All Marketing articles – Page 6
-
NewsMorrisons goes ‘ultra premium’ in biggest fresh relaunch in a decade
CEO Rami Baitiéh described the move as Morrisons’ biggest range reset in a decade
-
NewsHeineken seeks to revive Strongbow Dark Fruit with ‘Spine-chilling Refreshment’ campaign
Halloween is the second-biggest trading week for cider during autumn, according to NIQ data
-
Comment & OpinionSainsbury’s gets personal with Your Nectar Prices push
Bags, signage and even lookalike staff members underline how personal the deals are
-
NewsTesco unveils 270 new and improved frozen products in major relaunch
The move includes many own brand relaunches and a raft of deals with brands
-
Comment & OpinionRetailers and food brands must help silence the ‘food noise’
Nearly nine out of 10 Brits admit to eating when they’re not actually hungry and almost half say they think about food ‘all the time’, says Zoe Griffiths, VP of behavioural medicine at Numan
-
Comment & OpinionWH Smith’s ‘pay-to-play’ model isn’t the real problem
WH Smith’s ‘pay to play’ model was one of the great unspoken topics in our industry, says Andrew Allen, consultant and entrepreneur-in-residence at Bidfood
-
Comment & OpinionCommunity, not campaigns: the new wave of fmcg social media
A brand that can spark a recipe hack, TikTok duets and dinner-table debates earns its place in culture, says Melissa Chapman, CEO, Jungle Creations
-
NewsBurger King teams up with Gordon Ramsay to launch wagyu burger
Ramsay is set to appear in a series of adverts, giving the wagyu burger his stamp of approval
-
NewsStoats launches Wicked-inspired snack bars into Tesco
The innovations are the result of a partnership between Stoats and Universal
-
NewsWH Smith media fees of up to £125k branded ‘astronomical’ by retail experts
It comes after challenger brands spoke out about the high cost of ‘media packages’ last week
-
NewsMorrisons marketing boss Claire Farrant leaves months after joining
Claire Farrant joined Morrisons from BP in June to replace previous marketing boss Rachel Ayre
-
NewsStrongbow and Jägermeister ads banned by the ASA
The ASA identified the adverts using its AI-powered Active Ad Monitoring system
-
ProfilesMy food & drink job: Lucy Provan, sales & marketing executive, Fearne & Rosie
‘Always aim to work for and with brands that align with your personal values because this is where you will shine the most’
-
Comment & OpinionHorne Section tests patience as Waitrose trumpets chicken commitment
Alex Horne’s song is cleverly written, smuggling an impressive amount of information in with the tongue-twisting, chicken-checking wordplay
-
Comment & OpinionCMA’s new powers mean grocery faces intensifying regulation
The CMA has been pushing for these powers for years, and when the legislation was first announced, it was clear the initial intention was to make use of them quickly, says Kate Newman, partner and head of competition at Mills & Reeve
-
NewsDr Squatch teams up with UFC fighter Paddy Pimblett for ‘Manlandia’ push
Dr Squatch’s OOH tie-up with the Liverpudlian fighter will run across Liverpool and London
-
NewsPilgrims Choice launches ‘Bite into Bold’ campaign
The ‘Bite into Bold’ campaign aims to differentiate the cheddar brand from ‘the boring and bland mainstream’ by drawing attention to its ‘distinctive taste profile’’
-
NewsWH Smith ‘taking advantage of challenger brands’ with media support packages
Challenger brands say WH Smith is charging exorbitant sums despite poor implementation and compliance issues
-
NewsEmma Raducanu named global ambassador for personal care brand Wild
The partnership with the tennis star comes as part of Wild’s new ‘Champions of Change’ campaign
-
NewsIceland hails ‘life-saving’ partnership with CALM to break the ‘stigma’ of suicide
During the two-year partnership Iceland’s charitable foundation has supported the rollout of CALM’s helpline and a new mental health first-aid course through fundraising and in-store awareness campaigns