All Marketing articles – Page 5
-
NewsCheeky Panda unveils major brand and packaging makeover
The overhaul gives greater prominence to the fast-growing brand’s Colin the Panda mascot
-
Comment & OpinionBirthday cake sandwich? Viral UPFs distract from health concerns
Novelty products designed to create social media buzz can overshadow the bigger conversation about what is unhealthy for us, says Jack Scott, co-founder of Dash Water
-
Comment & OpinionIrn-Bru brings back girders – and silliness – in convenience store campaign
A bolshy red-headed kid takes issue with Irn-Bru being labelled as a soft drink
-
Analysis & FeaturesWhat do shock HFSS report authors want the government to do?
The first independent report on the HFSS promo ban is out, and after slamming ‘botched’ plan, its authors want the ban to target all HFSS products
-
NewsNichols backs Vimto sub-brand Wonderfuel with £1m push
Wonderfuel is listed in retailers including Tesco, Sainsbury’s, Morrisons and Booths
-
NewsGenius Foods unveils ‘clean label’ gluten-free bread range
The range was created with reality TV star and diagnosed coeliac Megan McKenna
-
NewsRed Tractor launches anniversary marketing campaign
The animated clip depicts a growing family around a kitchen table enjoying food together
-
NewsTerry’s goes ‘beyond orange’ with Chocolate Caramel Ball
The ‘indulgent’ treat combines Terry’s signature milk chocolate with a ‘caramel twist’
-
Comment & OpinionBournville puts flavour first in dark chocolate campaign
In its first major ad push since 1982, the brand is wisely making a virtue of its approachability
-
Analysis & FeaturesA big fat mistake? The building backlash against seed oils
In the US, debate (and misinformation) about seed oils is leading brands to turn their backs. What are the arguments? And how will it affect the UK?
-
NewsHFSS promotions ban slammed despite reduction in junk food sales
Two million fewer junk food items were sold every day. But researchers from the University of Leeds concluded that the ban could have resulted in a much bigger shift
-
Comment & OpinionThe Guinness boom may be over, but its remarkable resurgence is still worth toasting
After a remarkable post-Covid growth tear, Guinness’ year-on-year growth figures in the past six and three months make for far less positive reading. But the long term trend is clear
-
NewsCornwall’s Trewithen Dairy premieres ‘luxurious’ golden milk
Cornwall Gold will hit shelves in Sainsbury’s on 27 August, followed by Tesco on 27 October
-
NewsSanex shower gel ad banned by ASA for offensive racial stereotype
The ASA considered the ad was likely to reinforce the offensive stereotype that black skin was problematic
-
Promotional VideosHow the coffee category is delivering real growth opportunity for retailers
With tastes evolving and demand for café-style experiences at home on the rise, how can retailers and brands work together to keep coffee shoppers engaged and drive category growth?
-
NewsOrdo calls for axing of tax on children’s dental products
Ordo is demanding children’s essential oral care products be zero-rated for VAT
-
NewsThe Portman Group raps Skinny Lager over weight-loss connotations
Skinny Brands is working with the Portman Group’s Advisory Service to amend its packaging
-
NewsPlant-based rivals Grubby and Plants compete to revive Allplants
Allplants had amassed a loyal following when it dramatically collapsed in November last year
-
NewsChildren face avalanche of HFSS promotions from social media influencers
A survey carried out by Cancer Research UK found more than half of young social media users reported seeing posts relating to HFSS products in the past month
-
ProfilesMy food & drink job: Ali Baker, shopper marketing manager, Phizz
‘New touchpoints are always being introduced like digital screens, as well as more advanced opportunities to connect with consumers online and via retailer apps’