All Marketing articles
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Comment & OpinionMatcha’s gone mainstream: fmcg trends that will define 2026
says Adrian Teixeira-Porrescas, senior art director at Chuck Studios
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NewsPooch & Mutt revamped to push support for ‘all breeds and needs’ of dogs
New packs feature colour-coding by range and variant, alongside front-of-pack functional benefits and hero ingredients
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Analysis & FeaturesHow fmcg brands are turning TikTok buzz into business
Smart brands have formed communities on the platform, where volume and speed trumps polished content
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InterviewsAlex Brittain: Proper Snacks CEO betting big on fibremaxxing
Proper Snacks CEO Alex Brittain believes his brands have major advantages over rivals, and is using its uniquely creative set-up to help them make progress
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Comment & OpinionDeliveroo does drama as couple feast with bear
A backpacking couple shelter in a cave while a storm rages outside. Unfortunately, the cave is already occupied
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Analysis & FeaturesWhat should a GLP-1 range look like and which is best?
Retailer offerings trumpet a variety of claims about protein, fat and fibre levels, while some seem to simply be smaller portions
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Comment & OpinionM&S’s ‘bingate’ backlash shows double-edged sword of social media
This week an anonymous, vigilante bin-dipping west London man – known only as Food_waste_inspector_ – shone his torch on the mountain of perfectly edible, in-date food his local M&S was chucking out on the regular
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NewsDoritos, Belvita and Innocent facing bans under new government health score
Brands have expressed disappointment that ‘years of meticulous work’ will be undermined
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Comment & OpinionWhy 2026 is time to say goodbye to the plant-based aisle
Retailers should give meat-free food a fairer shot at long-term success by integrating it into how people actually shop and eat, says Elin Roberts is CEO at Better Nature
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NewsCarte D’Or unveils ‘unique’ Sundae tubs with separate crunchy topping
The patented tub design allows shoppers to customise their dessert
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NewsLeerdammer brings back ‘Incognito’ ad in £1m investment
Lactalis UK & Ireland, which owns the brand, said it would run across TV and BVOD throughout January and February before returning in September
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Comment & OpinionThe government’s new health proposals are hard to swallow
The proposals would be some of the biggest and most controversial moves to hit the industry on health in the past decade
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NewsHelloFresh sponsors Scouts’ Chef Badge
The meal kit provider helps Scouts ‘Be Prepared’ to make dinner
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NewsJunk food ad ban and promos rules to be ratcheted up by Wes Streeting
New documents published by the DHSC reveal ministers are planning to switch to an updated nutrient profiling model, which will bring thousands more products under the bans
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ProfilesMy food & drink job: Ruby Smith, senior marketing executive, Better Nature
‘I came into the office for lunch with the team, which was a really nice way to see what working at Better Nature would actually be like’
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Comment & OpinionThe GLP-1 gamble: why supermarkets are selling less for more
In 2026, it’s not low-fat, plant-based, alcohol-free or calorie-counted eating that retailers are betting on – it’s weight-loss drugs
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NewsInfluencer Squibb shames Co-op into vape ad takedown
Squibb took to LinkedIn after seeing a two for £10 promotion on Lost Mary vape devices displayed alongside a PoS card reader in a Co-op store
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NewsCharity condemns Heineken 0.0 Tube stunt over accessibility concerns
The brewer has changed the name of the Bakerloo line on platform signage.
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NewsData: Rivals undercut Tesco on third of Everyday Low Prices range
Analysis of Assosia data by The Grocer shows consumers could buy 32% of the products featured in Tesco’s new Everyday Low Prices campaign cheaper somewhere else
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NewsAB InBev named exclusive beer and cider partner for Live Nation UK
The deal will see AB InBev brands including Budweiser, Corona, Stella Artois and San Miguel sold at 20-plus festivals and venues