All Marketing articles – Page 23
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Comment & OpinionWhy Tesco Clubcard is a 30-year legacy of supermarket loyalty
Tesco’s Clubcard is more than just a rewards programme: it’s a blueprint for how loyalty can drive business success, says MediaLink’s David Muldoon
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Comment & OpinionPink Lady lady finds her fizz at dog show
It’s not just Magnum that can play up what its product sounds like when bitten into
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Comment & OpinionWe must communicate to bridge the sustainability ‘say-do’ gap
In the beverage category, 68% of consumers say they care about the environment but only 12% follow through with a sustainable purchase, says Deb Caldow, global marketing sustainability director at Diageo
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Comment & OpinionFrom Heinz to Baileys: the secret to a great brand extension
Leveraging the trust and recognition of a brand to enter new markets has become a tried and tested part of brand management, says Tom White, chief strategy officer at Modern Citizens
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Category ReportUPFs? What UPFs? Cooking sauces & meal kits trend report 2025
World food-inspired brands are helping cooking sauces shrug off associations with ultra-processed food by emphasising clean labels and natural ingredients
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NewsAldi giving away free wine for reviews again
The discounter is looking for 10 shoppers to receive free bottles from its spring-summer wine range over three months, in exchange for social media reviews
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ProfilesMy food & drink job: Evie Pickering, brand activation, Kellanova
’My experience in sales and supply chain have proven to be invaluable in deepening my understanding of the business’
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NewsEye-tracking tech shows brand recall boost of convenience retail media spend
Convenience store retail media offers twice the visibility, and garners triple the attention and quadruple the brand recall of larger store campaigns, the Co-op study concludes
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NewsThomas Fudge’s rolls out ‘indulgent’ new recipe for Florentines
The treats now feature extra whole almonds, additional fruit and more chocolate
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NewsEmmi Caffè Latte launches Zero range with no added sugars or sweeteners
Emmi Caffè Latte Zero is made of roasted arabica beans from Guatemala and Honduras, blended with fresh, lactose-free Swiss milk
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NewsMagnum reformulates Vegan range with soy protein-based recipe
The new recipe offered a ‘more velvety taste and texture’, said Magnum
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NewsNestlé Lindahls launches multichannel animation campaign
It is a stop-motion style campaign and is designed to show the brand as an ‘encouraging and supportive mentor of all fitness journeys’
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NewsWorld of Sweets adds Mallow Dunkz under teen brand Sweet Vibes
The NPD comprises marshmallows coated in chocolate with a crispy candy shell
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Comment & OpinionMagnum sounds off in classy duo of ads
The improbably loud CRONK as a pouting model bites into her favourite frozen treat suggests luxury and decadence
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NewsModels showcase Aldi’s budget bin bag version of ‘haute couture’ for London Fashion Week
The ‘Trash-Chic’ collection left onlookers in Soho ‘gobsmacked’, according to Aldi
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NewsYeo Valley launches protein campaign with modern pentathlete ambassador and Garmin
The campaign highlights yoghurt’s role in muscle recovery, sustained energy and post-workout nutrition
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NewsExtra adds Refreshers Watermelon Raspberry gum, backed by £4.5m push
The NPD was developed in response to growing demand for fruity flavours, said Mars Wrigley
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NewsMama Honey targets young shoppers with ‘disruptive’ brand
The honey brand will make its retail debut this summer
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NewsMedia Bites 19 February: UK inflation rate, knife laws, rising energy bills
Bank of England forecasters have predicted that inflation will rise to 3.7% later this year as energy prices and a series of utility bill increases add to business and household costs
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News‘Junk food’ ad ban to outlaw imagery, graphics and cartoons
The Advertising Standards Authority announced it was launching a new month-long consultation on its plans, amid threats of legal action by food companies