All Marketing articles – Page 26
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Profiles and QandAs
My food & drink job: Daria Bashkatova, senior marketing innovation manager, This
’My family come from a real mixed bag of places including Russia, Kazakhstan and Israel, among others. While questions of faith, politics or geography were often at odds, food was always a common language’
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News
Weetabix partners with Disney on limited-edition cereals
The activity will be supported by in-store activations ‘to deliver an exciting shopper experience that drives sales’, said Weetabix
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News
Spam launches TV campaign to attract younger shoppers
The ad was based on the insight that consumers were looking for quick meals that delivered on flavour and satisfaction, said Spam
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Comment and Opinion
Thatchers gets animated about the perfect pint of cider
It’s back with an animated ad that again focuses on the brand’s attention to detail
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Comment and Opinion
Dash into the Limelight: feather-light fun as brand looks for the people behind the memes
It’s all to promote Dash’s new lime flavour – hence limelight
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News
Tower Hamlets becomes latest local authority to ban HFSS advertising
The move follows the launch of the Healthier Food Advertising Policy, brought in across the Transport for London network in 2019
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News
Peroni to kick off €20m European push for new Stile Capri lager
The campaign will be seen from Monday 5 June in the UK, Italy, Hungary and Romania
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News
Sainsbury’s donating to charity for each Inspired To Cook sale
Comic Relief will get 50p from every sale of a Sainsbury’s Inspired To Cook product over the next six weeks
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News
Ocado launches TV ad campaign for updated Price Promise
The Price Promise was revived in March, covering 10,000 products and including Clubcard deals
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News
Iceland launches half-term savings campaign
The initiative will run until 6 June and give customers access to a range of discounts
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News
Wall’s reformulates sausage rolls to reinforce quality and value
The recipe comprises premium cuts of pork shoulder and pork belly, seasoned with a secret blend of herbs and spices
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Comment and Opinion
Brands need bold, creative campaigns to target ‘conscious consumers’
Acquiring these customers requires a strategic approach with tailored messaging and well-placed advertising, says Kathy Lee, consumer retail industry manager at Google
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News
The Jolly Hog unveils first rebrand and OOH advertising
The Bristol-based business has updated its branding to promote its high-welfare and product quality credentials
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Profiles and QandAs
My food & drink job: Eloise Bristow, head of marketing, Moving Mountains
’Fmcg isn’t a glamorous industry. One day I could be flipping burgers at a festival, the next staring at spreadsheets’
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Comment and Opinion
A clampdown on alt-meat and dairy words would be silly and wrong-headed
Faux names are important in flagging usage, while some meat and dairy brands are playing in plant-based anyway
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Comment and Opinion
Morrisons grannies usher in return of ‘More Reasons’ strapline
Morrisons has brought back its no-brainer brand name pun
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Comment and Opinion
Do you understand your ‘shopper’? Let’s take a closer look
Let’s take a closer look at ‘the shopper’ and then score your understanding once more
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News
Copella revamps packaging in bid to lure younger shoppers
The redesign forms part of a wider repositioning strategy to ‘maintain Copella’s share of growth by getting more and more people to love the brand’
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News
White Claw preps for expansion with UK trademark applications
The US hard seltzer maker has applied to register three names with the Intellectual Property Office
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News
Mornflake focuses on sustainability with Mighty Oats relaunch
The oats now follow a ’rigorous lifecycle mapping process’ including carbon neutral milling, zero production waste, and 100% recyclable packaging