All Marketing articles – Page 12
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Comment & OpinionHigh flier changes everything with This sausage
A This Isn’t Pork Sausage changes the life of one high-flying real estate gal
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InterviewsHow ‘customer-centric’ CEO Rodrigo Maza plans to revive Naked Wines
Naked Wines boss Maza is moving away from vouchers as he looks to retain ‘the right kind of customers’ – and achieve profitability
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NewsJameson signs up former England footballer Jay Bothroyd for Drinkaware push
Jameson has been the official partner of the English Football League since 2023
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NewsGherkin brand Mrs Elswood adds Pickle Bites for on-the-go snacking
The NPD will ‘help consumers enjoy our gherkins wherever they may be’, according to the brand
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NewsFuel10k launches Multigrain Hoops protein cereal duo into Asda
The innovations are positioned to appeal to younger shoppers looking for ‘tasty, healthier breakfast’
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NewsDove launches #NewYearsUnresolution push to boost women’s body image
The campaign invites participants to write down an unrealistic beauty standard, then tear up the note
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NewsThe Gym Kitchen expands chilled ready meal and food-to-go range
The innovations have rolled into Asda and Tesco, backed by a marketing push
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NewsViral ‘chewable’ soft drink Mogu Mogu bolsters retail presence as sales soar
The brand is now stocked in more than 1,250 stores nationwide
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NewsCompleat Food Group’s revenues near £800m amid inflation recovery
The business has set an ambition to become the UK’s leading chilled prepared food group
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NewsBadger Brewery hails ‘bold’ rebrand for sales uplift
The Badger range was relaunched in September 2023
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Comment & OpinionWalkers’ Dry January push shows moderation has gone mainstream
Dry January 2025 is officially underway, bringing with it a flurry of activity from the usual suspects... and Walkers
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NewsPeter Crouch stars in Ariel TV ad for The Big One laundry pods
The campaign will launch this month, running across TV, on-demand, digital, social media and PoS
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Comment & OpinionEngaging brand stories are crucial to surviving HFSS laws
Creating content that is compelling, memorable, and different to your competition is the key challenge, says Ian Colvin, chief strategy officer at Greenpark
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Comment & OpinionAs a plant-based brand, we’re leaving Veganuary behind
More people than ever want to cut down on their animal product intake but the idea of going vegan would put them off entirely, says Elin Roberts, co-founder & co-CEO at Better Nature
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NewsWalkers adds ‘0.0% alcohol’ claim to crisp packs in Dry January push
A tongue-in-cheek video clip sees Danny Dyer serving punters pints of crisps
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ProfilesMy Alternative CV: Veganuary’s Chelsea Harrop on McFly, Harry Styles and plant-based
Chelsea Harrop talks handling viral moments like Veganuary name-drops on Corrie to dreaming of a world where every popular sandwich has a vegan counterpart
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NewsMr Kipling seeks to ‘modernise’ tarts with two new flavours
Strawberries & Cream and Birthday Cake were designed to appeal to younger shoppers
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Analysis & Features2024 in grocery: marketing wins, fails and viral stunts
It has been a big year for marketing in the grocery sector, with supermarkets and fmcg brands hoping to drive sales with clever advertising, retail media and of course those all-important promotional stunts
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Comment & OpinionNot dead yet: why TV advertising is still vital for grocery
The data on where fmcg and retail brands should invest their advertising budgets is pretty clear, says Thinkbox CEO Lindsey Clay
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Comment & OpinionDiageo’s Cîroc problem shows why celebrity tie-ups carry risk as well as reward
Diageo’s difficulties with Cîroc show the risks of tie-ups, as when a celebrity’s reputation suffers, so does that of the brand they are associated with