All Marketing articles – Page 3
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NewsTesco Clubcard glitch makes personalised offers more expensive than shelf price
Tesco told The Grocer that it offered thousands of Your Clubcard Prices deals every week, and such issues were very rare
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NewsMPs demand FSA-led crackdown on HFSS loopholes
Ministers should close ‘glaring loopholes’ in the new junk food advertising ban, which MPs said allow junk food brands to continue advertising unchecked
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NewsLoyd Grossman moves beyond jars with pasta sauce and rice kits
Loyd Grossman is targeting time-poor home cooks with a range of pasta sauce and rice kits designed to replicate restaurant-style cooking at home
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Comment & OpinionTurning today’s bean boom into long-term category growth
The consumer demand for beans is already there – the question is how will industry respond, asks Ben Freedman, campaign lead for Bang In Some Beans at the Food Foundation
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Comment & OpinionInstagram hype won't save a product that tastes bad
Food has become a status symbol, but hype without substance won’t earn a second purchase, says Anastasia Katie Terzeon, managing partner at St Luke’s
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Promotional FeaturesHow an fmcg giant gained 40% growth through e-commerce
What happens when a well-established fmcg company harnesses cutting-edge e-commerce? Find out how the right strategy, including practical tools and targeted promos, can spark double-digit growth.
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NewsWaitrose rolls out co-branded Heineken and Coca-Cola bays for World Cup
The move comes amid a broader shift in how retailers are thinking about, ranging and merchandising drinks in store
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Comment & OpinionWhat the latest ASA HFSS rulings mean for brands
What do a winking yellow M&M and an almond croissant have in common? Both have helped shape the ASA’s emerging approach to HFSS advertising rules, says Katrina Anderson, partner at Mills & Reeve
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Feature SynopsisFocus On Plant-Based Meat Alternatives: 22 August
Sales of plant-based meat alternatives are sluggish as shoppers’ concerns over UPFs sharpen
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Comment & OpinionBelvoir Farm boots out the suit in ‘obsessed’ spot
A besuited bod’s ‘elderflower flavouring’ suggestion goes down like a lead balloon on Belvoir Farm
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InterviewsMagnum UK boss on the ice cream giant becoming an €8bn ‘small company’
The Magnum Ice Cream Company is charged with driving growth in what its UK&I GM calls an ‘enormous, cool, fun, expandable market’
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News‘Hardest Geezer’ Russ Cook named Bulldog Skincare head of endurance
As Bulldog’s head of endurance, Cook will document the reality of preparing for the Ironman Leeds challenge
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Analysis & Features‘Hovis is the hero’: CEO Sarah Arrowsmith outlines merger plan
CEO Sarah Arrowsmith on how the newly-dubbed Hovis Bakeries plans to take on market leader Warburtons
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Analysis & Features10 charts explaining Brits’ plans for Christmas snacks
We’ve been talking turkey with a panel of 1,000 shoppers to find out how Brits’ eating habits change at Christmas
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Category ReportConfectionery trends 2026: Why sweets are getting a better-for-you rebrand
How are confectioners responding to HFSS rules? And which trends are driving change in sweets?
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NewsScotland health chiefs to back switch to tougher new junk food model
It is believed Food Standards Scotland (FSS) will recommend the move in a report being lined up for the autumn, as part of its independent role as an advisor on public health policy in Scotland
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Comment & OpinionJunk food ad ban: clarity, confusion and a pizza-sized loophole
The stage is now set for an almighty clash between health campaign groups, politicians and the food industry after today’s landmark ASA rulings
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News10 Aldi shoppers to win free five-minute trolley dash
The ‘Supermarket Sweep’ competition has already raised over £60,000 in Scotland and Aldi has now brought it to England and Wales
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Promotional FeaturesReaping the rewards: how smart brands can leverage supermarket loyalty
Smart tech has turned simple loyalty programmes into sophisticated data-driven growth platforms. So how can brands successfully leverage them to get closer to customers?
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Comment & OpinionHave your insights become ultra-processed?
Just as shoppers question what’s in their food, brands must question what’s behind their data, says Patrick Young, UK MD at PRS In Vivo