All Marketing articles – Page 3
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Comment & OpinionScary Insta baby makes creepy influencer for Swedish supermarket
You’ll doubtless recall The Grocer’s feature on the troubling phenomenon of the CGI ‘virtual influencer’
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Comment & Opinion
Asda’s Halloween switcheroo shows spooky season enthusiasm
Asda remains by far the supermarket keenest on spooky season
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Comment & Opinion
Tetley turns to tiresome talking animals trope
Undeterred by its rival PG Tips’ inglorious history with chimps, tea brand Tetley has waded into talking animal territory…
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Comment & Opinion
Diet Coke dad makes most of mildly amusing concept
In this new campaign a dad uses trendy youth slang instead of scolding his daughter. Who are we appealing to here?
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Comment & Opinion
Pukka’s cheerful crew offer up an ode to pies
Poetry in adverts: it feels wrong, somehow
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Comment & Opinion
Love Island’s Tommy Fury declares love… for mayonnaise
Hellmann’s has coupled up with the Love Island buffster, about whom the most interesting thing is that he likes mayo
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Comment & Opinion
Cadbury tugs at the heartstrings with Donate Your Words ad
It seems only yesterday that Cadbury was tugging at our heartstrings
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Comment & Opinion
Galaxy’s heroine underlines importance of ‘me time’
This weird nightmare looks more like an energy bar campaign than an ‘indulgent’-looking Galaxy chocolate ad
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Analysis & Features
Mukbang: could the obsession with watching people eat be a money spinner for brands?
There’s a niche corner of the internet who love nothing more than to watch other people eat. We look at why it exists, who’s involved and what’s in it for brands.
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Analysis & Features
10 of the most memorable butter adverts throughout the ages
From “you could put a bit of butter on the spuds, Andre” to Douglas and his trombone, here’s our pick of the most iconic butter ads to appear on British TV screens
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Comment & Opinion
Duncan from Blue lends Innocent a new voice
As brand ‘voices’ go, Innocent’s is one of the most recognisable
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Comment & Opinion
Taylors of Harrogate takes us on a witty journey through history
Given the popularity of the teabag, it’s strange that the coffee equivalent isn’t as much a part of Brits’ daily lives
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Comment & Opinion
Old El Paso’s aural campaign sounds pretty good
A focus on the sounds, rather than the sight, of food proves a win for Old El Paso
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News
New Co-op TV ad gets in the swim on marine pollution
The Co-op replaced plastic bags with compostable versions last September in 1,000 stores
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News
Advertising Association urges rethink on new HFSS restrictions
Recommendations contained within the government’s childhood obesity strategy include banning HFSS commercials for both TV
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Analysis & Features
How can restaurant brands succeed on supermarket shelves?
Whether it’s high-street chains or small independents, restaurants are in a great place to translate their innovative thinking into grocery
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News
Simply Fresh to launch pop-up food festival with Next
The collaboration comes weeks after Simply Fresh opened its first Foodhall in Manchester
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Analysis & Features
The rise of CGI influencers and how fmcg can tap the trend
Digital Instagram influencers are capturing brand deals across fashion and beauty – and there’s plenty of room for food and drink to get involved
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News
Alpro begins rollout of new pack designs
Alpro is seeking to attract new shoppers into the plant-based category with its redesign
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Comment & Opinion
Gotta eat and drink ’em all at the Pokébar
Remember the Pokémon Go craze of 2016? The mobile game had people taking to the streets in droves
