All Marketing articles – Page 18
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Comment & OpinionCMA’s new powers mean grocery faces intensifying regulation
The CMA has been pushing for these powers for years, and when the legislation was first announced, it was clear the initial intention was to make use of them quickly, says Kate Newman, partner and head of competition at Mills & Reeve
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NewsDr Squatch teams up with UFC fighter Paddy Pimblett for ‘Manlandia’ push
Dr Squatch’s OOH tie-up with the Liverpudlian fighter will run across Liverpool and London
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NewsPilgrims Choice launches ‘Bite into Bold’ campaign
The ‘Bite into Bold’ campaign aims to differentiate the cheddar brand from ‘the boring and bland mainstream’ by drawing attention to its ‘distinctive taste profile’’
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NewsWH Smith ‘taking advantage of challenger brands’ with media support packages
Challenger brands say WH Smith is charging exorbitant sums despite poor implementation and compliance issues
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NewsEmma Raducanu named global ambassador for personal care brand Wild
The partnership with the tennis star comes as part of Wild’s new ‘Champions of Change’ campaign
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NewsIceland hails ‘life-saving’ partnership with CALM to break the ‘stigma’ of suicide
During the two-year partnership Iceland’s charitable foundation has supported the rollout of CALM’s helpline and a new mental health first-aid course through fundraising and in-store awareness campaigns
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ProfilesMy food & drink job: Lizzie Douse, account manager, Birds Eye
‘If sales start to fall behind, it’s my job to bring forward solutions as to how we’ll plug the gap’
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NewsWype makes cheeky TV debut with talking bottom advert
The ad features a woman using Wype’s refillable cleansing gel and conversing with her own bum
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NewsWaitrose launches Check Your Chicken campaign following BCC success
Starring Taskmaster star Alex Horne and his band, the social film comprises a comedy music video about checking the quality of an array of Waitrose chicken products
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NewsCheeky Panda unveils major brand and packaging makeover
The overhaul gives greater prominence to the fast-growing brand’s Colin the Panda mascot
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Comment & OpinionBirthday cake sandwich? Viral UPFs distract from health concerns
Novelty products designed to create social media buzz can overshadow the bigger conversation about what is unhealthy for us, says Jack Scott, co-founder of Dash Water
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Comment & OpinionIrn-Bru brings back girders – and silliness – in convenience store campaign
A bolshy red-headed kid takes issue with Irn-Bru being labelled as a soft drink
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Analysis & FeaturesWhat do shock HFSS report authors want the government to do?
The first independent report on the HFSS promo ban is out, and after slamming ‘botched’ plan, its authors want the ban to target all HFSS products
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NewsNichols backs Vimto sub-brand Wonderfuel with £1m push
Wonderfuel is listed in retailers including Tesco, Sainsbury’s, Morrisons and Booths
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NewsGenius Foods unveils ‘clean label’ gluten-free bread range
The range was created with reality TV star and diagnosed coeliac Megan McKenna
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NewsRed Tractor launches anniversary marketing campaign
The animated clip depicts a growing family around a kitchen table enjoying food together
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NewsTerry’s goes ‘beyond orange’ with Chocolate Caramel Ball
The ‘indulgent’ treat combines Terry’s signature milk chocolate with a ‘caramel twist’
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Comment & OpinionBournville puts flavour first in dark chocolate campaign
In its first major ad push since 1982, the brand is wisely making a virtue of its approachability
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Analysis & FeaturesA big fat mistake? The building backlash against seed oils
In the US, debate (and misinformation) about seed oils is leading brands to turn their backs. What are the arguments? And how will it affect the UK?
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NewsHFSS promotions ban slammed despite reduction in junk food sales
Two million fewer junk food items were sold every day. But researchers from the University of Leeds concluded that the ban could have resulted in a much bigger shift