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If an LLM won’t recommend you in a heatwave, do you still exist?
By Ella Kersey2026-06-06T11:08:00
As AI replaces traditional search, fmcg brands face a battle for digital visibility, says Ella Kersey, growth director at Brandwidth
When the UK weather flipped from grey misery into an unholy 30-plus-degree heatwave, it sent half the country panicking. Heatwave thinking set in, routines shifted, and suddenly what people were buying felt a lot more immediate and specific.
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