All Marketing articles – Page 12
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NewsPhilip Morris claims government heated tobacco illegal ad warning is ‘wrong’
Marlboro-maker Philip Morris has hit back at the government’s warning to supermarkets that advertising heated tobacco products is unlawful.
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NewsHooch in £1.8m multimedia push to mark 30th anniversary
The campaign will comprise in-store and digital activity, alongside an OOH push
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NewsKingsmill 50/50 removes whole grain claim following ASA complaint
The claim was based on US dietary guidelines
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NewsSainsbury’s and Nectar to launch AI-powered retail media platform Pollen
Pollen will ‘redefine how the retail media sector works day-to-day’ it is claimed
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WhitepapersGeneration Flex: How Gen Z shoppers are redefining the grocery aisle
Generation Flex is rewriting the rules of the grocery aisle. From flexitarian habits to viral food trends, this 13- to 28-year-old cohort blends values with indulgence, reshaping how and why they shop, one basket at a time.
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NewsDiageo launches convenience store on-pack promotion across five RTDs
The initiative aims to help retailers tap into the growing RTD segment
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NewsL’Oréal puts refills at heart of global, multicategory push
L’Oréal’s push is designed to encourage consumers to embrace refillable beauty products ‘and contribute to a more sustainable future’
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Comment & OpinionHeineken’s F1 movie stars fail to deliver thrills
Despite having Brad Pitt and Damson Idris’s new F1 movie to work with, Heineken’s ad is a miss
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NewsWagamama launches 'biggest ever' campaign and new menu
With a new ‘Food is Life’ slogan, Wagamama is hoping to drive home its commitment to offering ‘great food any time, any occasion'
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NewsHunter & Gather joins forces with Julia Bradbury to promote ancestral living
Hunter & Gather has signed up TV presenter Julia Bradbury in an exclusive partnership as a brand ambassador to promote its range of ‘ancestrally inspired’ healthier foods
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NewsVeg Power launches ‘Attack the Snack’ campaign to encourage healthier snacking
The campaign from the not-for-profit alliance is designed to help parents introduce nutritionally balanced snacks with limited stress and is supported by a taskforce of experts
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Comment & OpinionHFSS ad laws could be the best thing to happen to food brands
HFSS legislation is a chance for brands to find more honest and creative ways to talk to people about their products, says Ed Hayes, chief strategy officer at Bloom
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Comment & OpinionEducating families is key to tackling childhood obesity
When a lack of access or education leads to consistently poor food choices, we have a collective responsibility to do better, says Rachel Kettlewell, founder of Fearne & Rosie
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Comment & OpinionSupplements are booming – but the science is lacking
The gap between what’s being sold and what’s supported by robust scientific evidence is widening, says to Professor Sarah Berry, chief scientist at Zoe
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Comment & OpinionIs nutrient density the next frontier for fruit and veg?
Imagine if the choice of carrots wasn’t just a bag of chanteney or nantes but about nutrient density, says Harvey Choat, MD at Nexus PR
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NewsNestlé launches in-house AI service to ‘create high-quality product content at scale’
The fmcg giant has created “exact 3D virtual replicas of physical products” – called digital twins – which can be quickly adjusted or localised digitally
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Analysis & FeaturesHow Jersey Royal potatoes are seeking a ‘Coca-Cola moment’
Potato giant Albert Bartlett acquired The Jersey Royal Company last year. It’s now looking to reverse declining consumption with a £3m campaign to rival Coke’s Christmas truck
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NewsAsahi Super Dry backed by £2m retail-focused push ahead of Women’s Rugby World Cup
The campaign will include an on-pack promotion, in-store activations and digital activity.
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NewsPepsiCo partners with Squid Game on ‘Flamin’ Hot or Not?’ packs
One in four crisps in each limited-edition pack is extra spicy
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NewsTwix ad which ‘encouraged’ dangerous driving banned by ASA
Five complainants believed the ad was irresponsible