All Marketing articles – Page 12
-
NewsHolie’s wins court battle against Lotus Bakeries over sugar callout
An online campaign by Holie’s called out the high sugar content of a Nakd snack bar
-
NewsGousto campaign aims to ‘steal supermarket share’ as it claims model ‘is broken’
The ‘traditional grocery model is ‘broken’,’ the recipe box company said
-
NewsGuinness unveils new campaign ahead of Premier League return
The campaign is spearheaded by a series of short films featuring fans of all 20 Premier League clubs
-
Analysis & FeaturesHow sustainable packaging is undergoing a style makeover
From whisky to deodorant, a new wave of brands are proving that recycled, refillable, and responsible products can still be stylish — and sell
-
Comment & OpinionWalkers pays homage to Budweiser in Cheese & Onion advert
This promo for Walkers’ Cheese & Onion provides some good old-fashioned silliness
-
Comment & OpinionWhy has British TV lost its appetite for cookery shows?
As scandals plague existing cookery programmes, there’s a growing need for practical content that addresses Britain’s broken relationship with food, says Tom Neumann, founder & MD at Properoni
-
NewsTikTok Shop targets challenger brands in B2B campaign
The ‘Be Iconic on TikTok Shop’ campaign aims to drive growth among SMEs
-
![Radler Can render image 108x1920px[79]](https://dmrqkbkq8el9i.cloudfront.net/Pictures/100x67/5/2/0/367520_radlercanrenderimage108x1920px79_519268_crop.jpg)
NewsVault City Brewing beer rapped over ‘resemblance to a soft drink’
An underage consumer mistakenly drank the product, The Portman Group said
-
ProfilesMy food & drink job: Jade Simpkin, assistant brand manager, The Gym Kitchen
‘The brand’s energy and ambition were clear from the outset, and I knew I wanted to be part of that journey’
-
NewsStrings & Things launches rapping campaign for Cheestrings
The campaign, Fun-Om-Nom-Nom, is based around a catchy song and features a family enjoying a picnic in a park before being transported to an imaginary world inside an oversized lunchbox
-
NewsSainsbury’s Tiramisu Rum Liqueur rapped over ‘lack of clear alcohol labelling’
The seasonal tipple ‘did not communicate its alcoholic nature with absolute clarity’, the Portman Group said
-
NewsLactalis relaunches Seriously Spreadable ad campaign
The campaign is running from 4 to 25 August and is using the same ‘light-hearted charm and relatability’ of previous campaigns
-
Comment & OpinionWalton Goggins gives new Doritos flavour a spicy welcome
Doritos’ Golden Sriracha ad is rich with clichés of the ‘adult’ film genre
-
NewsTyrrells teams up with Downton Abbey for limited-edition crisps
Packs will hit Waitrose ahead of the release of Downton Abbey: The Grand Finale on 12 September
-
NewsMagners unveils ‘modern’ rebrand in bid to reverse sales slide
Magners sales fell by £8.0m on volumes down 17.8% last year
-
ProfilesBol’s Toni Ehrnreich on data, baggy jeans and Thomas the Tank Engine
‘Data is so vital to unpick what’s happening in your product markets, and for creating strong sell-in stories that show the value your brand delivers on shelf’
-
NewsGreggs partners with KFC for ‘culinary crossover of the century’
The collab consists of a sausage roll sharing bucket with a large tub of KFC gravy
-
NewsDanny Dyer ‘a tosser’ as Deliveroo launches freshness promise
Deliveroo will refund customers for products received with fewer than three days until their expiry date
-
NewsSoreen adds festive mini loaves for Halloween and Christmas
Soreen has unveiled two limited-edition products ahead of Halloween and Christmas
-
NewsFred Sirieix partners with Boursin to shift taste preconceptions
The ‘playful PR-led campaign’ shows the First Dates star inviting foodie festival-goers to join him in a tasting challenge in a bid to explore biases and shift preconceptions around food