All Marketing articles – Page 26
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Comment & OpinionOld Jamaica ginger beer’s ‘retirement’ plans feel like a marketing gimmick
Old Jamaica ginger beer retirement is reminiscent of Heinz’s salad cream PR stunt
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NewsAsda’s Cashpot for Schools hits £2.5m in first three weeks
The campaign kicked off with a TV advertising campaign fronted by fitness coach Joe Wicks
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NewsAldi uses Panorama investigation as springboard for price-match fightback
The discounter has placed ads in a number of national newspapers highlighting examples of Tesco products containing less of the main ingredient than Aldi’s, despite being a claimed ‘match’
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NewsRapid grocer Gopuff launches branded shops and sampling insights
Branded shops have already been used by Gopuff’s partner suppliers in the US, by brands including Black Forest, Chips Ahoy!, Gatorade and Hot Pockets
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NewsFyffes launches crownless pineapples into European market
The brand said the launch presented further sustainability benefits for retailers and consumers as the crownless pineapples reduce carbon emissions significantly
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NewsMrBeast Lunchly kits for kids criticised by health campaigners
The meal kits are the result of a collaboration between YouTubers MrBeast, Logan Paul and KSI
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Comment & OpinionBrands must reframe value to tempt bargain-hunters
Behavioural economics tells us people rarely appraise prices and value in a purely rational way, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionThe Oasis reunion is a golden opportunity for low & no-alcohol
Brands should inspire audiences to remain lucid enough to fully immerse themselves in the Oasis reunion, says Harry Wright, strategy director at Imagination
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NewsHuel hit by marketing watchdog over Daily Greens health claims
It is far from the first time Huel has found itself on the wrong side of an ASA ruling
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Comment & OpinionPanorama’s price match probe is misleading tosh
Customers are apparently far too stupid to realise Sainsbury’s £5 steaks aren’t on the same level as a trip to Gaucho
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Comment & OpinionAugmented reality is going mainstream. Here’s what you should know
Digital product passports will soon become commonplace for modern shoppers, says Ruth Arber, head of fashion, retail and travel at Snap Inc
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NewsOld Jamaica to be retired in a ‘blaze of glory’
It is not clear why the brand is to be retired, or when the drink will cease to be available
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Analysis & FeaturesCreative challenge: next-gen packaging ideas to liven up dairy
We challenged agencies to create packaging fit for the future. Ideas ranged from a refillable ice cream carton to a seaweed-based butter wrapper
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Category ReportHow can marge get back in fashion? Dairymen butter & spreads category report 2024
Margarine has been in and out of consumers’ favour. Now, it’s losing out to less processed butter with ‘clean’ ingredient lists
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NewsCockburn’s gets lightweight bottle in major brand overhaul
The rebrand includes a reimaginging of the brand’s heritage logo
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WhitepapersUnlocking the power of ESLs and store digitalisation
Explore the transformative potential and benefits of electronic shelf labels in modernising the retail landscape.
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NewsPukka adds trio of world foods-inspired pastry parcels
Tipped as Pukka’s ‘biggest launch yet’, the pastries are marketed at younger shoppers
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Promotional FeaturesRetail media: 5 crucial decisions retailers must get right
As retail media gains momentum, offering a unique opportunity for retailers to monetise first-party data and for brands to reach targeted audiences, we explore the five critical decisions retailers must make to establish and grow successful retail media businesses.
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NewsDriscoll’s launches into UK market with Devoted to Delicious campaign
The berry giant has unveiled its Devoted to Delicious marketing campaign to introduce UK consumers to its products
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NewsSainsbury’s store replaces Co-op on Coronation Street as product placement partnership begins
Sainsbury’s ‘new’ store was announced as the new replacement in April, as part of an expansion of Argos’s existing sponsorship of the show