All Marketing articles – Page 3
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Comment & OpinionGo Ahead goes easy as it pours scorn on health trends
Go Ahead’s new ads simultaneously poke fun at health trends, while attempting to promote healthier eating
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News
Ocado goes from green to ‘grape’ in major brand overhaul
The move is aimed at making Ocado easier to distinguish from supermarket rivals
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News
Quorn kicks off 2021 with major marketing push on sustainability
The move includes a new TV ad and activity encouraging shoppers to cut down on meat, plus a new pack design
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News
Radox overhauls brand and adds new lines in £6m revamp
The ‘Life’s Better With Bubbles’ campaign will span TV, radio, OOH and social
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News
Cadbury Dairy Milk revamped with ‘progressive’ new look
The UK’s biggest chocolate brand has been reimagined with a new logo and a redrawn Cadbury wordmark
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News
Coca-Cola puts inspirational messages on cans as part of ‘Open To Better’ campaign
The push is designed to “inspire people to embrace change and pledge to do things differently in 2021”
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Comment & Opinion
Persistence pays off-a-bix for Weetabix
Weetabix has doubled – nay, tripled – down on its policy of adding the suffix ‘a-bix’ to just about anything
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News
The Coconut Collaborative makes TV bow with plant-based ‘myth busting’ ad
The plant-based brand said the campaign would seek to dispel scepticism over the taste credentials of plant-based foods
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Profiles and Q&As
How Coca-Cola, George the Poet and 72andSunny created 2020’s most effective ad campaign
Emiliano Trierveiler of 72andSunny Amsterdam reveals how the agency went about striking a tone just right for the times
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Comment & Opinion
Resistance is futile as tighter HFSS legislation looms for food companies
The need to be a healthier nation is not going to go away. So the industry is wasting its time trying to halt HFSS plans, says Gary Pope, CEO of Kids Industries
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Analysis & Features
Top Campaigns: the 50 best brand adverts of 2020
From fraughtly shouting fruit bowls to frozen fish shavings, ad makers have had to cook up new ways of catching the eyes of locked down consumers this year, here’s our pick of the best
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Analysis & Features
Top Campaigns 2020: how Tesco topped our table… with a safety video
What did Tesco do to make its messaging the most effective of the year?
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News
Galaxy given overhaul after a disastrous year for sales
Galaxy has been given a new look Mars said would “modernise the brand for a new era”
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News
More teenagers exposed to junk food ads online than on TV, research claims
Nearly nine out of 10 teenagers have been exposed to junk food ads on social media, according to Cancer Research UK
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Comment & Opinion
Canine Snoop Dogg stars in Just Eat seasonal smash
‘Did somebody say Just Eat?’ Rapper Snoop Dogg is behind one of the year’s wiggliest earworms
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News
John Lewis Partnership to stream live festive fundraiser
Viewers will be encoaraged to donate to Home-Start and FareShare throughout the event
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Promotional Feature
Facebook and the Trussell Trust: driving support for a hunger-free future
Hear how Facebook and the Trussell Trust are working together to increase awareness of and help end the national poverty crisis this winter
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Comment & Opinion
It’s a golden age for challenger brands with small budgets to reach consumers
Even without expensive awareness campaigns, brands can influence potential customers with precise, accurate and relevant proximity marketing, says Matt Lee, MD at Capture
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News
Lidl rapped by ASA over pricing claims
The ads have been ruled misleading following a complaint from Aldi over claimed rrps
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News
YouGov data reveals most effective Christmas advert of 2020
Aldi, M&S, Asda, Lidl and Sainsbury’s all saw their festive ads push their brands into the top 15 ranking last month
