All Marketing articles – Page 8
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Comment & OpinionBrands facing discounter 'copycat' versions must protest loudly and visibly
The law doesn’t offer brands much support, so they must stand up for themselves, says David Sables
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News
Melitta to become global coffee partner of Manchester United
The deal extends a UK partnership launched in November last year
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News
Kerrygold faces lawsuit over claims its cows are grass-fed
Californian Dyami Myers-Taylor has a filed a suit alleging its cows are also fed corn, soya and GM feeds
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News
Meat report urges suppliers to play up 'naturalness'
A new report by the AHDB encourages the meat sector to raise welfare standards ahead of legislation
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News
Co-op launches food masterclasses to educate staff
The Foodology programme aims to educate and inspire staff
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News
Fire & Smoke ham links with Jacksonville Jaguars NFL team
On-pack promotions will offer the chance to win a VIP trip to Florida for a Jaguars game and behind the scenes stadium tour
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Comment & Opinion
Confectionery brands need to get creative with advertising
Frankly, the ASA guidelines were always going to give confectionery brand managers a headache
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Comment & Opinion
What's in a name? Define who you are - and who you are not
Calling your business by the right name is central to its identity, says Camilla Barnard
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Analysis & Features
Five celebrity-spun functional ingredient trends
A celebrity stamp of approval hasn’t lost its shine in 2018
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Comment & Opinion
How thinking like a startup can help revive old fmcg brands
Many brand managers of conglomerate-owned brands are overly protective of their brands, says Neil Davidson of HeyHuman
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News
Poundland offers Poundworld staff guaranteed job interviews
It has set up a dedicated email address for affected Poundworld workers to contact it about vacancies
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News
Poundland targets Boots in price-based poster campaign
All 800 of the variety discounter’s stores are from this week to feature window posters showing the “massive price differentials”
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Letters
GDPR has helped, but there's work to be done on data
GDPR legislation does indeed open up opportunities for brands to strengthen their data relationships with shoppers
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Comment & Opinion
Ad of the week: Hovis makes case for 'always good' bread
“It’s just bread.” The new Hovis ad plays on the supposed ubiquity of the loaf
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Analysis & Features
GDPR, ready or not for the new data regulation rules?
This week sweeping new regulation comes into force in the UK transforming the rights, rules and risks that surround handling data
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News
New Stowford Press cider TV ad to air over summer
Centring on Stowford’s local provenance, it features comedian Ellie Taylor and adventurer-cum-author Alastair Humphreys
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Comment & Opinion
How to identify a true social media influencer
As fmcg marketers plan to ramp up influencer efforts, it pays to understand ROI and best practice, says Kevin Gessay of PMK-BNC
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Comment & Opinion
Maisie Sly is star turn in Aldi's first signed ad
The discounter’s newest ad features the deaf, seven-year-old star of Oscar-winning short film The Silent Child
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Analysis & Features
10 new products hitting shelves for the royal wedding
Royal wedding bells are ringing and retailers hope the wedding fever that’s sweeping the nation will get tills ringing too
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Analysis & Features
A dangerous game: sporting sponsorship in 2018
The combination of sport and politics has often proven volatile. And it means sponsoring the World Cup this year is more complex than it has ever been
