All Marketing articles – Page 2
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Comment & OpinionEdinburgh Gin takes viewers to the home of Hogmanay
Edinburgh Gin is leading on flavour with its first TV ad
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News
Cauldron falafels go vegan in recipe switch-up
The revamp will be accompanied by a £3m, year-long campaign in January called ‘Love Food, Eat Better’
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Comment & Opinion
Greenpeace roasts turkey’s ecological impact in comedy battle
The food sustainability debate is hitting the Christmas dinner table this year
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Comment & Opinion
KFC cartoons stand out in season of slushy Christmas campaigns
In a festive advertising landscape swimming in sad children and cute animals, KFC has made a real effort to stand out
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Comment & Opinion
The Glenlivet pops up with a real thriller
Seemingly out of nowhere, whisky brand The Glenlivet has popped up with a genuinely thrilling ad
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Analysis & Features
Christmas ads 2019: Who’s nailed it and who’s failed it this year?
Our experts decide which ads have succeeded and which have flopped this festive season
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Comment & Opinion
Mariah Carey delivers shattering performance for Walkers
Mariah Carey is indelibly associated with Christmas, and famously picky about snacks
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Comment & Opinion
Cravendale freshens up old idea with ‘It’s Not Milk’
‘It’s not milk.’ For a company like Cravendale that, let’s face it, sells milk, it’s a bold slogan
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News
'Wholly inappropriate' Suicyder brand blasted by Portman Group
The watchdog’s independent complaints panel said the drink ‘created a direct link between suicide, alcohol and dangerous behaviour’
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Comment & Opinion
The Famous Grouse undergoes a smoky makeover
Did you know The Famous Grouse had a name? Apparently he’s called Gilbert…
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News
Mariah Carey to be face of Walkers Christmas campaign
It is 25 years since Carey’s festive hit, All I Want For Christmas Is You, was released
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Comment & Opinion
Scary Insta baby makes creepy influencer for Swedish supermarket
You’ll doubtless recall The Grocer’s feature on the troubling phenomenon of the CGI ‘virtual influencer’
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Comment & Opinion
Asda’s Halloween switcheroo shows spooky season enthusiasm
Asda remains by far the supermarket keenest on spooky season
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Comment & Opinion
Tetley turns to tiresome talking animals trope
Undeterred by its rival PG Tips’ inglorious history with chimps, tea brand Tetley has waded into talking animal territory…
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Comment & Opinion
Diet Coke dad makes most of mildly amusing concept
In this new campaign a dad uses trendy youth slang instead of scolding his daughter. Who are we appealing to here?
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Comment & Opinion
Pukka’s cheerful crew offer up an ode to pies
Poetry in adverts: it feels wrong, somehow
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Comment & Opinion
Love Island’s Tommy Fury declares love… for mayonnaise
Hellmann’s has coupled up with the Love Island buffster, about whom the most interesting thing is that he likes mayo
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Comment & Opinion
Cadbury tugs at the heartstrings with Donate Your Words ad
It seems only yesterday that Cadbury was tugging at our heartstrings
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Comment & Opinion
Galaxy’s heroine underlines importance of ‘me time’
This weird nightmare looks more like an energy bar campaign than an ‘indulgent’-looking Galaxy chocolate ad
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Analysis & Features
Mukbang: could the obsession with watching people eat be a money spinner for brands?
There’s a niche corner of the internet who love nothing more than to watch other people eat. We look at why it exists, who’s involved and what’s in it for brands.
