All Marketing articles – Page 3
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Comment & OpinionIHOP plays the name game with burger that’s a pancake
It’s been a year since US pancake chain IHOP (controversially and temporarily) changed its name to IHOb
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Comment & Opinion
Remaster allows Hovis 'boy on a bike' to shine once again
Recently voted ‘most iconic’ UK ad, Hovis’s ‘boy on a bike’ has gained lustre in the years since its launch…
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News
Poundstretcher creates new marketing team for social media
The variety discounter previously had no dedicated marketing team, with social media instead outsourced to agencies
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News
Lidl emphasises quality in new TV ad campaign
The ad is set to debut during the final of ITV’s Britain’s got Talent
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Comment & Opinion
Murderous Mads Mikkelsen is genuinely creepy for Carlsberg
Carlsberg has until now kept brand ambassador Mads Mikkelsen out of its core pilsner overhaul…
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Comment & Opinion
Robert De Niro delivers a cinematic treat for Warburtons
Can Robert De Niro live up to the standards set by Sly Stallone and Peter Kay?
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Comment & Opinion
Anthony Joshua shows his fun side for Lucozade Sport
Convivial, enthusiastic and funny, Joshua is a top-notch ambassador for the brand
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Analysis & Features
10 food and drink companies boosting their brand by setting up shop at festivals
Setting up shop at a festival isn’t cheap but it can be a goldmine for engagement. Here are 10 brands that have perfected the pitch-up
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Comment & Opinion
How Amazon is capturing fmcg shopper marketing spend
Its transparency and ability to completely optimise brands’ advertising spend is really what sets Amazon apart from other grocery retailers, says Matt Lee
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News
AHDB's giant chicken campaign adds £12m to pork sales
Every pound spent on marketing generated an extra £7.31 in sales of pork when compared with the previous year
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News
Sainsbury's launches TV ad campaign to mark 150th year
The ad features the creation of a cake embodying the supermarket’s values and history
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Analysis & Features
Star power: 13 celebrity booze ventures and why they work
A new generation of celebs are proving ‘hands on’ endorsements can boost booze sales
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Comment & Opinion
Anchor's fun café 'butters the mood'
The butter brand is looking to play up the seemingly infinite uses of its product…
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News
Iceland launches website promoting sustainability credentials
The new site says the frozen food retailer is ‘taking on the world’s biggest environmental and social challenges’
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Comment & Opinion
Aperol gets graphic with 100th anniversary antics
Orange Chronicles is a graphic novel ‘comprised of seven comic-strip style stories’
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Comment & Opinion
Affable Jeff Bridges helps Amstel build togetherness message
Amstel’s new ad feels a bit like it was conceived during a brainstorming session at which lots of its beer was consumed
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News
Albert Bartlett partners with Disney for potato promotion
The on pack promotion is designed to boost potato consumption among children
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Analysis & Features
How to get your brand in front of buyers
Brands need to be creative to grab time-poor buyers’ attention – or get lost in the background
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Comment & Opinion
Carlsberg faces the trolls as part of commitment to change
For a brewer as big as Carlsberg to completely overhaul its core lager is no small undertaking
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Comment & Opinion
Pepsi sky advertising trial brought back down to earth
Russian startup StartRocket has developed a way to launch ‘orbital billboards’ into the atmosphere
