All Marketing articles – Page 6
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Comment & OpinionSometimes the best ideas to grow your brand aren’t the most exciting
It’s good to yearn for new and innovative ideas but the tried and tested methods still hold sway, says Jeremy Garlick, partner at Insight Traction
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News
Asda promises an EDLP Christmas with new campaign
The ad aims to get across the message that customers can still make the most of the season even if they’re spending more time at home
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News
Aldi’s Kevin the Carrot back in Top Gun-style Christmas ad
Aldi has kickstarted its latest Christmas campaign with a 40-second ‘teaser’ ad, inspired by Top Gun
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News
Geary’s Bakery plays up craft credentials with Jason’s overhaul
It is looking to reinforce its sourdough credentials with the new look
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News
John Lewis Christmas ad to focus on food poverty
JLP has partnered with food redistribution charity FareShare and family support organisation Home-Start
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Comment & Opinion
Thatchers gets emotional with family campaign
“Family eh? Can’t live with ‘em, can’t do without them.” It’s an uninspiring cliché with which to begin
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Analysis & Features
10 of the most memorable yoghurt adverts throughout the ages
To mark this year’s Dairymen special, we delve into the archives to find the most iconic yoghurt ads
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News
Gousto partners with Marmite on limited-edition recipe range
Source: Gousto Recipes include Marmite Teriyaki Popcorn Tofu Sticky Rice and Marmite Pineapple Pizza Marmite is partnering with Gousto to include the spread in a selection of seven limited-edition recipes. The recipes offer “umami twists to much-loved dinner classics” and have been ...
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Comment & Opinion
Jack Daniel’s serves up a rush of satisfaction
Jack Daniel’s new ad begins, not unexpectedly, with a bartender pouring a serve of JD over ice
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News
Veg Power campaign appeals for more support from suppliers
Veg Power has set out an ambition for every child aged two to 19 to eat one more portion of vegetables every day
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News
KP revamps Popchips and slashes packaging
Production is being moved to KP’s Leicestershire facility
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Comment & Opinion
Geo-targeted media is perfect for a nation in different phases of lockdown
When we know the specific details of each region’s situation, we can carefully target using niche messaging, says Matt Lee, MD at Capture
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News
Fox’s to undergo multimillion-pound rebrand following sale to Ferrero
It comes a matter of weeks after it was revealed Fox’s was to be offloaded to Ferrero in a £246m deal
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Comment & Opinion
Estrella Damm underlines ocean commitment with moving dance
The underwater ad, called ‘Soul’, aims to reinforce the brand’s commitment to protect the oceans
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News
Promise Gluten Free links with Made in Chelsea star for 'biggest ever' campaign
It has partnered with TV personality Louise Thompson on its “biggest ever” marketing campaign
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News
East London Liquor Co unveils stripped-back rebrand to challenge ‘craft gin facade’
The distillery is asking why shoppers are paying ‘over the odds’ for a bottle of quality gin
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Comment & Opinion
The Black Farmer makes a powerful statement
The Black Farmer, led by Wilfred Emmanuel-Jones, is marking Black History Month with a short film
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News
Tesco links with brands for Clubcard Prices advertising blitz
Unilever, McCain and Dr Oetker were all involved in the creation of an ad break takeover on ITV
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Whitepapers
The Grocer Guide To Snacking & Food On The Go
With snacking becoming more mainstream, consumers’ key purchasing motivations are increasingly varied and the category remains vibrant and challenging. This supplement offers some valuable category insights and a comprehensive overview of the trends that consumers are buying into.
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News
Chicago Town partners with craft brewery to create pizza-inspired beer combo
It has launched a new stuffed crust pizza and a beer inspired by its flavours
