Asda marketing boss Adam Zavalis to leave after two years

Asda marketing VP Adam Zavalis is to leave the supermarket later this week after just over two years in the role.

Zavalis, who led the creation of the supermarket’s 2025 Christmas advert and campaign, is leaving to pursue new opportunities, however has not yet confirmed his next role.

“We can confirm that Adam Zavalis, vice president marketing, has decided to leave the business,” said an Asda spokesman.

“We would like to place on record our thanks to Adam for his contribution during the last two years and wish him all the best for the future.”

Asda has not confirmed how it intends to replace Zavalis. His departure was first reported by sector title Marketing Week. Asda is understood to be on the hunt for a senior marketing executive to sit across both the Asda and George brands, Marketing Week reported.

Asda’s former chief customer officer David Hills poached Zavalis from Aldi, where he was customer marketing director, in November 2023. It was his second spell with the discounter having previously spent five years as marketing director between 2013 and 2019.

Zavalis spent just over a year as VP brand and marketing communications director at Boots in between.

His departure is the latest shakeup to Asda’s new-look customer and marketing team following the arrival of new customer director Rachel Eyre from Morrisons, to replace Hills in May.

In September, Charlotte Rhodes was appointed as Asda’s new vice president of own brand reporting directly into Eyre, and is set to join the business on 1 December.

Also joining in a newly created role is Chris Chalmers, who will return to Asda in January as its new vice president for data and loyalty, working across both the Asda and George brands.

Asda showed “green shoots” of progress following chairman Allan Leighton’s return just over a year ago, with the rate of sales decline slowing.

However, it’s battling to breathe new life into the turnaround plan after losing momentum of late. Sales fell by 6.3% and 3.9% in October respectively according to latest figures from NIQ and Worldpanel.