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Provenance pivots to proving product claims to AI shopping agents
By George Nott2025-12-16T13:59:00
‘We help brands show proof of what they’re claiming – whether that’s genuinely vegan, clinically proven, or sustainably made – in a way both people and AI can read and trust’
Transparency platform Provenance is pivoting its business to help its clients make “dormant product information” easily discoverable by AI shopping agents.
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