By Alexander Huntley2026-01-21T10:23:00
The problem for consumers is that there is no widely agreed definition for ‘plant-based’ in the same way that there is for ‘vegan’, says Alexander Huntley, research and impact manager at The Vegan Society
You’ve likely seen, or even eaten, a vegan sausage roll from Greggs. The word ‘vegan’ is right there in the title, unambiguous and straightforward. I’d also be willing to bet you’ve seen ‘plant-based’ sausage rolls elsewhere, or perhaps a ‘plant-based’ burger.
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