All Marketing articles – Page 8
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Analysis & FeaturesFive celebrity-spun functional ingredient trends
A celebrity stamp of approval hasn’t lost its shine in 2018
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Comment & Opinion
How thinking like a startup can help revive old fmcg brands
Many brand managers of conglomerate-owned brands are overly protective of their brands, says Neil Davidson of HeyHuman
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News
Poundland offers Poundworld staff guaranteed job interviews
It has set up a dedicated email address for affected Poundworld workers to contact it about vacancies
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News
Poundland targets Boots in price-based poster campaign
All 800 of the variety discounter’s stores are from this week to feature window posters showing the “massive price differentials”
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Letters
GDPR has helped, but there's work to be done on data
GDPR legislation does indeed open up opportunities for brands to strengthen their data relationships with shoppers
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Comment & Opinion
Ad of the week: Hovis makes case for 'always good' bread
“It’s just bread.” The new Hovis ad plays on the supposed ubiquity of the loaf
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Analysis & Features
GDPR, ready or not for the new data regulation rules?
This week sweeping new regulation comes into force in the UK transforming the rights, rules and risks that surround handling data
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News
New Stowford Press cider TV ad to air over summer
Centring on Stowford’s local provenance, it features comedian Ellie Taylor and adventurer-cum-author Alastair Humphreys
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Comment & Opinion
How to identify a true social media influencer
As fmcg marketers plan to ramp up influencer efforts, it pays to understand ROI and best practice, says Kevin Gessay of PMK-BNC
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Comment & Opinion
Maisie Sly is star turn in Aldi's first signed ad
The discounter’s newest ad features the deaf, seven-year-old star of Oscar-winning short film The Silent Child
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Analysis & Features
10 new products hitting shelves for the royal wedding
Royal wedding bells are ringing and retailers hope the wedding fever that’s sweeping the nation will get tills ringing too
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Analysis & Features
A dangerous game: sporting sponsorship in 2018
The combination of sport and politics has often proven volatile. And it means sponsoring the World Cup this year is more complex than it has ever been
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News
Ocado brings back 'Britain's Next Top Supplier' competition
Applications will be reviewed by Ocado’s buying team before shortlisted candidates are invited to present in person
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Comment & Opinion
Maltesers' continues warm and witty streak
Maltesers won acclaim in 2016 for its ‘Look on the Light Side’ ads
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News
Lucozade readies £10m 'Energy Beats Everything' ad campaign
The campaign will offer “a humorous spin on the well-known David and Goliath tale”
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Comment & Opinion
Walkers' old bags shine in thank you ad
Walkers has unveiled an unusually sincere advert with the express purpose of saying ‘thank you’ to the Great British public
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News
Tesco drives comeback with massive ad spend increase
Tesco has upped its ad spend in traditional channels – such as TV, radio and print
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Interviews & Profiles
Louisa Wilkinson, Hangry, on puns, parking and plastic bags
‘In my school holidays I would help out at my mother’s nursery school’s holiday clubs’
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News
Choc on Choc celebrates royal nuptials
The chocolates will be free at Harry’s Bar on London’s Ironmonger Lane with every Harrypolitan cocktail
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News
BrewDog launches direct-to-consumer 'beer club'
Three new brews made at BrewDog’s Aberdeenshire base in small batches will be sent to subscribers very fortnight
