All Marketing articles – Page 6
-
Comment & OpinionIf an LLM won’t recommend you in a heatwave, do you still exist?
As AI replaces traditional search, fmcg brands face a battle for digital visibility, says Ella Kersey, growth director at Brandwidth
-
NewsHere We Flo teams up with Tesco for Chelsea Foundation girls’ football push
The initiative in partnership with Chelsea FC’s charitable arm will see 10% of value sales from Here We Flo’s core range sold in Tesco stores and online donated to Chelsea Foundation
-
Comment & OpinionWilkinson Sword’s ‘Blade Master’ bemuses Williams F1 duo
The bonkers Blade Master is put to good use by the Williams F1 team, of which Wilkinson Sword is a brand partner
-
Comment & OpinionGreggs’ great work of art pays homage to the sausage roll
Greggs commissioned royal embroider Hawthorne & Heaney to create the eight-metre-long ‘Ta-Pastry’
-
Comment & OpinionWhy Booths’ new look is much more than simply a rebrand
Booths has had a glow-up. The 180-year-old supermarket this week unveiled a new, “contemporary and confident” brand refresh
-
NewsPurina revamps Gourmet Perle range to meet demand for posh wet catfood
The revamped lineup is available now in almost 30 markets across Europe, including the UK, France, Italy and Germany.
-
NewsBooths unveils major rebrand as it targets growth beyond stores
The Northern supermarket is pushing it’s family credentials in a major push to expand the distribution of its own-label products
-
NewsRapid grocer Gopuff launches in-app AI with Elon Musk’s SpaceXAI
‘Today, we believe the greatest friction left in commerce is not delivery or instantaneous access to the essentials customers need. It’s the moment before: the thinking, the deciding, the remembering’
-
NewsEasyGroup makes marketplace play with OnBuy
Stelios Haji-Ioannou’s sector-spanning brand is ‘entering mainstream online retail’
-
NewsIrn-Bru targets growth outside Scotland with World Cup campaign
AG Barr has launched a new advertising campaign to win fans in England and Wales over the World Cup summer
-
NewsOven Pride looks to broaden remit with brand refresh and new lines
The relaunch sees the brand’s bestselling Deep Cleaner sport a more modern look. It will be joined on shelf by three new trigger spray products
-
Category ReportHow suppliers are building back trust in babycare
No category demands trust more than babycare – and that trust has been seriously shaken
-
Category ReportShoppers choose organic for eco and health benefits
The organic boom isn’t only good news for organic farmers and the retailers they supply
-
NewsWaken teams up with Tesco as part of ‘Rylan’s Big Kiss’ push
More than 32,000 promotional bottles have rolled out into Tesco as part of Waken’s wider campaign, ‘Rylan’s Big Kiss’
-
NewsDr Vegan absorbs 20% ‘menstrual tax’ on PMS supplement
Previously priced at £23.99 per pack of 60 capsules, Dr Vegan’s PMS Hero is now £18.99
-
NewsSports & energy overtakes cola as top soft drinks segment
Value sales of sports and energy drinks hit £675.2m over the past 12 weeks
-
ProfilesMy food & drink job: Ben Kearney, Pride marketing assistant, Tesco
‘I am proud to work for an employer that does not just accept me and my identity, but celebrates it’
-
Comment & OpinionYour Voice: surplus food, Gen Z drinkers and vegan principles
The government’s ambition to triple food redistribution over the next 10 years is very welcome, but the next phase must be practical
-
Comment & OpinionBeing a big brand no longer guarantees a big retail moment
Retailers have more data, more power and more alternatives than ever – and brands that don’t adapt their planning will be left behind, says Lorna Hawtin, chief strategy officer at Zeal
-
NewsCointreau adds chilli-infused variant to tap demand for ‘spicy serves’
The NPD had been developed amid ‘accelerating demand for spicy serves’, said Cointreau