All Marketing articles – Page 10
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NewsLipton Ice Tea rapped over ‘misleading’ stunt pretending to axe Peach flavour
The watchdog ruled the prank was likely to dupe consumers
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NewsPepsiCo adds coated peanuts in popular Walkers crisps flavours
Six variants will hit shelves on 16 July
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Comment & OpinionWhy desire is the most underrated asset in grocery
Grocery brands don’t have a loyalty problem – they have a desire problem, says Helen Firth, executive director of brand strategy at Landor
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NewsMaryland unveils UK’s ‘first’ cookie sandwich biscuit
The launch will be supported by a multimillion-pound marketing campaign
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Comment & OpinionDash does different with polyamory-based campaign
Dash’s drinks might have short ingredient lists, but this ad focuses on what it has packed inside
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Comment & OpinionIs it time to tax junk food ads and focus on healthy eating?
Could taxing the ad budgets of junk food manufacturers and spending the money on ads for healthy eating ever work?
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NewsClive’s revamps vegan savoury pastries before first TV ad
The reformulated products contain ‘even more veg’, Clive’s said
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NewsAlcohol advertising ban scrapped following industry backlash
The Department for Health & Social Care has significantly watered down proposals to limit alcohol-related harm
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NewsOriginal Source’s AI generated TV ad boosts sales and sentiment
Original Source’s 37-second TV commercial features 70% AI created content
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NewsRibena unveils ‘heritage’ inspired rebrand and £7m push to reverse sliding sales
It comes with sales of Ribena having slid by 0.6% to £122.7m, on volumes down 2% last year
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NewsCadbury chocolate bar ad banned for reduced calorie claim
A nutritionist challenged whether Cadbury’s ‘only 91 calories’ advert breached the BCAP code
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Category ReportRise of the gourmet sandwich: lunchbox category report 2025
Supermarkets and foodservice are pushing posher sarnies as the battle for lunchtime hots up. Where does this leave packed lunch?
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Comment & OpinionCan supermarkets step up to solve the NHS health crisis?
Supermarkets will be legally required to take on the burden of responsibility for the state of the nation’s waistlines
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NewsAspall pitches cider as a ‘sophisticated alternative’
The ‘Y Do Ordinary’ campaign highlights the unique spelling of Aspall Cyder and positions it as a ‘sophisticated alternative’ to prosecco, wine, cocktails and aperitifs
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NewsDash to make TV advertising debut with ‘playful’ 30-second spot
The advert was created by independent agency The Or
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NewsLittle Moons takes on confectionery brands with ‘fun’ repositioning
The mochi maker has dialled up its ‘playfulness and taste appeal’ with a new look
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WebinarsWATCH: What’s the next big opportunity in protein?
Protein is one of grocery’s big success stories, but the landscape is shifting rapidly. What will it take for retailers and brands to stand out from the crowd? In this exclusive webinar, experts revealed how to unlock the next phase of growth.
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Comment & OpinionSpanish star Bonmati helps Snickers stamp out diving
Snickers’ ‘You’re Not You When You’re Hungry’ campaign has previous with football. Now the push has its first female footy star
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Comment & OpinionThe power of word of mouth: why nothing beats a genuine shout-out
The most powerful form of marketing isn’t flashy, expensive, or algorithm-led. It’s real people talking honestly about things they love, says Jenny Costa of Rubies in the Rubble
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Comment & OpinionAlcohol regulation plans feel heavy handed, especially as consumption falls
The booze industry is already facing a litany of costs, from EPR to duty changes and Trump’s tariffs