Müller UK & Ireland has launched a new multimillion-pound Müller Corner campaign.
The campaign, titled You Know How You Like it, celebrates the “unique rituals which consumers have when enjoying a Müller Corner”.
Three short films make up the campaign, focused on reinforcing Müller Corner’s versatility and relevance across snacking occasions including dipping and mixing on the spoon in the office, using your hands in a supermarket car park, and folding and licking the lid on a bus.
“Müller Corner has been part of people’s lives in the UK for decades, and this new campaign showcases how everyone’s unique way of eating a Corner delivers satisfaction,” said Talar El Asswad, marketing and strategy director at Müller UK & Ireland. “The idea strengthens Müller Corner’s role not just as a nostalgic favourite, but as a credible alternative within a snacking category often dominated by biscuits and confectionery.”
The videos are soundtracked by KC & the Sunshine Band’s That’s The Way (I Like It), directed by Bafta-winning director Tom George and created in collaboration with VCCP.
The campaign launches nationwide from 20 April across TV, online video, social and out-of-home until November.
El Asswad added: “Whether it’s a quick snack, a quiet moment, or a familiar routine, from health to indulgence, there is a Müller for every occasion.
“By focusing on how people truly enjoy our products, we’re celebrating Müller Corner’s place as a fabric‑of‑the‑nation brand that not only helps to put a smile on the nation’s face every day, but also drives growth within the chilled snacking category.”
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