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Poppi UK launch accelerates pre and probiotic soda sales boom
By James Beeson2026-06-23T10:48:00
Existing pre and probiotic sodas have grown value by almost 350% year on year, with new launch Poppi adding £8.5m in retail sales value to the category
Pre and probiotic sodas are now worth £13.7m in retail after exploding in popularity in the past year, new data from NIQ shows.
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