All Marketing articles – Page 4
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NewsEhrmann Cornish Dairy partners with Team England for Commonwealth Games
It will see Ehrmann play a major role in supporting Team England’s journey to the Games, due to begin 23 July, and inspire people across the country to get active
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NewsUnilever unveils global social-first push for summer’s World Cup
The global campaign will see activity across more than 35 brands including Dove, Rexona/Degree and Lynx/Axe
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NewsHiya issues apology to Tonic Health over inaccurate product claims
The apology came after Tonic Health founder Sunna van Kampen called out Hiya on LinkedIn
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NewsLipton to expand ‘social hub’ global content and creator network following pilot
The hubs, which ‘operate as an extension of the brand’s in-house team’, have already been rolled out across France, Turkey, Belgium, Spain, the Netherlands and Poland
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Category ReportHealth benefits buoy sales of olive oil over seed oils
Drizzling olive oil on meals was one of the “simple dietary changes” that could slow down ageing, revealed research published this month at the European Congress on Obesity
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Category ReportSuppliers target Gen Z with squeezy bottles
Young shoppers are squeezing and spritzing their oils from a host of alternative formats
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NewsOne week left to enter The Grocer New Product Awards 2026
Celebrating the most exciting branded launches across fmcg, The Grocer’s New Product Awards 2026 recognise the innovation, creativity and category‑shaping ideas transforming supermarket shelves
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Feature SynopsisFocus On Sugar Confectionery: 4 July
Increasingly, confectionery is being aligned with wellbeing
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Comment & OpinionPeta’s duellists play up veganism’s bedroom benefits
Peta’s latest pro-vegan campaign is targeted squarely at men – specifically the sort of man who equates meat-eating with masculinity
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NewsAllwyn marks 30 years of scratchcards with limited-edition ‘Scratch-Coin’ launch
Ten specially selected National Lottery retail partners across the UK will receive 500 coins each
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NewsDunnhumby appoints new CEO
The new hire succeeds Josh Bottomley, who decided to step down after three years.
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Comment & OpinionThe natural food movement could be making Britain less healthy
The obsession with natural ingredients is stopping us from fortifying food that millions of Britons need, says Anthony Warner, development chef at New Food Innovation
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NewsAndrex teams up with Katherine Ryan for #MyLabourPoo push
The push is live now across Andrex’s social channels – aiming to ‘spark conversation across the nation and finally break the labour poo taboo for good’
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Comment & OpinionIf you think it’s hard to establish a brand, try establishing a category!
There’s another cost in setting up a brand in a new category: educating buyers and consumers, says Ellie Webb of Caleño Drinks
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VideosNew Quorn campaign spotlights Protein Bites
It sees Perry Pig, Clarence Cow and Chickson Chicken hijack a meal by replacing its contents with the range that launched in March
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Comment & OpinionHow the cost of living crisis accidentally saved organic
Inflation, social media and the glyphosate debate are finally bringing organic to the mainstream, says Siddhi Mehta, CEO & founder at Rhythm 108
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NewsKiwi brand Zespri launches first UK TV campaign
The campaign is designed to position Zespri as the ‘most trusted brand for natural nutrient density’
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Comment & OpinionAsda wants a second chance, but must show shoppers it has changed
Asda’s Take a Fresh Look campaign hopes to remind thousands of formerly loyal customers who have had their heads turned that no, really, it’s definitely changed this time
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NewsHawkstone in £3m marketing push as sales surge 200%
Hawkstone’s TV advert would reach a ‘massive audience’ during the World Cup, the brand said
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NewsAsda boosts multiservice credentials with new home and car insurance offer
The new home and motor insurance products were another example of how ‘Asda is more than just a supermarket’ said head of insurance Jenny Maden