All Marketing articles – Page 18
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Analysis & FeaturesCan food brands crack the longevity market?
Scientific breakthroughs mean brands have a real opportunity to create products designed to delay the ageing process
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NewsM&S’s ‘Only 4 Ingredients’ loaf becomes ‘Only 6 Ingredients’
The Real Bread Campaign complained to Trading Standards last year about a “numerical mismatch” in labelling claims on bread products in M&S’s Only… Ingredients range
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NewsValentine’s Day spend to rise 12% to £1.6bn as AI shapes gift inspiration
Some 42% of adults will celebrate Valentine’s Day on Saturday, with over three-quarters planning to dine at home with their partner, according to research by shopper marketing agency Savvy
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NewsNewly merged co-op society launches retail media network
OurCoop was formed in January through the merger of Central Co-op, Midcounties Co-operative and Chelmsford Star
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Promotional FeaturesHow can UK businesses survive the consumer spending shift?
UK consumers are reaching their spending limits after years of cuts. Recent research from AlixPartners reveals that, while fewer plan to reduce spending in 2026, this reflects exhaustion rather than recovery. Only groceries show positive spending intent, as households maintain already-reduced levels.
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Comment & OpinionFeedback: ASA and eco claims, HFSS rules and mackerel prices
This week’s letters page reveals the tightrope brands walk between clear claims, credible health regulation and responsible sourcing
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Comment & OpinionAbsolut and Tabasco break the rules to puff partnership
Absolut’s ad features no relatable human faces, nor dialogue. There isn’t even a voiceover
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NewsGinsters throws another £4m behind ‘Taste the Effort’ campaign
A new TV ad, premiering on 13 February, sees the return of Merryn the farmer
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Analysis & FeaturesHow GroceryAid is reinventing itself
GroceryAid’s Kieran Hemsworth and Rami Baitiéh are on a mission to raise awareness of the financial and emotional support on offer for grocery workers
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Comment & OpinionRinse it like Beckham: why celebrity endorsements can’t save brands now
At the end of the day, a celebrity can’t replace the importance of your product, says Robert Volten of Chuck Studios
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NewsPortman Group hails ‘near universal’ adherence to booze marketing rules
Only 5% of products assessed were deemed in breach of marketing guidelines
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NewsTikTok Shop doles out £750k in support to challenger brands
A vertical farm-sourced sauce brand, mineral water brand and family-run fruit snack farm have been named as winners
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Comment & OpinionHow Waitrose’s sci-fi ad brings ‘Home of Food Lovers’ to life
The strength of this campaign is its key message – if you are really into your food then Waitrose is the place for you
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NewsBrewDog offers retailers free stock in exchange for advertising space
Suggested locations included delivery vans, shutters, fridges and staff uniforms
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NewsWaitrose unveils Gastronaut ad as it plays up ‘home of food lovers’ message
‘The Gastronaut’, created by Wonderhood Studios, follows an astronaut called Michael who pines for the good food available at Waitrose
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NewsCheeky Panda and Kit & Kin censured by ASA over eco claims
Cheeky Panda and Kit & Kin were investigated by the ads regulator after P&G complained about messaging on their websites
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Comment & OpinionWhy Gousto’s Big Secret burger campaign barely made a sizzle
The company’s campaign never gets as far as detailing exactly what the fast food industry’s shady methods are or how they work
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NewsWilkinson Sword teams up with Williams F1 to ‘accelerate visibility’
The partnership with Williams is the biggest brand sponsorship to date by an Edgewell Personal Care name
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Comment & OpinionClipper Tea bee shows power of evolution
A new character provides proof that extra mileage can be wrung out from a simple, effective concept
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Analysis & FeaturesCaffeine pouches: health hazard or next big energy trend?
Fuelled by social media sales, caffeine pouches are growing fast. Are they the next big energy trend or a health risk?