All Marketing articles – Page 6
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Comment & OpinionHow multisensory experiences can influence shoppers' perception of food
Sight, sound, smell and touch provide valuable information to our brains about how tasty something is likely to be – a valuable lesson to brands carrying out sensory experiences, says Liz Richardson of HeyHuman
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News
Berry specialist Chambers plans snacking brand
The Fruitery brand is due to roll out its first product in May
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News
Black Farmer debuts first brand from incubator scheme
Smörgåsbord plans to bring a range of authentic Scandinavian products to the UK
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Comment & Opinion
Why the rise of functional brands is a key fmcg trend to watch
A new breed of culture curators is seeking to interact with, influence and co-create brand output, says Lisa Desforges, strategy director of B&B studio
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Analysis & Features
Tesco's Centenary price cuts capture shoppers' imagination
The price cuts are deeper than Tesco’s standard promotional cycle
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Analysis & Features
Top Campaigns 2018: the ads we loved this year
From Elton John in a rap battle, to superhero cheeses and an orange alpaca, here are 50 of the best fmcg adverts from the past year
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Analysis & Features
Has Amazon disrupted advertising too?
How the digital retailer is standing out in an advertising landscape that still relies on TV
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News
Diver Tom Daley to headline British Lion egg campaign
British Lion is gearing up for a £1m marketing campaign, set to debut next year
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News
British Frozen Food Federation launches social media promo
The first film features a premium festive roast dinner made entirely from frozen ingredients
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News
John Lewis and Iceland's Christmas ads win social battle
TCC Global found the two retailers made up 91.8% of supermarket brand mentions on social media in November
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News
Iceland's palm oil ad ranked 'most powerful' Xmas 2018 ad
The film was blocked from TV by broadcast approval body Clearcast for breaking a rule in the advertising code against content from political organisations
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News
Veganuary launches 2019 campaign with call to MPs to go vegan
The charity estimates 300,000 people will sign up in 2019
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Comment & Opinion
Evolution of the Christmas ads shows social media's value
Lidl’s riposte to (and Waitrose’s tacit support of) the John Lewis effort has also made for some interesting reactive mark
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News
Compassion in World Farming launches #Rethink Fish campaign
The group is urging supporters to pressurise governments to improve conditions for fish
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News
Poundland adds age restrictions to 'naughty elf' content
The discounter was chastised by the ASA over last year’s campaign
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Analysis & Features
How that 'banned' Christmas ad has helped broaden Iceland's appeal
Viewed millions of times online, the ad has thrust Iceland into the consciousness of many
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News
ASA reverses ban on Coco Pops Granola TV ad
In August, the watchdog ruled the ad breached rules about advertising HFSS products to children
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News
M&S showcases food favourites in unscripted Christmas ads
The ads are directed by Charlie Stebbings, who directed the M&S ‘this is not just food’ advert
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News
Poundland to bring back controversial Christmas elf
‘Elfie’ is to take over the discounter’s social media channels from 1 December
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Analysis & Features
How meat marketers are battling against price wars & veganism
Could a resurgence in clever meat marketing bring value to the category?
