All Marketing articles – Page 2
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Comment and Opinion
Animal demands attention as Peperami enters ‘the snack wormhole’
Animal still demands attention – and there are some funny details
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News
Peckham bakery Flake Bake wins Aldi listing for Jamaican beef patty
‘We’ve worked so hard for the last 10 years and this feels like the ultimate dream,’ said co-owner Mike Williams
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News
Bolt makes ‘unshakeable delivery bag’ design open source
The company has made the design for ‘The Unshakeable Bag’ freely available to competitors “for the benefit of food delivery customers worldwide”
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News
Sainsbury’s launches new ‘Good to Know’ campaign in stores
PoS signs featuring the slogan ‘Good to Know’ began rolling into stores in April, with with the slogan also set to feature prominently in advertising throughout 2024
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Category Report
How brands are catering to new masculine beauty ideals
A generation of men are embracing personal care trends once thought feminine. How are brands catering to them?
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News
JW Filshill launches new website with mobile-friendly features
The new website will have new functionalities for handheld devices and will be linked to the Filshill app
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Analysis and Features
What are British Muslim shoppers buying from the supermarkets?
From dates to vermicelli noodles and Rubicon, here are the grocery items being added to Muslim shoppers’ baskets, according to supermarket buyers
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Analysis and Features
What’s gone wrong for Prime, and what next for the viral soft drinks sensation?
The brand’s sales have slumped by more than 50% since the turn of the year
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News
CMBC downplays Kronenbourg name in 1664 revamp
It comes after CMBC acquired the rights to the Kronenbourg brand last year
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Webinar
How grocery can win big with sports partnerships
What makes for a successful sporting collaboration for brands and retailers? Don’t miss our Grocer Vision webinar, happening TOMORROW (25 April), where our expert panel, including a former cricket superstar, will reveal all!
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News
Primula launches limited edition Cheddar & Chorizo variant
The new product begins with the ‘comforting familiarity of creamy cheddar cheese, followed by a delightful burst of chorizo’
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News
DTC startups in spat over Dragons’ Den April Fool’s ‘spoof’
The ads posted by ready meal brand Simmer, which ran on TikTok and Facebook, had been removed by the time of writing
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News
Dairylea launches Discovery Days with Trainline
The partnership will provide families with discounted train tickets
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News
M&S launching ‘biggest ever marketing campaign’, with Tom Kerridge
The new campaign will continue the ‘Farm to Foodhall’ theme of a series of M&S TV ads which ran last year featuring Kerridge
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Comment and Opinion
Milliways gives plastic gum consumers something to chew on
A plastic-free gum challenger needs to highlight its point of difference – but it doesn’t want to be too boring and sciencey
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Analysis and Features
Inside the shrinking fmcg wage purse: why isn’t pay keeping pace?
The pandemic days of employers making strenuous efforts to support staff are over, as pay lags inflation and competition for roles increases. Instead, more sustainable – and cheaper – support is being offered
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News
Astonish teams up with TOWIE in two-series sponsorship deal
The latest activity follows the brand’s recent £1.3m TV campaign
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News
Shaken Udder launches a range of protein milkshakes
The shakes contain 20g of protein and are available in chocolate and strawberry flavours
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News
Surya Foods launches Greek-style mezze brand Trophi into Asda
The frozen range spans pastry snacks, gyros meal kits and kebabs
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News
Perkier reformulates snack bars and redesigns their packaging
The brand has increased the proportion of nuts and protein crispies in its snack bars to make them ‘crunchier and chewier’