All Marketing articles – Page 2
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Comment & OpinionPlenty of saucy energy in ‘kitchen situationship’ kitchen roll advert
Juan Sheet has had his day – but the kitchen roll brand is keeping things (relatively) edgy
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InterviewsOrdo’s Barty Walsh on making the oral care category emotive
Ordo’s co-founder talks TV inspiration, affordability, kids’ oral health and how his brand accidentally broke America
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Analysis & FeaturesIs the ASA right to ban Zoe’s ‘real food’ supplement ad?
Following an independent review, the ASA upheld its decision to ban a social media ad in which Zoe claimed its product is “just real food”
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NewsDua Lipa joins Nespresso as brand ambassador
A new global Nespresso campaign featuring the pop star will launch on 14 April
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Comment & OpinionCleaning as content: why homecare is the new self-care
The shift from cleaning as functional to emotional, sensorial and personal is opening up a new growth space for homecare, says Andrew Wardlaw, chief ideas officer at MMR Research
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Comment & OpinionAdopting AI and building a people-centric future for fmcg
In a short space of time AI has gone from something people were curious about to something many teams feel they are expected to understand and use, says Emma Thompson, head of agency, consumer brand division at Golley Slater
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Analysis & FeaturesA resilience masterclass for specialist retailers at UK Food & Drink Shows
The farm shop and deli market offers inspiring stories of retail success, as visitors to The UK Food & Drink Shows can learn
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NewsWaitrose signs up Will Hughes for Food Lovers Uncut YouTube series
Food Lovers Uncut is a new long-form content series, hosted by food influencer Will Hughes – better known as What Willy Cook
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NewsGrind rapped over ‘misleading’ coffee pods advert after Nestlé complaint
The ad compared prices ‘per month’ but did not make the basis of the comparison between brands clear, the ASA said
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NewsThe Jolly Hog launches Colman’s and Marmite sausages
The range ‘reinvents familiar favourites for a new generation’ to deliver ‘unmistakably British tastes’ and capture new shoppers
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NewsCadbury revamps &More range, adding Biscoff spread chocolate bar
Cadbury &More Biscoff has a Biscoff spread centre, topped with Biscoff biscuit chunks
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NewsAldi marketing director leaves after two and a half years
Departing Kyrsten Halley is succesded by Kristin Sonfield, who will lead Aldi’s marketing team alongside Laura Conlon
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NewsMcDonald’s UK champions young employees in brand campaign
Filmed documentary-style, the campaign features real crew members filmed in their own restaurants
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Promotional FeaturesStay still, fall behind: Why food and drink must keep one eye on the future
The UK food and drink sector walks a continual tightrope between day-to-day operational demands and preparing for what the future holds. So, how can manufacturers and retailers balance their time strategically and successfully?
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Comment & OpinionYorkshire Tea addresses question of when to go for Gold
A new celeb-free pair of ads address a question Yorkshire Tea drinkers might have
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Comment & OpinionWe should all have beef with the EU plant-based labelling decision
We have all been deemed too daft to differentiate between a plant-based ‘steak’ or ‘drumstick’ and one that was cut from the carcass of a cow or chicken, says Karen Spinner, sales & marketing manager at The Vegan Trademark
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Comment & OpinionWhy Nesta’s ‘sinister’ junk food ads panic doesn’t stack up
Having been hit with a raft of restrictions, brands are reasonably shifting spend to channels not covered by the legislation. It’s less sinister, more perfectly sensible
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NewsPeperami teams up with Doritos to launch BBQ Sweet Tang stick
The launch will be supported by a £3.5m media campaign
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NewsOatly gives away ‘illegal’ merchandise after UK Supreme Court ruling
The oat drink company said it would be retiring the slogan altogether and giving out ‘contraband’ merchandise to passers-by
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News‘Just real food’ ad ban decision ‘disgraceful misuse of regulatory power’ claims Zoe
The ASA has stood firm in its decision, which Zoe co-founder Professor Tim Spector called ‘patronising’ and ‘absurd’