All Marketing articles – Page 8
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NewsSibling drinks makers Sis4ers and Bro7hers unveil NPD
Sis4ers has launched a 40% abv Sugnature gin, while Bro7hers unveiled 4.8% abv pale ale Electric Brother
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News
Carlsberg lifts lid on plans for the brewer's core portfolio
The brewer is working on a relaunch for Carlsberg lager and Teley’s canned ale and introducing a new San Miguel variant…
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News
Thousands of high-sugar products face children's TV ban
Thousands of products high in sugar face children’s TV and other media advertising ban under new proposals, reveals PHE
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News
Co-op signs deal with Live Nation for summer festival stores
Onsite shops will sell more than 200 “essentials” at this year’s Download, Latitude, Reading & Leeds music festivals…
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News
Meat box delivery firm Field & Flower joins Treasure Truck
The Treasure Truck, launched in the UK last December, is described by Amazon as a “unique and fun-filled way” to shop for new or trending local items
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Comment & Opinion
PepsiCo shows how to restore brand belief with Drinkfinity
Soft drinks brands are having to work harder than ever to stay connected with today’s consumer, says Richard Taylor of Brandon
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Comment & Opinion
Industry and campaigners reach a crossroads over food labelling
Campaigners want meat and dairy labelling that could carry wording on methods of production similar to what is found on packs of eggs
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News
ASA rules Lidl must signpost web information more clearly
Asda challenged whether Lidl had met an advertising code requirement for comparisons with identifiable competitors
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News
McVitie’s swaps Sweeet animals for £10m animated push
Called Sweeter Together, the new drive will make its debut at 7.50am today (9 March) during ITV’s Good Morning Britain
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News
Fox's marks 100th year with new mint
Fox’s Glacier Spearmints promises “a milder, sweeter flavour profile”
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Comment & Opinion
Can Carlsberg’s switch from sport to music convince customers it’s cool?
Turning booze brands around is tricky business. It requires time and dedication - and Carlsberg also needs to be bolshie right now
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Comment & Opinion
Walkers' Max Strong man about town brings the beer
Walkers has to be careful with advertising its new Max Strong crisps
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Comment & Opinion
Jane Walker is a misstep but Diageo is no sexist throwback
The idea that women “can’t handle” the tipple in its original form is patronising at best, downright sexist at worst
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News
McDonald's teams up with Mumsnet for new Happy Meal offering
A new menu item looks set to launch nationwide in the summer
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News
Asda stocks up on record levels of Valentine's roses
Prices for a single rose start from £2, rising to £30 for an Extra Special bouquet
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People News
Helen Kershaw made GroceryAid marketing communications head
Kershaw was previously head of marketing at furniture care business Guardsman Industries UK
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News
Which? names Aldi 'Britain's favourite supermarket'
Iceland was named best online store for the third year running
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News
William Reed and Valassis to offer NCS visitors exclusive deals
The partnership comes after William Reed bought the trademark Pro-Retail from PwC last month
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Letters
Dairy mounts a positive response to anti-dairy rhetoric
The dairy industry is focusing on positive messages in its current marketing campaign Sir, We read with interest the opinion piece last week on the dairy industry’s promotional work and how vegans are deflecting our positive messaging. As the Grocer has highlighted, it is ...
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News
Co-op launches Valentine's Day TV ad featuring meal deal
A second ad, focusing on breakfast, will air from 21 February
