All Marketing articles – Page 2
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NewsPepto-Bismol sales quadruple following ‘diarrhoea’ TV advert
Pack sales of the gastrointestinal relief brand soared by 301.1% to 2.8 million
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NewsThe Turmeric Co censured over republished third-party health claims
The brand accepted it was in breach of the CAP Code and said it had removed all testimonials of that referred to health conditions from its website
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NewsMorrisons rebrands ‘famous’ Cob to raise funds for Marie Curie
Morrisons aims to raise £15m by 2027 through its Paint It Yellow campaign with Marie Curie
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NewsPilgrim’s rebrands meat subsidiary Mattessons to attract younger shoppers
The packaging overhaul forms part of a broader plan for the brand
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NewsM&S poaches Morrisons’ customer and loyalty director
McLellan, currently group customer, data and marketing director for Morrisons, will join M&S in the new year.
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NewsIceland Foods to sponsor Warrington Town with 10% discount for fans
Despite its Deeside roots and location, Iceland has a strong connection to the Cheshire town as a major employer
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NewsHooch seeks to build on sales momentum with £1.6m campaign
It comes after Hooch celebrated its 30th anniversary last year
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Comment & OpinionBeefeater’s Jamiroquai collab sees Jay Kay reach for a gin
It’s not only a coup for Beefeater to recreate the vid with Jay Kay in situ, it’s quite the technical challenge
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NewsOne in 10 alcohol ads ‘could break rules’ by featuring under-25s
The CAP Code states that no one who is, or seems to be, under the age of 25 should be featured in alcohol or gambling advertising
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NewsCaterforce unveils refreshed brand identity
The new logo will be introduced across the foodservice buying group’s communications and platforms over the coming weeks
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Promotional FeaturesHow to swap strategic grind for growth
Leave the manual data grind behind with AI solutions that help you maximise marketing impact while keeping information secure and scaling your team’s talent. Here’s how to make the tech work for you.
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Comment & OpinionPackaging is the media budget brands forgot they had
With an under-16s ad ban starting to take shape, the desire brands used to buy on a social media feed now has to be earned on shelf, says Equator’s Howard Wright
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Comment & OpinionWhy the energy drinks ban is the wake-up call the category needs
Legislation is forcing energy drinks to grow up. Good news, says Nicholas Horowitz, co-founder at Founders Makers
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NewsRio Mare launches largest-ever UK marketing campaign
The initiative is running across TV and digital ads and outdoor advertising, with Rio Mare featuring across London’s Underground network and city buses
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NewsLactalis reprises ad for £1.2m Seriously Spreadable campaign
The dairy business is reprising its popular ‘Habits’ advert, which last aired in 2025
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Comment & OpinionChanel No.5 turned scent into shorthand for desirability. Can food & drink do the same?
Perfumes from Jo Malone and Korean fragrance brand Borntostandout show food & drink can play more in the scents space, says Alex Beckett of Mintel Food & Drink
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NewsAsda to launch ‘hyper-personalised’ loyalty missions in latest Rewards overhaul
Chief customer officer Rachel Eyre has made improving Asda Rewards a key aim of her customer strategy
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NewsPublic backs vape display and packaging crackdown
The public backs wide-ranging measures to clamp down on how vapes would be displayed and marketed – including vapers themselves
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NewsBudweiser shines as World Cup provides £32m boost to beer sales
Budweiser delivered greater year-on-year value and volume growth than any other brand, while low & no sales surged by nearly a fifth (+19.6%)
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NewsAB InBev toasts success in first half
AB InBev CEO Michel Doukeris has toasted his company’s success, as investment in the beer giant’s ‘megabrands’ paid off in sales growth