All Marketing articles
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NewsFood brands ramp up out-of-home advertising spend as HFSS ad ban looms
McDonald’s, Unilever, KFC, Pepsico, Coca-Cola, Mars and Mondelez also feature among the biggest spenders on outdoor advertising last year
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NewsChristmas adverts matter to supermarket shoppers, research finds
A poll of 973 adults by The Harris Poll shows 71% of adults say it’s important that the supermarkets they shop with make a Christmas ad that makes them feel good about the brand
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ProfilesMy food & drink job: Georgia Woodward, senior brand manager, M&M’s
‘I really enjoyed working on our M&M’s Halloween creative campaign with Jedward’
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NewsWaitrose reunites Gavin & Stacey stars to solve Christmas food quandaries
The pair feature across six episodes in which they set out to help solve some of the nation’s most common Christmas quandaries with food
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Comment & OpinionWhat Prime and Pepsi AM tell us about the power of momentum
In a year when tens of thousands of new products launched but most failed to gain traction, the brands that grow are the ones that move. Kimberley Upton, head of effectiveness at Zeal, on why momentum will decide who wins in fmcg
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NewsChocolate haggis maker ditches purple packs following Cadbury dispute
In 2024, Simon Howie spoofed Cadbury with an ad that depicted a giant haggis playing the drums
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Comment & OpinionIce queen Sophie Ellis-Bextor shows up for Tia Maria
Pop star Sophie gets the espresso martinis in on a chilly night out
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Comment & OpinionWhy fmcg challenger brands must avoid cookie-cutter media
Marketing strategy must always be tailored to each brand’s unique circumstances, says MNC director Joe Benn
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NewsKevin and Katie tie the knot as Aldi closes its 2025 Christmas ad saga
The final instalment – airing from 6am on 27 November – picks up where the stag do chaos left off
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NewsMcDonald’s features The Grinch in 2025 Christmas ad and menu
The Dr Seuss-inspired advert sets the stage for the arrival of the new The Grinch Meal at McDonald’s
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NewsConsumer testing reveals best Christmas ad… and it’s not Waitrose
This year has been record-breaking for ad effectiveness, says System1
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NewsParfetts launches digital branded category zone with Red Bull
The new ‘Energy Zone’ brings together point-of-sale materials, best-practice planograms and category advice
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ProfilesMy food & drink job: Will Havercroft, brand & national account manager, Bio&Me
‘When you care about the impact your brand has, that passion really shines through in your work’
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NewsMorrisons rolls out digital screens as it targets increased supplier spend
Morrisons is making its first move into digital retail media screens, rolling out the technology across 300 stores in partnership with Bauer Media Outdoor as it seeks to boost commercial income from suppliers
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Category ReportCan pastries grab a slice of at-home lunches? Trends in savoury pastries 2025
Eight of the top 10 savoury pastry brands are in value and volume growth despite big gains for premium own label. Who’s winning?
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Comment & OpinionBehind the scenes: how Asda’s Christmas ad bought the Grinch to life
Cressida Holmes-Smith of Asda’s ad agency Lucky Generals on how it dealt with the pressure to come up with the campaign
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Promotional FeaturesWhat can we learn from the US on year-end occasions?
US retailers know how to maximise year-end occasions. Learn how they do it by tapping into season-shaping trends and sourcing the products that make winter go with a bang.
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Comment & OpinionBryan Cranston plays festive bad guy for Ocean Spray
The impressively costumed Cranston is a riot, reeling off ‘cran’ related puns with gusto as he steals sauce, confiscates cocktails and ruins a festive party
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NewsFrieslandCampina announces leadership shake-up
Bob Mulder will be taking on the MD role, effective from 1 January
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Comment & OpinionHow is Big Food responding to the threat of GLP-1 drugs?
GLP-1 drugs could shrink global food volumes and rewrite the rules on how we eat, manufacture and market food, says Amir Mousavi, founder and food consultant at Good Food Studio