All Marketing articles – Page 3
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Comment & OpinionBeing a big brand no longer guarantees a big retail moment
Retailers have more data, more power and more alternatives than ever – and brands that don’t adapt their planning will be left behind, says Lorna Hawtin, chief strategy officer at Zeal
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NewsCointreau adds chilli-infused variant to tap demand for ‘spicy serves’
The NPD had been developed amid ‘accelerating demand for spicy serves’, said Cointreau
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Comment & OpinionWhy friction is becoming a selling point for brands
As consumers seek out difficulty for its own sake, smart brands are seeing it as an opportunity, says Tom Gray, global chief strategy officer at Imagination
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NewsWilkinson Sword launches ‘Partners in Smooth’ Williams F1 campaign
The activity is led by a short film in which Wilkinson Sword’s Blade Master character serves as Williams’ first ‘director of smooth’
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Promotional FeaturesConvenience is evolving: so should brand strategy
Traditional convenience sales models are failing. Precision-led activation is becoming the new growth driver for brands navigating a volatile channel.
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Comment & OpinionSeabrook spud encourages park football hero
A giant talking potato gives a park crisp-muncher his support in this amusing ad
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Category ReportHow nutritious beans and pulses became trendy
It’s little wonder more and more health-conscious Brits are turning to beans and pulses as a source of both trendy nutrients
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Category ReportElevated flavours and superior quality: the brands jazzing up pulses
When it comes to innovation in pulses, there are plenty of brands ready to stress its importance – and the parts they’ve played in revitalising the market
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Category ReportRice lags behind beans & pulses on the environment
Beans and pulses are good for people’s health – and better for the planet
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Comment & OpinionGen Z drinking habits: what the hedonism revival means for grocery ranging
New data shows Gen Z is drinking more as it hits its 20s – but the rules of indulgence have changed, says Ed Hayes, chief strategy officer at Bloom
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ProfilesFlorette’s Polly Davies on food waste, NPD and odd shoes
‘As an industry we all need to take more risks to move categories on and inspire more mealtimes’
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NewsHarry’s teams up with Asim Chaudhry for ‘Dial Up The Feel Good’ push
‘The Feel Good Hotline’ installation can be found on the Great Eastern Art Wall in Shoreditch, London, until 7 June
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NewsEhrmann Cornish Dairy partners with Team England for Commonwealth Games
It will see Ehrmann play a major role in supporting Team England’s journey to the Games, due to begin 23 July, and inspire people across the country to get active
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NewsUnilever unveils global social-first push for summer’s World Cup
The global campaign will see activity across more than 35 brands including Dove, Rexona/Degree and Lynx/Axe
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NewsHiya issues apology to Tonic Health over inaccurate product claims
The apology came after Tonic Health founder Sunna van Kampen called out Hiya on LinkedIn
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NewsLipton to expand ‘social hub’ global content and creator network following pilot
The hubs, which ‘operate as an extension of the brand’s in-house team’, have already been rolled out across France, Turkey, Belgium, Spain, the Netherlands and Poland
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Category ReportHealth benefits buoy sales of olive oil over seed oils
Drizzling olive oil on meals was one of the “simple dietary changes” that could slow down ageing, revealed research published this month at the European Congress on Obesity
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Category ReportSuppliers target Gen Z with squeezy bottles
Young shoppers are squeezing and spritzing their oils from a host of alternative formats
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NewsOne week left to enter The Grocer New Product Awards 2026
Celebrating the most exciting branded launches across fmcg, The Grocer’s New Product Awards 2026 recognise the innovation, creativity and category‑shaping ideas transforming supermarket shelves
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Feature SynopsisFocus On Sugar Confectionery: 4 July
Increasingly, confectionery is being aligned with wellbeing