Why the outcry over BrewDog’s ‘commercial suicide’ ad is a storm in a teacup

AC5I4570

The latest scandal in which BrewDog finds itself embroiled feels entirely manufactured

The latest charge to appear on BrewDog’s rap sheet is that its latest OOH campaign to promote a recipe refresh for Punk IPA uses suicide as a marketing tool to sell beer.

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW