All Marketing articles – Page 2
-
NewsPrésident cheese features in new campaign on Channel 4
Designed to strengthen awareness and reinforce its association with the ’French good life’ and superior quality, the campaign is reportedly set to deliver nearly 160 million impressions in 2026
-
NewsJunk food ban must be extended, health groups tell ministers
The Obesity Health Alliance has written an open letter to health secretary Wes Streeting and culture secretary Lisa Nandy, urging them to remove “loopholes” that allow brands with HFSS products to continue advertising
-
NewsCo-op makes planogram data available to suppliers
Co-op is working with retail technology company VST on the initiative
-
Analysis & FeaturesThe Grocer’s unofficial guide to the new HFSS marketing rules
It’s a watershed moment for HFSS food and drink advertising, with new rules now in place to restrict the marketing of key foodstuffs. But what do they mean in practice? And how will retailers and manufacturers approach the restrictions? Here’s everything you ever needed to know but didn’t dare to ask.
-
NewsMoju unveils latest TV advert as sales soar
The new 30-second hero advert will run until the end of February
-
ProfilesMy food & drink job: Charlotte Hawksworth, brand manager, The Vegetarian Butcher
‘Being part of a small team has given me exposure to so many different areas of the industry’
-
Comment & OpinionToday’s junk food ad ban is a controversial start to 2026
Influential nudge body Nesta has warned the government its new legislation has been gutted to such an extent that it will allow companies to continue promoting unhealthy products
-
Comment & OpinionWhy the UK government is ending the era of junk food ads
The UK is at a turning point in the fight against childhood obesity, says minister for health Ashley Dalton
-
Comment & OpinionThe tricky second album: how to make a great fmcg follow-up
The internet is full of advice on how to launch a brand but much less is said about what happens next, says Alex Stewart, creative partner at Derek&Eric
-
Comment & OpinionWhy the HFSS ad ban could be a sales blessing in disguise
New research reveals the enforced switch to brand storytelling will help brands more than double ROI, says Circana’s Milan Jotangia
-
NewsJunk food advertising ban full of loopholes, say key government advisers
Nudge body Nesta said today’s delayed launch would achieve health gains ‘much smaller’ than they could have been, because of gaps in the legislation
-
NewsTesco revives blue and white stripes in new value push
Tesco’s new Everyday Low Prices will be accompanied by the return of the blue and white ‘value’ stripes
-
ProfilesMy food & drink job: Ashley Harris, assistant comms manager, Ben & Jerry’s
‘It’s my responsibility to ensure our messaging strikes a sweet balance of joy and justice’
-
Comment & OpinionBrands should see HFSS policy as a golden opportunity
The rulings, in all their many guises, represent an opportunity to innovate, change behaviours, and create new ways of communicating with consumers, say Rupert Pick, co-founder & global MD, and Louise Forster-Smith, innovation director, at Hot Pickle
-
Comment & OpinionWhy retail media is the real Rudolph of Christmas marketing
Once misunderstood by marketers, retail media has earned its stripes as a cultural, creative, and technological force, says Nick Ashley, client development director at Tesco Media and Insight Platform
-
NewsLavazza in UK media push starring John Krasinski and Steve Carell
The push comes after Lavazza sales grew by 6.4% last year
-
ProfilesFieldfare’s Susie Stewart on Vietnam, branding and 90s hip-hop
‘As we don’t use packaging, brand recognition means a lot, so when people call out Fieldfare, it feels like a big win’
-
Analysis & FeaturesHow HFSS rules will make ad creatives work harder
The new HFSS ad guidelines will cramp the style of advertisers but the strictures may also present opportunities to flex the creative muscle
-
RankingsProvenance pivots to proving product claims to AI shopping agents
‘We help brands show proof of what they’re claiming – whether that’s genuinely vegan, clinically proven, or sustainably made – in a way both people and AI can read and trust’
-
NewsIceland Foods to ramp up in-store activations in latest retail media push
Iceland wants to increase opportunities for ‘active selling’ in its stores, whereby salespeople from an external company are able to market face-to-face with customers