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Supermarket Christmas ads: consumer awareness falling each year
By George Nott2025-12-11T10:16:00
The number of Brits who recall having seen, heard or read advertising for supermarket brands when prompted during the festive period, has dropped each year since 2022, exclusive Kantar data shows
Consumer awareness of supermarket Christmas advertising campaigns is down year on year, Kantar data shared exclusively with The Grocer has revealed.
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