All Marketing articles – Page 3
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Comment & OpinionHeinz boxes clever with ad that focuses on fries
A bright spark on the Heinz account has clocked a coincidence - and the brand makes the most of it
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Comment & OpinionRetailers should learn how to actually sell retail media
Retailers are not making a great fist of the retail media opportunity because they have not tailored it to the needs of suppliers, says David Sables, CEO of Sentinel Management Consultants
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NewsAu Vodka rapped by ASA for 'marketing booze to under-18s'
A complainant challenged that two Facebook ads featured adults under the age of 25
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NewsCoconut Collab adds Pistachio Pots to desserts range
Pistachio Pots sit alongside the dairy-free brand’s existing Choc Pots and White Choc Pots selection
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ProfilesMy food & drink job: William Hardman, national account manager, Oddlygood
‘The industry is huge, and companies are always looking for people with energy, ideas and passion’
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NewsPortman Group urges retailers to halt orders of ‘strong’ beer
The product in question is OJ Beer’s 8.5% abv Premium Strong Beer
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NewsNew Lidl global campaign says there is ‘More to Value’ than price
The campaign is the first in which Lidl has communicated the same message internationally across all its 31 markets
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Comment & OpinionJude Law looks to tone down his appeal in Uber Eats’ romcom
Actor Jude Law plays the lead role in Uber Eats’ romcom, which begins as a parody of Notting Hill
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Analysis & FeaturesCooking shows are dead… long live cooking shows
As Britain’s appetite for TV cooking shows dwindles, what opportunities does the rise of online cooking content provide for brands and retailers?
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Comment & OpinionServing face: how much of themselves should founders give?
Ellie Webb of Caleño Drinks on how much brand founders should share of themselves – and where to draw the line
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NewsJunk food ban: ad watchdog launches three-week consultation
The Committee of Advertising Practice has launched a consultation on its latest version of guidance
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Comment & OpinionHealthy doughnuts and other hazards of HFSS innovation
The collapses of Jnck Bakery and Urban Legend have sparked a wave of debate about whether there is genuine demand for ‘better-for-you’ treats, but for Richard Wilkinson, UK managing director at Neoh, that’s the wrong question
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NewsPetits Filous launches natural kids’ yoghurt in first for category
Described as ‘smooth, mild and creamy’, Petits Filous Natural + Calcium & Vitamin D rolled out in Morrisons this week
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Promotional VideosWhat’s driving the next-gen nicotine category
As cigarette sales decline, smoke-free formats are reshaping the category. Watch this video to find out how retailers can tap into this fast-growing market and meet evolving consumer demand.
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Category ReportX-rated chocolate: trends in chocolate 2025
Ads for chocolate are about to be banned from TV before the 9pm watershed and outlawed online. How will this affect sales?
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Comment & OpinionThe HFSS ad ban is coming – but does anyone know what it means?
Despite a series of interventions by the government, there is still a degree of legal uncertainty over exactly what will and won’t be allowed once the much-delayed legislation lands for real in January
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Comment & OpinionReprobates ruled out: why Aldi’s sparkling wine fell foul of the code
The Independent Complaints Panel of the Portman Group, the alcohol industry marketing self-regulator, found the packaging of the Aldi own-label wine ‘created a direct and dominant association with illegal behaviour’
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NewsArla and Mars pilot GEO platform to boost brand visibility on AI answer engines
Azoma ensures brands are ‘seen, surfaced, and preferred’ by ChatGPT, Perplexity, Google AI Overviews and other AI engines.
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NewsJason’s Sourdough takes to TV in ‘multimillion-pound’ media push
It comes after Jason’s opened a new £36m bakery in Leicester earlier this year
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NewsStarbucks appoints SSP franchise boss as new UK marketing director
The new hire will oversee product innovation, including the Starbucks reward programme and its brand partnerships for the UK