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Morrisons rolls out digital screens as it targets increased supplier spend
By Stephen Jones2025-11-24T11:30:00
Source: Morrisons / Bauer Media Outdoor
Morrisons is making its first move into digital retail media screens, rolling out the technology across 300 stores in partnership with Bauer Media Outdoor as it seeks to boost commercial income from suppliers
Morrisons is to make its “first foray” into digital retail media screens, as it aims to significantly increase its commercial income from suppliers.
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