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Ariel advert featuring Peter Crouch banned for ‘unverifiable’ comparisons with competitor brands
By James Beeson2025-10-15T08:00:00
The advertisement for Ariel’s ‘The Big One’ laundry pods – seen on 24 April 2025 – featured a man looking confused while looking at a number of ‘laundry additives’
A TV advert by Ariel made “unsubstantiated” claims and “unverifiable” comparisons to competitor brands, the ASA has ruled.
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