Wot, no OOH? Why the HFSS ad ban doesn’t go far enough

mcdonalds billboard ooh ad advertising hfss burger junk food

In anticipation of the ban, some food brands have spent on reformulating their products. But some have simply shifted marketing spend to billboards

Oh no, not another opinion piece about the upcoming HFSS ad ban. Well, yes actually, and I’m not even sorry.

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