All Marketing articles – Page 23
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Category ReportIs this the new organic era?
Despite cost of living pressures, retailers are honing their organic ranges – while Planet Organic is plotting a successful comeback
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NewsM&S launches TV ad featuring top female football stars
England’s Chloe Kelly, Scotland’s Kirsty Smith, Wales’s Hayley Ladd and Northern Ireland’s Marissa Callaghan are among the top female players to appear
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NewsMüller launches major TV campaign and packaging change plans
The ad campaign focuses on the ’unique rituals’ consumers have when eating and drinking Müller products
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Comment and Opinion‘Skipton Alfie’ sings about his loyalty to Yorkshire Tea
Alfie gives us a two-and-a-half-minute song about taking Yorkshire Tea with him on his lads’ holiday
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Comment and OpinionHow brands can avoid common pitfalls on Threads
The best strategy we’ve seen is testing and learning, trying different types of content and seeing what works, says Pete Sayburn, CEO of agency matchmaking platform Studiospace
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Comment and OpinionBBC crisis shows the importance of risk management
The task of identifying the risks in any organisation is pretty simple, says Ian Wright, co-chair of the Food & Drink Export Council
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NewsAHDB CEO Tim Rycroft to step down later this year
Ex-FDF COO Rycroft said it was ‘the right time to leave’ after a two-year spell at the levy board
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Comment and OpinionHow supermarkets and brands can win on new social platform Threads
Is there value in rushing to join the so-called ‘Twitter killer’ or is it merely a case of FOMO?
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Comment and OpinionWhy regulatory constraints can unlock new opportunities for brands
Far from being a downer, restricted markets can offer exciting times for brands, says Scott Mason, head of strategy at Stormbrands
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News‘Twitter killer’ app Threads sees sign-ups from supermarkets and fmcg brands
The traditional big four supermarkets, as well as Aldi and Lidl, M&S, Waitrose, Iceland, Ocado and Co-op, have all joined the Threads platform since its launch last week
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NewsM&S products star in Ocado ad for first time
To date only Ocado own-label and branded goods have been called out in adverts from the online grocer
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Analysis and FeaturesSupermarket buyers share how to get NPD into their baskets
In the fiercely competitive world of NPD, industry insiders share how to make a brand stand out to buyers
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NewsWaitrose banking on animal welfare standards to attract shoppers
Waitrose executives see the supermarket’s ethical and sustainability credentials as its key advantage compared to rival grocers
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WhitepapersBuilding consumer confidence in seafood to boost consumption
How can industry meet evolving consumer expectations around the seafood category? This whitepaper reveals how consumer confidence in seafood can be built up effectively to meet demand and boost consumption.
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Comment and OpinionDolmio’s pasta puppets encourage tentative chefs
Puppets have made a comeback in the sauce brand’s new ad – but the dodgy Italian accents haven’t
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Comment and OpinionLoss leaders help no one. This unethical strategy should be dropped
Loss leaders are not affordable – for farmers, suppliers, small businesses or the environment, says Dan Crossley, executive director at the Food Ethics Council
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NewsSustain launches campaign to tackle river pollution from livestock farming
Research by the charity revealed industrial farming produced the equivalent of 100 double-decker buses of animal waste per hour
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Comment and OpinionThree ways to win by connecting off-site digital media to retail
Brands can tap into retailers’ first-party data, unlocking invaluable insights that drive targeted marketing efforts and elevate the brand-customer relationship, says Matt Lee, MD at Capture
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Analysis and FeaturesOur top social media picks from the Grocer Gold Awards 2023
Did your Grocer Gold Awards 2023 social post grab the limelight?
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NewsM&S Food wins Grocer of the Year for the first time in its history
Ultimate accolade caps a great night in which M&S CEO Stuart Machin also received the coveted Grocer Cup