All Marketing articles – Page 21
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Comment & OpinionFrom matcha green to ube purple: using colour to drive trends
Colour can be used not just to catch the eye but to tell a story and evoke emotion, says Regina Maiseviciute Haydon, associate principal at Mintel Food & Drink
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Partner FeaturesHow marketers can sharpen tech tools to unlock long-term value
How FMCG marketers can change their mindset around technology to achieve optimum results.
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Comment & OpinionNo more lazy marketing: why HFSS is a blessing in disguise
With the January 2026 restrictions now in force, the easy options are narrowing, says Nick Wright, CEO at Havas Play
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Analysis & FeaturesHow big is the future for regenerative farming?
It has no agreed definition, yet brands and retailers are getting on board. Can the regenerative movement outpace organic?
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NewsTesco Media launches video ads on website and app
It’s the first time video ads have been made available to brands to run on Tesco.com or the Tesco app
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NewsMcDonald’s UK&I CMO steps down after 14 years
Ben Fox first joined McDonald’s in 2012 and was promoted to UK&I CMO in January 2025
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Category ReportThe changing face of beauty and personal care: trends in 2026
Boots said shoppers ’are investing in trusted classics and luxury staples while experimenting with fleeting trends and affordable brands’
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Category ReportMore than half of men now shave their body hair
In the past year, value sales of men’s razor blades have grown 1.9%, or £4.9m. [Worldpanel]
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Category ReportAsian beauty’s influence grows as men ‘catching up’ on skincare spending
Boots sells a Korean skincare product every 30 seconds
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NewsModelo Especial to get renewed UK push from Budweiser Brewing Group
Budweiser Brewing Group is to roll out an above-the-line campaign for Modelo across TV, digital and OOH from this month
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Category ReportRefillable & whole-body men’s deo goes from ‘niche to fixture essential’
With sales of men’s deodorants up 5.4% in value, Unilever recently unveiled Dove Men + Care Whole Body Deo
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NewsUnilever launches World Cup tie-ins across personal care portfolio
Lynx, Sure, Dove and Radox have all added new products, as Unilever seeks to underline its “commitment to leveraging the power of sport”
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Category Report‘Inside-out’ skincare trend gathers pace
It’s not just what you put on your skin and hair that counts
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Category ReportHow budget beauty brands are winning share
Savvy shoppers are no longer ashamed to buy budget items
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Category ReportUnilever bets big on the natural grooming boom
In the US, ‘looksmaxxing’ is on the rise with young men
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Comment & Opinion‘Less healthy’ food advertising bans won’t reduce obesity
There are much more significant and complex factors driving obesity than advertising, says Stephen Woodford, CEO of the Advertising Association
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NewsDrinks brands pull sponsorship of Wireless Festival over Kanye West booking
It follows a series of antisemitic remarks made by West in recent years
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Comment & OpinionHow small brands are reshaping TV advertising
Small brands are doing more than just advertising on TV – they’re reshaping how the whole system works, says ITV’s Kate Waters
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Comment & OpinionAsda duo demonstrate ‘Big Easter Energy’
Asda’s short and sweet ads deliver a punchy price message