Clearspring has launched its largest advertising campaign in its 33-year history.
The campaign calls on consumers to “join the Clearspring family” and spotlights two of the brand’s products: its Organic Japanese Silken Tofu and its Organic Japanese Matcha Green Tea Powder.
It is set to run on billboards, Tube advertising, and outdoor posters, alongside extensive digital and social media advertising.
Advertisements will also be featured on London taxis, which will be part of a sampling campaign.
Central to the campaign is The Clearspring Family Kitchen, a series of plant-based, seasonal recipe videos launching across all social media platforms, which put the Clearspring family front and centre and showcase the simplicity and versatility of the range.
“This campaign marks an important milestone for us, but more than anything, it is an expression of who we are as a family business,” said Maria Dawson, managing director of Clearspring. “For 33 years, we’ve cared about food the way families do: with real pride, long-term thinking, and a genuine belief that what you put on the table matters.
“The Clearspring Family Kitchen is our way of sharing that with the world, and saying to everyone who has ever cared about good food: you’re part of this family too.”
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