All Marketing articles – Page 2
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News
Moma launches 10 new products alongside major redesign
It has launched 10 products including oat milks, porridge sachets and iced coffees
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News
Starbucks launches stop-motion Christmas advert and holiday menu 2024
Starbucks has unveiled its 2024 festive campaign, aiming to be a moment of calm in the hectic holiday season
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Comment & Opinion
David Beckham builds a snowman goalie as Nespresso gets festive
Nespresso has rested George Clooney for its Christmas ad, signing up Beckham for what looks like a heartstring-tugger
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Comment & Opinion
Why Lindt denying its own ‘excellence’ risks shopper loyalty
It was particularly surprising when Lindt scuppered its own marketing claims about the ’excellence’ of its products in a US court last week
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Comment & Opinion
Does it really matter that Coca-Cola’s AI Christmas ad isn’t ‘the real thing’?
The Coca-Cola ‘Holidays are Coming’ AI Christmas ad has horrified some – but consumer testing shows it works
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News
One in seven green claims highly likely to mislead consumers, BRC finds
Almost three in four products now feature some form of green claim, new analysis found
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News
Marketing uplift of £20m drives revenue growth at Britvic
Advertising and promoting to drive awareness and trial had been a key factor in performance, said Britvic GB managing director Paul Graham
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Profiles
My food & drink job: James Magee, assistant brand manager, Belazu
‘I didn’t think I could become so passionate about olive oil,’ says Belazu’s assistant brand manager
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News
Richmond adds Pigs In Blankets to Extra Tasty range in time for Christmas
The meat and sausages brand’s latest addition will launch exclusively across Tesco stores nationwide from 27 November
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News
Freshways revamps branding to improve recognition
The dairy supplier said its brand had previously gone unnoticed by customers
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News
Disney launches branded fruit to boost kids’ consumption
The initiative, launching on 20 November, will see branded easy peel citrus and mini apples become available in Ocado
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News
Maxi Babybel relaunches in time for Christmas
It will relaunch into Morrisons and is designed as a fun cheeseboard centrepiece
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News
McDonald’s lights up Christmas with festive ad and gift drop
The fast food giant is launching The McDonald’s Gift Drop, a nationwide treasure hunt in which customers cab find ‘hidden’ gift tags to win prizes
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Comment & Opinion
Bear’s despair as mascot hunts out fruit
The fruit snacks brand’s mascot turns out to be more of a teddy than a grizzly
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Promotional Features
How UK retail will meet the demands of the informed customer
Change is inevitable for retailers as consumers become increasingly knowledge-hungry. Discover the key focus points that will help satisfy that thirst for information.
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News
Josie Gibson stars in Iceland Foods Christmas advert 2024
The discount retailer has launched a new tagline, ‘That’s why Santa goes to Iceland’, to support its Christmas campaign
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News
Sauce Shop calls out Dr Will’s over suspicious Ocado reviews
Sauce Shop co-founder James Digva drew his LinkedIn followers’ attention to a series of five-star reviews all posted by the same account
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News
Children bombarded with ‘relentless’ pre-watershed HFSS ads, claims report
The report, published today by The Food Foundation, claims Haribo, Mars, Mondelez, PepsiCo and Kellogg’s dominated the TV ads shown
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News
John Lewis’ Christmas ad features stores in moving campaign
John Lewis has finally dropped its highly anticipated Christmas ad aiming to capture the nation’s hearts and boost festive sales
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News
ASA in crackdown of ‘misleading’ adverts by wine investment companies
The rulings are part of a wider body of work by the watchdog around unregulated investments