All Marketing articles
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Analysis & FeaturesThe UK food & drink brands looking to crack America
The US has a reputation as a graveyard for UK brands. What can we learn from the success stories?
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WhitepapersHow to cater to the new functional consumer
Functional food has gone mainstream. In this new report, we reveal new consumer insight, emerging trends and practical strategies to help retailers and suppliers unlock the functional health opportunity.
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Comment & OpinionAbsent Stanley Tucci still makes an impression for Birra Moretti
We get a glimpse behind Adland’s curtains, witnessing the set-up of the perfect shot. But where’s Stanley?
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NewsCo-op takes aim at ‘big shop faff’ in new value push
It marks the latest development of its ‘Pop to Co-op’ campaign, which launched earlier this year in partnership with VCCP
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NewsAmazon launches ‘Amazown label’ campaign to raise awareness of fresh grocery delivery
It is the first time Amazon has ‘allowed their brand name to be usurped in service of an individual product’
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Comment & OpinionCategory is important but occasion is key for shoppers
If you’re looking for ways to grow it’s important to think about usage occasions, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionWhy Trip is betting big on the Kendall Jenner effect
With 277 million Instagram followers and genuine skin in the game, could Kendall Jenner be the catalyst that takes Trip from UK success story to global drinks powerhouse?
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NewsInfluencer food brand sycophants turn off audiences, research finds
Excessively recommending a food product was found to reduce organic social media view rates significantly
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NewsBoots launches major brand campaign including 60-second TV and cinema ad
The multi-channel campaign aims to inspire confidence in customers and capitalise on the level of trust enjoyed by the 177-year-old retailer
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Analysis & FeaturesThe growing concern over GLP-1 marketing to new mums
Online mumfluencers are dropping heavy hints about ‘medically supported weight loss’ – but doctors warn some adverts are ‘irresponsible’
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NewsHolland & Barrett joins Breakout Wellness UK to back challenger brands
H&B will offer 10 challenger brands advice and product development support through a new partnership with Breakout Wellness UK
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NewsHotel Chocolat launches rapid delivery offer with Deliveroo
The partnership aims to capitalise on demand for last-minute gifting, Deliveroo said
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Comment & OpinionYour Voice: Huel, health consciousness and cost of living
After the CMA’s approval of Danone’s acquisition of Huel, the question now is whether Danone can grow the brand without making it less ‘Huel’
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NewsTHG Ingenuity names new CEO
The new CEO will commence in the role this December, to lead the company through ‘its next phase of growth as a proprietary commerce operating system’ after its demerger from THG last year
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NewsBirchall Tea takes to TV to persuade Brits to update tea habits
More than 40% of tea buyers stick to the same tea they’ve always bought, according to YouGov research commissioned by Birchall
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NewsAnthropic releases blueprints for retailers to make own e-commerce AI bots for customers
The blueprints contain ‘the harnesses, patterns, and guardrails’ a retailer’s engineering team needs ‘to get a commerce agent running in days’
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Analysis & FeaturesRice rice baby: how retail can cash in on the world food boom
Volume sales of rice – the world’s most widely consumed grain – are surging as Brits travel increasingly far and wide on their culinary adventures. So what’s cooking? And what’ll be the next big thing? We’ve polled 1,000 shoppers to find out this and much more…
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Partner FeaturesHow sports nutrition suppliers can power up their sales online
Discover how one sports nutrition supplier has outpaced the competition to deliver revenue growth of 19.2% with the use of an optimised e-commerce strategy.
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Comment & OpinionThe high-growth category no one talks about
One in three people will experience incontinence, yet stigma – not distribution or innovation – remains the category’s biggest barrier to growth, says Jenna Duguid, senior sales director at Procter & Gamble UK
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Comment & OpinionBecks opts for Stella in confusing Gentlemen campaign
The ad lacks the requisite wit to carry off its bizarre narrative