All Marketing articles – Page 21
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NewsWagamama launches 'biggest ever' campaign and new menu
With a new ‘Food is Life’ slogan, Wagamama is hoping to drive home its commitment to offering ‘great food any time, any occasion'
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NewsHunter & Gather joins forces with Julia Bradbury to promote ancestral living
Hunter & Gather has signed up TV presenter Julia Bradbury in an exclusive partnership as a brand ambassador to promote its range of ‘ancestrally inspired’ healthier foods
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NewsVeg Power launches ‘Attack the Snack’ campaign to encourage healthier snacking
The campaign from the not-for-profit alliance is designed to help parents introduce nutritionally balanced snacks with limited stress and is supported by a taskforce of experts
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Comment & OpinionHFSS ad laws could be the best thing to happen to food brands
HFSS legislation is a chance for brands to find more honest and creative ways to talk to people about their products, says Ed Hayes, chief strategy officer at Bloom
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Comment & OpinionSupplements are booming – but the science is lacking
The gap between what’s being sold and what’s supported by robust scientific evidence is widening, says to Professor Sarah Berry, chief scientist at Zoe
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Comment & OpinionEducating families is key to tackling childhood obesity
When a lack of access or education leads to consistently poor food choices, we have a collective responsibility to do better, says Rachel Kettlewell, founder of Fearne & Rosie
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Comment & OpinionIs nutrient density the next frontier for fruit and veg?
Imagine if the choice of carrots wasn’t just a bag of chanteney or nantes but about nutrient density, says Harvey Choat, MD at Nexus PR
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NewsNestlé launches in-house AI service to ‘create high-quality product content at scale’
The fmcg giant has created “exact 3D virtual replicas of physical products” – called digital twins – which can be quickly adjusted or localised digitally
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Analysis & FeaturesHow Jersey Royal potatoes are seeking a ‘Coca-Cola moment’
Potato giant Albert Bartlett acquired The Jersey Royal Company last year. It’s now looking to reverse declining consumption with a £3m campaign to rival Coke’s Christmas truck
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NewsAsahi Super Dry backed by £2m retail-focused push ahead of Women’s Rugby World Cup
The campaign will include an on-pack promotion, in-store activations and digital activity.
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NewsPepsiCo partners with Squid Game on ‘Flamin’ Hot or Not?’ packs
One in four crisps in each limited-edition pack is extra spicy
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NewsTwix ad which ‘encouraged’ dangerous driving banned by ASA
Five complainants believed the ad was irresponsible
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NewsNew York Bakery unveils sub rolls and cookies in major NPD push
The launches will be supported by New York Bakery’s biggest marketing campaign in five years
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Analysis & FeaturesJunk food ad ban: does the industry at last have clarity on how the watershed will work?
The future of the HFSS ad clampdown, and the 9pm TV watershed that comes with it, took a new twist last month when it was delayed for a third time
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Analysis & FeaturesFrom jingle to sonic logo: how sonic branding is evolving
The ‘jingle’ may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving in the modern media landscape?
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NewsDon’t rely on shop-bought babyfood, government advises parents
This is the first time the NHS website has published advice on commercial babyfood
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NewsBel UK launches The Laughing Cow Spicy Chilli
Bel UK said it is the only chilli-flavoured cheese spread portion in the market
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NewsAngus Soft Fruits launches Good Natured Berries brand
The brand has been launched to be ‘vibrant, premium, and packed with personality’ and to disrupt the fresh produce aisle
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Comment & OpinionNestlé and Unilever are kickstarting a tough new strategic era
Fmcg CEOs are learning to better pick their battles and prioritise finite resources, says Warren Ackerman, head of European consumer staples research at Barclays
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Comment & OpinionKenco performs a positivity turnaround in Parkrun push
It’s bold for Kenco’s new ad to adopt the resentful mutter of the night owl, sneering at the “chirpy dispositions” of the runners we see warming up