All Marketing articles – Page 6
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Comment & OpinionHow digital insight can help marketers act when the time is right
Whether you are Tesco or Unilever, the data gleaned from a consumer’s purchase history is a phenomenal source of insight into how and when that consumer wants to hear from you, says Google’s Harry Walker
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Analysis & Features
Is Jamie Oliver's Tesco role any more than an ad coup?
It may seem a bitter medicine to some but Dave Lewis thinks an Oliver-backed health initiative is preferable to DH intervention
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Analysis & Features
10 of the most memorable milk campaigns throughout the ages
We run down 10 of the most famous, innovative and odd milk campaigns that have ever run
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Comment & Opinion
Jamie Oliver’s Tesco deal is a curate’s egg
It’s not about the moolah. He’s not the new face of Tesco. It’s not even an ad campaign. So what exactly is this tieup?
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News
M&S celebrity social media push to highlight food launches
The What’s New at M&S campaign is being run on Instagram’s IGTV and YouTube
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News
Scottish Gin Society rapped by ASA over Facebook posts
According to the ASA, the posts encouraged excessive drinking
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News
Spar Scotland backs Food & Drink Fortnight campaign
Scottish Food & Drink Fortnight runs until 16 September
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News
Company Shop enjoys rising sales of products in plain packs
The UK’s largest redistributor of surplus stock said it would have sold 2.1 million units in plain packs by its year end
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Analysis & Features
Social media power list: grocery's biggest influencers
On social media, brands and retailers are always one false move away from a code red
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Comment & Opinion
Brands facing discounter 'copycat' versions must protest loudly and visibly
The law doesn’t offer brands much support, so they must stand up for themselves, says David Sables
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News
Melitta to become global coffee partner of Manchester United
The deal extends a UK partnership launched in November last year
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News
Kerrygold faces lawsuit over claims its cows are grass-fed
Californian Dyami Myers-Taylor has a filed a suit alleging its cows are also fed corn, soya and GM feeds
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News
Meat report urges suppliers to play up 'naturalness'
A new report by the AHDB encourages the meat sector to raise welfare standards ahead of legislation
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News
Co-op launches food masterclasses to educate staff
The Foodology programme aims to educate and inspire staff
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News
Fire & Smoke ham links with Jacksonville Jaguars NFL team
On-pack promotions will offer the chance to win a VIP trip to Florida for a Jaguars game and behind the scenes stadium tour
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Comment & Opinion
Confectionery brands need to get creative with advertising
Frankly, the ASA guidelines were always going to give confectionery brand managers a headache
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Comment & Opinion
What's in a name? Define who you are - and who you are not
Calling your business by the right name is central to its identity, says Camilla Barnard
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Analysis & Features
Five celebrity-spun functional ingredient trends
A celebrity stamp of approval hasn’t lost its shine in 2018
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Comment & Opinion
How thinking like a startup can help revive old fmcg brands
Many brand managers of conglomerate-owned brands are overly protective of their brands, says Neil Davidson of HeyHuman
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News
Poundland offers Poundworld staff guaranteed job interviews
It has set up a dedicated email address for affected Poundworld workers to contact it about vacancies
