Low & no cider outgrows beer

By Vince Bamford and Emma Weinbren2026-03-24T12:09:00

Thatchers is the fastest-growing brand in NIQ’s list of the top 10 bestselling low & no beers and ciders. Over the past year, value sales of its Zero cider have soared by 73% to just shy of £7.5m. Volumes have nearly doubled, growing by 95.8% [NIQ].

This reflects the wider low & no cider market. Although it’s significantly smaller than beer – worth £53m compared to beer’s 141.1m [Worldpanel by Numerator] – cider is growing at a much faster rate. Value sales are up 40.1% on volumes up 43.5%; low & no beer sales have grown 21.1% in value and 15.6% in volume.

“The low & no alcohol cider category is seeing impactful growth due to greater investment and focus from brands,” says Jonathan Ford, Heineken UK off-trade director. “More consumers are exploring low & no cider options, and variants such as Inch’s 0.0 are playing a vital role there.”

Low & no cider outgrows beer

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