All Marketing articles – Page 3
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NewsThe Sidemen launch Sides ice cream range into Brakes
The Sidemen have more than 22 million followers on YouTube
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Comment & OpinionPeta brings good poos with pro-vegan push
Think ‘Peta ad’ and you tend to expect some unpleasant imagery. That’s certainly the case here
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NewsNaked Smoothies launches first ‘train-triggered’ ad campaign
The brand’s latest campaign places an image of a bottle of fruit pieces on platform edge digital screens, which are blended into a smoothie when a train pulls into the station
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NewsReal Bread Campaign has ‘concerns’ over M&S’s ‘five-ingredient’ rolls
The campaign group highlighted a need for M&S to offer further clarity
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NewsRewrite ‘junk food’ ad ban or face court action, government told
Talks involving both supermarkets and major food manufacturers have reached ‘deadlock’, despite an intervention by ministers
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NewsRitter’s Pistachio bar ‘flying off the shelves’ amid Dubai chocolate craze
The limited-edition tablet has become Ritter’s fastest-selling SKU in the UK
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NewsYoung’s adds Chip Shop Extra Large Haddock fillets nationwide
The extra large fillets of haddock are coated in crispy bubbly batter and are ‘perfect served alongside chips and mushy peas’
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NewsDeliveroo partners with SMG to boost retail media offering to brands and advertisers
Deliveroo says the SMG partnership will ’offer enhanced user targeting, better campaign insights and new formats to advertisers’
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NewsOutdoor billboards serving up diet of junk food ads, finds study
The research found 44% of all HFSS ads covered were in the most deprived areas
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NewsTetley launches £5.5m campaign to ‘generate new wave of love’ for brand
The push was ’packed with emotion and humour’ said the supplier
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NewsEat Real overhauls packs and adds flavours in ‘boldest’ launch yet
The updated pack designs feature ‘vibrant, food-led photography’ to dial up taste cues
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NewsTHG Ingenuity heralds revenue-boosting power of AI recommendations
A ‘Foundation Finder’, used by online beauty retailer Lookfantastic, has seen 96% of customers purchase a new product
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ProfilesMy food & drink job: Elahe Tolooei, NPD and marketing assistant, Cambozola
‘One of the biggest misconceptions about working in the food industry is that we get to sit around eating delicious food all day’
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Category ReportBye-bye, beard? Trends in male grooming 2025
As razor blades’ volume decline slows, the UK might be nearing ‘peak beard’. Brands are now aiming to ‘optimise’ men’s routines
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News‘Junk food’ brand ads will escape HFSS ban after government intervention
The HFSS ‘junk food’ advert ban intervention comes after The Grocer revealed major food companies were planning to launch legal action
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Comment & OpinionOat Cult embraces folk horror aesthetic in bid for a following
The black-and-white ad contains scenes reminiscent of Midsommar and The Wicker Man
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Range PreviewBrewDog adds sauces and seasonings inspired by its core beers
The 16-strong range will launch into Tesco and BrewDog’s webstore
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NewsGinsters unveils Pockets range, inspired by street food flavours
The range was created specifically to ‘meet the needs of under 35s’, said Ginsters
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NewsWaken signs up Rylan Clark as creative director and ambassador
Clark will be actively involved across Waken – from NPD and marketing to retail strategy and creative direction