All Marketing articles – Page 6
-
NewsLidl marks being bakery market leader by giving away 500 ‘gold bakery cards’
The cards will entitle winners to a free bakery product every day for a year
-
Comment & OpinionThe health vs HFSS marketing battle is far from over
Today’s news that the government is delaying its main weapon in the fight against obesity is a throwback to the previous government
-
NewsThe Jolly Hog unveils debut TV ad showcasing sausage ‘obsession’
The ad creative introduces viewers to the ’slightly obsessive sausage-fuelled world’ of the brand’s founding brothers – Olly, Max and Josh Kohn
-
NewsCadbury adds Iced Latte Dairy Milk with colour-changing wrapper
A blue design is revealed on pack when the bar is chilled in the fridge
-
NewsMedia Bites 22 May: HFSS ad ban delay, M&S loss and Harvey Nichols hampers
Yesterday’s food and drink headlines were largely dominated by the rising rate of inflation and the revelation that M&S profits have taken a £300m hit
-
Promotional FeaturesWhy it’s time brands and retailers rethink how they use AI
The food and drink sector might be abuzz at all the potential in AI right now, but many brands and retailers remain stuck on fragmented use cases, adding cost and complexity without the promised productivity gains. What needs to change?
-
NewsWATCH: Ocado ditches ‘Just For You’ jingle in new advert
The online supermarket has launched a new brand platform called ‘Life Delivered’
-
NewsAldi working with food waste expert to share tips on freezing food
The discounter is working with Kate Hall, who shares tips and recipes to make freezing food easier with her 80,000 followers on Instagram
-
NewsFour Loko advert banned for promoting ‘uncontrolled and irresponsible’ drinking
The ad showed a man with his head tipped back, pouring a Four Loko into his mouth from a height
-
NewsCoca-Cola returns as Premier League soft drinks partner
Coca-Cola was previously a sponsor of the competition until 2022
-
Comment & OpinionASA Zoe ruling ignores the real bad actors in food
If the ASA is truly interested in consumer protection, then it must hold fast to science, not assumptions, says Jonathan Wolf, CEO and co-founder of Zoe
-
NewsHealth brand Zoe advert banned over Steven Bartlett ‘just real food’ claim
The Advertising Standards Authority said Zoe’s Daily30+ supplement ad - featuring Stephen Bartlett - was misleading
-
NewsPilgrims Choice revamps branding and packaging format in growth push
The new look, which is being phased in across the entire Pilgrims Choice range during May and June, has been designed to deliver ‘massive standout on shelf’
-
Category ReportHave the big baby brands lost their way?
The giants of baby and infant care are under attack as a new generation of products marketed on health, sustainability or value wins share. Can they find their way out of a hole?
-
ProfilesMy food & drink job: Sara Ashworth, senior brand manager, Lucky Saint
‘You might spend months planning a product launch, and the moment you get to hold, taste, and see that product on shelves is incredibly rewarding’
-
NewsBroadcaster Edith Bowman to host Scotland Food & Drink Excellence Awards
Asda has renewed its commitment to the awards as headline sponsor again this year, having backed the awards for more than a decade
-
NewsMeat-free brands unite with new campaign to drive category growth
The campaign, ‘Meat Free Made Easy’, has launched as a “large scale, test-and-learn activation” across Instagram, press and influencer channels
-
NewsDevon cidermaker Sandford Orchards to roll out debut ATL campaign
Ads will appear on billboards and bus sides across the south west during the summer months
-
Promotional VideosFrom bars to shakes: how Grenade is leading the charge in protein
The protein bar market is evolving fast and Grenade is driving it forward. Hear how the brand plans to stay at the forefront of the market and help retailers boost sales.
-
WhitepapersWhat leading FMCG brands know that others don’t
Discover how top FMCG brands are using real-time insights to outpace the competition and fuel smarter, faster growth.