All Marketing articles – Page 7
-
NewsBargain Booze rapped over ad that ‘implied drinking could overcome loneliness’
The advert was intended to be ‘light-hearted and humorous’, Bestway said
-
Feature SynopsisFocus On Sauces & Condiments: 20 June
From hot honey to ranch, the latest tranche of table sauces in grocery take clear cues from foodservice
-
Comment & OpinionWhy has Lidl scrapped Coupon Plus rewards in favour of Points?
Lidl says the loyalty move is based on customer feedback, but not all shoppers are convinced
-
Comment & OpinionYour Voice: own label competition, brewers and scaling startups
Retailers have significantly elevated the quality, consistency and positioning of own-label ranges, making them more compelling than ever before
-
NewsNashi Pear Juice to halt ‘hangover cure’ claims after ASA warnings
Marketing communications cannot claim that a product or service can prevent, treat, or cure human disease
-
ReportsAll you need to know about deodorant (but were too shy to ask)
We’ve polled 500 deodorant users to reveal the fragrant truth about why, when, where and how often people apply deodorant and more
-
NewsLiberty X hit reimagined as ‘Just a Lidl’ for launch of loyalty points
The 2002 hit Just a Little has been reimagined as ‘Just a Lidl’ to promote the launch today of Lidl Plus Points in the discounter’s loyalty app
-
Analysis & FeaturesHow celebrity brand deals really work in 2026
Today’s stars are seeking more than a quick payout for a TV ad. Many are taking co-ownership of brands – or becoming founders themselves
-
NewsMcDonald’s UK&I appoints new marketing chief
He brings more than 15 years of end-to-end marketing experience across the McDonald’s system to the role
-
NewsAnchor launches new campaign and packaging revamp
The ‘Let’s Get Absolutely Buttered’ campaign has been called the ‘most significant strategic evolution in eight years’ by Anchor, as it looks to shore up its position in an increasingly competitive dairy category
-
Comment & OpinionTesco ad finds monstrous way to give kids healthy food
A monster chases a grape-pinching lad into the car park. Fortunately, it’s friendly
-
Comment & OpinionZoe’s gut health ‘documentary’ is unchallenging viewing
Three people overhaul their diet with the help of Zoe’s app - and top team. No prizes for guessing the outcome
-
ProfilesGood Phats founder Tom Redwood on Bourdain, MJ and decoding ingredients lists
‘Food is such a personal thing – when someone tells you it’s changed the way they cook or eat, that’s pretty special’
-
NewsAsahi UK lands Lord’s partnership after BrewDog administration
To mark the partnership, Asahi will produce a bespoke Old Father Time ale for MCC
-
NewsChapel Down to target ‘urban epicureans’ with summer retail push
Chapel Down’s new summer campaign will seek to allign the brand with other British food & drink products.
-
Category ReportNostalgia and fruit mix flavours drive drinks NPD
Life tastes good. Same great taste. Just for the taste of it. Taste the thunder… Soft drinks ad slogans have long centred on the ‘T’ word
-
Category ReportBrands lean on limited editions to test the market
It’s the oldest sales trick in the book: limit supply to drum up demand
-
Category ReportOne in four Brits now want functional drinks
Functional health benefits have shot up the wish list for soft drink shoppers in recent years
-
Category ReportDo soft drinks’ functional health claims stack up?
Soft drinks suppliers would no doubt have been paying close attention when nutrition brand Zoe was reprimanded by the ASA
-
Category ReportBrands bank on rising thirst for natural hydration
Before anyone had ever heard of brain-boosting nootropics, gut-friendly sodas or drinks that give you wings, people drank to satisfy one key health need: to stay hydrated