All Marketing articles – Page 3
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NewsTyrrells teams up with Downton Abbey for limited-edition crisps
Packs will hit Waitrose ahead of the release of Downton Abbey: The Grand Finale on 12 September
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NewsMagners unveils ‘modern’ rebrand in bid to reverse sales slide
Magners sales fell by £8.0m on volumes down 17.8% last year
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ProfilesBol’s Toni Ehrnreich on data, baggy jeans and Thomas the Tank Engine
‘Data is so vital to unpick what’s happening in your product markets, and for creating strong sell-in stories that show the value your brand delivers on shelf’
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NewsGreggs partners with KFC for ‘culinary crossover of the century’
The collab consists of a sausage roll sharing bucket with a large tub of KFC gravy
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NewsDanny Dyer ‘a tosser’ as Deliveroo launches freshness promise
Deliveroo will refund customers for products received with fewer than three days until their expiry date
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NewsSoreen adds festive mini loaves for Halloween and Christmas
Soreen has unveiled two limited-edition products ahead of Halloween and Christmas
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NewsFred Sirieix partners with Boursin to shift taste preconceptions
The ‘playful PR-led campaign’ shows the First Dates star inviting foodie festival-goers to join him in a tasting challenge in a bid to explore biases and shift preconceptions around food
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NewsBrewDog rapped over poster ‘implying Wingman IPA could help overcome real life problems’
BrewDog acknowledged the ruluing but said it did not believe the advert was in breach of guidelines
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NewsDuppy Share sets Guinness World Record with giant rum punch
The record cemented ‘Duppy Share’s place at the heart of UK rum culture’, the supplier claimed
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NewsDr Oetker unveils Neapolitan-style frozen pizza range, Suprema
The pizzas are made with a triple-fermented dough and baked at over 400°C on hot stone
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Comment & OpinionLessons from a startup founder: don’t get lost in your story
There are three stages of building a consumer-focused brand, which all have a different goal and methodology, says Joe Woolf, founder of Tasty Mates and head of retail at HomeCooks
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NewsLotus Bakeries takes legal action against cereal startup Holie’s
The Belgian snacking giant accused Holie’s of engaging in misleading comparative advertising
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NewsGolden Acre Foods launches halal lunchbox lines
The lines will be launched in Tesco in August under the company’s Najma and Jaldee Eats brands
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Comment & OpinionGossipy J2O gives pubgoers the juice
J2O’s witty, efficient ad generates extra laughs via repeated viewings
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NewsAd industry launches voluntary less healthy food ad ban compliance campaign
The Advertising Association, ISBA, the IPA, IAB UK and IMTB, among others, are working to urge advertisers, agency creatives, media owner sales teams, influencer marketing agencies, fmcg brands and retailers to ‘Don’t be on the Naughty List’
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Comment & OpinionHFSS brands must resist rewinding the clock on price promotions
Many brands fall into a trap: relying too heavily on deep discounts, competing purely on price, and ultimately entering a race to the bottom, says Lorna Hawtin, chief strategy officer at Zeal
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NewsBudweiser launches limited edition ‘Home Again’ cans to toast Lionesses triumph
The cans are in participating Sainsbury’s stores now
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NewsAndy Murray partners with Albert Bartlett to encourage healthy diet
Andy Murray has been brought on board to help the brand champion the message that ‘healthy, nutritious food is for everyone’
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NewsOddlygood snaps up ex-Innocent marketing lead
Simpson will serve as head of UK & Ireland marketing at the group, which acquired Rude Health, one of Britain’s best-known plant-based milk brands, last year
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NewsChippindales rebrands Yorkshire range to Proper Good Yorkshire Eggs
The Myton Food Group owned brand has aimed to improve shelf standout with brighter and bolder packaging