All Marketing articles – Page 6
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NewsGoodfella’s to kick off £4.2m push amid brand revamp
‘Made with Respect’ centres on a Mafia-style TV advert to reflect the brand’s Italian-American influences
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Comment & Opinion
Mr Swan turns on the charm for Sipsmith
It’s no surprise to learn that some of the team behind Sipsmith’s stop-motion animation have worked with Wes Anderson …
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Letters
Letters: Focus on core stores for long-term sales uplifts
Any brand wanting to grow needs to put messages in their core stores as close as possible to the product
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Comment & Opinion
McVitie's nosy nanny has questions about Jaffa Cakes Nibbles
McVitie’s has enjoyed some success with animal adverts, with its recent Sweeet campaign ramping up the cute level to ‘merc…
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News
Oatly unveils anti-dairy campaign for London Coffee Festival
The ads are concentrated around Shoreditch, London
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Bogof
Halo Tops its creepy ad with miserable ice cream man
Now the brand is a success in the UK (you’re welcome), its advertising has become more palatable to a mainstream audience
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News
In-store marketing outperforms Snapchat ads in sales uplift
Traditional ads on gondola ends, shelves and in-store radio delivered an uplift 10 times higher than Snapchat ads…
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Interviews & Profiles
Snapchat explained: Q&A with Adrian King, head of CPG, Snap Inc
Can’t tell your filters from your lenses? We asked Adrian King, head of CPG, Snap Inc, for the key details fmcgs should know about the platform
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News
M&S to sponsor Britain's Got Talent in first TV tie-up
The campaign will showcase M&S’s family-friendly and value-focused food lines
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News
Dairy UK to revive spoof government ad campaign
It has recruited a consumer panel to pit dairy products against their vegan alternatives
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News
Flexitarian diets help egg sales climb past £1bn for first time
A desire to eat more healthily and cut down on meat consumption were key drivers for the increase, said British Lion
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Comment & Opinion
Retailers must share better data about grocery dotcom advertising
Current measurements underestimate the impact of dotcom advertising, says Matt Lee, managing director at Capture
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Comment & Opinion
How multisensory experiences can influence shoppers' perception of food
Sight, sound, smell and touch provide valuable information to our brains about how tasty something is likely to be – a valuable lesson to brands carrying out sensory experiences, says Liz Richardson of HeyHuman
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News
Berry specialist Chambers plans snacking brand
The Fruitery brand is due to roll out its first product in May
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News
Black Farmer debuts first brand from incubator scheme
Smörgåsbord plans to bring a range of authentic Scandinavian products to the UK
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Comment & Opinion
Why the rise of functional brands is a key fmcg trend to watch
A new breed of culture curators is seeking to interact with, influence and co-create brand output, says Lisa Desforges, strategy director of B&B studio
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Analysis & Features
Tesco's Centenary price cuts capture shoppers' imagination
The price cuts are deeper than Tesco’s standard promotional cycle
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Analysis & Features
Top Campaigns 2018: the ads we loved this year
From Elton John in a rap battle, to superhero cheeses and an orange alpaca, here are 50 of the best fmcg adverts from the past year
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Analysis & Features
Has Amazon disrupted advertising too?
How the digital retailer is standing out in an advertising landscape that still relies on TV
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News
Diver Tom Daley to headline British Lion egg campaign
British Lion is gearing up for a £1m marketing campaign, set to debut next year
