All Marketing articles – Page 18
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Comment and Opinion
Silk & Spice hides treasure in island wine stunt
The wine brand has left a bottle of its 2021 Red Blend on a tiny, sunny, sandy island
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News
Black-owned fmcg startups win airtime on Channel 4
Four black-owned fcmg challenger brands have secured hundreds of thousands of pounds worth of free airtime and business support as part of a scheme by Channel 4 and Lloyds Bank
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News
Ginsters launches £4m campaign playing up quality of its pastries
It is the brand’s ‘biggest and most ambitious spend to date’, projected to reach 90% of UK households
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News
Gousto launches TV and film inspired recipe range
The database of “scene stealing dishes – called The Dinner Show Hub – lists the meals alongside the specific episode or movie they feature in
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Category Report
How Big (and Sexy) can the pizza category get?
A new generation of challengers such as Lewis Capaldi’s Big Sexy brand is helping pizza shrug off the impact of inflation and HFSS
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News
Nix & Kix accuses Lucozade of copying ‘zing’ slogan in stunt
‘It is detrimental to our business when larger corporate brands with huge budgets copy our marketing ideas,’ said Nix & Kix
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News
Aldi appoints Kyrsten Halley marketing director
Halley was previously marketing director at The Flavourists, part of the Samworth Brothers Group
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Profiles and QandAs
My food & drink job: Alice Maramotti, senior brand manager, Mars Wrigley
‘I’m a firm believer that food brings people together, and there are so many ways to make memories associated with food’
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Comment and Opinion
How indie booze brands can break into supermarket shelves
Supermarket shelves are becoming more restrictive and full of price promotions, but customers are becoming more experimental, says Nick Gillett, MD of UK premium spirits distributor Mangrove Global
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Comment and Opinion
Plain packaging on cereal? The obesity crisis is far more complex
Getting rid of cartoon characters, animations, vibrant colours, brand mascots and the like represents a slippery slope towards complete brand erosion, says Mike Coppen-Gardner, MD of SPQR Communications
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Comment and Opinion
Guinness is careful not to jinx Ireland’s Rugby World Cup chances
Ireland play their first game in the men’s Rugby World Cup this weekend, and expectations for the boys in green are high
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News
Waitrose boosts marketing team with trio of appointments
It includes the appointment of Wendy Rumble to a brand new position within the supermarket
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News
Danone adds 11-strong protein range for gym-goers
Called GetPro, the range is Danone’s ‘most significant NPD in recent years’ and will be packed by a £4m marketing push
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News
Plant-based pork brand La Vie unveils ham alternative NPD and crowdfund
The Parisian startup last night announced it would be expanding its range with a new ham-inspired product expected to launch in the UK next year
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News
ASA bans ‘offensive and distressing’ advert from vegan charity Viva
The ad, which appeared on Meta platforms and game apps, featured a woman eating raw offal and blood from a corner yoghurt labelled “Killer Yoghurt”
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News
Yazoo launches new thicker and more indulgent milkshake range
The brand has introduced a new thicker-texture range of drinks in two flavours – Indulgent Chocolate and Creamy Strawberry
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Comment and Opinion
How ideation workshops could solve plant-based woes
An effective ideation process can help suppliers and retailers collaborate, says Gina Overton, director of Bridgethorne
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Comment and Opinion
Ooft! Tennent’s leans on Scottish heritage – and sense of humour
Tennent’s borrows some of Irn-Bru’s sense of humour for this advert
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Comment and Opinion
Do consumers still care about brands?
Dramatic as it sounds, there’s been a socioeconomic shift in recent years. Do consumers still care about the name on the pack?
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News
Aldi marketing director David Hills joins Asda
Hills worked at the discounter from 2007, holding a number of senior commercial roles before taking up his position as marketing chief in 2012