All Marketing articles – Page 4
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NewsAsda converts Grinch with low prices in Dr Seuss-inspired Christmas advert 2025
‘We didn’t want to do was to take a holiday from our strategy at Christmas’ Asda marketing VP Adam Zavalis told The Grocer
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Comment & OpinionRowdy rap trio bring the noise for KP nuts
The ‘Woodland Clan’ – an obnoxiously dressed, irritatingly loud squirrel, badger and hedgehog – spit rhymes about the couple and the KP treats they’re enjoying
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Analysis & FeaturesDoes Tesco’s AI ad platform spell the end for agencies?
Brands can use Tesco’s Media Creative Studio to generate adverts
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NewsSampling most effective in-store campaign for boosting sales, analysis shows
Analysis finds sampling campaigns saw sales of the product increase by 95.2% on average
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NewsHeineken confirms end to Champions League partnership
Heineken has been UEFA’s official beer partner since the 1990s
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NewsIceland Foods fails in bid to trademark ‘iconic’ King Prawn Ring
In September 2024, the supermarket specifically warned Aldi, Tesco, Asda, and Lidl that its lawyers were ‘more than ready’ to act should they launch their own ‘pretender’ versions of its King Prawn Ring over Christmas
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NewsAlbert Bartlett unveils Andy Murray TV ad campaign
The tennis legend fronts the ‘Bring Out Your Best Side’ campaign which launched last night on ITV
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Comment & OpinionWhat’s in a name? Why Westons ditched perry tag to win over younger cider drinkers
The Herefordshire cidermaker says nobody knows what the term ‘perry’ means. But should it not be its job to educate them?
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Comment & OpinionAsahi Super Dry burnishes super cool image
A Japanese couple buy a bottle of Asahi at a convenience store, telling the cashier they ‘seek what is unique’
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NewsRed Tractor launches celebrity partnership with TV’s Angellica Bell
Former children’s TV presenter Bell has joined forces with Red Tractor, and it hopes she can help drive consumer awareness of the scheme
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Analysis & FeaturesThe big deep-fried chicken fast food takeover
KFC has dominated the UK fried chicken takeaway scene since its first outlet opened in 1965. But a flock of new players is hitting high streets – and the battle of the chicken shops is hotting up
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Category ReportHow will Joe’s ‘Killer’ blow affect protein?
Joe Wicks has branded many protein bars UPFs, claiming some are linked to cancer and stroke. How much damage could it do?
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NewsLidl brings back ‘mystery boxes’ containing £100 of goods for £20
A limited run of 1,500 of the boxes is to go on sale at 10am this Friday
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NewsRadnor Fruits teams up with Disney for Lilo & Stitch drinks
The drinks contain 50% Radnor Hills spring water, 50% fruit juice and no added sugar
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Comment & OpinionYou can’t spreadsheet a sandwich: lessons from the Kraft Heinz split
Kraft Heinz’s split shows the limits of cost-cutting. In a market where private label is surging, emotion – not efficiency – keeps grocery brands valuable, says Aaron Shields, executive director of experience strategy at Landor
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Comment & Opinion‘No.1 and only’ Chesney Hawkes makes some noise for Waitrose
The evergreen Hawkes lip-syncs along to a remix of his 1991 hit The One and Only because… well, Waitrose has an own label called No.1
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Promotional FeaturesWhat can Disney teach retailers about loyalty
With 80% of shoppers visiting multiple supermarkets each month, discount-based rewards are failing. The solution is creating emotional connections that turn routine shopping trips into memorable family moments
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NewsVeg Power announces campaign with Sakata, Barfoots and Waitrose
The non-profit alliance will lead the campaign to celebrate the British butternut season and inspire families to cook with the vegetable
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NewsFootball partnerships help Nemiroff buck wider spirits category malaise
Off-trade sales of Nemiroff vodka have climbed 24% to £6.3m in the past year
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NewsAriel advert featuring Peter Crouch banned for ‘unverifiable’ comparisons with competitor brands
The advertisement for Ariel’s ‘The Big One’ laundry pods – seen on 24 April 2025 – featured a man looking confused while looking at a number of ‘laundry additives’