All Marketing articles – Page 5
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Category Report
Why rice is on a roll: trends in rice, noodles & pulses 2025
Sales of rice & pulses are booming, as is the hype on TikTok about them being the ultimate low-cost carb. But is price the only factor?
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News
Pernod Ricard backs Absolut Vodka with ‘six-figure’ multichannel campaign
The campaign’s hero film is directed by music video director Henry Scholfield
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Promotional Features
How can soft drinks win back Gen Z?
Young consumers are demanding far more from the fizzy drinks category than a sugary pick-me-up. How can brands rise to the occasion?
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News
Partnership to reveal sales impact of out-of-home sampling campaigns
The Sense and Crisp collaboration ‘directly links out-of-home sampling campaigns to verified sales performance across the UK’s five biggest grocery retailers’
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Comment & Opinion
What the M&S cyberattack tells us about modern crisis comms
In an era where engagement, not accuracy, determines reach, crisis comms cannot be confined to corporate statements and press releases, says Scott Sadeghian-Tehrani, media strategy director at 26PMX
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News
Dentsu adds eye-tracking insights to retail media planning tools
The move marks ‘a pivotal shift in how brands engage with consumers’ Dentsu said
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Comment & Opinion
Health kicks, advertising laws and the fresh food revolution
A year and two days into the job, Tesco’s group customer director Becky Brock revealed how on arrival she saw a huge opportunity for the UK’s biggest supermarket
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News
Pernod Ricard to make ‘choiceful’ UK marketing bets after wine arm sale
With spirits in decline, not all of Pernod Ricard UK’s brands will receive an uptick in investment
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Whitepapers
Generational wealth: targeting over-55s
Despite holding the majority of the UK’s wealth and driving FMCG spend, over-55s are still overlooked by many brands. Vypr’s new report reveals how data-led design, messaging, and innovation can unlock deeper loyalty with this powerful and under-served audience.
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News
Coconut Collab launches summer ‘Convert to Coconut’ campaign
The Convert to Coconut campaign sets out to drive awareness and convert new shoppers by celebrating all things coconut and focusing on its taste credentials
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News
Rascals unveils giant music box in London as part of summer push
The Rascals Music Box appeared as teal-wrapped mystery box on the South Bank
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Comment & Opinion
Bartender Mads Mikkelsen shows love for Campari
Mads Mikkelsen adds a twist of menace to the ‘too good to share’ concept
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News
Air Up rapped over sweary ad that ‘trivialised recreational drug use’
The ASA concluded the ad was irresponsible and likely to cause serious and widespread offence
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News
Half of parents fear they’re failing kids on nutrition, new research finds
The findings showed ‘how difficult parents find navigating their kids’ nutrition’, said the brand, which last year warned children were being fed too many snacks and not enough dairy
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News
Tims Dairy rebrands as Tims and unveils new yoghurt lines
The rebrand is accompanied by a new consumer-focused marketing message and campaign encouraging people to ‘Discover Delicious’
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News
Turkey: call for generic marketing push to mark 500th year in the UK
The owner of Kelly Turkeys wants to encourage sales growth outside the festive peak
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News
Why Zoe should be happy to live and die by the UPF sword
Zoe has bristled at the ASA’s ruling over its ad – but it has also pushed the ‘UPFs = bad’ message to its customer base
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News
Hovis adds sub rolls and loaves in ‘premium’ innovation push
‘We have worked diligently to ensure we’re offering shoppers premium yet accessible, everyday options,’ said Hovis
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Comment & Opinion
What brands get wrong about social commerce
Social commerce is not a shiny new toy – it’s a serious growth channel with extensive opportunities for fmcg, says Emma Wills, group account director at Seen Connects
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Comment & Opinion
Solo Coffee finds gruesome way to explain coffee concept
A group of women chuckle over the ‘I like my men how I like my coffee’ concept - then things go wrong