All Marketing articles – Page 12
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My Food & Drink JobMy food & drink job: Rosie Butler, head of marketing, Willicroft
Amsterdam-based Rosie can be found biking around the city delivering plant-based cheese samples
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News
Alpro launches pastiche of dairy sector’s ‘Make Mine Milk’ ad campaign
The ad push reunites Vinnie Jones, Pixie Lott and Nicola Adams from the original campaign, but now with oat rather than milk moustaches
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Bogof
Cyber-Colonel opens new KFC site in Animal Crossing
Fast food fans have struggled during lockdown, having to resort to make-your-own recipes
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Comment & Opinion
Belton packs a lot in to Red Fox animated cheese ad
One consequence of the pandemic has been that TV spots have got cheaper
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News
Quorn forms sustainable protein partnership with Liverpool FC
The team-up is part of the Premier League club’s ’Reds Go Green’ sustainability initiative
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News
Budweiser Budvar plays up quality and Czech heritage with rebrand
The new look aims to appeal to fans of craft beer
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News
Mr Porky rebranded with expanded lineup and new logo
The Mr Porky character has been replaced by a younger looking version
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Bogof
Captain America’s Marvel-ous conspiracy debunked by pasta detective
So an Instagram user has posted a theory that 2011’s Captain America: The First Avenger “predicted” the coronavirus outbreak
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Comment & Opinion
Mars Wrigley and Motty mark football’s return
Premier League football returned this week – and Mars Wrigley was ready for it
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My Food & Drink Job
My food & drink job: Georgia Hughes, sales & marketing executive, Punchy Drinks
As part of a very small team, Georgia enjoys seeing her ideas come to life
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Comment & Opinion
Zoflora stands out with professional at-home production
Cleaning products brand Zoflora is turning to a more traditional form of marketing
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News
Heinz gets personal with customisable labels on new DTC channel
Heinz is offering personalised versions of six products through its direct-to-consumer channel Heinz to Home
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Comment & Opinion
Why 2020 is the year brand purpose gets political
Companies rolling out campaigns that call for systemic change must do so with integrity, says Eleanor O’Leary, The Better Brand Consultant
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News
Echo Falls targets younger shoppers with ‘sophisticated’ revamp
It has rolled out across all Echo Falls SKUs, with the tagline ‘your friend in wine’
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Comment & Opinion
Propercorn makes TV debut with handsome animation
Social distancing in the entertainment industry means film and TV fans should buckle up for a glut of dramas set in space
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News
Campaign groups renew calls for clampdown on marketing of unhealthy food and drink
PHE’s report sparked fresh anger over the government’s decision to suspend its obesity plans
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News
Pink Lady unveils first-ever UK TV ad with focus on apple’s ‘crisp crunch’
The campaign will launch on Friday 12 June on Channel 4 during the centre break of Gogglebox
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Comment & Opinion
Shoppers queuing for supermarkets are the perfect geo-targeting exercise
Brands are facing endless challenges in today’s environment – but there is room for growth, says Matt Lee, MD at Capture
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News
Proper makes TV debut with ‘Popcorn Done Properly’ advert
It features exploding CGI popcorn kernels on various coloured backgrounds
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Comment & Opinion
Dairy campaign delivers on dancing, less so on drinks
The Have I Got News For You panellists chuckled at the concept of the ‘milky drink usage occasion’
