All Marketing articles – Page 2
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NewsPepsiCo boss urges government not to change HFSS goalposts
Earlier this month, The Grocer revealed the government’s plans to move to an updated NPM
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NewsGousto creates ‘UK’s most addictive burger’ in UPF-ridden jab at fast food industry
You’ve tried Joe Wicks’ Killer protein bar, now taste Gousto’s terrible burger meal
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NewsAldi brings back ‘New Parent Fund’, with £100 vouchers up for grabs
The discounter has brought back its ‘Mamia New Parent Fund’ following ‘strong engagement from shoppers in 2025’
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Comment & OpinionCadbury chocolate treat soothes homesick sister
This ad follows the formula of previous ‘glass and a half in everyone’ ads: a downer with a melty warm centre
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Analysis & FeaturesHow symbol groups are investing to win retailer loyalty in 2025
Facing a cost of living crisis, the decline of tobacco sales and the rise of major mults in the convenience space, symbols are pulling out all the stops to attract retailers and protect margins
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NewsIceland Foods enhances in-store ads with ‘UK first’ sensor tech
The Stratacache will enable Iceland to ‘accurately’ measure impressions on in-store advertisements in real time, by sensing when shoppers pass by the digital screens
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Category ReportLonger lasting laundry: trends in household cleaning 2026
Today’s shoppers expect more from their detergent than simple stain removal. They want trendy scents and gentler products to make sure their clothes last
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Comment & OpinionSocial media marketing in the age of digital detoxing
Attention is still key on social media but it is being given more selectively, says Yalin Kaya, strategist at Brandwidth
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Promotional FeaturesLHF and the future of food advertising
Discover how to spark creativity and stay compliant with a new guide on understanding how LHF regs could shape your ad strategy.
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NewsShoppers coat Weetabix in chocolate in response to TikTok craze
The craze is thought to have been started by TikTok creator Courtney Cook
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NewsBurts Snacks reformulates crisps to make them HFSS-compliant
Lightly Sea Salted and Devon Roast Beef will be the first non-HFSS variants to hit shelves
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Comment & OpinionWhat’s in a name? Why the vegan vs plant-based label matters
The problem for consumers is that there is no widely agreed definition for ‘plant-based’ in the same way that there is for ‘vegan’, says Alexander Huntley, research and impact manager at The Vegan Society
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Promotional FeaturesBoost ice cream sales with smart POS
Heat up your ice-cream offer with modern POS solutions to make shopping the freezers simpler and save staff time and hassle on clean-up
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NewsExtra targets under-30s with premium chewing gum, Extra Plus
Extra Plus will debut with Chill, Hydro and Deep Clean
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NewsM&S invites vigilante food waste inspector for coffee after shocking social media exposé
The retailer told Food_waste_inspector it was ‘looking into everything you’ve posted’ and that it would ‘love to come and meet with you’
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Comment & OpinionMatcha’s gone mainstream: fmcg trends that will define 2026
says Adrian Teixeira-Porrescas, senior art director at Chuck Studios
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ProfilesMy food & drink job: Jacob Barrett, senior brand manager, Hooch
‘There’s a real sense of culture in drinks brands, especially ones with heritage like Hooch and VK’
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NewsThe Happy Egg Co partners with Channel 4 to launch farming programme
Fronted by Clarkson’s Farm’s Harriet Cowan and comedian Jessica Knappett, the programme brings together ‘entertainment and education, shining a light on the care and expertise behind British free-range egg farming’
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NewsPooch & Mutt revamped to push support for ‘all breeds and needs’ of dogs
New packs feature colour-coding by range and variant, alongside front-of-pack functional benefits and hero ingredients
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Analysis & FeaturesHow fmcg brands are turning TikTok buzz into business
Smart brands have formed communities on the platform, where volume and speed trumps polished content