All Marketing articles – Page 5
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NewsTesco migrating to new marketplace platform
Mirakl’s marketplace tech is the same used by B&Q, Carrefour and Superdrug
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Comment & OpinionWillem Dafoe gets descriptive for Laphroaig
Willem Dafoe’s delivery of some outlandish similies is pitch-perfect
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NewsQuorn launches ‘Nothing to Hide’ TV advert to promote no-artificial-ingredients range
The multimillion-pound campaign has been launched to celebrate Quorn’s high-protein, no-artificial-ingredients range and includes a new ad creative
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NewsAbel & Cole goes on anti-UPF road trip in wake of HFSS ad legislation
The online grocer has launched pop-up activations including the road trip, on which it will be pulling up to some of the ‘best-known HFSS giants’ including Krispy Kreme Doughnuts and McDonald’s
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NewsWaitrose brings back green token charity voting stations
Waitrose introduced the Community Matters initiative in 2008, but was forced to remove the tokens and voting stations in 2020 as a result of the pandemic
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NewsM&S ‘reviewing’ labelling claims for ‘Only… ingredients’ range
The Real Bread Campaign complained to Trading Standards about M&S’s ‘Only 5 ingredients’ rolls, one of a number of products in the range
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NewsHFSS legislation ‘gutted’ by big food lobbyists as BOGOF ban goes live
A member of the Food Strategy Advisory Board said HFSS legislation has been watered down
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NewsBird Brothers unveils major brand revamp to represent modern business
The rebrand from Bird Bros is designed to better reflect the company today and its growth since its founding in 1969
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NewsAldi store becomes ‘Cap-Aldi’ as Lewis Capaldi performs
The Scottish singer took a break from his UK tour to perform his latest single at an Aldi store in Nottingham on Friday
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NewsPoundland going for supermarkets in billboard ads
The variety discounter is pushing its new back-to-basics pricing strategy on billboards and bus stops
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Comment & OpinionHeinz boxes clever with ad that focuses on fries
A bright spark on the Heinz account has clocked a coincidence - and the brand makes the most of it
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Comment & OpinionRetailers should learn how to actually sell retail media
Retailers are not making a great fist of the retail media opportunity because they have not tailored it to the needs of suppliers, says David Sables, CEO of Sentinel Management Consultants
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NewsAu Vodka rapped by ASA for 'marketing booze to under-18s'
A complainant challenged that two Facebook ads featured adults under the age of 25
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NewsCoconut Collab adds Pistachio Pots to desserts range
Pistachio Pots sit alongside the dairy-free brand’s existing Choc Pots and White Choc Pots selection
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ProfilesMy food & drink job: William Hardman, national account manager, Oddlygood
‘The industry is huge, and companies are always looking for people with energy, ideas and passion’
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NewsPortman Group urges retailers to halt orders of ‘strong’ beer
The product in question is OJ Beer’s 8.5% abv Premium Strong Beer
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NewsNew Lidl global campaign says there is ‘More to Value’ than price
The campaign is the first in which Lidl has communicated the same message internationally across all its 31 markets
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Comment & OpinionJude Law looks to tone down his appeal in Uber Eats’ romcom
Actor Jude Law plays the lead role in Uber Eats’ romcom, which begins as a parody of Notting Hill
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Analysis & FeaturesCooking shows are dead… long live cooking shows
As Britain’s appetite for TV cooking shows dwindles, what opportunities does the rise of online cooking content provide for brands and retailers?
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Comment & OpinionServing face: how much of themselves should founders give?
Ellie Webb of Caleño Drinks on how much brand founders should share of themselves – and where to draw the line