsible
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NewsNew York Bakery unveils sub rolls and cookies in major NPD push
The launches will be supported by New York Bakery’s biggest marketing campaign in five years
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Analysis & FeaturesJunk food ad ban: does the industry at last have clarity on how the watershed will work?
The future of the HFSS ad clampdown, and the 9pm TV watershed that comes with it, took a new twist last month when it was delayed for a third time
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Analysis & FeaturesFrom jingle to sonic logo: how sonic branding is evolving
The ‘jingle’ may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving in the modern media landscape?
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NewsDon’t rely on shop-bought babyfood, government advises parents
This is the first time the NHS website has published advice on commercial babyfood
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NewsBel UK launches The Laughing Cow Spicy Chilli
Bel UK said it is the only chilli-flavoured cheese spread portion in the market
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NewsAngus Soft Fruits launches Good Natured Berries brand
The brand has been launched to be ‘vibrant, premium, and packed with personality’ and to disrupt the fresh produce aisle
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Comment & OpinionNestlé and Unilever are kickstarting a tough new strategic era
Fmcg CEOs are learning to better pick their battles and prioritise finite resources, says Warren Ackerman, head of European consumer staples research at Barclays
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Comment & OpinionKenco performs a positivity turnaround in Parkrun push
It’s bold for Kenco’s new ad to adopt the resentful mutter of the night owl, sneering at the “chirpy dispositions” of the runners we see warming up
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NewsImpulse launches first major ad campaign in over a decade
The campaign is fronted by Manchester United and England midfielder Ella Toone
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Category ReportWhy rice is on a roll: trends in rice, noodles & pulses 2025
Sales of rice & pulses are booming, as is the hype on TikTok about them being the ultimate low-cost carb. But is price the only factor?
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NewsPernod Ricard backs Absolut Vodka with ‘six-figure’ multichannel campaign
The campaign’s hero film is directed by music video director Henry Scholfield
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Promotional FeaturesHow can soft drinks win back Gen Z?
Young consumers are demanding far more from the fizzy drinks category than a sugary pick-me-up. How can brands rise to the occasion?
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NewsPartnership to reveal sales impact of out-of-home sampling campaigns
The Sense and Crisp collaboration ‘directly links out-of-home sampling campaigns to verified sales performance across the UK’s five biggest grocery retailers’