All Marketing articles – Page 12
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PodcastWhy Morrisons is struggling to manage the Sean Egan backlash
Morrisons is defending its dismissal of a store manager following a shoplifter altercation, but protesters and public sentiment suggest the reputational damage may outweigh policy compliance
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Feature SynopsisFocus On Energy Products: 6 June
Energy brands are innovating to include additional functional benefits
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Comment & OpinionYour Voice: animal welfare, salt reduction and HFSS ads
While recent campaigning by Viva calling for an end to cages and male chick culling is to be expected, their position oversimplifies a complex issue
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Comment & OpinionHealth food has a misogyny problem – here’s how we fix it
Health food has spent decades marketing guilt to women and performance to men, but a more informed consumer is forcing a rethink, says Paul Blackburn, founder of Studio Blackburn
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Comment & OpinionSneaky snapper facilitates Amstel’s creepy friendship project
‘Shot Without Permission’ is ‘a photographic project’ designed to show ‘real friendship can’t be faked’
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NewsThe Grocer launches Health Summit to tackle the future of food
The Grocer is launching the Health Summit as regulation, GLP‑1s and HFSS upheaval put wellbeing at the top of food and drink boardroom agenda
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Analysis & FeaturesWhat will the World Cup deliver for fmcg brands?
This year’s World Cup spans three huge, far-away countries, and most matches are kicking off late at night for UK viewers. How are brands and retailers showing up?
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Category ReportBrands divert marketing spend in face of ad ban
The latest advertising rules for HFSS goods are pretty strict
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Category ReportWalkers tries to crack coated nuts with crisps-inspired NPD
Over recent months, two heavyweight snack manufacturers have taken their popular crisps flavours into nuts
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Category ReportGoing Japanese: brands bill Asian flavours as the next big thing in crisps
Alongside the growth in premium sharing and new takes on classics, another big thing in snacking is global flavours
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Promotional FeaturesThe beautiful game: how to win at sports partnerships 2.0
With the FIFA World Cup, Commonwealth Games and Wimbledon all landing this summer, the opportunity to capitalise on major sporting moments is huge. Discover how the smartest brands are building 360-degree partnerships – and what retailers can do to optimise them in-store.
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NewsCathedral City kicks off 60th anniversary roadshow
The Cathedral City food truck will visit Manchester, Bristol, London and Glasgow serving up ‘hot, comforting dishes designed to showcase the brand’s rich, melty cheddar’ such as cheese toasties and jacket potatoes
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NewsStarbucks launches Devil Wears Prada-inspired ‘secret’ menu
The menu will not be listed on menu boards or the app
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InterviewsLa Vieille Ferme’s Andrew Bayley on how the ‘chicken wine’ learned to fly
La Vieille Ferme has defied category weakness in wine after going viral. Andrew Bayley explains how he laid the groundwork.
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Category ReportBranded tomato lines outperform own label following BBC investigation
Canned and puréed tomatoes were mired in controversy in late 2024
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Category ReportCanned own label goes posh in response to shoppers trading up
Retailers are challenging brands with new and improved ambient ranges
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Category ReportAesthetic tins and culinary cues: canned food gets a glow-up
Rio Mare’s Tuna Fillets hit shelves last month, offering a reprieve from the bland, functional seafood cans UK shoppers have grown used to
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Category ReportValue versus health in canned
Canned’s role as a long-lasting, value-for-money addition to consumer cupboards is as important as it ever was
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NewsL’Oréal rapped by ASA over ‘misleading’ hyperpigmentation claims
L’Oréal said a small print shown in its Garnier advert had been included “in error” and was “inaccurate”
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Category ReportViral yoghurt recipes: frozen bark and flatbread
Japanese cheesecake is just one example of how TikTok trends are driving sales of yoghurt