All Marketing articles – Page 3
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NewsLidl and Iceland first businesses to breach junk food ad ban
The decisions are the outcome of the ASA’s first round of assessments of possible breaches of new restrictions which came into force in January
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Comment & OpinionTilda’s photogenic family rap it up
‘That’s me in my kitchen flow, making a mess, typical Tuesday,’ begins a moustachioed dad, over a UK garage-style beat
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Comment & OpinionImpact Makers podcast provides straight-talking scrutiny
Throughout, the podcast stays hyper-focused on why the subject at hand matters to brands
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Comment & OpinionBrands keep following trends. It’s time to lead them instead
From pumpkin spice to salted caramel and sriracha the pattern is the same: brands arrive late and end up just adding noise, says Simon Massey, co-founder at Neverland
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Comment & OpinionWhy surge pricing won’t be coming soon to a supermarket near you
Parts of the national press went into meltdown over the weekend as they latched onto electronic shelf labels as evidence of an impending consumer dystopia
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NewsAldi makes £122m price cuts so far in 2026
The price cuts span fresh and frozen food, cupboard staples, household essentials and personal care products
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Comment & OpinionFrom matcha green to ube purple: using colour to drive trends
Colour can be used not just to catch the eye but to tell a story and evoke emotion, says Regina Maiseviciute Haydon, associate principal at Mintel Food & Drink
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Promotional FeaturesHow marketers can sharpen tech tools to unlock long-term value
How FMCG marketers can change their mindset around technology to achieve optimum results.
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Comment & OpinionNo more lazy marketing: why HFSS is a blessing in disguise
With the January 2026 restrictions now in force, the easy options are narrowing, says Nick Wright, CEO at Havas Play
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Analysis & FeaturesHow big is the future for regenerative farming?
It has no agreed definition, yet brands and retailers are getting on board. Can the regenerative movement outpace organic?
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NewsTesco Media launches video ads on website and app
It’s the first time video ads have been made available to brands to run on Tesco.com or the Tesco app
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NewsMcDonald’s UK&I CMO steps down after 14 years
Ben Fox first joined McDonald’s in 2012 and was promoted to UK&I CMO in January 2025
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Category ReportThe changing face of beauty and personal care: trends in 2026
Boots said shoppers ’are investing in trusted classics and luxury staples while experimenting with fleeting trends and affordable brands’
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Category ReportMore than half of men now shave their body hair
In the past year, value sales of men’s razor blades have grown 1.9%, or £4.9m. [Worldpanel]
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Category ReportAsian beauty’s influence grows as men ‘catching up’ on skincare spending
Boots sells a Korean skincare product every 30 seconds
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NewsModelo Especial to get renewed UK push from Budweiser Brewing Group
Budweiser Brewing Group is to roll out an above-the-line campaign for Modelo across TV, digital and OOH from this month
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Category ReportRefillable & whole-body men’s deo goes from ‘niche to fixture essential’
With sales of men’s deodorants up 5.4% in value, Unilever recently unveiled Dove Men + Care Whole Body Deo
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NewsUnilever launches World Cup tie-ins across personal care portfolio
Lynx, Sure, Dove and Radox have all added new products, as Unilever seeks to underline its “commitment to leveraging the power of sport”
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Category Report‘Inside-out’ skincare trend gathers pace
It’s not just what you put on your skin and hair that counts
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