All Marketing articles – Page 2
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Comment & OpinionDaniel Craig opts for Heineken in Bond beer campaign
With new Bond film No Time To Die imminent, Daniel Craig is back
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News
Lidl to give away £10,000 worth of vouchers to celebrate 100th Scotland store
The first 100 customers to shop at a Scottish Lidl from 25 January can claim a ‘goody bag’, one of which per store will contain a £100 voucher
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Comment & Opinion
Young’s Seafood’s ‘Masters of Fish’ make a splash
Young’s Seafood faces a totemic rival when it comes to advertising: Captain Birdseye
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Comment & Opinion
Asda refuses to compromise with bold Veganuary effort
Asda provides proof – if any were needed – that supermarkets are taking Veganuary seriously
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News
Young’s to kick off 2020 with multimillion-pound ad push
The Masters of Fish campaign is designed to appeal to a younger audience and will reach 33 million shoppers, Young’s said
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News
Government urged not to water down obesity plans after ASA report
Health campaigners have accused advertising bosses of ‘spinning’ the new report
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Analysis & Features
Top Campaigns 2019: the ads we loved this year
We’ve seen everything from Mads Mikkelsen on a boat to Duncan from Blue on a stool, and even Delia Smith as a lasagne. Here’s our pick of the best
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Analysis & Features
Top Campaigns: how did M&S top the ad charts this year?
M&S’s new marketing approach is resonating with consumers, with its ads besting other supermarkets this year. How’s it done so?
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Comment & Opinion
Gin brand Aviation gives new life to ‘Peloton Wife’
US exercise brand Peloton blundered into a Kendall Jenner/Pepsi-sized advertising mishap last week
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Comment & Opinion
Edinburgh Gin takes viewers to the home of Hogmanay
Edinburgh Gin is leading on flavour with its first TV ad
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News
Cauldron falafels go vegan in recipe switch-up
The revamp will be accompanied by a £3m, year-long campaign in January called ‘Love Food, Eat Better’
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Comment & Opinion
Greenpeace roasts turkey’s ecological impact in comedy battle
The food sustainability debate is hitting the Christmas dinner table this year
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Comment & Opinion
KFC cartoons stand out in season of slushy Christmas campaigns
In a festive advertising landscape swimming in sad children and cute animals, KFC has made a real effort to stand out
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Comment & Opinion
The Glenlivet pops up with a real thriller
Seemingly out of nowhere, whisky brand The Glenlivet has popped up with a genuinely thrilling ad
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Analysis & Features
Christmas ads 2019: Who’s nailed it and who’s failed it this year?
Our experts decide which ads have succeeded and which have flopped this festive season
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Comment & Opinion
Mariah Carey delivers shattering performance for Walkers
Mariah Carey is indelibly associated with Christmas, and famously picky about snacks
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Comment & Opinion
Cravendale freshens up old idea with ‘It’s Not Milk’
‘It’s not milk.’ For a company like Cravendale that, let’s face it, sells milk, it’s a bold slogan
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News
'Wholly inappropriate' Suicyder brand blasted by Portman Group
The watchdog’s independent complaints panel said the drink ‘created a direct link between suicide, alcohol and dangerous behaviour’
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Comment & Opinion
The Famous Grouse undergoes a smoky makeover
Did you know The Famous Grouse had a name? Apparently he’s called Gilbert…
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News
Mariah Carey to be face of Walkers Christmas campaign
It is 25 years since Carey’s festive hit, All I Want For Christmas Is You, was released
