All Marketing articles – Page 8
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NewsVeg Power campaign appeals for more support from suppliers
Veg Power has set out an ambition for every child aged two to 19 to eat one more portion of vegetables every day
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News
KP revamps Popchips and slashes packaging
Production is being moved to KP’s Leicestershire facility
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Comment & Opinion
Geo-targeted media is perfect for a nation in different phases of lockdown
When we know the specific details of each region’s situation, we can carefully target using niche messaging, says Matt Lee, MD at Capture
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News
Fox’s to undergo multimillion-pound rebrand following sale to Ferrero
It comes a matter of weeks after it was revealed Fox’s was to be offloaded to Ferrero in a £246m deal
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Comment & Opinion
Estrella Damm underlines ocean commitment with moving dance
The underwater ad, called ‘Soul’, aims to reinforce the brand’s commitment to protect the oceans
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News
Promise Gluten Free links with Made in Chelsea star for 'biggest ever' campaign
It has partnered with TV personality Louise Thompson on its “biggest ever” marketing campaign
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News
East London Liquor Co unveils stripped-back rebrand to challenge ‘craft gin facade’
The distillery is asking why shoppers are paying ‘over the odds’ for a bottle of quality gin
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Comment & Opinion
The Black Farmer makes a powerful statement
The Black Farmer, led by Wilfred Emmanuel-Jones, is marking Black History Month with a short film
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News
Tesco links with brands for Clubcard Prices advertising blitz
Unilever, McCain and Dr Oetker were all involved in the creation of an ad break takeover on ITV
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Whitepapers
The Grocer Guide To Snacking & Food On The Go
With snacking becoming more mainstream, consumers’ key purchasing motivations are increasingly varied and the category remains vibrant and challenging. This supplement offers some valuable category insights and a comprehensive overview of the trends that consumers are buying into.
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News
Chicago Town partners with craft brewery to create pizza-inspired beer combo
It has launched a new stuffed crust pizza and a beer inspired by its flavours
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Whitepapers
How brands are driving sales by putting products into the hands of half a million Gen Zs
Gen Z are the most impactful shopping demographic as they pioneer the way for new trends which the rest of us will follow.
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News
Co-op says regular shoppers will be better off as it drops 5:1 scheme
Its revamped membership scheme aims to double the amount of money donated to good causes
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Comment & Opinion
Albert Bartlett brings beautiful ballet to the spud shed
A storybook opens and a breathy voiceover tells us AB’s newly harvested Jersey Royals will now “be going off to sleep in the dark”
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Whitepapers
The Grocer Guide To Household, Hygiene, & Personal Care
Covid-19 is having a dramatic impact on this sector. As we all spend more time indoors, people are carrying out deeper cleans and keeping up on our appearances for those adventures beyond our homes as the economy opens again. The virus has made everyone more aware of the importance of hygiene and the need for effective sanitising products. This supplement offers some valuable category insights and a comprehensive overview of the trends that consumers are buying into.
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News
M&S ends ‘Little Shop’ giveaway toys promotion
The programme, which was criticised by plastic campaigners, was ’always intended to end in September’, M&S said
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News
Masons rebrands gin lineup and adds Orange & Lime Leaf variant
It hopes to “raise the bar” in the premium gin category
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News
Quorn rapped by ASA over carbon footprint claim
Thirty-two complaints were made to the watchdog over an ad for Thai Wonder Grains
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News
Spirits maker withdraws 29% abv ‘gin’ duo from market following legal threat
Trade body The Gin Guild threatened legal action unless the drinks were taken off the market
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Comment & Opinion
Tony’s Chocolonely details chocolatey injustice in online film
It would be hard to buy and eat a bar of Tony’s Chocolonely chocolate without picking up on the brand’s strong ethical message
