All Marketing articles – Page 24
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WhitepapersWhat leading FMCG brands know that others don’t
Discover how top FMCG brands are using real-time insights to outpace the competition and fuel smarter, faster growth.
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NewsQuorn launches Mission Snack Swap campaign with Tom Cruise lookalike
Ahead of the Mission: Impossible premiere, the brand hosted a stunt with a Tom Cruise doppelganger ‘spotted’ on a snacking mission near Leicester Square
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Comment & OpinionCarlsberg targets specific supporters with Liverpool FC can campaign
Carlsberg is celebrating Liverpool’s title… from 2005
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NewsFrench biscuit brand Lu unveils ‘sophisticated’ redesign
Packs now feature a centralised brand logo and differentiated colour palettes
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NewsCadbury dips Twirl in white chocolate for limited-edition launch
‘The combination of milk and white chocolate is proving to be a consumer favourite,’ said Cadbury
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NewsMorrisons shouts about fresh credentials with Clarkson’s Farm sponsorship
The deal will see a 10-second Morrisons ident with the strapline ‘Clarkson’s Farm, brought to you by Morrisons’ shown at the start of each episode
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NewsCasamigos unveils slew of UK activations to tap into rising tequila demand
Casamigos is now the fastest-growing and largest ‘super-premium’ tequila in the UK off-trade
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NewsFutura Foods launches Yamas Labneh into Tesco stores
The labneh is made in Greece using pasteurised cows milk with a ‘light, tangy twist’
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NewsEgg packers prosecuted for switching best before dates
The prosecutions, which took place between January and March 2025, involved multiple offences under egg marketing regulations, the government said
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WhitepapersOutpace the competition with future-ready food and beverage strategies
Discover the essential capablities senior leaders say are enabling them to unlock measurable benefits and deliver genuine enterprise-wide transformation.
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NewsLidl invites Scots customers to audition to be the voice of its Scottish self-checkouts
The discounter is on the hunt for an ‘unexpected Scottish voice in the bagging area’
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Comment & OpinionOlivia Colman stages a Warburtons crumpet heist
Oscar winner Olivia Colman plays on her nice-gal image by posing as a bolshy representative of the ‘Department of National Treasures’
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InterviewsRussell Bisset: how Northern Monk is keeping the faith
Northern Monk is defying the gloom to keep growing in craft. Its founder talks crowdfunding, competing with BrewDog and creating a local brand with national appeal
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NewsHaleon earns GenM menopause certification for Centrum and Voltarol lines
A selection of Centrum and Voltarol products have been given the menopause awareness company’s MTick
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NewsPosh biscuit supplier Bahlsen resurrects blue branding and adds NPD
The redesign was based on ‘extensive research into the needs of our consumers,’ said Bahlsen
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NewsHeinz rebrands Tartare Sauce as Fish & Chips Sauce to broaden appeal
Billed as ‘Tartare 2.0’, the NPD is ‘a herbier, creamier condiment’ than the original, according to Heinz
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ProfilesTracklements’s Liz Cuff on VHS, chilli jam and marketing budgets
’‘Tracklements exists to make meals more delicious – and that’s a pretty great reason to get out of bed in the morning’
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Comment & OpinionCan Monkey mascot provide a pick-me-up for sales of PG Tips?
PG Tips has brought back its famous knitted mascot less than a year after his retirement. Will the move revive the brand’s fortunes?
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NewsTesco launches F&F clothing online for first time since 2018
It is the first time since 2018, when it closed Tesco Direct, that customers will be able to buy online through Tesco’s website
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NewsPG Tips hits reset by bringing back Monkey mascot
Monkey appears alongside British actor and Rivals star Emily Atack