All Marketing articles – Page 24
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NewsWaken signs up Rylan Clark as creative director and ambassador
Clark will be actively involved across Waken – from NPD and marketing to retail strategy and creative direction
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Analysis & FeaturesDubai chocolate: how it started, and how retailers and brands have fanned the flames
Demand is so high that Waitrose and Lidl have imposed a two-bar limit on transactions to manage stock levels
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NewsNew HFSS rules mean M&S Christmas ad cancelled, claims chairman
‘This country is regulating to stop people talking about mince pies during the day,’ Archie Norman said
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Comment & OpinionCulture first: why Dubai chocolate is winning on social media
The Dubai chocolate trend has a culture-first momentum that modern brands should harness, says Christina Miller, chief social officer at VML EMEA
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NewsAldi celebrates 35th UK birthday by giving 35 shoppers £35 vouchers
Aldi’s birthday giveaway of £35 vouchers makes for a total prize pot of £1,225
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NewsOceanSaver censured by ASA over environmental claims
The watchdog investigated four matters raised by Ecover and its parent company, People Against Dirty Holdings
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ProfilesMy food & drink job: George Holt, senior marketing manager, Sides
’Gain as much hands-on experience as possible. Whether through internships, part-time jobs, or even volunteering, real-world experience will give you much-needed insights’
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Comment & OpinionPranks, accessories and NPD: grocery makes April fools of us
From accessories that pair perfectly with brands to spoof announcements and the inevitable slew of out-there NPD, there’s no shortage of ingenuity to admire
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NewsCo-op launches retail media tool that target shoppers based on ‘convenience missions’
‘Co-op Compass’ offers brands the ability to target Co-op customers based on their recent purchases
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NewsDoritos relaunches Dippers chips and adds Zesty Lime variant
Doritos has also launched a new platform featuring recipes to make Doritos-based dishes at home
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NewsOcado renames sourdough loaf after complaint from Real Bread Campaign
The Real Bread Campaign said it was contacted by a micro-baker in February, who claimed the marketing of Ocado’s loaf was not lawful
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Comment & OpinionCharles Leclerc welcomes Lewis Hamilton to Ferrari with Peroni gift
The apparently co-habiting Ferrari team-mates bond over a beer in a fancy Italian villa
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Comment & Opinion‘April Fool’ fails: the fake death marketing stunt must die
It’s a trope as old as time - everyone knows it and nobody cares. Here’s why the fake death marketing stunt needs to die
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NewsAsda marketing director David Hills jets off after just 18 months
Hills joined Asda from Aldi in September 2023 and has been at the forefront of its turnaround efforts
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NewsGinsters teams up with Heinz to launch Beanz & Cheese Slice
The NPD is claimed to contain ‘the perfect ratio of Beanz, cheese and pastry in every bite’
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NewsCheetos relaunches in the UK to boost appeal to Gen Z shoppers
US snack brand Cheetos is to be relaunched and is looking to capture the attention of Gen Z
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NewsDr Dre and Snoop Dogg bring ‘ultra-premium’ gin brand to the UK
The spirit is described as ‘clean, light’ and ‘supremely drinkable’
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NewsCoca-Cola revives ‘Share a Coke’ campaign with digital personalisation
Shoppers who can’t find their own name in store will be able to personalise a can online
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NewsLidl rolling out own-label Dubai Style Chocolate to stores
Discounter says launch ”highlights how Lidl GB stays ahead of product trends”
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Comment & OpinionSocial media influencers can bridge the cultural gap for fmcg
Unlike traditional media, creators foster two-way conversations with their communities, says Sam Coleman, SVP and executive director at The Fifth