All Marketing articles – Page 7
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Partner FeaturesHow one cider business boosted online sales by 21%
Westons was barely making a dent in online sales. Nine months later it was selling a case of cider every two minutes on Black Friday. Here’s how the cider maker cracked e-commerce.
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NewsM&S calls for fibre labelling rules to allow ‘everyday language’
The retailer has told the health secretary it wants to say ‘improves gut health’ instead of ‘faecal bulk’ or ‘intestinal transit time’
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Comment & OpinionWhen is a JBP not a JBP?
Joint business planning has become an adverserial spreadsheet exercise that is costing both sides real growth, says Andrew Rayner, founder of Hairetic Anti-Dandruff Haircare
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Comment & OpinionCarlsberg eyes perfection with ice cream campaign
The brand has brought back its famous ‘If Carlsberg did…’ slogan for a late summer push
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InterviewsHamza Hussain: the UK’s youngest supermarket MD
Abu Bakr’s Hamza Hussain is the 23-year-old supermarket MD with plans to take on the big four and create the ‘Asian Asda’
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NewsAldi offers grants up to £3,000 to sports clubs in England and Wales
The discounter is extending a scheme that has already awarded more than £500,000 to over 650 grassroots sports clubs in Scotland over 10 years
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Analysis & FeaturesHow supermarket openings are becoming ‘brand moments’
Grocery store openings used to be a quiet affair. Today, supermarkets and convenience retailers alike are using them as an opportunity to create theatre and bring together local communities
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Comment & OpinionThe Turmeric Co ASA ruling illustrates the tightrope health brands must walk
The ruling feels harsh, but reflects strict marketing rules governing the advertising of food supplements
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WhitepapersHow GLP-1 drugs are reshaping the grocery basket
By 2030, one in three grocery checkouts will come from a GLP-1 household. And they’re not just eating less. They’re switching brands, buying smaller packs and reshaping the entire basket. Based on research with 9,417 UK consumers, we reveal what it means for your category.
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NewsPepto-Bismol sales quadruple following ‘diarrhoea’ TV advert
Pack sales of the gastrointestinal relief brand soared by 301.1% to 2.8 million
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NewsThe Turmeric Co censured over republished third-party health claims
The brand accepted it was in breach of the CAP Code and said it had removed all testimonials of that referred to health conditions from its website
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NewsMorrisons rebrands ‘famous’ Cob to raise funds for Marie Curie
Morrisons aims to raise £15m by 2027 through its Paint It Yellow campaign with Marie Curie
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NewsPilgrim’s rebrands meat subsidiary Mattessons to attract younger shoppers
The packaging overhaul forms part of a broader plan for the brand
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NewsM&S poaches Morrisons’ customer and loyalty director
McLellan, currently group customer, data and marketing director for Morrisons, will join M&S in the new year.
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NewsIceland Foods to sponsor Warrington Town with 10% discount for fans
Despite its Deeside roots and location, Iceland has a strong connection to the Cheshire town as a major employer
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NewsHooch seeks to build on sales momentum with £1.6m campaign
It comes after Hooch celebrated its 30th anniversary last year
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Comment & OpinionBeefeater’s Jamiroquai collab sees Jay Kay reach for a gin
It’s not only a coup for Beefeater to recreate the vid with Jay Kay in situ, it’s quite the technical challenge
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NewsOne in 10 alcohol ads ‘could break rules’ by featuring under-25s
The CAP Code states that no one who is, or seems to be, under the age of 25 should be featured in alcohol or gambling advertising
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NewsCaterforce unveils refreshed brand identity
The new logo will be introduced across the foodservice buying group’s communications and platforms over the coming weeks
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Partner FeaturesHow to swap strategic grind for growth
Leave the manual data grind behind with AI solutions that help you maximise marketing impact while keeping information secure and scaling your team’s talent. Here’s how to make the tech work for you.