All Marketing articles
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Comment & OpinionBabyfood guidelines: why we’re still waiting for real progress
It is encouraging to see the industry taking steps, however we caution against mistaking partial adherence for meaningful progress
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NewsM&S’s Only 9 Ingredients rolls attract ultra-processed warning
The rolls have been flagged as ultra-processed by The Food App, which aims to make it ‘easy to avoid ultra-processed foods’ by scanning barcodes in store.
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NewsBetter-for-you booze retailer DrinkWell rapped over non-permitted health claims
DrinkWell said the ad had since been removed and acknowledged its content had not complied with the CAP Code
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NewsPosh coffee specialist Grind unveils collaboration with Pokémon
The Grind x Pokémon limited-edition drop includes refillable coffee tins featuring Pikachu, Eevee and Mew, as well as reusable coffee cups, t-shirts and baseball caps
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Category ReportWhat will be the next big thing in beer and cider?
Beer and cider could do with a shake-up. So, what are brands and retailers doing to inject excitement back into the category?
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Category ReportPunk in a funk: what next for IPA?
Punk’s not dead. But it is in a funk. No, we’re not referring to BrewDog going into administration this month before selling for £33m
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Category ReportLow & no cider outgrows beer
Thatchers is the fastest-growing brand in NIQ’s list of the top 10 bestselling low & no beers and ciders
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Category ReportThree quarters of drinkers say alcohol-free beer is too pricey
After years of consistent growth, low & no beer and cider is now worth just shy of £260m. But that’s, well, small beer compared with the £5.7bn alcoholic beer and cider category [NIQ]
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Category ReportCan beer put the ‘fun’ in functional?
Traditionally, beer is made with just four ingredients: water, malted barley (or other grains), hops and yeast
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Category ReportSmall Beer hails big gains as mid-strength brews gain ground
Supermarkets have invested heavily in low & no alcohol offers in recent years. The category has grown in value by 14.3% to £378.3m on volumes up 11.2% [NIQ]
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Category ReportCider brands big up craft cues
In this era of growing suspicion about the processes and ingredients used to produce food and drink, it’s perhaps no surprise lurid, saccharine-sweet fruit ciders are falling out of favour
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Category ReportIs fruit cider a waste of space?
Fruit flavours are tipped as the next big thing in beer but have lost their lustre in the cider category
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Category ReportIs 2026 the year for fruit beer?
The coming year will see a “huge” number of fruit lagers roll into the market, predicts Jesse Wilson, founder & CEO of fruit lager brand Jubel
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Category ReportWhy stout is back in the black and still growing
Not long ago, stout was the preserve of rugby fans and real ale aficionados. But, in less time than it takes for a pint of Guinness to settle, it’s become hot property
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Category ReportThe rise of ‘mission-led’ fixtures
Beer and cider are ever-evolving categories. That applies as much to the way products are merchandised as the drinks themselves
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Category ReportThe rise of premium and nostalgic pints
Booze brand directors could be excused for reaching for the bottle right now. That’s because sales data for many big-name beers and ciders doesn’t make for pleasant reading
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ProfilesMy food & drink job: Lydia Cromack, digital commerce customer manager, Heineken UK
‘I always view interviews as a two-way process, and it really gave me a great insight into what Heineken UK was like as a company to work for’
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NewsSV Wholesale brings viral ‘chocolate chicken’ imitation food concept to UK
Cluck-o-Late is Belgian chocolate shaped like a chicken drumstick, covered in crumbled caramel biscuit and filled with vanilla cream
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Analysis & FeaturesBritain’s Biggest Brands 2026: the challengers threatening the top 100
Aiming to break into the main ranking next year, here are grocery’s 10 fastest growing brands just outside the top 100
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Analysis & FeaturesWhy China is the new US for British exports
With Trump’s America increasingly unstable, China is emerging as a major export opportunity for British food and drink brands. How can they make it work?