All Marketing articles – Page 21
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Analysis & FeaturesWhy so many food startups fail and what founders learn
No one wants to talk about the possibility of failure. But there is much to learn from the entrepreneurs who risked it all and didn’t come out on top
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Analysis & FeaturesInside THG’s content creation space where AI meets human artistry
THG Studios’ site near Manchester Airport is a mecca for photoshoots, podcast recording and social content creation. The technology promises ‘controllable’ campaigns with impact
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Comment & OpinionIn uncertain times, remember the power of reputation
While many brands might look to make quick savings, it’s imperative they continue to prioritise their reputation, says Cirkle head of corporate reputation Tommy Gibbs
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Comment & OpinionAs personal care ads challenge unrealistic body standards, how far is too far?
Most accept bodies aren’t perfect. But, as personal care ads get increasingly upfront, just how much of them do we really need to see?
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NewsOlivia Colman becomes latest A-lister to advertise Warburtons
Playing Agent Colman, the actor stars alongside Jonathan Warburton in the crumpet-focused ad
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Comment & OpinionHFSS ad uncertainty is destroying marketing plans
Uncertainty is a surefire route to creating policies with profound unintended consequences, says Stephen Woodford, CEO, Advertising Association & Phil Smith, director general, ISBA
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Category ReportHas pop lost its cool? Trends in soft drinks 2025
Hip, young shoppers are turning their backs on traditional sodas in favour of trendy soft drinks sold on health cues and naturalness
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NewsPlenish unveils juice shots range for kids and revamped dosing bottle
The innovations represented ‘a significant next step in the shots category’, said owner Carlsberg Britvic
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NewsMarketing of baby and toddler snacks is ‘out of control’
Experts have called for the government to ‘step up’ and take action over the ‘unacceptable’ marketing of baby and toddler snacks
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NewsWotsits adds Mac ‘n’ Cheese meals in partnership with Samworth Brothers
The range would ‘spark impulse purchases in a traditionally older-skewing market’ said Wotsits owner PepsiCo
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NewsExperts call for action following BBC Panorama’s ‘truth about babyfood’
Over a quarter of babyfood pouches contain more sugar by volume than Coca-Cola, new research has found
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NewsWilkinson Sword Intuition launches women’s shaving push
‘Any Hair, Anywhere’ from Wilkinson Sword will run across broadcaster VOD, YouTube and social
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NewsOpal Fruits return in original flavours for a limited run
The Opal Fruit launch will see the return of the original strawberry, lemon, orange, and lime flavours
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Comment & OpinionSkating star Lola Tambling delivers for Weetabix
You’d be hard-pressed to find a better brand ambassador than 17-year-old Team GB Olympic skateboarder Lola Tambling
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InterviewsHow Simon Duffy hopes to make Waken ‘the next Colgate’
Having made a success of Bulldog Skincare, Simon Duffy is shaking up the oral care sector with his sustainable, fast-growing and very stylish brand
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Comment & OpinionAsda boss Allan Leighton: ‘we aren’t looking for a quick fix’
Asda chairman Allan Leighton responds to The Grocer’s assertion that the Rollback promotion and Asda Price strategy were not living up to promises
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NewsKellogg’s adds High Protein Bites cereal
Kellogg’s NPD will launch into Sainsbury’s in May, before rolling into all major retailers from July
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Analysis & FeaturesWhat’s Asda Price? Reality of Asda rollback return is unclear
The return of Asda’s Rollbacks wiped over £4bn off the value of Tesco, Sainsbury’s and M&S. But is it rowing back on its Rollback programme?
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Comment & OpinionDon’t let new CMA fines lead to ‘greenhushing’
Companies must continue to be bold in taking and communicating climate action, says Anna McShane, senior label programme manager at the Carbon Trust
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NewsMcVitie’s marks 100 years of Chocolate Digestives with ‘dazzling’ campaign
The push will include wholesale and in-store activations and projections on landmarks