“Stout has well and truly shed its ‘old man’s drink’ reputation and is attracting a genuinely diverse audience,” says Lindsay Brown, marketing manager at Royal Unibrew.

Last year, the supplier launched 7.7% abv Supermalt Stout. “Supermalt has always had a deep, authentic connection to Afro-Caribbean culture, and stout, particularly high abv stout, shares that same cultural heritage. It felt like a natural extension of who we are,” Brown adds.