All Marketing articles – Page 2
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Analysis & FeaturesMukbang: could the obsession with watching people eat be a money spinner for brands?
There’s a niche corner of the internet who love nothing more than to watch other people eat. We look at why it exists, who’s involved and what’s in it for brands.
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Analysis & Features
10 of the most memorable butter adverts throughout the ages
From “you could put a bit of butter on the spuds, Andre” to Douglas and his trombone, here’s our pick of the most iconic butter ads to appear on British TV screens
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Comment & Opinion
Duncan from Blue lends Innocent a new voice
As brand ‘voices’ go, Innocent’s is one of the most recognisable
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Comment & Opinion
Taylors of Harrogate takes us on a witty journey through history
Given the popularity of the teabag, it’s strange that the coffee equivalent isn’t as much a part of Brits’ daily lives
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Comment & Opinion
Old El Paso’s aural campaign sounds pretty good
A focus on the sounds, rather than the sight, of food proves a win for Old El Paso
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News
New Co-op TV ad gets in the swim on marine pollution
The Co-op replaced plastic bags with compostable versions last September in 1,000 stores
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News
Advertising Association urges rethink on new HFSS restrictions
Recommendations contained within the government’s childhood obesity strategy include banning HFSS commercials for both TV
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Analysis & Features
How can restaurant brands succeed on supermarket shelves?
Whether it’s high-street chains or small independents, restaurants are in a great place to translate their innovative thinking into grocery
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News
Simply Fresh to launch pop-up food festival with Next
The collaboration comes weeks after Simply Fresh opened its first Foodhall in Manchester
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Analysis & Features
The rise of CGI influencers and how fmcg can tap the trend
Digital Instagram influencers are capturing brand deals across fashion and beauty – and there’s plenty of room for food and drink to get involved
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News
Alpro begins rollout of new pack designs
Alpro is seeking to attract new shoppers into the plant-based category with its redesign
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Comment & Opinion
Gotta eat and drink ’em all at the Pokébar
Remember the Pokémon Go craze of 2016? The mobile game had people taking to the streets in droves
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Comment & Opinion
Nonna your business: Birra Moretti to ‘deliver’ grandmas
Birra Moretti is to ‘deliver’ experienced Italian grandmothers – or ‘nonnas’ – to the homes of beer drinkers
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Comment & Opinion
Wimbledon inspires strawberries & cream strangeness
Wimbledon is here, bringing with it the fine sporting tradition of necking loads of strawberries & cream
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Comment & Opinion
Yorkshire Tea puts Sean Bean and Dynamo to good use
Can two more stars from God’s County keep the tea brand’s momentum going?
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News
Spar offers retailers 15% off own-brand product range
The Love It and List It campaign is designed to incentivise and reward loyal retailers
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News
Vaping brand Juul to launch first UK marketing campaign
The campaign features testimonials from five ex-smokers aged 30 or over, each of whom have made the switch to Juul
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Comment & Opinion
Kronenbourg prepares to send Cantona the star to space
Pepsi has an astronautical advert, now Kronenbourg is sending its own star into space…
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Comment & Opinion
Katarina Johnson-Thompson delivers personal best for Müller
Müller has landed on its feet with heptathlete brand ambassador KJT
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Comment & Opinion
Marvel stars deliver epic comedy for Pepsi
Pepsi is splashing the cash on a global ‘For the Love of It’ push
