All Marketing articles – Page 5
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Category ReportSmall Beer hails big gains as mid-strength brews gain ground
Supermarkets have invested heavily in low & no alcohol offers in recent years. The category has grown in value by 14.3% to £378.3m on volumes up 11.2% [NIQ]
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Category ReportCider brands big up craft cues
In this era of growing suspicion about the processes and ingredients used to produce food and drink, it’s perhaps no surprise lurid, saccharine-sweet fruit ciders are falling out of favour
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Category ReportIs fruit cider a waste of space?
Fruit flavours are tipped as the next big thing in beer but have lost their lustre in the cider category
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Category ReportIs 2026 the year for fruit beer?
The coming year will see a “huge” number of fruit lagers roll into the market, predicts Jesse Wilson, founder & CEO of fruit lager brand Jubel
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Category ReportWhy stout is back in the black and still growing
Not long ago, stout was the preserve of rugby fans and real ale aficionados. But, in less time than it takes for a pint of Guinness to settle, it’s become hot property
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Category ReportThe rise of ‘mission-led’ fixtures
Beer and cider are ever-evolving categories. That applies as much to the way products are merchandised as the drinks themselves
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Category ReportThe rise of premium and nostalgic pints
Booze brand directors could be excused for reaching for the bottle right now. That’s because sales data for many big-name beers and ciders doesn’t make for pleasant reading
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ProfilesMy food & drink job: Lydia Cromack, digital commerce customer manager, Heineken UK
‘I always view interviews as a two-way process, and it really gave me a great insight into what Heineken UK was like as a company to work for’
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NewsSV Wholesale brings viral ‘chocolate chicken’ imitation food concept to UK
Cluck-o-Late is Belgian chocolate shaped like a chicken drumstick, covered in crumbled caramel biscuit and filled with vanilla cream
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Analysis & FeaturesBritain’s Biggest Brands 2026: the challengers threatening the top 100
Aiming to break into the main ranking next year, here are grocery’s 10 fastest growing brands just outside the top 100
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Analysis & FeaturesWhy China is the new US for British exports
With Trump’s America increasingly unstable, China is emerging as a major export opportunity for British food and drink brands. How can they make it work?
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Comment & OpinionPlenty of saucy energy in ‘kitchen situationship’ kitchen roll advert
Juan Sheet has had his day – but the kitchen roll brand is keeping things (relatively) edgy
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InterviewsOrdo’s Barty Walsh on making the oral care category emotive
Ordo’s co-founder talks TV inspiration, affordability, kids’ oral health and how his brand accidentally broke America
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Analysis & FeaturesIs the ASA right to ban Zoe’s ‘real food’ supplement ad?
Following an independent review, the ASA upheld its decision to ban a social media ad in which Zoe claimed its product is “just real food”
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NewsDua Lipa joins Nespresso as brand ambassador
A new global Nespresso campaign featuring the pop star will launch on 14 April
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Comment & OpinionCleaning as content: why homecare is the new self-care
The shift from cleaning as functional to emotional, sensorial and personal is opening up a new growth space for homecare, says Andrew Wardlaw, chief ideas officer at MMR Research
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Comment & OpinionAdopting AI and building a people-centric future for fmcg
In a short space of time AI has gone from something people were curious about to something many teams feel they are expected to understand and use, says Emma Thompson, head of agency, consumer brand division at Golley Slater
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Analysis & FeaturesA resilience masterclass for specialist retailers at UK Food & Drink Shows
The farm shop and deli market offers inspiring stories of retail success, as visitors to The UK Food & Drink Shows can learn
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NewsWaitrose signs up Will Hughes for Food Lovers Uncut YouTube series
Food Lovers Uncut is a new long-form content series, hosted by food influencer Will Hughes – better known as What Willy Cook
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NewsGrind rapped over ‘misleading’ coffee pods advert after Nestlé complaint
The ad compared prices ‘per month’ but did not make the basis of the comparison between brands clear, the ASA said