All Marketing articles – Page 27
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Comment & OpinionIs UHT finally shrugging off its ‘poor man’s milk’ image?
UK consumers are waking up to the host of benefits UHT offers and realising it doesn’t have to mean a compromise on taste, says Niko Vuorenmaa, CEO at Oddlygood Group
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NewsAsda appoints new marketing boss from B&Q
The new hire will join Asda from B&Q in June, to replace former marketing chief Adam Zavalis, who left the supermarket last year.
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NewsM&S hires Ovo’s Alex Doorey as corporate affairs director
Doorey was energy supplier Ovo’s VP of corporate affairs, brand and marketing, and before that held senior roles in communications at Virgin Media O2, eBay and Sainsbury’s
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Comment & OpinionFantasy food hook-ups: grocery’s ultimate Valentine’s Day duos
Strap yourself in for The Grocer’s ultimate fantasy food collaborations – the kind that could be genius, could be awful, but would definitely get people talking
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Analysis & FeaturesHow co-branding became grocery’s ultimate marketing strategy
Once reserved for occasional promotions, co-branding has become a core strategy for grocery brands seeking to refresh mature categories
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Analysis & FeaturesCan food brands crack the longevity market?
Scientific breakthroughs mean brands have a real opportunity to create products designed to delay the ageing process
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NewsM&S’s ‘Only 4 Ingredients’ loaf becomes ‘Only 6 Ingredients’
The Real Bread Campaign complained to Trading Standards last year about a “numerical mismatch” in labelling claims on bread products in M&S’s Only… Ingredients range
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NewsValentine’s Day spend to rise 12% to £1.6bn as AI shapes gift inspiration
Some 42% of adults will celebrate Valentine’s Day on Saturday, with over three-quarters planning to dine at home with their partner, according to research by shopper marketing agency Savvy
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NewsNewly merged co-op society launches retail media network
OurCoop was formed in January through the merger of Central Co-op, Midcounties Co-operative and Chelmsford Star
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Partner FeaturesHow can UK businesses survive the consumer spending shift?
UK consumers are reaching their spending limits after years of cuts. Recent research from AlixPartners reveals that, while fewer plan to reduce spending in 2026, this reflects exhaustion rather than recovery. Only groceries show positive spending intent, as households maintain already-reduced levels.
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Comment & OpinionFeedback: ASA and eco claims, HFSS rules and mackerel prices
This week’s letters page reveals the tightrope brands walk between clear claims, credible health regulation and responsible sourcing
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Comment & OpinionAbsolut and Tabasco break the rules to puff partnership
Absolut’s ad features no relatable human faces, nor dialogue. There isn’t even a voiceover
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NewsGinsters throws another £4m behind ‘Taste the Effort’ campaign
A new TV ad, premiering on 13 February, sees the return of Merryn the farmer
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Analysis & FeaturesHow GroceryAid is reinventing itself
GroceryAid’s Kieran Hemsworth and Rami Baitiéh are on a mission to raise awareness of the financial and emotional support on offer for grocery workers
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Comment & OpinionRinse it like Beckham: why celebrity endorsements can’t save brands now
At the end of the day, a celebrity can’t replace the importance of your product, says Robert Volten of Chuck Studios
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NewsPortman Group hails ‘near universal’ adherence to booze marketing rules
Only 5% of products assessed were deemed in breach of marketing guidelines
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NewsTikTok Shop doles out £750k in support to challenger brands
A vertical farm-sourced sauce brand, mineral water brand and family-run fruit snack farm have been named as winners
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Comment & OpinionHow Waitrose’s sci-fi ad brings ‘Home of Food Lovers’ to life
The strength of this campaign is its key message – if you are really into your food then Waitrose is the place for you
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NewsBrewDog offers retailers free stock in exchange for advertising space
Suggested locations included delivery vans, shutters, fridges and staff uniforms
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NewsWaitrose unveils Gastronaut ad as it plays up ‘home of food lovers’ message
‘The Gastronaut’, created by Wonderhood Studios, follows an astronaut called Michael who pines for the good food available at Waitrose