All Marketing articles – Page 8
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Comment and Opinion
When ads don’t sell alcohol, participation is the answer
Alcohol advertising doesn’t have enough focus on building the brand in the cultural spaces between people, says Ben Essen, chief strategy officer at global creative network Iris
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News
Aldi explores retail media network potential with ‘centre of excellence’
It is understood work on the retail media network is at an early stage, with the discounter recruiting media analysts and experts ahead of its “creation, launch and rollout”
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News
Tesco launches biggest double Clubcard points promotion in a decade
The move will allow customers to double the value of rewards with more than 100 Clubcard partners
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News
Asda becomes first supermarket to price match both Aldi and Lidl
Asda will price match Aldi and Lidl on 287 comparable grocery products and has reduced prices by an average of 17%
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News
Lucky Saint launches ‘pop-up pub’ in Waitrose King’s Cross store
The pop-up will feature a pub quiz and a competition to win a Peloton bike
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News
British Lion Eggs launches £1m campaign
The marketing programme will aim to deliver trust and inspiration messages
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News
Premium gelato brand Remeo enlists Brand of Brothers to drive growth
The licensed branded ice cream supplier will be responsible for product development, sales, marketing and distribution of Remeo’s range
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Range Preview
New products hitting British supermarkets for Veganuary 2024
Household names and challenger brands alike are gearing up to capitalise on Veganuary
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Comment and Opinion
What marketers can learn from Heinz ketchup
The condiment brand continues to reinforce its standing with culturally fluent, attention-grabbing marketing, says Sunil Bajaj, writer/analyst at Contagious
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News
Iceland Foods brings back 1p veg online offer for Christmas
The popular online offer returns, but for the first time will include veg from Iceland’s new own label
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Analysis and Features
What are the big opportunities and challenges for farm shops in 2024?
Leading industry figures give their views on what the coming year may hold for the farm shop and deli market
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Comment and Opinion
Burger King’s seasonal serenade outstays its welcome
The first thing you wonder, if you’re watching the YouTube version of Burger King’s festive advert, is ‘what happens after the song finishes?’
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Analysis and Features
How advertisers got serious about humour: Top Campaigns 2023
i The days of earnest, purpose-driven marketing may be behind us. This year brands have turned to laughter to entice and entertain shoppers
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Analysis and Features
Petfood 2023: Pricier pets drive gains for own label
Pet owners trade down as prices soar
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Analysis and Features
Soup 2023: chilled sales back on the boil
Chilled soup brands are hot again. They’re back in volume growth and they’re outperformed own label
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Comment and Opinion
Ditch siloed thinking to embrace digital innovation
When it comes to supercharging digital asset and content workflows, brands and retailers must aim for a holistic approach, says Rainer Usselmann, co-founder and group head of commercial at Happy Finish
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News
Fry’s teams up with Aardman for Chicken Run-branded vegan nuggets
The launch will coincide with a new Chicken Run film and Veganuary
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News
Unilever under CMA investigation for ‘overstating’ environmental claims
The CMA said an initial review uncovered ‘a range of concerning practices’ in Unilever’s marketing efforts
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News
Meatless Farm calls on government to make COP matter
The plant-based producer has taken to the streets calling for ‘No More Hot Air’ to come out of the climate summit – challenging government to #MakeCOPMatter
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Comment and Opinion
Jane Horrocks voices singing turkey in bleak Peta plea
Loudly voiced by Jane Horrocks, the turkey wonders a town, singing guilelessly about Christmas traditions