All Marketing articles – Page 4
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NewsGen Z appetite for meat and dairy grows
Between September 2025 and January 2026, red meat purchase intent among Gen Z rose by eight percentage points, alongside a three percentage point increase for dairy
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NewsArla unveils Feed Life masterbrand strategy and breakfast campaign
The brand said it was a long-term promise focused on ‘enabling good food choices that make life better’
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NewsKitchen assistant app Remy introduces social media recipe extract-and-shop tool
It’s been launched in response to the fact that “the way households find recipe inspiration has fundamentally changed”, the company said
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NewsToby Carvery makes retail debut with exclusive range into Iceland
An initial 11 products will launch in Iceland and Foodwarehouse stores nationwide this month
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InterviewsHow non-alcoholic pioneer Mother Root pushes flavour over function
Mother Root’s founder took inspiration from New York bartenders for her ‘divisive’ vinegar-based aperitif, which is pulling up trees in low & no spirits
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NewsPlanet Organic losses narrow after year of ‘significant improvement’
The turnaround marked ‘a really good effort’, MD Mark Broomfield told The Grocer
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NewsBeyond Meat launches ‘September Reset’ celebrity-fronted campaign
The ‘Beyond Busy: September Reset’ campaign will be fronted by NHS GP and TV doctor Dr Amir Khan and TV personality, fitness entrepreneur and mum Lucy Mecklenburgh
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NewsTimothy Taylor’s targets Gen Z with first rebrand in a decade
Around 25% of Gen Zs now regularly order cask beer, according to a survey by the Society for Independent Brewers and Associates
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Comment & OpinionDolmio’s puppets thirst for likes in unamusing return
The accents have been dialled back a bit, but the puppets remain instantly recognisable
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NewsMagnum’s ice cream croissant hack goes viral
Created by the ice cream brand in 2023, the viral Magnum croissant trend surged in popularity during July and August
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NewsPoundstretcher boasts of 15 store openings in three months
It comes after Poundstretcher was granted rent reductions to zero on a number of existing stores
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NewsFree Domino’s pizza comes aboard at Preston Station for Euston-Stirling train passengers
Domino’s delivery drivers will come to the platform and hand a passenger’s pizza directly to Trainline ambassadors at Preston, who will then deliver it straight to their seat.
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NewsPoundland latest retailer to knock loyalty cards and ‘fake discounts’
Poundland has dubbed itself ‘the home of anti-silly prices’ in ads featuring a wrestler – the Poundland Pounder – tearing downs signs that say ‘fake discount’
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ProfilesMy food & drink job: Cait McNamara, social & community manager, Piccolo
‘Every experience teaches you something, even if it doesn’t feel like it at the time’
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Analysis & FeaturesBrand collaborations: what does a good tie-up look like?
With collabs ever more frequent, brands hoping to replicate recent successes must beware the pitfalls
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NewsAllwyn and Co-op celebrate £3bn raised for National Lottery good causes with new campaign
The campaign aims to highlight the impact that National Lottery funding can have on strengthening communities and improving wellbeing
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Comment & OpinionDo you have a strategy or just a shopping list?
Agreeing on the core problem to solve will take your strategy further than a long list of goals, says François Bazini, former CMO at Suntory Beverage & Food Europe
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ProfilesMy food & drink job: Charlotte Collins, brand manager, Pukka
‘Being an avid tea drinker and also being genuinely passionate about and a huge fan of Pukka’s products makes my job really rewarding’
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Category ReportWhy branded pizzas are flying in grocery
What’s the outlook for the big names in takeaway pizza? And how are grocery brands strengthening their foothold?
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NewsMarket-leading brand not top AI answer for majority of categories, analysis finds
In 28 of 40 categories analysed, the ‘most visible’ brand, according to ChatGPT, Claude and Gemini, was not the brand with the biggest market share in that category.