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M&S’s Farm to Foodhall ad gets perfect score for effectiveness
By Steve Farrell2026-06-08T11:53:00
Source: System1/Marks & Spencer
System1 tests ads by for effectiveness by monitoring the second-by-second facial expressions of 150 adults
M&S’s latest Farm to Foodhall ad has received a perfect score for effectiveness from marketing research firm System1, which measures consumers’ emotional responses.
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