M&S adds 22 veg staples to value range

M&S has added 15 new vegetable staples to its Remarksable Value range and another seven to its Dropped & Locked campaign as it strives to attract more family shoppers.

Nineteen of the products have been lowered in price, such as 300g of chestnut mushrooms (£1.40 to £1.30) and 600g of leeks (£2.20 to £1.90).

All products in M&S’s Remarksable Value range are benchmarked to competitor prices. The latest additions bring the total to over 140 products.

Improving price perception is key to M&S’s efforts to attract more family shoppers. The retailer said YouGov’s Brand Index showed M&S value perception among families had improved by 10 percentage points over two years as it invested in lowering the price of staples (52 w/e 1 January 2024 vs 52 w/e 29 December 2025).

“Families want to eat well without paying more, and vegetables are at the heart of the weekly shop,” said M&S Food MD Alex Freudmann.

“By lowering prices on everyday veg staples, we’re making it easier for more families to shop M&S as part of their weekly shop as we double the size of M&S Food.”

M&S’s new Remarksable Value veg:

Dropped & Locked additions: