All Marketing articles – Page 2
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Comment & OpinionFoodTok or FadTok? How brands can spot genuine TikTok trends
TikTok is an invaluable window into emerging consumer tastes, but its algorithm rewards novelty, surprise and shareability rather than long-term relevance, says Jonny Forsyth, principal strategist at Mintel Food & Drink
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Comment & OpinionDoes your brand pass the DADA test?
Prime aced the desirability test, but its £63m reversal shows why no brand can afford to neglect the other three, says former global CMO François Bazini
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NewsMedia buying platform falls foul of HFSS advertising rules
The Trade Desk doesn’t sell food, but used imagery of a two-pack of Reese’s Peanut Butter Cups within a LinkedIn ad as ‘illustrative content of The Trade Desk’s capabilities and client base’ the company said
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NewsHere We Flo period care ads censured by ASA
The watchdog concluded that Flo’s ads were likely to mislead
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NewsWaitrose named partner for Amol Rajan’s new media platform
The Amol Rajan Connection is being described as a modern media platform built around people, ideas, and future opportunities
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NewsLidl and chef Miguel Barclay devise £7 weekly supper plan for students
However, students will need to plan meals and avoid waste carefully to achieve the price point
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Analysis & FeaturesHow dairy brands are winning on social media
Social media continues to evolve, making true engagement tricky. Dairy brands are using canny partnerships and authentic content to stand out
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Partner FeaturesFunctional focus: reaching the new functional food shopper
With functional food now mainstream in Britain, this fast-growing category represents a huge opportunity for retailers and suppliers to create healthy profits.
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InterviewsMegan Rossi and Jon Walsh: grocery’s odd couple on never selling out
Jon Walsh and Megan Rossi were told gut health was ‘too sciencey’ for the mass market. Today Bio&Me is in 50,000 stores and has global ambitions
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Comment & OpinionMcVitie’s ad celebrates brand’s central role in British life
McVitie’s flatters Brits as active, brave and brainy as it highlights its essential role
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NewsMumsnet: meal planning decision fatigue is biggest food concern
Desire for healthier easy meals is consistent across income brackets, according to new Mumsnet research shared at The Grocer Health Summit
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NewsThe Traitors launches ‘interactive’ food range into Iceland
The eight-strong range features a selection of bakery products, cheesy snacks and confectionary all inspired by the murder-mystery show fronted by Claudia Winkleman.
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NewsTurmeric Co founder calls for Great Britain Nutrition and Health Claims Register overhaul
Brands wishing to make health claims must ensure their product meets the specific usage conditions set out by the register
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NewsBrewDog rapped over ‘socially irresponsible’ Facebook adverts
The adverts showcased a ‘bottomless beer’ offer run by BrewDog which entitled consumers to 90 minutes of unlimited beer for just £19.95
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Comment & OpinionThe Grocer Health Summit: who’s to blame for obesity crisis?
In the days leading up to the summit, the significance of the occasion was rammed home by a series of major announcements and calls on health
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NewsMcVitie’s launches multimillion-pound masterbrand push
Central to the campaign is 60-second commercial ‘There’s only one that brings us together’
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NewsFormer health minister attacks food & drink industry over ‘tobacco-style’ tactics
James Bethell accused supermarkets and food manufacturers of using the same ‘deny, distract, and delay’ tactics used by the tobacco industry before governments finally cracked down on it with sweeping marketing bans
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NewsJose Cuervo accused of plagiarism over Inconvenience Store pop-up
Jose Cuervo supplier Proximo Spirits UK said the similarities were ‘a genuine coincidence’
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Analysis & FeaturesThe UK food & drink brands looking to crack America
The US has a reputation as a graveyard for UK brands. What can we learn from the success stories?
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WhitepapersHow to cater to the new functional consumer
Functional food has gone mainstream. In this new report, we reveal new consumer insight, emerging trends and practical strategies to help retailers and suppliers unlock the functional health opportunity.