All Marketing articles – Page 2
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NewsThe Portman Group raps Skinny Lager over weight-loss connotations
Skinny Brands is working with the Portman Group’s Advisory Service to amend its packaging
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NewsPlant-based rivals Grubby and Plants compete to revive Allplants
Allplants had amassed a loyal following when it dramatically collapsed in November last year
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NewsChildren face avalanche of HFSS promotions from social media influencers
A survey carried out by Cancer Research UK found more than half of young social media users reported seeing posts relating to HFSS products in the past month
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ProfilesMy food & drink job: Ali Baker, shopper marketing manager, Phizz
‘New touchpoints are always being introduced like digital screens, as well as more advanced opportunities to connect with consumers online and via retailer apps’
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Comment & OpinionWhy restraint is the new edge in noisy fmcg marketing
True minimalism isn’t about what you leave out – it’s about what you leave space for, says Tarek Sioufi, chief strategy officer at Grey London
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Comment & OpinionNavigating the HFSS ad ban: from food porn to brand power
Whatever your feelings about the rights or wrongs of the HFSS regulation, it’s going to lead to a revolution in the way we sell food products, says Jon Evans, CCO at System1
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Analysis & FeaturesSmart packaging: how compelling is the case for QR codes?
QR codes are ubiquitous in fmcg. Now advances in tech are offering brands new ways to connect and communicate via packaging. But is it all it’s cracked up to be?
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NewsHolie’s wins court battle against Lotus Bakeries over sugar callout
An online campaign by Holie’s called out the high sugar content of a Nakd snack bar
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NewsGousto campaign aims to ‘steal supermarket share’ as it claims model ‘is broken’
The ‘traditional grocery model is ‘broken’,’ the recipe box company said
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NewsGuinness unveils new campaign ahead of Premier League return
The campaign is spearheaded by a series of short films featuring fans of all 20 Premier League clubs
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Analysis & FeaturesHow sustainable packaging is undergoing a style makeover
From whisky to deodorant, a new wave of brands are proving that recycled, refillable, and responsible products can still be stylish — and sell
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Comment & OpinionWalkers pays homage to Budweiser in Cheese & Onion advert
This promo for Walkers’ Cheese & Onion provides some good old-fashioned silliness
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Comment & OpinionWhy has British TV lost its appetite for cookery shows?
As scandals plague existing cookery programmes, there’s a growing need for practical content that addresses Britain’s broken relationship with food, says Tom Neumann, founder & MD at Properoni
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NewsTikTok Shop targets challenger brands in B2B campaign
The ‘Be Iconic on TikTok Shop’ campaign aims to drive growth among SMEs
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NewsVault City Brewing beer rapped over ‘resemblance to a soft drink’
An underage consumer mistakenly drank the product, The Portman Group said
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ProfilesMy food & drink job: Jade Simpkin, assistant brand manager, The Gym Kitchen
‘The brand’s energy and ambition were clear from the outset, and I knew I wanted to be part of that journey’
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NewsStrings & Things launches rapping campaign for Cheestrings
The campaign, Fun-Om-Nom-Nom, is based around a catchy song and features a family enjoying a picnic in a park before being transported to an imaginary world inside an oversized lunchbox
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NewsSainsbury’s Tiramisu Rum Liqueur rapped over ‘lack of clear alcohol labelling’
The seasonal tipple ‘did not communicate its alcoholic nature with absolute clarity’, the Portman Group said
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NewsLactalis relaunches Seriously Spreadable ad campaign
The campaign is running from 4 to 25 August and is using the same ‘light-hearted charm and relatability’ of previous campaigns
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Comment & OpinionWalton Goggins gives new Doritos flavour a spicy welcome
Doritos’ Golden Sriracha ad is rich with clichés of the ‘adult’ film genre