All Marketing articles – Page 2
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NewsSainsbury’s Aldi Price Match is ‘really taking on Tesco’
The campaign has been widely interpreted as a defensive strategy
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Analysis & Features
Marketing: How fmcg brands are taking gaming to another level
The increasingly sophisticated world of online gaming and its ever-growing popularity is giving fmcg brands new advertising opportunities. So how are they getting gamers on board?
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News
Personal shopper app Beelivery planning TV advertising campaign
Beelivery has appointed Lindsay Ball to steer the push as marketing director
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News
Big fall in HFSS advertising breaches ahead of proposed ban
The ASA discovered 27 ads for HFSS products on age-restricted websites in Q4
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Reports
The eight golden rules of TikTok according to Little Moons
Little Moons marketing director Ross Farquhar shares what he thinks other brands should know before taking on TikTok
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Comment & Opinion
Light touch helps Quorn sell sustainability and taste message
A boomer-era farmer and home cook pledge their allegiance to “meat and two veg”
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Comment & Opinion
Blanket advertising bans will not deliver results on childhood obesity
The government’s own evidence estimates the proposed online HFSS ad ban would reduce a child’s calorie intake by just 2.84 calories per day, argues Stephen Woodford, CEO of the Advertising Association.
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News
IGD plays up purpose as part of rebranding
As well as adopting a new blue and red ‘IGD’ logo, the organisation has renamed its two halves Commercial Insight and Social Impact
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News
Clover unveils ‘reassuringly imperfect’ digital marketing campaign
The dairy spread brand will target parents with its new ‘Spread the Real Love’ campaign
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Comment & Opinion
Why we need to ban unhealthy food ads on social media
An end to online advertising of unhealthy food would be a world-leading protective measure for young people’s health and wellbeing, says Dr Kawther Hashem, campaign lead at Action on Sugar
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Comment & Opinion
Tilda’s ‘Elevate Your Plate’ ad is a cut above
Tilda’s impressive ‘Elevate Your Plate’ campaign appropriately manages to elevate a couple of established food ad tropes, too
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News
Vet’s Kitchen plays up veterinary credentials with new look and marketing push
The Swindon business claims to be the UK’s only petfood maker with its own in-house veterinary practice
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Comment & Opinion
Why fmcg brands need to embrace the new era of shopper marketing
Shopper marketing should now be centred on the shopper and all the decision-making touchpoints they encounter, says Matt Lee, MD at Capture
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News
Tony’s claims rival chocolate makers pressured Sainsbury’s over new range
The retailer will no longer stock the Tony’s Sweet Solution line-up, which mimics some of the leading confectionery brands
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Analysis & Features
Is it the right time for fmcg brands and retailers to start TikTok?
As user-generated content and clever campaigns have proven, there is a huge breadth of opportunity for grocery
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Comment & Opinion
In-your-face Hairy Bikers make the case for Knorr
Virus threat or not, this ad’s protagonist is entitled to be disturbed by the sudden appearance of the Hairy Bikers’ faces next to his
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Comment & Opinion
There are too many either-ors in grocery: balance marketing and engineering
Retailers need the right balance between their identity as a business and an assessment of what appeals most to individual customers, says Tim Mason, CEO of Eagle Eye
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News
Native Snacks rebrands ahead of Sainsbury’s and Holland & Barrett launch
The new listings, along with a launch into Ocado this past December, accounted for a 1,500% increase in distribution, said the brand
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Comment & Opinion
Oatly’s ‘Help Dad’ ad is nasty, sneering… and wrong about dairy
The ad exploits that crude Greta Thunberg-style positioning of all older people as planet-thrashers and all young people as planetary saviours, says Joanna Blythman, food journalist and author of Swallow This
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News
John Lewis Partnership launches 100 virtual events for customers
The events include food and drink, fashion, crafting, and home and garden classes led by JLP partners
