All Marketing articles – Page 6
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Comment & OpinionWalkers pays homage to Budweiser in Cheese & Onion advert
This promo for Walkers’ Cheese & Onion provides some good old-fashioned silliness
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Comment & OpinionWhy has British TV lost its appetite for cookery shows?
As scandals plague existing cookery programmes, there’s a growing need for practical content that addresses Britain’s broken relationship with food, says Tom Neumann, founder & MD at Properoni
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NewsTikTok Shop targets challenger brands in B2B campaign
The ‘Be Iconic on TikTok Shop’ campaign aims to drive growth among SMEs
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NewsVault City Brewing beer rapped over ‘resemblance to a soft drink’
An underage consumer mistakenly drank the product, The Portman Group said
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ProfilesMy food & drink job: Jade Simpkin, assistant brand manager, The Gym Kitchen
‘The brand’s energy and ambition were clear from the outset, and I knew I wanted to be part of that journey’
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NewsStrings & Things launches rapping campaign for Cheestrings
The campaign, Fun-Om-Nom-Nom, is based around a catchy song and features a family enjoying a picnic in a park before being transported to an imaginary world inside an oversized lunchbox
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NewsSainsbury’s Tiramisu Rum Liqueur rapped over ‘lack of clear alcohol labelling’
The seasonal tipple ‘did not communicate its alcoholic nature with absolute clarity’, the Portman Group said
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NewsLactalis relaunches Seriously Spreadable ad campaign
The campaign is running from 4 to 25 August and is using the same ‘light-hearted charm and relatability’ of previous campaigns
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Comment & OpinionWalton Goggins gives new Doritos flavour a spicy welcome
Doritos’ Golden Sriracha ad is rich with clichés of the ‘adult’ film genre
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NewsTyrrells teams up with Downton Abbey for limited-edition crisps
Packs will hit Waitrose ahead of the release of Downton Abbey: The Grand Finale on 12 September
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NewsMagners unveils ‘modern’ rebrand in bid to reverse sales slide
Magners sales fell by £8.0m on volumes down 17.8% last year
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ProfilesBol’s Toni Ehrnreich on data, baggy jeans and Thomas the Tank Engine
‘Data is so vital to unpick what’s happening in your product markets, and for creating strong sell-in stories that show the value your brand delivers on shelf’
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NewsGreggs partners with KFC for ‘culinary crossover of the century’
The collab consists of a sausage roll sharing bucket with a large tub of KFC gravy
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NewsDanny Dyer ‘a tosser’ as Deliveroo launches freshness promise
Deliveroo will refund customers for products received with fewer than three days until their expiry date
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NewsSoreen adds festive mini loaves for Halloween and Christmas
Soreen has unveiled two limited-edition products ahead of Halloween and Christmas
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NewsFred Sirieix partners with Boursin to shift taste preconceptions
The ‘playful PR-led campaign’ shows the First Dates star inviting foodie festival-goers to join him in a tasting challenge in a bid to explore biases and shift preconceptions around food
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NewsBrewDog rapped over poster ‘implying Wingman IPA could help overcome real life problems’
BrewDog acknowledged the ruluing but said it did not believe the advert was in breach of guidelines
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NewsDuppy Share sets Guinness World Record with giant rum punch
The record cemented ‘Duppy Share’s place at the heart of UK rum culture’, the supplier claimed
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NewsDr Oetker unveils Neapolitan-style frozen pizza range, Suprema
The pizzas are made with a triple-fermented dough and baked at over 400°C on hot stone
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Comment & OpinionLessons from a startup founder: don’t get lost in your story
There are three stages of building a consumer-focused brand, which all have a different goal and methodology, says Joe Woolf, founder of Tasty Mates and head of retail at HomeCooks