All Marketing articles – Page 8
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NewsUnilever launches World Cup tie-ins across personal care portfolio
Lynx, Sure, Dove and Radox have all added new products, as Unilever seeks to underline its “commitment to leveraging the power of sport”
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Category Report‘Inside-out’ skincare trend gathers pace
It’s not just what you put on your skin and hair that counts
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Category ReportHow budget beauty brands are winning share
Savvy shoppers are no longer ashamed to buy budget items
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Category ReportUnilever bets big on the natural grooming boom
In the US, ‘looksmaxxing’ is on the rise with young men
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Comment & Opinion‘Less healthy’ food advertising bans won’t reduce obesity
There are much more significant and complex factors driving obesity than advertising, says Stephen Woodford, CEO of the Advertising Association
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NewsDrinks brands pull sponsorship of Wireless Festival over Kanye West booking
It follows a series of antisemitic remarks made by West in recent years
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Comment & OpinionHow small brands are reshaping TV advertising
Small brands are doing more than just advertising on TV – they’re reshaping how the whole system works, says ITV’s Kate Waters
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Comment & OpinionAsda duo demonstrate ‘Big Easter Energy’
Asda’s short and sweet ads deliver a punchy price message
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Analysis & FeaturesWill AI shopping kill the supermarket website?
AI chatbots are muscling into e-commerce with product recommendations and even purchase features. Can supermarket websites survive?
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Comment & OpinionWomen don’t need new beer, they need new reasons to buy it
Beer marketing has historically been aimed at men, says Ruth Stubbs, EMEA CEO at Wavemaker. Here’s how to change that
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Comment & OpinionHFSS didn’t create fmcg’s problem – it exposed it
HFSS didn’t just squeeze promotions, it forced a reset in how brands earn shoppers and how retailers create theatre, says Mike McDonnell, head of partnerships at Zeal Creative
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NewsFireball rapped over ‘irresponsible’ shot glass ad
Fireball said the advert was ‘a playful nod’ to darts, rather than an instruction to drink excessively
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Analysis & FeaturesFood and drink’s most outrageous japes for April Fools’ Day 2026
As in the wider market, this April Fools’ Day reveals a plethora of co-branding tie-ups
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NewsJoybuy launches NSYNC-inspired debut TV ad
NSYNC’s 2000 hit Bye, Bye, Bye has been adapted to become the sonic signature of Joybuy in its debut TV ad campaign
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Category ReportBorn to grill: Jolly Hog pitches Proper Porkers at posher BBQs
When people feel strapped for cash, staying in often becomes the new going out
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Comment & OpinionKFC continues advertising odd streak with chicken ‘test of faith’
KFC’s latest effort is just as enigmatic as previous instalments
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NewsIceland and The Range join retail collective to highlight risk of prostate cancer
The ‘Retail Together’ campaign, which also includes Wilko and Homebase, has partnered with Prostate Cancer UK to launch an information and fundraising campaign aimed at educating shoppers about their risk of prostate cancer
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Comment & OpinionMarket research is nothing without solid real-world thinking
It’s a mistake to rely too heavily on market research evidence and not enough on real-world thinking, says Jeremy Garlick, partner at Insight Traction
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NewsWhite Claw drops ‘student wavemakers’ campaign after drawing ASA ire
The offending content comprised a trio of posts that appeared in a ‘highlight’ section of the White Claw UK Instagram page under the label ‘wavemakers’