All Marketing articles – Page 12
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NewsIceland Foods loses latest appeal in ‘Iceland vs Iceland’ EU trademark dispute
Iceland Foods has suffered another setback in its long-running trademark dispute with the Icelandic government over the use of the word Iceland
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NewsMeridian unveils ‘bold new look’ for nut butters as it eyes growth
Meridian has rolled out colour-coded pack designs for its peanut and almond ranges
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NewsKnorr targets young home cooks with ‘easy’ cooking paste range
The ‘versatile’ pastes are promisted to deliver ‘a bold burst of flavour with minimal effort’
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NewsOatsu to get Channel 4 TV ad as founder triumphs at ‘Small Business, Big Break’ competition
The challenger overnight oats brand will take a share, along with two other winners, of a marketing package worth more than £300k
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Comment & OpinionEntertainment is key to modern brand building online
Not every brand may naturally align to entertainment but we can still craft campaigns that borrow from those formats, says Ben Shaw, CSO at MullenLowe
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NewsTrip stumbles over unauthorised health and nutrition claims
The breaches related predominantly to third-party studies reproduced on Trip’s website
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NewsTonic Health rapped by ASA for ‘misleading’ ad and duplicate reviews
The supplements brand claimed its Rest & Recover effervescent was ‘the best sleep supplement on the market’
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NewsAd watchdog denies banning Jeremy Clarkson’s Hawkstone advert
Clarkson claimed Hawkstone’s debut TV ad had been ‘banned for some extraordinary reason’
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Comment & OpinionOzempic is the death knell for traditional marketing nudges
Ozempic is reshaping behaviour – and in a world where marketing has long relied on behavioural nudges, that’s a problem, says Jon Williams, founder & CEO of The Liberty Guild
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NewsXoxo Soda quells name change fears after EU trademark ruling
The brand has seen an attempt to register its trademark in the EU rejected
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Analysis & Features10-year health plan: the big questions for the food industry
What will the mandatory reporting and targets look like? And what about the new ‘healthy food standard’?
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Comment & OpinionRibena gets heavy with rainy memories of mum
Two siblings dance in the ‘rain’ as Ribena’s evokes childhood memories
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Comment & OpinionRetail Media Therapy: experts dissect ‘symbiotic relationship’
Hosts Colin Lewis and Viv Craske discuss the top three stories of the moment from the ever-fattening marketing channel
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NewsFrylight unveils rebrand and packaging refresh
The Saputo-owned brand said the look had been refreshed to align with how consumers think about healthy cooking, ‘focusing on less restriction and more on balance, nourishment, and the enjoyment of delicious food’
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Comment & OpinionWill the government really scrap the junk food bogof ban?
What The Sun newspaper called the “bonkers ban on buy one get one free offers” was cast into the wilderness
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Comment & OpinionNo joke: time for fake marketing stunts to rest in peace
The ASA has said the “light-hearted April Fool’s joke” which said Lipton Ice Tea’s core peach variant was being discontinued was misleading. What now for hilarious marketing jokes?
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NewsJacob’s unveils Frank’s RedHot collaboration with three new snacks
Spicy spin-offs of its core lines have hit supermarket shelves
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Comment & OpinionThe food colour crackdown is here. How can brands adapt?
As the US bans certain artificial food dyes, brands with iconic colours may need to evolve, says Ryan Spence, senior creative at Born Ugly
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Comment & OpinionAs ’brain rot’ rises, food & drink can offer calm and clarity
‘Brain rot’ was named the Oxford Dictionary’s word of the year in 2024, highlighting the mental and intellectual decline caused by overconsuming digital content, says Jonny Forsyth, senior director of Mintel Food & Drink Research
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Comment & OpinionAs AI assumes what shoppers want, prepare for a post-screen world
Screenless commerce is becoming the default, and brands need to be ready, says Donna Buckingham, head of client management at Cheil UK