All Marketing articles – Page 6
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NewsM&S and Boots sign up for YouTube’s UK creator affiliate shopping programme
According to YouTube, when creators tag products directly in their videos, it can lead to up to 50% more clicks than links in the video description alone
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Analysis & FeaturesHow Sylt Pickling is helping consumers ‘pickle themselves silly’
Two pickle obsessive founders have built a brand that has won listings in delis and farm shops, plus pubs. They even run picking workships
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NewsWorld Cup boosts rapid grocery delivery to yearly share highs
Fmcg sales via quick commerce services like Deliveroo, Uber Eats and supermarkets’ own rapid delivery apps hit 14% of all online grocery sales on the day of the England football team’s World Cup quarter-final match, the data shows
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Comment & OpinionThe junk food ‘clampdown’ isn’t failing, it’s working
Campaign called the ASA’s recent rulings proof that regulation had failed, but they actually prove the opposite, says Mike Coppen-Gardner, founder and CEO of WeAreSPQR
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NewsLidl sparks row with Little Moons price comparison
Little Moons boss hit back: ‘In the words of L’Oréal… because we’re worth it’
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NewsFilippo Berio revamps balsamic vinegar range for easier navigation
A ‘sweetness-to-sharpness taste scale’ has been added to packs
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NewsMcDonald’s cleared by ad watchdog after ‘junk food’ probe
Fast food giant McDonald’s is the latest operator to have its advertising cleared under the government’s controversial new junk food ad restrictions
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Comment & OpinionAre retail media sales teams just ‘gorillas with calculators’?
Just the mention of retail media to suppliers was met with eyerolls, frustrated sighs and sometimes colourful accounts of pressurised sales tactics
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Comment & OpinionThe Health Select Committee has listened to young people. Now Andy Burnham must act
Parliament has finally listened to young people on junk food marketing, now the new prime minister needs to follow through, says Alice, a campaigner at Bite Back
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NewsAllwyn readies retailers for UK Powerball launch
Powerball tickets go on sale from 5am on Tuesday 21 July, marking the first time the game will be available outside the US
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Analysis & FeaturesWhy retail media is facing a backlash
The retail media revolution is upon us – but some suppliers are feeling pressure to pay for it without enjoying measurable returns. Is a ‘win-win’ really achievable?
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Partner FeaturesUnderstanding the new shopper journey
Shoppers now hit almost 11 touchpoints before checkout. Here’s how grocers can turn that fragmentation into an advantage.
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Comment & OpinionWant to be customer-driven? Stop relying on data alone
Data can mislead as easily as it informs, real insight comes from watching and listening to consumers as people, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionOld Spice sniffs victory with last-gasp football spot
Old Spice’s football ad might have landed better had a certain semi-final result been different
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InterviewsHow Alex Whitehouse revived Premier Foods
Whitehouse is the man who took Premier Foods from the debt-stricken doldrums to the forward-thinking, innovative brand leadership of today
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NewsIceland Foods claims ‘astonishing’ legal spat with FA over ‘England’ rebrand
Lawyers for the football association have demanded that Iceland remove England branding from its stores and social media, in a move Iceland has labelled as ‘absurd’
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NewsCo-op extends Live Nation UK festival sponsorship deal
The extension means Co-op will continue as the official supermarket sponsor of Download Festival, Latitude Festival, Reading & Leeds Festivals and Creamfields Festival until 2031
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NewsKeto Hana overhauls granola and snack packaging in growth push
The makeover is intended to put Keto Hana’s key points of difference front and centre: ingredient transparency, no added sugar and low net carbs
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NewsTesco Clubcard glitch makes personalised offers more expensive than shelf price
Tesco told The Grocer that it offered thousands of Your Clubcard Prices deals every week, and such issues were very rare
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NewsMPs demand FSA-led crackdown on HFSS loopholes
Ministers should close ‘glaring loopholes’ in the new junk food advertising ban, which MPs said allow junk food brands to continue advertising unchecked