All Marketing articles – Page 7
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NewsField marketer Dee Set Group acquired by Acosta Europe
The undisclosed deal creates what Acosta described as a “market-leading” retail and afield marketing services agency
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NewsCleanCo reduces bottle weight in rebrand that sees abv drop to 0.0%
Previously CleanCo’s drinks had an abv of 0.4%
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NewsAldi giving away a year’s free groceries to a ‘superfan’
The discounter is looking for a ‘superfan’ to receive £5,000 in gift cards over 12 months
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ProfilesMy food & drink job: Danielle Taylor, senior social media exec, Quorn
For National Vegetarian Week, Danielle shares the joy she feels seeing her Quorn NPD ’going from plans to plates’
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Comment & OpinionConsumers are confused about sustainability, and the industry is to blame
The lack of a clear, standardised definition for sustainable food poses several challenges, says Emma Vass, Ecotone UK CEO
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NewsFormer Mondelez executive debuts vegan sweets brand Wild Thingz
Fliss Newland worked in various sales and e-commerce roles for Mondelez before setting up her own business
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Comment & OpinionLavazza’s robot delivers a break from office drudgery
A cute robot, an Italian holiday, and two famous faces. What more could we want?
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NewsChicago Town unveils £4.5m campaign, brand refresh and NPD
Premiering on 3 October, the ad depicts a commuter that can’t ignore his pizza craving
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NewsAldi chief warns of industry ‘complacency’ after price match probe
After a Panorama investigation this week into rivals’ price matches, Hurley said there was a risk that fragile consumer trust in supermarkets would be eroded
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Comment & OpinionOld Jamaica ginger beer’s ‘retirement’ plans feel like a marketing gimmick
Old Jamaica ginger beer retirement is reminiscent of Heinz’s salad cream PR stunt
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NewsAsda’s Cashpot for Schools hits £2.5m in first three weeks
The campaign kicked off with a TV advertising campaign fronted by fitness coach Joe Wicks
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NewsAldi uses Panorama investigation as springboard for price-match fightback
The discounter has placed ads in a number of national newspapers highlighting examples of Tesco products containing less of the main ingredient than Aldi’s, despite being a claimed ‘match’
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NewsRapid grocer Gopuff launches branded shops and sampling insights
Branded shops have already been used by Gopuff’s partner suppliers in the US, by brands including Black Forest, Chips Ahoy!, Gatorade and Hot Pockets
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NewsFyffes launches crownless pineapples into European market
The brand said the launch presented further sustainability benefits for retailers and consumers as the crownless pineapples reduce carbon emissions significantly
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NewsMrBeast Lunchly kits for kids criticised by health campaigners
The meal kits are the result of a collaboration between YouTubers MrBeast, Logan Paul and KSI
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Comment & OpinionBrands must reframe value to tempt bargain-hunters
Behavioural economics tells us people rarely appraise prices and value in a purely rational way, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionThe Oasis reunion is a golden opportunity for low & no-alcohol
Brands should inspire audiences to remain lucid enough to fully immerse themselves in the Oasis reunion, says Harry Wright, strategy director at Imagination
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NewsHuel hit by marketing watchdog over Daily Greens health claims
It is far from the first time Huel has found itself on the wrong side of an ASA ruling
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Comment & OpinionPanorama’s price match probe is misleading tosh
Customers are apparently far too stupid to realise Sainsbury’s £5 steaks aren’t on the same level as a trip to Gaucho
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Comment & OpinionAugmented reality is going mainstream. Here’s what you should know
Digital product passports will soon become commonplace for modern shoppers, says Ruth Arber, head of fashion, retail and travel at Snap Inc