All Marketing articles – Page 10
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Comment & OpinionLessons from Gen Alpha’s favourite food and drink brands
The likes of Pringles, Oreo and McDonald’s all engage kids in different ways, says Helenor Gilmour, director of strategy at Beano Brain
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NewsDeliveroo launches major marketing campaign for Plus subscription membership
The new campaign is the first under the aggregator app’s ‘new global brand platform’, dubbed ‘Now Just Got Even Better’
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NewsAsda Rewards launches Cashpot for Schools scheme to raise millions
The ‘bold new initiative’, which launches today, sees all 22,000 state funded primary schools in the UK given £50 by the supermarket and an extra £1 whenever a shopper selects the school on the Asda loyalty app
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NewsMoju to make radio debut in ‘multimillion-pound’ ATL push
Radio idents will feature across stations including Absolute Radio, Virgin Radio and Radio X
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Comment & OpinionFood hard to spot in Hello Fresh’s stylish campaign
The idea is that the company provides ‘recipe boxes delivered for every family’s style’
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Analysis & FeaturesCoffee is king of the cuppa: 10 charts that explain UK attitudes to coffee
What makes coffee drinkers tick, and what do they want to see more of in retailers’ fixtures?
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Comment & OpinionWhite Claw’s vodka extension is another sign of hard seltzer’s demise
Hard seltzer sales remain small, and White Claw sees a bigger opportunity in spirits
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Analysis & FeaturesRefills, riots and cats: this month in grocery on TikTok
From alcohol aisles on lockdown to cats shopping at Sainsbury’s, here’s what you missed this month online in the world of grocery
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NewsHeinz launches ‘fail-proof’ carbonara in a can for Gen Z shoppers
It joins a raft of NPD by Heinz over recent months aimed squarely at younger shoppers
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NewsKiddylicious enters babyfood pouches with ‘added benefits’ range
The eight-strong lineup will ‘complement our weaning finger food range’, Kiddylicious said
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Comment & OpinionThink local to improve Britain’s high streets
If Labour is to rejuvenate our high streets, it needs to think carefully about the marketing and creative propositions that will thrive in this new future, says Fergus McCallum, CEO at creative agency TBWA\MCR
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NewsCampaign launched to tackle food & drink recruitment crisis
The campaign stems from labour shortages and is backed by a who’s who of suppliers and retailers
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NewsPepsiCo targets Gen Z with ultra-spicy Doritos pipeline
Over recent weeks it has applied to register ‘Ignite’, ‘Exxtra Flamin’ Hot’ and ‘Exxtreme Heat’ as trademarks
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Category ReportPlant-based trends 2024: Going back to basics
‘Natural’ plant-based proteins are gaining ground in the wake of UPF concerns – but where does that leave the alt meat giants?
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NewsTerry’s pushes ‘beyond orange’ with milk chocolate ball
The NPD is tipped to boost sales over the Christmas period
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ProfilesMy food & drink job: Maria Bortoluzzi, brand manager, Crosta & Mollica
Maria uses her Italian roots to drive Crosta & Mollica’s brand identity through creative multitasking
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Comment & OpinionTom Daley helps Malibu deliver swimming safety message
Malibu would struggle to find a better soundtrack or poolside partner
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NewsVeetee targets university students in £1m HungryHeads push
The newly introduced HungryHeads range is aimed at shoppers with ‘limited cooking skills and an unsatiable appetite’
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NewsAu Vodka replaces stock after Tenby store shoplifting video goes viral
Sales director Tom Smith gifted RTD vodka cans and an oversized gold-coloured bottle of vodka to store owners Vince and Fiona Malone
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Comment & OpinionWhat’s behind Moët Hennessy’s Beyoncé whiskey play?
Beyoncé’s near-universal appeal will help sell bottles, but the attention given to liquid development suggests this is more than a cash grab