All Marketing articles – Page 5
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Comment & OpinionIt’s a tough year to strike a suitable Christmas ad tone
The retailers’ festive campaigns are out – some are tugging at our heartstrings while others are poking fun at the year we’ve had. So who’s got it right?
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Comment & Opinion
Pizza Hut’s choir sings praises of its Christmas treat
Pizza Hut deserves props for not taking its Christmas ad too seriously this year
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Analysis & Features
Creative Challenge: can milk be futureproofed?
Gen Z just isn’t buying milk, with some even calling it evil. So we tasked creative agency Zak to come up with a brand that breathes new life into the white stuff
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Analysis & Features
Christmas ads reviewed: who is the overall winner of 2020?
Retailers have had a challenge getting the tone right this year. Our expert panel decides who’s done it best
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News
Sainsbury’s Christmas ad campaign focuses on nostalgic festive memories
The supermarket unveiled the first of three adverts over the weekend
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Comment & Opinion
Startups have a rare opportunity to snap up Christmas TV airtime for cheap
Rather than having a digital-first approach, these brands have a chance to develop ideas that work across online and offline channels, says Josh Clarricoats, managing partner at Hell Yeah
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News
BrewDog blasts ASA after carbon-negative ads banned
A complainant challenged wether the text was offensive and innapropriate for display in a medium where it could be seen by children
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Whitepapers
The Grocer Guide To Soft Drinks
Covid-19 has shaken up the soft drinks market this year with both key challenges and opportunities emerging. The sector has also seen a flurry of new trends emerging over the past year with key consumer demands including the rise of health, good deals, mixability. These will need to be addressed in the next 12 months. This supplement will give you meaningful insights and industry comment along with an overview of the trends that consumers are buying into.
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News
Tesco releases tongue-in-cheek coronavirus 2020 Christmas ad
Tesco has opted for a humorous take on its festive ad this year
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Analysis & Features
Lidl’s Christmas ad mocks the schmaltz of rivals’ campaigns
The ad includes an undisguised dig at Aldi’s Kevin the Carrot
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Comment & Opinion
Pepsi Max rappers take on the festive clichés
Pepsi Max likes to underline its outsider cred at Christmas time, hence this ad dedicated to undermining festive clichés
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News
John Lewis Christmas ad launched with kindness theme
The two-minute ad features various scenes of people helping one another
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Promotional Feature
Safety, ease and joy - the secret to future-proofing grocery during lockdown and beyond
The Covid-19 pandemic has turned Maslow’s hierarchy of needs on its head. Can retailers now rekindle brand loyalty by focusing on shifting consumer and digital trends?
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Whitepapers
The Grocer Guide To Frozen
Consumers are increasingly discovering that the frozen food aisle has become more diverse and attractive in recent years, shedding its staid image and providing a broad variety of options that is taking the challenge back to chilled. Innovation and a change in consumer attitudes are contributors to the growth of the frozen category. This supplement will give you meaningful insights and industry comment along with an overview of the trends that consumers are buying into.
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Whitepapers
Trends that are driving growth in the biscuit category
With a household penetration of almost 100% ( Kantar WorldPanel, August 9th 2020) biscuits are a staple for the majority of shoppers. What’s more, despite changing shopping habits, this year has seen continued growth within the biscuits category.
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Comment & Opinion
Digital connections will prove festive differentiatiors
Christmas will come a month early for many grocers this year, says Miya Knights, head of industry insights at Eagle Eye
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News
Online HFSS ad ban an ‘economic disaster’ warn industry leaders
The government has launched a consultation on the proposals today
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News
Morrisons gets festive with Dua Lipa for new advert
The Morrisons ad will also feature before the pop star’s online streaming event Studio 2054
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News
M&S to donate £2m to charity as part of celebrity-led Christmas campaign
The upmarket retailer has kicked off this year’s festive campaign with a minute-long ad voiced by actress Olivia Colman
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Comment & Opinion
McCoy’s stages wrestling match to prove tortillas’ strength
McCoy’s is looking to reassure shoppers that tortilla chips don’t have to be triangular
