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Turning today’s bean boom into long-term category growth
By Ben Freedman2026-07-14T05:53:00
The consumer demand for beans is already there – the question is how will industry respond, asks Ben Freedman, campaign lead for Bang In Some Beans at the Food Foundation
From #fibremaxxing to premium own-label jars on supermarket shelves, the health agenda is reshaping what shoppers want, and beans are well placed to benefit.
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