What’s in a name? Why the vegan vs plant-based label matters

Greggs Vegan Sausage Roll

The problem for consumers is that there is no widely agreed definition for ‘plant-based’ in the same way that there is for ‘vegan’, says Alexander Huntley, research and impact manager at The Vegan Society

You’ve likely seen, or even eaten, a vegan sausage roll from Greggs. The word ‘vegan’ is right there in the title, unambiguous and straightforward. I’d also be willing to bet you’ve seen ‘plant-based’ sausage rolls elsewhere, or perhaps a ‘plant-based’ burger.

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW