All Marketing articles – Page 26
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NewsASA clamps down on ‘anxiety’ claims made by supplement brands
Making an unlicensed claim that a food could prevent, treat or cure human disease is prohibited by the CAP Code
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NewsHovis hires Mark Brown as first chief marketing officer
Brown joins the baker from General Mills, where he has spent the past 13 years
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Comment & OpinionFever-Tree backlash shows the damaging nature of trial by social media
Fever-Tree is the latest brand to get caught in a social media storm that has blown out of all proportion
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Comment & OpinionCoca-Cola hones in on hugs in Olympic campaign
Coca-Cola has cannily drawn on the Olympic spirit for its global ad
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Comment & OpinionFood stores must prioritise convenience and brand building
The brands that have inspired loyalty have stuck unwaveringly to their customer promise, says Richard Curry, head of retail at Rapleys
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NewsCadbury Flake launches 99 Bus to take families to the seaside
The buses will depart from Leeds, Bradford and London
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NewsFever-Tree denies sponsoring Republican National Convention
The brand’s logo appeared on a list of partners on the website of the event’s organiser
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NewsVFC launches campaign highlighting ‘hypocrisy’ of KFC adverts
VFC has imitated KFC’s billboard creative, swapping imagery of KFC coated fried chicken for the ‘dismal reality’ of how chickens are treated
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NewsSimmer rapped by ASA for Dragons’ Den April Fool’s ‘spoof’
The watchdog considered whether two social media posts, which saw Simmer’s founders edited into a TV episode, were misleading
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NewsCo-op plays up ownership model in new multimillion-pound ad campaign
The aim of the campaign is to educate consumers on what it means for a business to be a co-operative
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NewsBrewDog turns back the clock with retro Punk IPA cans
The liquid inside, however, remains unchanged from the beer’s current recipe
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NewsFiddes Payne restructures after loss of Jamie Oliver contract
This month the company is launching a new range of ambient food products across Albert Heijn stores in the Netherlands, under its own Full of Goodness branding
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Analysis & FeaturesHow to safely follow the Green Claims Code
With a ‘game-changing’ new act set to come into force soon, companies must be careful to adhere to the rules. But doing so is proving far from easy
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Category ReportInfant & childcare trends 2024: growing baby
As concerns over sugar content mount and parents become ever more price-conscious, how can babyfood continue to grow sales?
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Analysis & FeaturesWho gives a crap about a brand name?
From Liquid Death to Düng, today’s challenger brands are defying conventional naming conventions. And while not without risk, the rewards can be great
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NewsTyrrells and Wallace & Gromit launch Wensleydale crisps into Co-op
The ‘quintessentially British’ crisps are an ode to Wallace’s favourite cheese
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Comment & OpinionWhy we need more food & drink targeted at gen alpha
The number of global food and drink launches targeting children has dropped by 66% in the decade to May 2024, says Alex Beckett, director at Mintel Food & Drink
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Comment & OpinionWhy Yorkshire Tea isn’t messing around with its latest NPD
Even with its modest portfolio of just nine lines, Yorkshire Tea is brewing to maintain its seat as the strongest in its set
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Comment & OpinionSophie Turner’s star power turns drinkers on to St-Germain
Turner turns a barman’s head in her search for something ‘different, fresh, fun’
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KVI TrackerDozens of tonnes of fake olive oil confiscated by Italian authorities
The authorities have confiscated 42 tons of faux extra virgin olive oil worth €900,000