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Could the meat industry be about to have its ‘tobacco moment’?
By Mike Coppen-Gardner2026-06-09T14:16:00
The campaign against eating meat is building and the industry needs to listen, says Mike Coppen-Gardner, founder and chief executive at WeAreSPQR
In April 2026, a campaign called Project Slingshot placed more than 750 advertisements across 206 London Underground stations, with a further 2,200 inside carriages, for a two-month run.
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