All Marketing articles
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Feature SynopsisFocus On Chocolate: 12 September
Innovation is booming in the chocolate category; so what’s driving it?
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Comment & OpinionMagnum is on point with further foray into fashion
Inside the ‘House of Magnum’, parallels between couture and ice cream are cleverly drawn
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NewsAldi wins World Cup battle for social media attention
Aldi won 34% of ‘share of creator voice’ around the World Cup, compared with runner-up eBay’s 31%, according to research
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NewsSt Helen’s Farm launches Yorkshire Air Ambulance fundraiser
The Yorkshire business has transformed its national packaging to champion the charity and drive donations to its Big Airbase Build appeal
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NewsM&S and Boots sign up for YouTube’s UK creator affiliate shopping programme
According to YouTube, when creators tag products directly in their videos, it can lead to up to 50% more clicks than links in the video description alone
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Analysis & FeaturesHow Sylt Pickling is helping consumers ‘pickle themselves silly’
Two pickle obsessive founders have built a brand that has won listings in delis and farm shops, plus pubs. They even run picking workships
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NewsWorld Cup boosts rapid grocery delivery to yearly share highs
Fmcg sales via quick commerce services like Deliveroo, Uber Eats and supermarkets’ own rapid delivery apps hit 14% of all online grocery sales on the day of the England football team’s World Cup quarter-final match, the data shows
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Comment & OpinionThe junk food ‘clampdown’ isn’t failing, it’s working
Campaign called the ASA’s recent rulings proof that regulation had failed, but they actually prove the opposite, says Mike Coppen-Gardner, founder and CEO of WeAreSPQR
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NewsLidl sparks row with Little Moons price comparison
Little Moons boss hit back: ‘In the words of L’Oréal… because we’re worth it’
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NewsFilippo Berio revamps balsamic vinegar range for easier navigation
A ‘sweetness-to-sharpness taste scale’ has been added to packs
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NewsMcDonald’s cleared by ad watchdog after ‘junk food’ probe
Fast food giant McDonald’s is the latest operator to have its advertising cleared under the government’s controversial new junk food ad restrictions
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Comment & OpinionAre retail media sales teams just ‘gorillas with calculators’?
Just the mention of retail media to suppliers was met with eyerolls, frustrated sighs and sometimes colourful accounts of pressurised sales tactics
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Comment & OpinionThe Health Select Committee has listened to young people. Now Andy Burnham must act
Parliament has finally listened to young people on junk food marketing, now the new prime minister needs to follow through, says Alice, a campaigner at Bite Back
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NewsAllwyn readies retailers for UK Powerball launch
Powerball tickets go on sale from 5am on Tuesday 21 July, marking the first time the game will be available outside the US
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Analysis & FeaturesWhy retail media is facing a backlash
The retail media revolution is upon us – but some suppliers are feeling pressure to pay for it without enjoying measurable returns. Is a ‘win-win’ really achievable?
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Promotional FeaturesUnderstanding the new shopper journey
Shoppers now hit almost 11 touchpoints before checkout. Here’s how grocers can turn that fragmentation into an advantage.
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Comment & OpinionWant to be customer-driven? Stop relying on data alone
Data can mislead as easily as it informs, real insight comes from watching and listening to consumers as people, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionOld Spice sniffs victory with last-gasp football spot
Old Spice’s football ad might have landed better had a certain semi-final result been different
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InterviewsHow Alex Whitehouse revived Premier Foods
Whitehouse is the man who took Premier Foods from the debt-stricken doldrums to the forward-thinking, innovative brand leadership of today
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NewsIceland Foods claims ‘astonishing’ legal spat with FA over ‘England’ rebrand
Lawyers for the football association have demanded that Iceland remove England branding from its stores and social media, in a move Iceland has labelled as ‘absurd’