All Marketing articles – Page 12
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NewsPack'd rolls out trio of frozen Protein Smoothie Kits
They blend blend frozen fruit and vegetables with whey protein and superfoods…
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Comment & Opinion
Chicken crisis comes at right time for AHDB's pork push
AHDB Pork has lucked in with its ‘Love Pork’ push
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News
Nisa names trucks after a schoolgirl and a lorry superfan
Eleven-year-old Brooke McKenna and lorry enthusiast Mark Usher are the latest winners of the symbol group’s competition
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Analysis & Features
Seize the Cheese: a marketing campaign for Britain's best cheeses
The Grocer challenged creative agency Haygarth to come up with a campaign for artisan British cheesemaking
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News
Co-op launches autumn TV push based on British fresh food
The campaign, ‘Make buying British more affordable’, will seek to capitalise on its commitment to 100% fresh British meat
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News
Nisa launches its second wine festival this year
A wide selection of white, red, rosé and sparkling will be available during the three-week campaign
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News
Dr Oetker unveils first Great British Bake Off ads - video
The campaign, which features three talking cake characters, will be the first TV ads shown alongside the show
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Analysis & Features
BrewDog's battles: from roadkill to real ale
Who would have thought, when it was founded in 2007, that 10 years on BrewDog would be a household name?
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Letters
Can C4 make licensing success of new Bake Off?
Sir, As you observe the BBC has had limited success with its GBBO spoilers
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Comment & Opinion
Dairy needs to fight harder against vegan extremism
A constant stream of anti-dairy rhetoric on social media and now a ’World Plant Milk Day’ is keeping the vegan agenda firmly in the spotlight
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News
Julien Macdonald reinvents McDonald's packaging
The new-look luxe burger box will have crystal-style detailing and bespoke digital print as well as the Golden Arches
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Comment & Opinion
Cravendale maintains quirky streak with moonicow hunt
Cravendale has a history of memorable, quirky adverts – and now it’s delivered another
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News
Carlsberg to host 'Danish Quarters' at UK music festivals
The brewer is pushing to ”connect with millennial drinkers”
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News
JTI supply problems hit tobacco wholesale
Tobacco giant Japan Tobacco International has run into supply issues resulting in serious availability issues for UK customers
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Comment & Opinion
Coming together to protect consumer privacy
As methods of data collection for marketing uses become more sophisticated, the industry must ensure proper protections
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News
Iceland in new deal with video parenting site ChannelMum.com
The latest phase of Iceland’s Power of Frozen campaign will comprise 54 vlogger-created videos
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Comment & Opinion
Coke's bottle romance makes packaging engaging - amazing!
Coca-Cola’s quest to stop us thinking about sugar continues with – yes – an engaging, enjoyable ad about packaging
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News
Moma Foods overhauls its ambient oat-based drinks
Breakfast Smoothie is the latest iteration of Oatie Shake, the product launched in 2005
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Comment & Opinion
This 'millennials' marketing term is utter nonsense
Sir, To fall for the ‘M’ word is to fall into classic ‘generation-caging’
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Comment & Opinion
Battle of the cookery competitions is good news for fmcg brands
Proof will be in the pudding to see which food programme rises to the top, meanwhile supermarkets had better start stocking up on ingredients
