Transform ice cream sales with smarter POS solutions

Transforming the way supermarkets currently display ice cream pints in both double door and chest freezers is fast becoming a priority. The modern shopper now demands convenience, choice and, most of all, easy access to products they want to purchase. This means finding fresh ways to spark impulse buys at the point of sale (POS) to boost volume. However, right across the UK, current in-store POS solutions for stores’ ice-cream pints are messy and look unattractive to discerning consumers. 

Products just look unappealing. Pints are sometimes stacked the wrong way around, or covered in frost and ice, with colleagues constantly having to re-stack or rearrange them. Shoppers then face digging for the flavour they want and often abandon their purchase when they cannot immediately see it. Plus, if it’s right at the back of the freezer, they often won’t bother.

Supermarkets also need to make the most of their staff on the shop floor. And if staff are busy with freezers, they’re not there for customers or working productively around the store.

So how exactly can supermarkets change up existing POS solutions – and what benefits can they realise by switching to something more modern? 

Transform ice cream sales

For years, supermarkets across Europe have used the innovative POS pusher solutions, developed by POS TUNING GmbH to boost sales. The results have been outstanding, with retailers reporting continuous double-digit sales increases.

Paul Maiden, business development director UK&I, explains that this solution is now poised to reshape UK retail. It’s live right now in selected Morrisons stores for Ben & Jerry’s ice cream pints and is producing truly amazing results against conventional POS solutions. Based on these exceptional results, and the store’s push to boost the shopper experience, the new solution is expected to roll-out across the whole estate in 2026.

With its sleek 21st-century engineering and intuitive shopper-led design, the system keeps products front-facing, tidy and immediately visible, without constant intervention from store staff. The solution is already in tens of thousands of stores internationally, and is producing higher customer satisfaction, more impulse purchases, and very real sales uplifts for the brand and stores. Across Europe, supermarkets who have adopted the new POS ice cream pints solution report 20%+ increases in sales, and this is expected to be maintained or exceeded in the UK.

“Across Europe, supermarkets who have adopted the new POS ice cream pints solution report a 20%+ increase in sales”

– Paul Maiden, business development director UK and ROI, POS TUNING

But the impact extends beyond the shopper. Stores themselves have become some of the system’s biggest advocates. Freezer maintenance might not sound glamorous but ask any colleague on the shop floor and they’ll tell you that constantly tidying the ice cream pints display is incredibly time-consuming. This system gives store colleagues their time back, and more staff time to spend where it counts.

“It’s not just the future,” says Tom Gilbert, POS TUNING GmbH sales manager for UK and ROI. “It’s a future that’s already working. Better shopper experiences – leading to a greater percentage of impulse buys, operational efficiencies and, most importantly, demonstrative sales increases for both the brand and supermarket – aren’t just ‘nice to have’ any more. They’re essential. And this solution delivers on every front.”

As this 21st century ice cream POS solution rolls out across the UK, the industry will be watching closely. But if the European rollout is any indication, the verdict is already in: innovation pays off – and sometimes, it pays off in pints.

Request a meeting to view the entire POS TUNING range of 21st-century POS solutions, including the ice cream pusher systems, at EuroShop 2026 in Düsseldorf between 22 and 26 February.