All Marketing articles – Page 5
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NewsChannel 4 names Holy Moly and Suri among winners of its B Corp ad competition
Channel 4 Sales has revealed the latest winners of its B Corp competition
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Comment & OpinionIn wellness, the proof is in the second purchase
Trial may be easy to win but loyalty is not. As functional food and drinks goes mainstream, retention not acquisition is where the opportunity lies, says Claire Tassin, principal strategist at Mintel Wellness Research
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Analysis & Features10 new products making the most of the fibremaxxing trend in 2026
From cereals and snack bars to yoghurts and functional drinks, high-fibre claims are appearing on packs at an unprecedented rate as brands rush to capitalise on growing consumer interest in gut health
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Analysis & FeaturesHow can the 5 a day message be fixed to boost consumption?
After 23 years it’s seen as the target that ‘most people know but still fail to meet’ – so why isn’t 5 a day working, and how can it be improved?
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NewsPlastic-free oral care disruptor Pärla kicks off first-ever TV ad
The new ad – running now across Sky channels – explores the evolution of brushing teeth. It highlights the scale of toothpaste tube waste before positioning Pärla as a sustainable alternative
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Promotional FeaturesWhy fmcg’s bravest brands are spending more, not less
Choice has never been greater, and budgets have never been tighter. Companies investing in their brand are leading an fmcg marketing reset.
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Comment & OpinionThe drinks industry is solving the wrong problem
When it comes to low & no alcohol, the category may be booming but innovation is sadly lacking, says Chris Friend, managing partner Amsterdam at Superson
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NewsOcado launches half-time delivery bundles for England World Cup games
The bundles will be available to order in London and Manchester for each of England’s group stage games on 17, 23 and 27 June.
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NewsHospitality ‘bites back’ at social media junk claims
Youth charity Bite Back accused the UK’s biggest fast food chains of using social media to bypass the new restrictions on HFSS advertising
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NewsAsda Rewards to offer free gig tickets as loyalty overhaul continues
Improving Asda’s loyalty scheme is a key part of Allan Leighton’s Formula for Growth turnaround strategy
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Comment & OpinionCould the meat industry be about to have its ‘tobacco moment’?
The campaign against eating meat is building and the industry needs to listen, says Mike Coppen-Gardner, founder and chief executive at WeAreSPQR
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Comment & OpinionStop treating the World Cup like just another promotional moment
The World Cup is the biggest retail occasion of the year – so why are so many brands still thinking tactically, asks Patrick Finlay, MD at The Category Management Company
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Category ReportWhy energy brands are innovating with extra benefits
Which functional benefits appeal most? And how is the wider market responding to demand for energy with added benefits?
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Comment & OpinionRetail knows how to market visible trends. GLP-1s are different
GLP-1 users are changing how Britain shops – and the signals are hiding in plain sight, says Vicki Baker, head of retail trade and hospitality at Cirkle
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NewsOscar Mayer promotes new group sales and marketing director
Gordon Walsh, CCO of Oscar Mayor, has left the business to explore other opportunities
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NewsM&S’s Farm to Foodhall ad gets perfect score for effectiveness
System1 tests ads by for effectiveness by monitoring the second-by-second facial expressions of 150 adults
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Feature SynopsisFocus On RTDs & Spirits: 18 July
From chilli mango to red wine & cola, RTD brands are getting seriously inventive when it comes to flavour innovation
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NewsDish From Waitrose podcast passes billion download landmark
Waitrose said the show, hosted by Nick Grimshaw and chef Angela Hartnett, was currently the only branded podcast featured in both the Apple and Spotify top 100 charts globally and the only branded podcast in the UK top 20
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Analysis & FeaturesWhy food subscriptions are back on the menu
DTC food & drink boomed in lockdown, then came crashing down. Now subscriptions are back, with brands shifting strategy to offer their customers community, exclusive products and special treats
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Promotional FeaturesAI in grocery 2026: five trends driving real margin
The retailers accelerating in 2026 aren’t those with the biggest AI budgets, but those integrating the technology as a unified operating system across their business. Five trends are crystallising the divide between leaders and laggards.