Unitas Wholesale has launched a Supplier Marketing Clinic to help supplier brands deliver increased impact and stronger return on marketing investment.
The first Clinic was held earlier this month. It saw the Unitas marketing team invite the UK’s leading supplier brands’ marketing teams to take part, share their feedback and identify ways for brands, the buying group and its members to work together to deliver results and align their strategic marketing objectives.
More than 120 brands and industry marketeers signed up for the online event. It shared insights and best practice, practical hints and tips, and began the process to build relationships.
“The Unitas marketing team exists to connect supplier brands with our members and their customers in a way that drives sales, builds loyalty and adds long-term value,” said Unitas head of marketing Belinda Parkinson. “All too often, marketing conversations take place between account managers rather than between marketing teams directly, which leaves a significant gap.
“We knew that by connecting brand marketing teams with our own marketing team earlier in the process, we can shape and create campaigns that will truly resonate. We understand our channels, our members and what really works and delivers results, and by sharing this insight with brand marketing teams, we can add strategic value rather than just executing plans.”
The rollout of the Supplier Marketing Clinic follows the launch of Unitas’ AI Academy in September, which looks to help businesses explore and adopt the latest AI opportunities.
The courses aim to provide tools and techniques that will enable businesses in the wholesale sector to save time, improve efficiency and remain competitive.
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