All Marketing articles – Page 8
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NewsParmesan consoritum enters final year of marketing push
The £3.6m campaign aims to continue educating UK audiences about the ‘exceptional’ qualities of the cheese and how to use it in a variety of dishes
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NewsHeinz unveils Mr Men pasta sauce with ‘hidden’ veg for kids
Heinz has created a new Mr Men character, Mr Ridiculously Good, for the launch
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Category ReportCocktails get their groove on: trends in RTDs & hard seltzers 2025
RTD brands are finding favour with revellers at music festivals. How are they working to also please shoppers?
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NewsM&S ad banned over clothing model who ‘appeared unhealthily thin’
The ad, which was seen in M&S’s app in April and May, was socially irresponsible, according to the Advertising Standards Authority
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NewsCathedral City makes cheese ‘an everyday hero’ in £7m push
Currently live across TV, video on demand, out of home, and social media, the £7m creative push is running for 21 weeks
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NewsBirds Eye products roll out across Morrisons hot counters
Birds Eye is rolling out its Chicken Shop and Goodfella’s ranges to hot counters at 340 Morrisons stores
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NewsLoyd Grossman unveils premium pasta sauces and on-pack promotion
Shoppers will be in with the chance of winning a trip to Italy
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Comment & OpinionRustlers takes us on a surreal oral voyage
David Lynch would surely have approved of this ad, in which a ballroom doubles for a mouth
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Comment & OpinionShow me the funny: why grocery needs to stop being so serious
It’s time for more fmcg brands and retailers to start embracing humour in their ads, says Ed Brooke, executive partner at The Leith Agency
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NewsPiccolo adds meals, smoothies and snacks for tots in NPD spree
The launches coincide with a ‘vibrant’ redesign for the brand
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Comment & OpinionThe Good, the Bad and the Healthy: debunked claims and unscientific nonsense
In the latest episode, Sunna van Kampen makes a frequently debunked claim about seed oils
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NewsJunk food advertising ban: government consultation launched
The junk food ad ban consultation is aimed at ‘providing clarity in legislation regarding brand advertising’
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NewsSupermarkets urged to give suppliers greater retail media transparency
The first qualitative study of the UK’s retail media networks calls for retailers and fmcg companies to work towards establishing shared standards of governance
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NewsIceland Foods loses latest appeal in ‘Iceland vs Iceland’ EU trademark dispute
Iceland Foods has suffered another setback in its long-running trademark dispute with the Icelandic government over the use of the word Iceland
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NewsMeridian unveils ‘bold new look’ for nut butters as it eyes growth
Meridian has rolled out colour-coded pack designs for its peanut and almond ranges
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NewsKnorr targets young home cooks with ‘easy’ cooking paste range
The ‘versatile’ pastes are promisted to deliver ‘a bold burst of flavour with minimal effort’
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NewsOatsu to get Channel 4 TV ad as founder triumphs at ‘Small Business, Big Break’ competition
The challenger overnight oats brand will take a share, along with two other winners, of a marketing package worth more than £300k
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Comment & OpinionEntertainment is key to modern brand building online
Not every brand may naturally align to entertainment but we can still craft campaigns that borrow from those formats, says Ben Shaw, CSO at MullenLowe
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NewsTrip stumbles over unauthorised health and nutrition claims
The breaches related predominantly to third-party studies reproduced on Trip’s website
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NewsTonic Health rapped by ASA for ‘misleading’ ad and duplicate reviews
The supplements brand claimed its Rest & Recover effervescent was ‘the best sleep supplement on the market’