Pip & Nut has unveiled a “bold” redesign as it eyes further growth and cross-category expansion.
The refresh builds on an 11-year collaboration between Pip & Nut and B&B Studio, which has seen the nut butter brand transform from a market-stall startup to a £35m retail brand.
B&B Studio and Pip & Nut’s in-house creative team worked together on the new pack structure, on-pack copy, and back-of-pack storytelling.
The move aims to attract new shoppers and make nut butter a more regular fixture in household baskets.
With only 43% of UK households currently buying peanut butter, the design aims to attract new shoppers and make nut butter a more regular fixture in household baskets [NIQ 52 w/e 1 November 2025].
It seeks to achieve this by highlighting Pip & Nut’s taste, naturalness and the brand’s no palm oil promise.
“The latest designs emphasise the unique personality that has made this brand so special from the start, and I cannot wait to see them on the supermarket shelf,” said Pip & Nut founder & CEO Pip Murray.
Pip & Nut’s closest rival Whole Earth launched a duo of palm-oil free peanut butters into Waitrose earlier this month to stem declines.
This came after number-three brand Meridian unveiled a “bold new look” in July, intended to supercharge sales.
Meanwhile, Pip & Nut has been busy innovating in spreads and beyond, launching a chocolate & hazelnut spread in May and adding a range of protein bars in September.
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