All Marketing articles – Page 2
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Comment & OpinionDTC brands must question the desirability of their model
To succeed in DTC, brands must focus on creating experiences that feel meaningful and desirable, says Sam Bettis, digital strategy director at Krow Group
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NewsAlbert Bartlett launches £3m campaign for Jersey Royal season
The Roll On Jersey Royal Season campaign begins in April 2025 and showcases the traditional farming practices and the unique landscape of Jersey
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ProfilesSuntory’s Tom Bell on Ribena, rats and Robin Hood
‘I love sport and we get to work with some of the best athletes in the world through Lucozade so that’s a work perk enough for me’
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NewsLittle Moons required £5m bail-out following factory closure
The mochi ball ice cream maker defaulted on its loan terms a month after closing its Kettering site
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NewsDATA: Asda pulls plug early on thousands of 'Rollback' price promotions
Asda has been keeping products at ‘Rollback’ prices for far shorter periods than suggested, while also failing to sell many post-promotion products at a lower price, as promised
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NewsLa Vie invites fellow vegan brands to reuse its TV ad
The ad shows a man preparing and then eating what appears to be meat, in front of a pig, before revealing the product is plant-based
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Category ReportThe flavour boom: trends in crisps, nuts & bagged snacks 2025
Brits are demanding snack flavours that provide excitement and spice. But that doesn’t mean old favourites are being left behind
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Category ReportHow snacks are going viral
As HFSS brands face an advertising crackdown, some are trying to emulate TikTok sensation Takis. So, what does it take to go viral?
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Comment & OpinionHow the MAHA movement influenced Expo West
Natural Products Expo West showed how the US food industry is responding to the MAHA movement, says Zoe general manager Sara Gordon
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Comment & OpinionWhat the UK can learn from US packaging
In the context of pack design there are differences in nuance, tone, and what each nation finds important to communicate, says Chris Blythe, director of The Brand Nursery
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Comment & OpinionBrian Cox is a skating success for Malibu
Fans of Succession will be braced for an explosion of rage
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Analysis & FeaturesFodder: the North Yorkshire food hall putting local produce first
Fodder – Great Yorkshire Food Hall reopened last month with a modern look designed to better highlight local produce
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NewsPrime Time rapped over health claims made in debut OOH campaign
The ASA investigated three possible breaches of the CAP code, all of which were upheld
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Analysis & FeaturesHow food & drink brands come together with music festivals
UK music festivals now offer a host of high-end food and drink options and imaginative activations. So how are the most successful partnerships conceived and executed?
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Category ReportThe big tomato fight: trends in canned & ambient foods 2025
Brands’ ambient tomato products are battering own label as they cash in on scratch cooking, provenance and the fallout from a BBC exposé
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NewsPeroni launches points-based loyalty scheme for shoppers with prizes
There are opportunities for retailers to integrate their own loyalty programmes on the platform, such as money-off offers
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NewsOld Jamaica rebrand hits shelves following ‘retirement’ stunt
Old Jamaica pretended to be ‘retiring’ in a viral stunt last autumn
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NewsFlorette launches Peri-Peri and Caesar salad bowls
The range is designed to introduce more choice to the salad category
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Comment & OpinionHFSS rules are a landmark. Industry can’t quibble its way out
Reports now suggest some companies have been secretly lobbying the government, and even considering legal challenges, in an attempt to weaken or delay the restrictions, says Katharine Jenner, director of Obesity Health Alliance
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NewsMedia Bites 14 April: ‘profound’ tariff impact, junk food ads, cocoa-free chocs
Trump’s tariffs prompt ’profound’ response from Chancellor Rachel Reeves, and cocoa-free chocolate gets interrogated and tasted.