Gopuff is launching an AI assistant within its UK app in the coming weeks, in partnership with SpaceXAI, a division of the space flight company founded by Elon Musk.
The “first-of-its-kind personal shopping genius”, called Go, “quickly learns each individual’s shopping habits and automatically builds a personalised cart based on the time of day, location, order history, and real-time indicators” Gopuff said.
Once a personalised basket has been built and approved by the user, products are delivered to them in as fast as 15 minutes from Gopuff’s micro-fulfilment centres.
Customers can talk or type to Go like a human – it is integrated with SpaceXAI’s generative AI chatbot Grok – for example asking it for ”snacks under 100 calories”; “a gluten-free sweet treat that’s not too heavy”; or “inspiration for an easy, healthy dinner”.
Go – which draws intelligence from a 13-year dataset of hundreds of millions of orders, Gopuff said – provides shoppable products directly within the chat so customers can build their basket in real time.
It can also present suggested products in a “visual, TikTok-style shoppable feed” using Gopuff’s behavioural and local inventory data, plus “real-time cultural insights from X [formerly Twitter]”, to generate “hyper-personalised product moments”.
For example, if a major sporting event is happening nearby, chicken wings and drinks may appear in a living room scene. On a snowy afternoon, the screen may display an interior scene with hot chocolate and cosy essentials.
“Every collection is visually engaging, relevant and instantly shoppable, allowing users to add an entire set or swap an item with one tap,” the company said.
Go is available on the US version of the Gopuff app and would be arriving in the UK in the coming weeks, the company told The Grocer.
“Thirteen years ago, we bet that instant delivery would change the world and built the infrastructure to enable that vision,” said Yakir Gola, Gopuff’s co-founder and co-CEO.
“Today, we believe the greatest friction left in commerce is not delivery or instantaneous access to the essentials customers need. It’s the moment before: the thinking, the deciding, the remembering. So, we’re combining Gopuff’s demand intelligence with XAI’s frontier reasoning to create an everyday shopping experience that feels like a true extension of you,” Gola added.
Gopuff launched in the UK in 2021, having acquired UK rapid grocers Fancy and Dija.
In May last year, Gopuff launched a storefront on Amazon.co.uk, offering “thousands” of grocery products for delivery to customers within an hour. The 24-hour service suggests order arrival could be “as fast as 15 minutes”.
In September last year it introduced a new feature to its website so customers can watch a live feed of their order being packed in its fulfilment centres.
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