All Marketing articles – Page 8
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BogofGotta eat and drink ’em all at the Pokébar
Remember the Pokémon Go craze of 2016? The mobile game had people taking to the streets in droves
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Comment & Opinion
Peperami’s anarchic animals go heavy on the hashtags
Peperami’s claim to be ‘a bit of an animal’ was genius…
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Bogof
Nonna your business: Birra Moretti to ‘deliver’ grandmas
Birra Moretti is to ‘deliver’ experienced Italian grandmothers – or ‘nonnas’ – to the homes of beer drinkers
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Bogof
Wimbledon inspires strawberries & cream strangeness
Wimbledon is here, bringing with it the fine sporting tradition of necking loads of strawberries & cream
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Comment & Opinion
Yorkshire Tea puts Sean Bean and Dynamo to good use
Can two more stars from God’s County keep the tea brand’s momentum going?
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News
Spar offers retailers 15% off own-brand product range
The Love It and List It campaign is designed to incentivise and reward loyal retailers
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News
Vaping brand Juul to launch first UK marketing campaign
The campaign features testimonials from five ex-smokers aged 30 or over, each of whom have made the switch to Juul
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Analysis & Features
Can a new media alliance drain the digital swamp?
Some of the world’s biggest advertisers, as well as major tech platforms, have united
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News
Pilgrims Choice to return to TV with £2.5m ‘Dishes of your Dreams’ campaign
The Ornua-owned brand’s adverts will feature ’cutting-edge’ CGI, puppetry and live action sequences
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Comment & Opinion
Kronenbourg prepares to send Cantona the star to space
Pepsi has an astronautical advert, now Kronenbourg is sending its own star into space…
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Comment & Opinion
Katarina Johnson-Thompson delivers personal best for Müller
Müller has landed on its feet with heptathlete brand ambassador KJT
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Comment & Opinion
How Oasis, Oatly and BrewDog are benefiting from ‘unadvertising’
Brands are increasingly using ‘honesty’ as a tactic, says Jamie Williams
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Comment & Opinion
Marvel stars deliver epic comedy for Pepsi
Pepsi is splashing the cash on a global ‘For the Love of It’ push
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Bogof
IHOP plays the name game with burger that’s a pancake
It’s been a year since US pancake chain IHOP (controversially and temporarily) changed its name to IHOb
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Comment & Opinion
Remaster allows Hovis 'boy on a bike' to shine once again
Recently voted ‘most iconic’ UK ad, Hovis’s ‘boy on a bike’ has gained lustre in the years since its launch…
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News
Asda, Lidl and M&S among brands caught breaking 'junk' food ad rules
The ASA said in general, brands had been sticking to the advertising rules
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News
Poundstretcher creates new marketing team for social media
The variety discounter previously had no dedicated marketing team, with social media instead outsourced to agencies
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News
Lidl emphasises quality in new TV ad campaign
The ad is set to debut during the final of ITV’s Britain’s got Talent
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Comment & Opinion
Murderous Mads Mikkelsen is genuinely creepy for Carlsberg
Carlsberg has until now kept brand ambassador Mads Mikkelsen out of its core pilsner overhaul…
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Comment & Opinion
Robert De Niro delivers a cinematic treat for Warburtons
Can Robert De Niro live up to the standards set by Sly Stallone and Peter Kay?
